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Better Blog Pages: Pages to Help You Make More Money (Day Five)


This post is part of a five-part series about creating better blog pages. You can see all the posts in this series here.

If your blog is monetized, you’re probably always on the lookout for ways to make more money while still keeping content quality high. Creating a few pages with monetization in mind is one of the best uses for your time. On my own blogs, I’ve made thousands of dollars over the course of the last few years with the creation of the following pages:

An Advertising Page

Sometimes, advertisers will simply look at your about page or contact page, but my advertising inquires increased by tenfold when I put an advertising page on my site. This page simply covers some of the most common questions advertisers have, like demographics and pricing.

I really encourage you to list some baseline prices on your advertising page. This helps cut out people who email you and want free link trading or have a very low advertising budget. You don’t have to give specifics, but you can list ranges or your starting prices to give potential advertisers an idea of what they’ll need to spend to work with you.

Even if you have a contact page (which you absolutely should), include your email address on your advertising page as well. You don’t want people to have to work to figure out how to email you about buying advertising!

A Sponsored Post Page

One of the forms of advertising I offer on some of my blogs is a sponsored post. So, I have a separate page just for this, which answers the most common questions and gives pricing information. You might want to simply include this as part of your advertising page; it depends on your niche and how many sponsored posts you want to include on your blog. Before adding a sponsored post page, I would get requests three or four times a year. Now, I get about two every month.

The biggest benefit to having a sponsorship page is that you can talk about the quality you want in a sponsored post. Before, of the few posts I was offered every year, at least half of them were very poor quality—nothing I would publish. Now, most of what I get is on point.

A Resource List

If you make money with affiliate sales, I recommend creating a page with your top resources using your affiliate links. (Of course, include a disclosure that they are affiliate links.)

This isn’t just a way to make money. It’s also a quality resource for your readers. Customize the list for your niche (for example on one of my sites, The PinterTest Kitchen, we have a list of kitchen supplies we like since it’s a food blog). Don’t forget to keep your list updated so it’s always relevant for readers.

I also recommend creating some posts on your blog that are really specific about certain resources. For example, if you have a fashion blog, you could have a page for general resources, but at some point you might create posts like “The Top Ten Shoes Every Girl Needs to Own” or “My Favorite Hair Tools of All Time.” Link to these posts on your general resource page.

A final page that I really recommend every blogger has (if your blog is monetized) is a disclaimer/disclosure page. The FTC requires you to disclose when you have relationships with certain companies you blog about or when links are affiliate links. Having a blanket disclose page helps you comply with these rules. This page can also include other notices and policies, like your comment policy.

Better Blog Pages: Page Navigation (Day Two)


This post is part of a five-part series about creating better blog pages. You can see all the posts in this series here.

In this series, we already talked about the most important page on your blog, the contact page. However, before we go even farther in talking about specific pages you need on your blog, let’s take a moment to talk about navigation to these pages.

After all, pages do not matter if no one can find them!

Top Bar Navigation

The most common place people will look for pages (like your contact page) is on a top navigation bar. You can put this bar above or below your header, depending on the other navigation needs you have on your blog, but I highly suggest having one, even if you like to your pages other places, like on your sidebar.

Don’t rely on drop-down menus here, at least for your most important pages. The five to ten most important pages on your blog should be spelled out in your navigation bar. It’s about making your blog idiot-proof. You don’t want people to have to spend time trying to figure out your contact information or other information you might need.

Interlinking Your Pages

We often link to our own posts, but most bloggers don’t remember to link to their own pages. Where appropriate, you should definitely do this to allow for easier navigation. I often see people say something like “contact me for me details” within blog posts, but then leaving it up to their readers to figure outhow to contact.

You pages shouldn’t just be linked within blog posts. They can also be linked to one another. It might make sense to link to your About page on your Contact page, for example. Google cares about how long people are on your site and how many pages they visit when there, so definitely take the time to link as much as possible.

Other Navigational Considerations

It might also many sense for you to include navigation to pages at other places on your blog. For example, some people will look for this information in your footer. Others will browse your sidebar. It’s important to have a well-designed site, and you don’t want to compromise the look of the blog, but wherever you can put more page navigation, do it. When in doubt, it’s always better to link to your pages as often as possible than to make readers search for the information they need.

Join us tomorrow for Day Three of our Better Blog Pages series!

Better Blog Pages: The Most Important Page On Your Blog (Day One)


This post is part of a five-part series about creating better blog pages. You can see all the post in the series here.

Hands down, the most common mistake I see bloggers make is this: making it difficult to be contacted.

People might want to contact you regarding several things. I most commonly contact people because I want to interview them or because I’ve featured one of their links on Brilliant Bloggers. As a reader, I sometimes contact a blogger when I have a question. You might also be contacted by people who want to work with you on a project, buy advertising on your site, send you to their event to speak, or otherwise work out a deal together.

If I’m trying to contact someone, the very first thing I do is go to their navigation bar and look for a contact page. If there isn’t one listed and I really want to contact the person, I might check the sidebar as well, but after that, I usually lose interest. It’s unlikely that I’m going to search through your pages to find wherever you’ve hidden your email address.

