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BlogWorld 2010

BWE10 Drinks Recommendation: Mix


Even if you have a nice view from your BlogWorld hotel room, make a point to check out Mix, which is located at the top of Mandalay Bay’s THEhotel. In fact, you should stop by after the Mashable party ends tonight! Not only is this one of the best views of the city, but the drinks are to die for and the bartenders are amazing.

While I typically would start a bar review by talking about the drinks, let’s face it: there are a lot of fabulous places to get drinks in this city. They do have awesome signature drinks, but the real draw here is the atmosphere. You just can’t beat this view:

Mix’s drinks are on the pricey side, but they’re delicious and the bartenders are super attentive and friendly. If he’s working, ask for Ridge to make you a White Sands – it’s an awesome rum drink with…well, I don’t know what other kinds of good-ness in it because the list was long, but YUM. These are definitely not weak drinks either, so although the menu isn’t cheap, you also won’t get watered down drinks.

I’ll post some more pictures from Mix soon, but DO NOT HESITATE to check it out tonight!

Do Big Brands Really Get This Social Thing?


… by Kay Madati, CNN Worldwide

A social media evangelist friend once told me, “big brands don’t incubate innovation, they covet it, so they buy it, then they try to ‘synergize’ and integrate it, all the while giving it a slow and eventual death by a thousand cuts!”

These were his unvarnished thoughts as I contemplated leaving a small but burgeoning social media company in New York, to join CNN Worldwide to help shepherd their forays into the social sphere.

Fast-forward 3 years, and here I am moderating a panel session at BlogWorld 2010 on a derivation of the exact same topic – namely, ‘Just how IS Corporate America leveraging the challenges and the opportunities that exist around the social web.’ And boy-o-boy what a meaty topic to take on! This year alone has seen the highest -highs and the lowest-lows of how brands have taken their social media leaps.

Would you have liked to have led PR at BP in the middle of this summer? I’m sure they have some new learnings about the power of the social web.

With that being said, we have assembled a strong cadre of some of the world’s biggest brands: Ford Motor Company, Kodak, Citibank, PepsiCo, J&J, and yours truly, CNN. Each of these companies has a compelling tale to tell of how social media is evolving their work product and their respective corporate cultures. Some things have worked, other things have not, and we are going to get into it all.

But ultimately, the goal here is to focus on the positive and prove my friend wrong by highlighting just how innovation and social media adoption has helped propel their evangelism of the changing media and communications landscape to the forefront of many of their companies’ marketing strategies and plans.

But don’t just take my word for it; join us live and in person at BlogWorld Expo, Mandalay Bay Convention Center, Saturday, Oct. 16th. 12:15 PM – 1:00 PM, Conference Room Islander G Las Vegas, Nevada.

Panel Title: “Social Media & Corporate America – How America’s Companies are using Social Media to improve Audience and the Bottom Line.”

Panelists are:
Scott Monty – Ford Motor Co Global Digital and &Multimedia Communications Mgr. (@ScottMonty)
Jeff Hayzlett – Kodak, former CMO. Social media and marketing expert. (@JeffreyHayzlett)
Frank Eliason – Citibank VP of Social Media. Formally of Comcast (@FrankEliason)
Bonin Bough – Pepsico, Director of Social Media. (@BoughB)
Mark Monsteau, Johnson & Johnson, VP of Communications (@JNJComm)

Moderated by Kay Madati, Vice President of Audience Experience, CNN Worldwide. (@kmmnews)

BlogWorld Day 1 Recap!


The first day of BlogWorld 2010 provided a wealth of innovative ideas and conversations for attendees – and the weekend has much more in store.  It’s not too late to join us!  Here’s a sampling of yesterday’s activities:

Yesterday afternoon Mark Burnett participated in a keynote discussion with Brian Solis where they talked about the convergence of media and the future of unscripted drama on the web.

(cc) Kenneth Yeung – www.snapfoc.us

Our morning keynote speaker, Scott Stratten, brought humor and tips to all the Thursday attendees, then headed out for a round of book signings.

Attendees packed into each of Darren Rowse‘s sessions, even sitting on the floor or standing against the wall to hear his ProBlogger tips.  After, he took time to take a quick picture with @sebastienpage.

Over one thousand attendees converged on the Full Access Networking Luncheon to network and enjoy a catered lunch.

The Mandalay Bay venue is amazing – check out the layout of the keynote room.  But don’t forget to get there early on Saturday afternoon for our game-changing “New Media LIVE!” Talk Show keynote, kicking off at 5pm sharp! The house will be packed! Attendees file in for the UnMarketing Keynote on Thursday morning:

Join us today for more panels and visit the New Media Expo!

