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Blog Monetization

The Ultimate Step-By-Step Guide to Selling Digital Products on Your Blog (Step Two)

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Step Two Choose the Perfect Product

Yesterday, I started this “selling digital products” series with step one, about building relationships. Today, let’s get into the meat of selling digital products and actually talk about the type of product you’re going to sell.

In the past, I’ve made the mistake of just starting to create, but in actuality, it behooves you to put a little thought into determining what product will be perfect for your audience. It might not be the product you’re initially inspired to create. This is one time that you don’t want to go with your gut, at least without giving your gut’s advice a little thought.

So, the second step in selling digital products is examining your options and choosing what kind of product to sell.

Step Two: Choosing the Perfect Product for Your Blog

In thinking about the product you’re going to sell, there are two main things to consider:

  1. Topic
  2. Type of Delivery

Topic is the most important category, so let’s start there–but make sure you read to the end to learn about type of delivery as well, as this makes a difference to your bottom line too.

Your Product’s Topic: How do you choose?

If you want to make money on your blog by selling a digital product, you have to think about what your audience really wants. A poll is a great place to start, but sometimes your audience doesn’t know what they want or need.

To have a better grasp on what will sell, think about Maslov’s Hierarchy of Needs. If you’re not familiar with Maslov, his hierarchy lists what people want/need in life, in order of importance to survival. At the base of the pyramid, you have things you actually need to live, like food and water, and as you move up the pyramid, you see other wants/needs in order of importance. This video explains it well:

In the video, the speaker is talking about this pyramid in relationship to helping mental health patients. But anyone who is selling a product, digital or otherwise, should access where their product falls on this pyramid as well.

What problem does your product solve for people? The lower this need, the more people who are likely to buy it. For example, if you’re selling pills someone needs to live, that’s going to be a higher priority for someone than if you’re selling jewelry or tickets to a sports game.

Now, it is possible to sell products no matter where they fall on this hierarchy. But the higher you go on the pyramid, the more money you need people to have. If someone doesn’t have a ton of disposable income, they’re going to spend their money on an ebook about financial planning before they spend their money on an ebook novel.

Of course, not everyone makes smart financial decisions, and some people spend beyond their means, going to the movies when they don’t have enough money for rent. But in general, the higher your digital product falls on the hierarchy, the higher income your average customer needs to have.

Here are some more great tidbits of advice when it comes to choosing the topic for your next digital product:

Product Delivery: What Type of Digital Product to Sell

After choosing a topic, you also have to choose a delivery method for the information. You can choose this first, but I like to think about topic initially, before I decide how to deliver the information. In my mind, topic is key!

Here are some of your options for digitial products:

Ebooks: These can be anywhere from 10 or so pages to hundreds of pages long. The digital formatting means that you don’t have to keep inventory in stock or pay for printing, so you cut your self-publishing costs significantly.

Here are arguments from people much smarter than myself about why ebooks rock:

White Papers: Like ebooks, white papers are traditionally text-based. The terms are actually used interchangeably in many cases, though a white paper delves more deeply into the topic and focuses on thought-leadership, instead of a general overview like you get with an ebook, and are extremely data-driven. White papers also often focus on explaining the specific benefits of a product, service, technique, or way or thinking. They are also usually very text-heavy, as opposed to the “hipper” highly-designed ebooks that many people are producing.

I like to compare white papers versus ebooks to scholarly articles in journals to educational articles in well-respected magazines like Time or Rolling Stone or Popular Mechanics (or whatever is comparable in your niche). Both give you great information, and often cover similar topics, but the scholarly articles are on a different level (though that doesn’t make them better…they are just written with a different goal in mind).

Courses: Sometimes, an ebook isn’t quite as organized as you want the information to be. So, instead you can offer a course with lessons. This allows you to present the content in a way that encourages more action from anyone who purchases it. Course don’t just include text, like an ebook, but also activities for the student to complete. Course can include workbooks, suggested reading lists, videos, and more.

This video from David Siteman Garland is awesome for explaining why online courses are great for packing your information:

Tutorials: Maybe you don’t need a full course on your topic of choice. Maybe you just need a tutorial (which can be text, audio, video, or a combination). Tutorials are shorter, but typically teach a highly-desired skill to learn. For example, you might sell a tutorial on you beauty blog about how to achieve a certain hair style that you’d typically have to pay to get at a salon.