Assume that the person trying to contact you is stupid and impatient. Create a page that stands out so it can be easily found within five second. If it can’t be, you need a better contact page.

Including Your Email Address

I see lots of bloggers with just a form on their contact page. While this is certainly better than nothing, and I understand the need to keep spam at bay, I don’t like it for a few reasons:

  • I can’t save your email address for later. I have to use the form immediately or bookmark the page.
  • Sometimes, I email more than one person at the same time. I know that forms keep spammers from doing this, but legitimate people sometimes do group emails too!
  • I like to have a record of what I’ve said to you and when I said it. Occasionally, I see forms that allow you to send a copy of the message to yourself, but this is a rarity.
  • Often I’ll hit the send button and the form page just reloads as blank. So…did it send? I have no way of knowing.
  • I can’t save my message as a draft, which means I have to complete it in one sitting (not always an easy thing to do if you’re on the go like me or get interrupted with other tasks often).
  • If my computer crashes or there’s another problem in the middle of typing the message, there’s no draft saved.

If you love your form, you don’t have to get rid of it. Just consider including your actual email address as well for us anti-form people. You can include it as a picture if you’re afraid of spam.

Including Your Social Profiles

In addition to including your email address, I also like it when bloggers include their social media profiles on their contact page. When I link to someone within a post, I often don’t want to fill their inbox with an email message. Instead, I just mention them in a tweet. If you follow me on Twitter, you probably see me doing this all the time. I find it more effective than email.

You don’t have to include all of your social profiles. If you don’t use a platform often, I actually recommend not listing it, since you don’t want important messages to go there. But if you’re on Twitter or Facebook or another network all day anyway, it makes sense to include this information on your contact page.

Links on You Contact Page

You can get some extra mileage out of your contact page by including a few links as well. Linking to your about page makes sense of course, but including other links can save you time too.

For example, are you asked a question over and over again via email? Write a post about it and then link to it on your contact page to reduce your emails. You can also create a FAQ section on your page with short answers to the questions you get the most. And if you have a media kit, link to it so people don’t have to ask for it.

Other Contact Information

Email is absolutely necessary if you’re a blogger, but other contact information can be included on your page as well. We already talked about social media accounts, but consider a phone number or Skype username. If you have a P.O. box or office, you can also include a mailing address, though I would avoid listing your home address. List contact information for every way you are okay with people getting in touch with you. Some people like tweets while others like phone calls, so try to accommodate as many people as possible.

The bottom line is this: if you don’t currently have a contact page, you need one immediately. You might have your email address at the bottom of each post or on your sidebar, but without a clearly defined page in your navigation bar, you’re going to miss out on cool opportunities. Don’t let them pass you by, especially when the solution is so easy!

Join us tomorrow for Day Two of our Better Blog Pages series!

10 Must-Have Pages and Why Your Blog Needs Them

Shirley George Frazier

Today’s online environment requires more care and feeding for your blog than you may realize. Here are 10 suggested blog pages to add and reasons for each to boost followers, revenue, and security.

  1. Start Here.
    Let readers know, through a link and short description, which posts include basic explanations about your topic or industry.

  2. Why Subscribe?
    Explain to readers what they’ll miss if they don’t receive Email updates, which includes breaking news, money-making strategies, and problem-solving tips. This page also serves to increase RSS subscribers, a highly-relevant task if planning to offer sponsorship opportunities.

  3. How to Advertise.
    Marketers search for your unique audience to promote their products, so satisfy them with a page explaining your blog’s inception, its mission, update frequency, and rates. As an alternative, guard against competitive surveillance by providing an overview and detailing how to contact you.

  4. Speaking Topics.
    Extend an open invitation to readers who wish to contract you for keynote speeches, seminars, workshops, and other events. This page is different than the Contact page (explained below), as its purpose is to promote your expertise and let visitors know about presentation availability.

  5. Newsletter.
    Extend your readership to visitors who want to receive an online publication that complements the blog. If a newsletter is important but you don’t know what to write, start by sharing links from past posts highly rated by tweets and comments.

  6. Interviews.
    Your recorded radio show appearances and guest postings on other Web sites and blogs will be of interest to anyone who follows your topic, so create a page that links all of your recordings in one place.

  7. Videos.
    Got how-to ideas? Add a maximum of five YouTube-type visuals onto this page. Also, include a link to your video website or YouTube account if more videos are available elsewhere.

  8. About.
    Enlighten visitors on this page with your personality, telling them why you started the blog and sharing compelling reasons for reading and bookmarking it.

  9. Contact.
    How easily can readers connect with you for information they prefer not to ask online? Be sure this page includes your Email address and/or telephone number.

  10. Disclaimer.
    In this disclosure-conscious world, conditions that govern access are mandatory. Provide a brief explanation about the blog’s ownership, potential broken links due to natural aging, and your liability regarding visitors’ comments.

Which of these pages do you intend to include on your blog right now?

Shirley George Frazier is chief marketer at SoloBusinessMarketing.com and author of Marketing Strategies for the Home-Based Business: Solutions You Can Use Today. Read Shirley’s Solo Business Marketing blog, and follow her on Twitter @ShirleyFrazier or Email info@solobusinessmarketing.com.

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