Click here to register Click here for schedule

Plixi Bringing Collective Photo Event Stream to Blog World


In a world where real time matters and people are trying to share photos while on the go in a meaningful way; Plixi delivers real time photo sharing. Plixi is pleased to announce that they are the official photo sharing service for Blog World 2010 Las Vegas.

Real time collective photo streams will be displayed on Plixi of photos uploaded to Plixi with the hashtag #bwe10!

Photos from the event with #bwe10 will be placed on a collective photo events stream for you and your friends to see at the Plixi booth, #425, or on their PC, Mac or mobile device.

TweetPhoto recently has changed its name to Plixi. All of the stuff that you loved about TweetPhoto basically stays the same, we just added a bunch of cool features like user created places and events and a lot more. We have changed the name to more accurately reflect what our service does and how it is much more than just Twitter. People, Places, Events and Photos… Connecting you to your friends and allowing you to share photos in new and exciting ways socially.

If you used TweetPhoto in the past or you are new to the service you will need to create a Plixi account under 15 seconds by simply authenticating with Twitter or Facebook and choosing a Plixi password here http://plixi.com/signup

Lots of people want to share photos from their mobile phone so that their friends can see what they are doing right then. Our upcoming iPhone app will make that a snap. We are aiming for a better way to instantly share photos and we offer functionality that you won’t find in Facebook or most other photo sharing sites. Here are just a few of the new features that we have added to the new Plixi.

  • Events/Places. These are user created and have a location. (e.g., Tiffany’s Birthday Party, Blog World Break Out Session, Mash Bash Las Vegas). These events/places allow for everyone’s photos from the party to show in one place online. Think of it as a group collection of shared memories of an event. One event where lots of different people add photos, perfect for parties, meetups, concerts, college life, sporting events among others.
  • Photo Tagging. Tag your friends in photos quickly
  • Grid or Stream View across the site.
  • Webcam snapshots
  • Enhanced social interactions with voting, favoriting, commenting on photos.
  • Real Time notifications and alerts via website & email when something important happens.
  • See much more of what your friends are doing. Easily view a persons photos, events they added photos to, favorites and photos they voted on.

There is a lot more to discover… so create your account and get a closer look at what is going on from people you care about.

Food Bloggers Heat Up BlogWorld 2010


By Babette Pepaj
Founder BakeSpace.com & TECHmunch Food Blogger Conference
Producer of TECHmunch BlogWorld Food Track

Last year’s hit film “Julie & Julia” helped show the world how food bloggers love to share their passion and inspire one-another online. After all, food is one of life’s great pleasures, and talking about food is among the oldest forms of storytelling.

So it’s no wonder that BlogWorld is teaming up with BakeSpace.com’s TECHmunch Food Blogger Conference to add the first-ever food track to this year’s BlogWorld & New Media Expo.

The TECHmunch Track will include 15 panels designed specifically to help food bloggers learn how to develop great content, grow their audience and profit financially from their hard work. The focus is on practical, hands-on information that applied easily from day-one.

In addition, Jenn-Air is sponsoring an expansive demo kitchen in the conventional hall that will feature demonstrations by top food bloggers and telechefs including Stephen Hopcraft (Bravo’s “Top Chef”) and Manouschka Guerrier (Food Network’s “Private Chefs of Beverly Hills”). Even Blogworld Founder and CEO Rick Calvert will share his famous salsa recipe. Like any great kitchen, we believe the TECHmunch kitchen at BlogWorld will be the heart and soul of the conference. It’s not only where you’ll go when you’re hungry for great food, but also when you’re hungry for great conversation.

If you’re a food blogger, we hope the TECHmunch panels and demonstrations inspire you to take your blog to the next level. When the folks at BlogWorld decided to add a food track, they were determined not to just throw together a bunch of panels and invite food brands to stalk attendees. Instead, they wanted to create a genuine community. In this way TECHmunch at BlogWorld will be very different from most other food blogger conferences.

While we’ll focused on issues relating specifically to food bloggers, everyone at BlogWorld is welcome to attend the TECHmunch panels, which will feature some of the best minds in montezation, promotion, developing great content.

Below is quick summary of what we have planned. See you in Vegas!

Friday, October 15th

10:30amSalsa with Rick
BlogWorld Kitchen
Join BlogWorld’s very own Rick Calvert as he whips up is famous salsa recipe.

11:15amBBQ Demo w/ Craig “Meathead” Goldwyn”
BlogWorld Kitchen
Chat about all things BBQ and creating mouthwatering content.