Membership Sites: If you have lots of content to share, a membership site might be the right route for you. Membership sites can include virtually any kind of content – blog posts, interviews, videos, even full courses, and you can also build an “inner circle” community behind the pay gate using forums and other means for members to talk to one another. One of the great thing about membership sites is the recurring revenue stream option. While someone might pay for your ebook once and be done, with a membership site, they’ll pay you a small amount every month, and often, even people who never log in don’t take the time to cancel!

Here are a few resources about why membership sites might be a good option for digital information distribution:

Webinars: You might be able to charge $100 for consulting or coaching on your topic of expertise, but there’s a ceiling with this business model. If you work 8 hours a day, you can only make $800 max. Even if you were super human and could work every single hour of the day, never sleeping, you’re still limited to making $2400 a day. Nothing to sneeze at, for sure, but what if you could do the same work, but make ten times that amount? With paid webinars, you can. Webinars allow you to teach a class on your topic to a live audience, then open the floor for questions. You won’t make as much per person as you would if you were working with them one-on-one, but you still have a higher earning potential this way. Instead of coaching one person for $100 an hour, you can coach 50 people at once for $20 an hour each – and make ten times the amount!

This is not an exhaustive list of infoproducts you can choose to sell, of course! You can sell just about anything if you have a community of willing buyers!

The key is to match your digital product’s topic with the format that makes the most sense. If you’re teaching someone a very visual skill, like how to bake bread for example, you probably want a video tutorial or course, or at least an ebook with a ton of pictures. The answer isn’t always what is cheapest or easiest to make. You’ll sell more products if you really think about what your audience needs, because when people like your product, they tell their friends!

So take some time to brainstorm. Then come back for tomorrow’s post in this series, all about how to actually create your product!

See Other Posts in This Series:

  1. Step One: Building Relationships
  2. Step Two: Choosing the Perfect Product (this post)
  3. Step Three: Creating Your Product
  4. Step Four: Planning Your Launch
  5. Step Five: Customers Service

Image credit (altered): Bigstock

17 Free WordPress Plugins for Blog Monetization

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monetization plugins for bloggers

One of the reasons I like WordPress as a blogging platform is the vast library of plugins to add functionality to your blog. No matter what your niche, there are tons of awesome plugin options, many of which we’ve already talked about here on the NMX blog, along with other awesome tools for your blog.

Today, I wanted to highlight plugins that play a specific role – helping you monetize your blog. If you’re looking for ways to make money with your blog, these WordPress plugins can help. (Disclosure: Some of the below-mentioned companies/people have exhibited at our events in the past or have other relationships with NMX, but they aren’t listed here because of that connection. They’re listed here because I honestly thing they are good tools to consider as you’re monetizing your blog!)

These plugins are listed in alphabetical order not in order of importance, and not every plugin is right for every blog, so use a discerning eye to determine which are right for you.

1. Ad Injection

If you want to include ads within your post, not just on your sidebar, this is a great plugin to consider using. Ad Injection works with Google AdSense, Amazon, ClickBank, and lots of other ad networks. Ads can be injected into your content at the beginning, end, or random spots throughout, and you have tons of control over who sees these ads, as you can limit ads by post length, post age, and more. You can even split test with this plugin to see which ads are preforming best.

The biggest reason I recommend Ad Injection over some of the other ad plugins out there is the amount of control you have with this tool. It’s pretty easy to scare readers away if your blog is too ad-heavy, so with Ad Injection, you have the control you need to make sure your content isn’t getting overwhelmed. The ability to target specific readers based on parameters such as how they were referred to your site is an added bonus.

2. AdRotate

As the name implies, AdRotate is a simply plugin that allows you to have rotating ads on your blog. I find this plugin a little less intuitive to use than others, so make sure you set aside some time to read the documentation and learn how to use it. Once you do, however, there are a lot of cool options. You choose the ad sizes and add them to group or blocks, and you can see the click through rates and other stats in the dashboard.

This plugin also warns you when ads are about to expire, allows you to export ad statistics, automatically disables ads after your designated time/number of clicks/etc., and more. So, once you set it up, this is a very easy automated system for ad management on your blog.

3. Affiliate Link Cloaking

The Affiliate Link Cloaking plugin allows you to use a “pretty” URL that redirects with your affiliate URL, giving you the capability to make money without a link that includes your affiliate ID. This ensures that the user does not remove the ID (yes, some people do that for some reason), and it also makes your links look nicer (some networks have really long, ugly-looking links).

