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Ashton Kutcher

3 Social Media Rules to Follow to Prevent Embarrassment or Getting Fired


Your co-workers are very proud of you for being smart with your social media

With the news of Ashton Kutcher’s Twitter blunder, I thought it would be appropriate this Friday to offer up 3 Social Media Rules to Follow. From celebrities and politicians to us average everyday people, there is quite the list of mistakes being made on both Twitter and Facebook.

I know some of you are going to head out to your local bars this weekend to kick back and relax. There’s nothing wrong with that, but it’s times like those that some of the biggest social media mistakes are made. Yep, you know the ones I’m talking about. And of course, some of them are made just because of sheer misinformation or ignorance.

So, let’s start this weekend off right. I want you to walk into your office Monday morning with your head held high, not thinking “I wonder how many people saw my Facebook post?”

3 Social Media Rules to Follow

1. Get a DD (designated driver) and a DPH (designated phone handler – yes, I just made that up)

In Peter Shankman’s keynote speech at BWELA, he gave some fantastic tips on blogging, business and life tips. One life tip he follows is to leave his phone at home when he goes out with a particular friend. He learned the hard way that you can tweet and Facebook some pretty stupid stuff when you’re, shall we say, not thinking 100% clearly. So, either leave the phone at home or give it to a trusted friend. Emphasis on trusted.

2. Know who your followers and friends are

Back in 2009, teacher Ashley Pane was fired from her job when she posted pictures of herself on a trip to Europe. Some of the pictures were of her holding glasses of alcohol, as well as a reference to a local trivia contest with a profanity in its title.

Although her Facebook page was private, she was friends with a few of the teachers from her school. Long story short, the principal found out about the photos through a parent, called her in and gave her a choice: resign or be suspended.

If you think posting certain photos of yourself or a status update could compromise your job, don’t post them. Better yet, don’t be “friends” with your boss or with your friends’ kids.

3. Get back to the good ‘ol days where everything didn’t end up on the internets (the s added to internet was done on purpose, in case you were wondering)

Do you remember those days? Long gone is the water cooler talk when everyone is chatting about their weekend. Instead, the water cooler talk usually involves “Oh Em Gee, did you SEE what Frank did this weekend?”

Imagine not posting what you did this weekend on Facebook or Twitter. As you walk into the office on Monday, you’ll be the mystery man or woman. No one will know where you were or what you did. You will actually have to tell them, face to face and in-real-life. Crazy idea, I know.

Now it’s your turn. Share some social media rules you follow, wish you would have followed or wish your friends would follow. And, have fun this weekend as you use your social media smarts.

Ashton Kutcher Hands Over His Twitter Account


When Ashton Kutcher saw on the news that Penn State football coach Joe Paterno had been fired, he did what he usually does and headed to Twitter.

The Two and a Half Men star tweeted “How do you fire Jo Pa?” Little did he know the background on the story and exactly why the coach was fired. Needless to say, some of his 8 million Twitter followers were infuriated.

One user tweeted, “Who is more ignorant? @Aplusk, or the over EIGHT MILLION idiots who follow him?” Kutcher replied back with “honestly it’s me.”

Another person tweeted, “with 8 million followers, you MAY want to reserve your opinions until you know the whole story.” With Kutcher replying with an “agreed.”

All of these tweets have been erased from his feed.

As most of you probably know, Paterno was fired  over how he handled child sex abuse allegations against an assistant coach. Kutcher somehow missed that part of the story.

So, what does a celebrity do after a huge snafu like this one? He hires a Twitter Management team, which some are calling a huge mistake.

In a post titled “Twitter Management” Kutcher explained the situation and reasoning behind his decision. He talks about the fact that he has posted virtually every single one of his tweets on his own, but feels now that 8 million followers is too hard for one guy to manage.

A collection of over 8 million followers is not to be taken for granted. I feel responsible to deliver informed opinions and not spread gossip or rumors through my twitter feed. While I feel that running this feed myself gives me a closer relationship to my friends and fans I’ve come to realize that it has grown into more than a fun tool to communicate with people. While I will continue to express myself through @Aplusk, I’m going to turn the management of the feed over to my team at Katalyst as a secondary editorial measure, to ensure the quality of its content. My sincere apologies to anyone who I offended. It was a mistake that will not happen again.

One of Kutcher’s latest tweets was “As an advocate in the fight against child sexual exploitation, I could not be more remorseful for all involved in the Penn St. case.” I guess this is possibly his last tweet done by him and him only?

Is Ashton Kutcher making a mistake and committing Twitter suicide? Sound off in the comments.

Image Source: Twitter

Ashton Kutcher Keeps the Lines of Communication Open with His Social Media Presence


If there’s one draw to social media for those in show business, it’s being able to set the record straight. It seems that very rarely do we see an official statement from a PR rep, but rather a Tweet or Facebook status update from the star themselves. My how times have changed.

Ashton Kutcher is set to make his debut on CBS’s “Two and a Half Men” tonight and has explained why he chose to take the role in an article for USA Weekend. Kutcher, appropriately, gave Two and a Half Reasons why he took the job.

In reason number two, he simply says “The timing was right” and how by taking this job, he could still be there for his family. He went on to say that after really breaking down the decision, there were more rewards than risks. The risk? “I was stepping into a media frenzy”, he said.

But given the fact that Kutcher has 7.6 million followers on Twitter and is so active in social media (I still remember staying up way past my bedtime to watch him reach 1 million Twitter followers before CNN. That was so much fun), he felt he could keep the lines of communication open and set the record straight anytime he needed to.

He says, “But I figured I could temper that a bit by keeping the lines of communication open with my social media presence. I can always set the record straight.”

Like I said, times have changed for stars now that they can “set the record straight” for themselves.

On another note, it’s been refreshing to see Charlie Sheen, who was let go from “Two and a Half Men”, take the high road on the entire situation (now, not during the whole mess of course). He tweeted to Kutcher “Seriously… @aplusk great talking to you! We’ll all be watching! Make us proud!!”. And Kutcher tweeted back @charliesheen good to meet you too. Wishing you the best on your new gig.”

Do you like how social media has changed the way celebrities communicate with their fans and the media?

Ashton Kutcher Threatens to Stop Tweeting – Do We Care?



Dear Ashton Kutcher,

I have news for you. There was a Twittersphere long before you went on national television begging for followers, and there will be a Twitter long after.

Your threatening to stop Tweeting if Twitter turns into a reality television show is akin to the many Twitterers who threatened to stop Tweeting if celebrities (that would be you) took over Twitter with their million plus follower accounts.  We don’t care.

I mean, you go on CNN, you go on Oprah, you’re in the headlines for weeks for being the first Twitterer with one million followers, and you worry about Twitter being a sell out because of a rumored television show? What’s the matter Ashton, did John & Kate steal away your headlines this week?

You say you’re against a Twitter television show because you don’t want to be stalked. Yet you’re on television drumming up a following. You even post pictures of your wife’s butt. If you’re so interested in your safety and privacy, I’m thinking you might want to spend a little less time online? You’re a celebrity, Ashton. We find you pimping cameras, taking over the CNN building, and punking unsuspecting celebrities, and now, after all this time, you’re worried someone may stalk you because of a rumored reality television show that would be “putting ordinary people on the trail of celebrities in a revolutionary competitive format.” Heck, TMZ does this on a daily basis.

Go ahead Ashton. Stop Tweeting. Then come back a week later and see if anyone noticed.

I’m thinking no.


Someone who thinks maybe you should stop for a while so more important topics can make the headlines.

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