12:00pmSetting Up Your Digital Kitchen
BlogWorld Kitchen
A lively discussion on live steaming and video content creation (in the field, at home and on the set). Sharing tips, tools and how-tos by content pioneers

1:15pmPhoto Demo with Diane and Todd of White on Rice
BlogWorld Kitchen
Diane and Todd share their wisdom for creating beautiful photographs that will keep your visitors wanting more.

1:50pmJenn-Air Intro
BlogWorld Kitchen
Check out what’s new in the kitchen.

2:00pmWorking with Brands
BlogWorld Kitchen
So you built a website and now brands are coming to you. So, what now? How do you communicate effectively with brands, build relationships and leverage those partnerships?

3:15pmThe Art & Science of Recipe Writing BlogWorld
BlogWorld Kitchen
Creating rich content can satisfy your readers, but how can it also drive traffic to your site? Understanding how to organize and write your content so it’s useful and highly indexable on the Web is an important lesson for building your community.

4:30pmFancy Fast Food Demo
BlogWorld Kitchen
Join Erik Trinidad from Fancy Fast Food as he shows Melissa Rowley how to turn boring dinner into a blog worthy opportunity.

Saturday October 16

10:45 AM What’s Gaby Cooking?
BlogWorld Kitchen
Join Gaby Dalkin as she cooks a favorite recipe and shares her passion for food and chats about creating video content, getting a content syndication deal and how she develops mouth-watering recipes.

11:00 AM Getting Noticed: Building Your PR Plan
Tradewinds C/9
Building a PR plan is imperative if you want to create some buzz around your site/blog/business/brand. Join our industry leaders as they share tools, tips and case studies creating a PR plan.

11:45 AM Food Trends: Curating Flavors on the Web BlogWorld
BlogWorld Kitchen
Writing great content is one thing, curating it is another story. Some content aggregators are masters at hand selecting the best content to share on the Web driving huge traffic to your site.

12:15 PM Monetizing Your Food Blog & Building Your Brand
Tradewinds C/9
Join us for a colorful discussion on monetizing your content, creating offline opportunities and turning your brand into a scalable business. We’ll hear from industry pros on how they built their businesses.

12:15 PM Get Offline (Originally a TECHmunch panel, moved to “Community”
Tradewinds A/B 10
Building a rich community doesn’t just happen online… Web communities are organizing meetups, tweetups, and community parties to connect IRL.

1:00 PM Cooking Demo: TV Chefs
BlogWorld Kitchen
Interested in turning your passion into a TV gig? Come to the BlogWorld kitchen to meet Chef Stephen Hocraft (Cheftestant Bravo’s Top Chef and Executive Chef at MGM’S Seablue by Michael Mina) and Manouschka Guerrier, Chef on Food Network’s Private Chefs of Beverly Hills. Not only will they demonstrate a killer paella recipe, but they will share with you their journey to TV Chef stardom.

2:45 PM Writing Local: Tasting Las Vegas
BlogWorld Kitchen
Tapping into your local community is a great way to build community, capture visitors and attract press. But what happens when your city is Las Vegas? With so much food, entertainment and visitors from around the globe, how do you keep your content relevant to your community?

3:30 PM Leveraging Traditional Media – How to Get on Food Editor’s Radar Tradewinds C/9
Ever wonder how content finds its way into the paper? Join some of the top food editors in the US as we hash out what it takes to get on an editor’s radar so you can leverage their readers to help grow your blog readership.

TECHmunch Producer Babette Pepaj (@BakeSpace) is also founder and CEO of BakeSpace.com – which was launched in 2006 as the Web’s first food social network and recipe swap. The grassroots site earned back-to-back Webby Award nominations for “Best Social Network in 2009 and 2010. Prior to launching BakeSpace.com, Babette worked for more than a decade producing and directing reality TV shows such as MTV’s “The Real World” and “Road Rules.”

Image Source

Can You Really Use Twitter to Change the World?


Last week’s Malcom Gladwell article on the inability of Twitter to effect real social change certainly shook some feathers.

Whether you’re an individual interested in how Twitter can be used in activism, a non-profit organization trying to create a movement, or a donor trying to promote a cause close to your heart, the article likely made you think. Here at Twitter, we were intrigued as well, and our non-profit account, @Hope140, responded immediately, asking our users what they thought:

This week, Twitter co-founder Biz Stone also addressed Gladwell’s claim in his talk at to the Commonwealth Club in San Francisco, arguing that although Gladwell has some good points, Can You Really Use Twitter to Change the World?