A word of caution: NEVER use this of other link cloaking plugins to “trick” a reader into clicking the link. Always follow FTC guidelines and disclose any link that is an affiliate link.

4. Amazon Affiliate Link Localizer

I recommend some other Amazon plugins (see below) that you can use to add links, images, widgets, and more to your site, but definitely install Amazon Affiliate Link Localizer as well if you are an Amazon affiliate. What this plugin does is add your affiliate code to any Amazon link on your site, so if you forget to use an affiliate link, you won’t miss out on the sale.

Even better though – this plugin automatically detects where a visitor lives and directs them to their country’s Amazon site. So, if not all of your traffic is from one country, this ensures that you’re sending people to the same product on their localized Amazon site. You can pretty much install this one, update the options to include your affiliate IDs, and forget about it.

5. Cleeng Content Monetization

People are willing to pay for good content, and Cleeng Content Monetization gives you an easy way to create a pay wall, like you’ll find on membership sites, but without requiring membership. Anyone who wants to see more content simply clicks to pay a very small amount, but you can still keep the majority of your content open to the public in order to take advantage of advertising revenue. You can also work with a traditional membership subscription model or give out daily passes. There are a lot of options.

Here’s a great video that explains how Cleeng works:

[vimeo]https://vimeo.com/17094725[/vimeo]

6. CrankyAds

The CrankyAds plugin from Yaro Starak allows you to add text, banner, and video ads to your blog pretty easily. A lot of other plugins do the same thing, but there are a few functions that set CrankyAds apart:

  • The plugin automatically creates an advertising page for your blog with all of your ad options.
  • The process is streamlined, so while you don’t have quite as many options as you do with some other plugins, you have a much simpler method of monetizing your site with ads.
  • You don’t have to do any of the manual uploading yourself – your sponsors do the work.

Although this plugin is free, when someone buys an ad, they do so through the CrankyAds marketplace, and they of course take a cut of the money. Some bloggers have also noted that they don’t like the auto-populating advertising page. CrankyAds is relatively new, however, so I think we can expect to see some improvements over the next several months. It’s definitely worth checking out and keeping your eye on, even if you’re not sold on it right now.

7. MSMC Redirect After Comment

Like some of the other plugins on this list, the MSMC Redirect After Comment plugin doesn’t have to be used as a monetization tool, but it certainly can be. With this plugin, whenever someone leaves a comment, they’ll be redirected to a page you specify, rather than just back to whatever post they were reading. So, you could have them redirect to a sales page, an online store, or even a list of “products I recommend” with affiliate links. There are a lot of possibilities with this plugin, and at the very least, it allows you to keep your readers on your site longer in many cases. The longer someone stays on your blog, the more likely they are to buy a product, sign up for your email list, or tell their friends about you.

8. Outbrain

Outbrain is a “related links” widget that can be used across many platforms (including WordPress). You can use this plugin to do internal linking, which typically decreases your bounce rate, but it’s also a monetization tool – if you want it to be. Some content creators pay Outbrain to distribute their posts on other blogs. If you write something related and agree to have outside posts linked as part of your Outbrain widget, you’ll be paid for the traffic you send to that sponsored content. With Outbrain, you have full control over the sponsored content you allow linked on your site, and you can also indicate other sources you’d like to include in the “related links” section when relevant, so it’s a great way to support your favorite bloggers.

9. PostPost

If you want to monetize your feed, PostPost is a great plugin option. With this plugin, you can add content before or after your posts/pages. Simply add the code snippet or text via the options and it will start appearing. PostPost supports JavaScript-based code, which means you can use it with Google AdSense and other ad networks, or you could also display affiliate ads, text/banner ads sold directly to sponsors, or even your own products.

10. PostRelease

When you sign up for PostRelease, you open your blog up to a brand new automated revenue stream – sponsored posts. With this plugin, you’ll join a network of publishers, and companies interested in content marketing will automatically be matched with your site. So, for example, a car company might write a post called “How to Buy Tires For Your New Car” and be matched with your automotive blog. The post will appear on your blog exactly like any of your own posts, and will be marked clearly as “sponsored.”

From your dashboard, you can approve or deny sponsored posts, as well as track stats. If a sponsored post is not performing well, PostRelease will delete it so your site isn’t continually cluttered with posts your readers don’t like. One feature that I really like is that sponsored posts will always show up second in your feed. So, your own content won’t be overshadowed on your homepage if a PostRelease posts is published after it. Your content always takes center stage.

