This post is part of a five-part series about creating better blog pages. You can see all the posts in this series here.
If your blog is monetized, you’re probably always on the lookout for ways to make more money while still keeping content quality high. Creating a few pages with monetization in mind is one of the best uses for your time. On my own blogs, I’ve made thousands of dollars over the course of the last few years with the creation of the following pages:
An Advertising Page
Sometimes, advertisers will simply look at your about page or contact page, but my advertising inquires increased by tenfold when I put an advertising page on my site. This page simply covers some of the most common questions advertisers have, like demographics and pricing.
I really encourage you to list some baseline prices on your advertising page. This helps cut out people who email you and want free link trading or have a very low advertising budget. You don’t have to give specifics, but you can list ranges or your starting prices to give potential advertisers an idea of what they’ll need to spend to work with you.
Even if you have a contact page (which you absolutely should), include your email address on your advertising page as well. You don’t want people to have to work to figure out how to email you about buying advertising!
A Sponsored Post Page
One of the forms of advertising I offer on some of my blogs is a sponsored post. So, I have a separate page just for this, which answers the most common questions and gives pricing information. You might want to simply include this as part of your advertising page; it depends on your niche and how many sponsored posts you want to include on your blog. Before adding a sponsored post page, I would get requests three or four times a year. Now, I get about two every month.
The biggest benefit to having a sponsorship page is that you can talk about the quality you want in a sponsored post. Before, of the few posts I was offered every year, at least half of them were very poor quality—nothing I would publish. Now, most of what I get is on point.
A Resource List
If you make money with affiliate sales, I recommend creating a page with your top resources using your affiliate links. (Of course, include a disclosure that they are affiliate links.)
This isn’t just a way to make money. It’s also a quality resource for your readers. Customize the list for your niche (for example on one of my sites, The PinterTest Kitchen, we have a list of kitchen supplies we like since it’s a food blog). Don’t forget to keep your list updated so it’s always relevant for readers.
I also recommend creating some posts on your blog that are really specific about certain resources. For example, if you have a fashion blog, you could have a page for general resources, but at some point you might create posts like “The Top Ten Shoes Every Girl Needs to Own” or “My Favorite Hair Tools of All Time.” Link to these posts on your general resource page.
A final page that I really recommend every blogger has (if your blog is monetized) is a disclaimer/disclosure page. The FTC requires you to disclose when you have relationships with certain companies you blog about or when links are affiliate links. Having a blanket disclose page helps you comply with these rules. This page can also include other notices and policies, like your comment policy.