“The real-time exchange of information – a service like Twitter – it would be absurd to think it’s not complementary to activism. When it really comes down to it, it’s not going to be technology that’s going to be the agent of change. It’s going to be people; it’s going to be humanity.”

BlogWorld will be no different, and we will not shy away from the discussion. Indeed, this week’s panel at BlogWorld, “How Networked Nonprofits Use Twitter To Change The World,” couldn’t be more timely in the face of such a charged conversation.

Alongside panel moderator Beth Kanter (author of The Networked Non-Profit) and Danielle Brigida from the National Wildlife Federation, I’ll help explore exactly how Twitter can be a tool for real, world-changing activism. We’ll take on the naysayers and explore some of the very real challenges that Gladwell – and others – have posed.

Ultimately we’ll argue that being a networked non-profit is the way forward – on Twitter and beyond.

Claire Williams Díaz leads social innovation and philanthropy at Twitter. Her first book was published in 2010, and she regularly writes on such diverse topics as social media strategy, saving money, and generation Y. Find her at www.claire.us.com or via @clairew.

The Most Important BlogWorld “Tip” You’ll Ever Get


This is Not Your Father’s You Tube
BlogWorld 2010 Speaker

Saturday October 16, 2010
3:30PM – 4:30PM

@ Tradewinds E&F 7

I know if I write of “open minded” and Vegas in the same paragraph, a lot of images will flash through your head. I must, however, say just that in this little BlogWorld “Tip” that nobody else will give you.

We’re all creators, type “A” types if you will. We’re pretty sure we’re doing the right thing. That’s why we’re coming to this event. That’s why we’ve embraced this wacky world of Blogging and New Media.

However, reality: If we look deep into ourselves, too many of us are hoping to find others in Vegas who think just like we do so we can report home that we’re on the right path. Embrace that, and BlogWorld will be 1/10th the event it could be.

But, if you are willing to see Blogging, Podcasting, New Media, and Twittering (heck, even Four Squaring) through some of the brilliant minds that you’ll both see on stage and meet on the show floors, you’ll come home a better person. Some people are going to suggest things that will just rock you to the bone. You might return needing to kill a blog, re-engineer a strategy, fire your Webmaster, or change your entire format.

Are you willing to do that?

I’m thrilled to have put together a panel of YouTube experts that should change everything you thought you knew about the site. Andrew Baron from Rocketboom will be chatting about YouTube LIVE. That’s right LIVE. Are you ready to go LIVE at YouTube? Kent Nichols from Ask A Ninja will chat about their move to a 5-day-a-week format at YouTube and how they’ve moved from the “old” format to something very new and exciting. Does your content need a shake up as well? If it happened to the Ninja, it could happen to you. Julie Perry from BLASTMedia will show how real brands are seeing real ROI from YouTube and no longer are willing to throw stuff at the wall hoping it will stick. The “big names” are asking for results. We can finally give it to them. Can you deliver results with YouTube or are you just “playing around?”

I hope you’ll attend our panel. We’ve got more than a thousand dollars worth of very cool prizes to give away during and should change a few minds too.

Will yours be one of them?

Even if you can’t attend our YouTube Superpanel, do ask yourself this question about BlogWorld 2010:

Are you looking to prove yourself, or are you looking to open your mind?

Paul Colligan helps busy people leverage the technologies of new media to get their message out to more people, with less effort, and for greater profit. He is CEO of Colligan.com Inc. and manages several popular Internet properties that include YouTube Secret Weapon, PaulColligan.com, and CuttingCable.com. His Twitter is @Colligan.

How To Write a How To For Your Blog


How To Write a How To For Your Blog
BlogWorld 2010 Speaker: John Hewitt

Friday October 15, 2010
11:00AM – 12:00PM

@ Tradewinds C/9

My name is John Hewitt, and I am a terrible blogger. I post sporadically. I rarely respond to comments. My site resembles a white t-shirt. My SEO skills and commitment are mediocre even on a good day. My domain name, poewar.com, means nothing to anyone but me. My niche, writing about writing, often makes people laugh and my monetization strategy can best be described as controlled random chance.

Despite all this, I’ll make about ten thousand dollars off of my blog this year. I haven’t posted for almost a month and my blog traffic is up 55%. StumbleUpon sends me at least 1000 visitors every day and my site ranks number one for almost 100 Google search terms.
The key to my constant stream of traffic is evergreen content that continues to bring in readers for years after the initial posts. One of my articles, How to Write a Query Letter, has earned over $5000 in AdSense revenue over the past four years. Almost all of my top fifty most popular posts either tell you how to do something, provide a list of tips, or explain concepts and define terms.