Check out this video to learn more about PostRelease:

[vimeo]https://vimeo.com/42294717[/vimeo]

11. SEO Smart Links

The primary function of SEO Smart Links is to allow you to easily link internally on your own site, but you can also use this plugin for affiliate advertising. Basically, you input a list of keywords, along with the URL you want to link to whenever the keyword is used.

If you do choose to use this plugin for external affiliate linking, make sure you don’t overdo it. You don’t want to have links on every two words in your post! Also make sure you have a disclosure notice on your blog so you’re complying with FTC rules requiring you to tell your readers that you use affiliate links.

There is a premium version of this plugin available, but you can start off with the free version.

12. Sharexy

As a blogger, you probably already realize how important social sharing buttons are on your site. Sharexy is one of the button options out there, but unlike other social sharing plugins, this plugin also allows you to earn a little extra money on the side. One of the options you have with Sharexy is to also display a small advertisement, and you’ll earn money for every click.

I personally have never used Sharexy on any of my blogs, but have stumbled across this plugin more than once, and some people seem to really like it. So, it’s definitely an option I’m considering and one you should take a look at as well.

13. WordPress Amazon Associate (plus some other Amazon plugins)

This is an awesome plugin for anyone who’s an affiliate with Amazon. Yes, you can just log in on Amazon.com and get all the links you need that way, but with WordPress Amazon Associate, you don’t even have to leave your dashboard. The shortcodes you can use with this plugin save you time, and adding pictures and lists of products is easy to do in a professional way with WPAA.

For me, having WPAA right in WordPress also serves as a reminder to me as I’m writing posts to think about what products I could recommend to my readers that are related to the post topic. You, of course, don’t need to add affiliate links to every post you write, but recommending products that are helpful to readers is definitely a revenue stream you can explore.

Amazon Link is another Amazon affiliate plugin that you can consider. I do not have personal experience using this plugin, but it looks like it has many of the same functions. I’ve also read good things about AmazonSimpleAdmin, which is another Amazon plugin for affiliates that provides some of the same functions as WPAA and Amazon Link.

14. WP125

For those of you needing a simple ad management solution, WP125 is an easy-to-use option. It doesn’t come with all the bells and whistles you’ll find with other ad plugins, but sometimes, simple is better. With this plugin, you can easily add and manage 125×125 banners on your blog, either in manual or random order. This plugin also tracks how many times each ad was clicked, so it’s a great option for all-in-one affiliate ad management as well, not just for ads you sell to sponsors. In addition, you can have the plugin notify you via email when an ad expires, which is great for manually following up with people.

I personally do not use WP125, but I know people who do and like it due to its simplicity. If you’re just getting started and don’t have tons of banner ads to manage yet, check it out.

15. WP Auctions

Ever wish you could offer items up for bid online without using eBay? With WP Auctions, you can. This is a great option if you already have decent traffic and are selling some items closely related to your niche. You’re not going to have nearly the amount of viewers as you would on eBay, but for some people, this could work.

WP Auctions integrates with PayPal for easy payment when the auction is over. Along with selling items, keep in mind that you can also get creative with this plugin by auctioning off ad space, holding auctions for charity, etc.

16. WP e-Commerce

If you sell your own products, like ebooks or e-courses, WP e-Commerce is a great shopping cart solution. This plugin integrates with PayPal, Google Checkout, and more – and you can even accept checks via mail with this cart system.

Designers, rejoice! This plugin gives you complete HTML & CSS control, so you can customize your shopping cart experience. Don’t worry, though: if you aren’t technically inclined or don’t have an eye for design, the out-of-the-box version looks nice too.

Some other WP e-Commerce perks?

  • The ability to offer discounts, coupons, sales, free shipping on physical products, etc.
  • URLs that are search engine friendly
  • Integration with many common plugins and platforms
  • The ability to decide if you want one-click checkout or a multi-step process
  • Sales notification via email

I could keep going – you really have to check out this powerhouse plugin yourself to see all the cool options, most of which are available with the free version. For those of you out there with heavy commerce needs, there are also some paid upgrades available here.

17. WP-Insert

WP-Insert is similar to Ad Injection in that it allows you to include advertising not just on your sidebar, but within your content as well. With this plugin, you have a lot of options for control, such as blocking ads from showing on certain pages/posts, ad style customization, add the option to inset your ads into your RSS feed.

This plugin has a unique feature – the ability to add a ready-made Terms and Conditions page and a ready-made Policy page to your blog (if you want them). This isn’t an option every blogger needs, but as you grow, these are definitely pages you should definitely consider including on your blog. The written T&C/Policy pages can be edited easy to fit your needs, but it’s nice to have a starting point.

WP-Insert is really more than just an ad management tool. For some of you, the various functions will be welcomed, while others might find it a bit clunky because there are too many options. Check it out to see how/if it can fit into your needs.

Your turn: What WordPress plugins do you find helpful for monetization?

My Cat, The Monetization Master

Author:

My cat, Godiva, is a monetization master.

Kitty sez: "I haz no free ebook to dowload. You pet me nao?"

Ok, so she doesn’t actually make money, but only because that isn’t her goal. Her goal is attention and food – and she gets both of those things in abundance. If you have a cat, I bet yours does too. We should all count our lucky stars that cats can’t type, or they’d be the top bloggers in every niche, I’m sure of it.

So what does my cat do that we can implement on our blogs?

  • She is consistent.

Godiva wants her breakfast every morning as soon as I step out of my bedroom. If I’m not home, she meows outside of my roommate’s door until he wakes up and feeds her (since he usually sleeps later than I do). She gets freaked out by changes in the house, like moving furniture, and she has certain spots where she likes to sleep. And because she’s in a routine, so am I. The first thing I do when I wake up is trudge out to the kitche and put food in her dish.

Are you as consistent as my cat? You don’t have to blog every day. You don’t even have to blog on a schedule. But if you’re super sporadic about your posts, sometimes posting every single day and other times going weeks between posts, it is unsettling to readers. This goes beyond post frequency. Do you use Twitter and Facebook consistently? Do you email your list consistently? If you want your readers to consistently pull out their wallets, you have to be at least somewhat consistent as well.

  • She is a friend no matter what.

Even if I stopped petting my cat, she would always be there for me with some kitty love. She doesn’t understand the concept of “paying” for something. Pets have this uncanny sense when we need them, and if I’m having a crappy day, Godiva is my shadow. She wants to make me feel better, whether I gave her a treat that morning or not.

As bloggers, we sometimes get caught up in only caring about our readers if they are going to give us money in some way. Yes, you have to make a living, and you might even be blogging solely for money, but if your readers get the sense that you’re only being nice to them because you want something from them, you’re not really going to build much loyalty. Sure, they might buy something if they find it useful, but they’re less likely to rave about you to their friends, trust you for projects they’re unsure about, or otherwise offer support. Be useful and friendly without expecting anything in return, because that’s how you’ll actually end up seeing the most return. Look at the big picture.

  • She gives me options.

Godiva isn’t good at taking no for an answer. When she wants attention, she wants attention. Now. But she’s willing to give me options. If I shoo her away when she tries to sit on my lap, she rubs against my foot. If I move her off of my stomach when she tries to snuggle as I’m going to sleep, she curls up beside my head. If she wants to play but I don’t grab her peacock feathers (her favorite toy, which I have to keep on the high shelf or she’ll tear them apart), she’ll bring me one of her mouse toys.

Do you give your readers options? Not everyone can afford to buy your $500 product. Do you have a “light” option that’s a little less expensive? Or provide a payment plan? If one of your products isn’t relevant to your readers, do you have another product that they might like? You don’t want to overload your readers with options, but give them a few choices so your products are as convenient as possible.

Do you have pets? What can they teach us about monetization?

Are You Tracking Your Monetization Efforts?

Author:

Early today, I was catching up on my feed reading and I came across “3 Simple Steps To Running Your Blog Like a Business,” a guest post by Srinivas on DavidRisley.com. He makes a number of great points throughout this post, but what I’d like to highlight today is his first point: if you intend to make money with your blog, you need to do quarterly reports on your monetization efforts.

Srinivas’ point was that you should have a way to track what you’re doing on your blog. I’d like to back up for a moment, though. Before you can track anything, monetization or otherwise, you need to set blogging goals.

The Goal Game

Setting goals isn’t as easy as saying “I want to make a ton of money.” Of course you want to make a lot of money. Who doesn’t? What you need is a tangible goal, a specific goal. Your goal has to be something you can achieve. How do you know when you’ve earn “a lot of money”?

The problem with setting goals is that it can be easy to feel like you’re a failure if your goals aren’t realistic. I once set a goal of earning $500 per month with a brand new blog I was developing. That was a totally unrealistic goal for my niche.