My BlogWorld presentation will give you a roadmap to creating your own evergreen content, specifically in the form of How To articles. How to articles help readers accomplish tasks and reach goals. They provide advice, step-by-step instructions, options and component information. I will take you through the creation process as well as cover style tips for language, grouping, order and supporting materials.
Here are five good reasons to attend my presentation:

• Evergreen content is a great long-term strategy for your blog
• Writing How To guides is easy once you learn the basics
• I have absolutely nothing to sell you. My only eBook is a book of poetry
• There are only four content presentations. Shouldn’t you go to at least one of them?
• It will be a nice break from all those monetization and social media presentations

I hope to see you at BlogWorld!

‘The QR Code Trip’ @BlogWorld


… by Tom Hoehn – Director, Worldwide Interactive Marketing/Kodak

Bring your QR code game face to BlogWorld because we have cooked up some fun for you.

The social media team’s at Ford, Kodak and PepsiCo have banded together to bring an interesting activity to BlogWorld called ‘The QR Code Trip.’ Attendees will be able to enter a contest by activating QR codes to find the answers to questions from the three brands. Entrants will also be asked to Follow/Like the companyís sites on Twitter and Facebook. There will be two daily prizes and one grand prize chosen from the pool of entries.

We thought that this would be a fun way for BWE’ers to use new media to engage with our brands. Entry forms will be available in each of our booths; Ford #127, Kodak #301, and PepsiCo #101.

I know the Kodak team is looking forward to coming back to BlogWorld. It is always nice to meet people IRL that we interact with throughout the year. Make sure you stop in to say; ‘Hi’ to @KodakCB (Jenny Cisney), @KodakEvents (Tina Clark), and me (@TomHoehn). See you in Vegas!

Hear it From Experts on the Ground


Learning something new is always a mix of figuring out the theory and grappling with the reality….and not always in that order.

In a perfect world, you go to school, you ask questions, you take some notes, you practice and then there’s that day when you need to take Stuff I Learned (“A”) and apply it to Stuff I Gotta Do (“B”.) More often, we’re tossed into situations to figure it out as we go along, and it helps to get tips and advice from people who’ve been there on the ground, mud-wrestling with tricky things like anyone else.

Their expertise comes from applying theory to reality, every day.

In the Thursday, October 14 Tourism track, we’re really excited to bring you four co-panelists who have real-world, practical application experience to share with you at BlogWorld.

** Ann Peavey saw the possibilities of social media – particularly Twitter – as a personable, friendly way to connect visitors with her beloved city of Seattle. She represents the Seattle CVB (Convention and Visitor’s Bureau) as @SeattleMaven and will share how she uses dashboard tools like TweetDeck and keywords to be a virtual concierge for her city.

** Jeff Hurt is a meetings expert at Velvet Chainsaw Consulting and he’s worked with businesses and tourism organizations large and small to show them how to use social media to make on- and off-line gatherings much more useful and enjoyable. He knows how to drill down and find helpful resources and people, and he’ll show you how.

** Mike Bersabal brings current crisis communications expertise from his work at the Pensacola, Florida CVB during the recent BP oil spill – follow him @Mike_VstPcola or @VisitPensacola. In response to the disaster, Florida tourism used social media to give visitors a more complete, up-to-the-minute view of beach conditions, and Mike will talk about that experience plus give tips about incorporating bloggers into your media outreach.

** Stephanie Molina and the Beaumont, Texas CVB regularly win awards for their imaginative and forward-leaning approach to destination marketing. They’re already experimenting with QR codes and are fearlessly curious about what will entice visitors to their part of Southeast Texas. Follow her as @Beaumartian and @BeaumontCVB and hear Stephanie share her recent experience with adding online video to her tourism “toolbag,” then dive in to hands-on video work with cameras generously provided by conference sponsor Kodak.

We don’t have all the answers, but we’ll do our best to show you how to find them, so you can get blogging and social media out of the theoretical cloud and down to using it well every day in your communications work.

Sheila Scarborough is a writer specializing in travel, tourism and social media. Along with Becky McCray, she is the co-founder of Tourism Currents, an online community focused on social media and technology training for tourism professionals. She’s at BlogWorld because she likes to go where the geeks are. You can follow her at Sheila’s Guide to the Good Stuff and on Twitter as @SheilaS and @TourismCurrents

Image Source: US Marine combat engineer digging out in Silico Creek, Panama (courtesy DVIDSHUB on Flickr)

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