On the other hand, in some niches, especially after you’ve been running the blog for a few months, $500 per month is in no way an unrealistic goal. In fact, you might surpass your goal by so much that you don’t develop the blog to its full potential. You feel like you can rest on your laurels because you’re doing so well, when in fact, your blog could be making ten times the amount with a little more effort.

I recommend making your first monetization goal, “I want my blog to support itself.” Pay your hosting. Pay for anything you’ve purchased for the blog, like a header design. Pay for Aweber or whatever email subscription service you use. Pay for prizes that you give away. Make your very first goal to break even. From there, you can more easily set goals that are out of reach right now, but achievable with a little work. You want your goals to always be just a little out of reach so you’re always moving forward.

From Goals to Monetization

Once you have your monetization goals set, it’s time to figure out how to reach them. I think this is where a lot of bloggers fall short. Once you set your goals, how are you going to get there? If you just start throwing ideas out there, seeing what sticks, your success will be as fickle as your methods. If you have a plan, on the other hand, you have a much better chance at actually reaching whatever goal you’ve set.

Think about the different ways you can monetize a blog. Which ones will work best for your blog? Come up with mini-goals for each effort in order to reach your overall dollar amount goal. For example, maybe you make $100 per month with Google ads. Maybe you make $300 per month in sidebar ad sales. Maybe you make $50 per month in affiliate sales. You get it the idea.

Tracking

Now we get to the real reason I wanted to highlight Srinivas’ post – monetization tracking. Whether you reach your goals or not, it’s important to have a quarterly report so you can see clearly where you’re succeeding and where you’re failing. It’s easy to look at your overall goal and say, “Yes, I’ve made it” or “No, I’ve fallen short,” but unless you analyze why, you’ll never grow as a blogger.

The key is to not get too discouraged when your reports aren’t what you want them to be, especially as a new blogger. It takes time to build a blog. If you aren’t seeing results after several months, you should rethink your approach to blogging. Tracking make it easier to see how you’re failing and why, so reorganizing is much easier if you need to do so.

Why Pepsi Is Good For Bloggers

Author:

This is certainly not a “Pepsi is better than Coke” or now begins the cola wars , I am referring to the world of monetizing.  Recently ABC reported, Pepsi announced that it would discontinue spending money on advertising on Super Bowl Sunday.  I have for years thought that the price of advertising on that day is way over priced, unless of course I was the guy getting the commission for that sale.  Millions of dollars being spent to have a slot of 30 seconds for the world to see you and your brand is a big gamble.  I suppose if your 30 seconds was the best or in some cases the worst you would extend your brand to many eyeballs all watching.  This is beginning to change and apparently Pepsi is leading the charge.

Why is this good for bloggers?  Brands like Pepsi and others are going online for their eyeballs.  I am not going to get into the debate in this post about why eyeballs are not the metric I think is for our future, but suffice it to say, eyeballs don’t buy.  Pepsi is also doing something that I believe is a masterful move into also contributing to charity while changing their advertising strategy. Forrester has a great post on its blog discussing the issues of the Pepsi move and its impact on the world of marketing.

Bloggers had a very difficult time selling their content to brands in the beginning. It always went back to eyeballs (perhaps this is the time for that debate). Bloggers that had millions of page views a month, a feat derived only by the top of the top of bloggers, made very little on their content as compared to their traditional media counterparts.  That in itself is supposition with the fact that bloggers were never considered in the same breath as traditional media.  As we all know, this is changing now.  Bloggers are seen as influencers and as people that can vault a brand into rock star fame.  Look at Ford for your example.

We are seeing other areas that are getting the dollars like Facebook for example.  The ABC example of Toys “R” Us building a Facebook page and seeing growth of between 40,000 and 95,000 fans per day after its late November launch is an example of what is catching the attention of those writing checks for marketing campaigns.  Their will be a race to see who can get your attention where you are, and Facebook is getting the attention of every household in America.

As traditional brands such as Pepsi and Ford and others begin to move their war chests of advertising dollars to other areas of the media, meaning bloggers and social networks, we all will have a better chance at a piece of the pie.  Rather than putting millions of dollars into a 30 second spot, brands may even give millions of bloggers that share.  This is only going to mean $2.00 perhaps but it is a huge increase over the .02 I made from Google Adsense last year.  My percentage of increase looks good on a corporate report!

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