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Amy Porterfield

Celebrate Our Latest Keynote Announcement with Five Free Sessions

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Today, we via announced our first five keynotes for NMX 2014 this January in Las Vegas. We’re honored to welcome to the stage Scott Stratten, Lynette Young, Lee Odden, Julien Smith, and Amy Porterfield, who will all be giving mini-keynote talks at NMX 2014. Trust me when I say that you don’t want to miss these speakers on stage. Register now!

Also, we’re giving away some free session recordings to celebrate (find out more here).

Here’s a little more about each of our five keynoters:

scott stratten Scott Stratten always brings lots of energy to our stage. People are still talking about his keynote in 2010, and we know he’s going to deliver something even better in 2014. If you don’t follow Scott on Twitter already, you can do so at @unmarketing (and we highly recommend it).Read Scott’s full bio >
lynetteyoungpic002 Lynette Young is known for being a strong female presence even on male-dominated social networks like Google+. What she has to say is relevant for both men and women. You definitely don’t want to miss her on the keynote stage in 2014.Read Lynette’s full bio >
lee odden If you haven’t seen Lee speak before, you’re in for a treat. He’s the founder of TopRank Online Marketing, and frequently writes on the TopRank Blog, and his sessions at NMX are always among our most well-reviewed. We’re honored to have him coming to our keynote stage in 2014.Read Lee’s full bio >
julien smith When talking about Julien Smith, it might be easier to tell you what this guy hasn’t done! He’s the CEO of Breather, the author of several books (including Trust Agents, which he wrote with Chris Brogan, a blogger, and more. We can’t wait to bring him to our 2014 keynote stage.Read Julien’s full bio >
amy porterfield Last but certainly not least, we’re proud to announce that Amy Porterfield will be coming to the NMX 2014 keynote stage. There’s nothing this girl can’t do! She’s the co-author of Facebook Marketing All-In-One for Dummies, host of the top-rated Online Marketing Made Easy Podcast, a consultant for companies like Harley-Davidson, and more.Read Amy’s full bio >

Welcome to our first group of NMX 2014 keynote speakers!

Giveaway Alert!

As I mentioned above, we’re also giving away some free sessions to celebrate our first NMX 2014 keynote announcement. If you act now, you’ll get session recordings from Scott, Lynette, Lee, Julien, and Amy–completely free, no purchase necessary!

Get your free sessions here >

NMX 2014 Ticket Prices are Soon Going Up

Lastly, I did want to mention that this month, our ticket prices jump, so if you’re planning to come to NMX 2014, now is a great time to register. Take a moment to secure your seat at the show now so you don’t miss Scott, Lynette, Lee, Julien, and Amy and all of our awesome speakers live on the NMX stage.

Top Facebook Tips with Amy Porterfield (#BWEchat Transcript)

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My head still hurts from this week’s #BWEchat – but in a good way! Our special guest was Amy Porterfield (@AmyPorterfield), who dropped tip and tip about using Facebook in conjunction with your blog. You can read the full transcript here, but I wanted to take a moment to compile her top tips and the tips other attendees gave to help you boost your presence on Facebook!

Q & A with Amy

First, let’s go over the questions we asked Amy during the chat, along with the helpful advice she gave to attendees (keep in mind this is a Twitter chat and I’m copy/pasting tweets directly, so answers are limited to 140 characters or given in multiple tweets)!

BlogWorld Expo: Big brands are on Facebook, why do content creators need to be on Facebook too?

Amy: Facebook is the perfect platform for content creators. When done right, FB will help you attract loyal, interested readers. PLUS, when you get conversations started around your content on FB, you will virally attract a larger audience to your site. When I post on my blog, I craft a few “teaser posts” for FB w/ links to my blog. This gets people curious enough to click! I also create short videos for FB to tease my content then link to my blog – mix up the media to attract different audiences.

BlogWorld Expo: Amy do you find people respond better to video than text?

Amy: On FB, I’ve seen users respond to and share photos the most. But second to that, video always grabs attention.

BlogWorld Expo: When we create FB pages for our blog, etc. what are the best ways to get people to “like” said Facebook page?

Amy: To get more “Likers” – get active outside of Facebook. Be interviewed, guest blog post, do webinars – this all drives FB LIKES! Also, Facebook Engagement Ads are a FANTASTIC way to attract your target audience to your Page. (More here: http://t.co/8Pfhl0ej). To get more FB Fans, consider adding a LIKE BOX to your website. It’s increased me FB Fans by 30%+! Wisestamp is a free tool that lets you pull in your latest FB post to your gmail email sig. Great way to get more fans!

BlogWorld Expo: It’s frustrating when you drop a discussion topic and no one responds. How do you get folks to participate?

Amy: To get more engagement on your FB page, ask questions that are easy to respond to-responses that can be short get more engagement. When you want more engagement on your FB Page, add a question to the front or end of your post, never bury it in the middle. On FB, don’t post & ditch! If u ask a question or start a conversation, stick around & jump into the conversation you started. It may seem silly to some, but quotes are hot on FB. But when you post an IMAGE w/ a quote in it, u can get massive engagement. Fill in the blank FB Posts are always a hit. Make your fill in the blank post entertaining & you will see even more engagement. Important: Most people are not on FB to do business with you. Meet your audience where they are at and mix biz with personal.

BlogWorld Expo: What is your #1 best Facebook tip?

Amy: My #1 best FB Tip: BE CONSISTENT. Show up daily. Constantly add value. Always engage. Just keep at it and you’ll see results.

Your Questions for Amy

The floor was also open for you to ask Amy questions about Facebook. Here are some of your questions – and her responses!

@GlendaWH: When you use “teaser posts”, do you also use NetworkedBlogs which also posts new blog posts to your FB Wall?

Amy: I’m not a fan of apps that pull in blog posts to a FB Page. Crafting an update about your latest blog gets MUCH more engagement.

@ideabloke: How do you feel about controversial topics to gain engagement/virality?

Amy: I’m not a fan of posting just to be controversial to create friction. But if it happens organically, I think it’s good!

@TomMartin: What’s your best suggestion for small companies that are having trouble getting traction?

Amy: Write a list of 10 hot topics (niche related) u know your target audience will engage with. This helps with FB posting. This list will help you stay on track and will get your creative juices flowing for some good ideas for posting. Also, check out your “external referrers” to see what’s already working for you. More here: http://t.co/SXYzqalw

@GlendaWH: After writing a blog post, how many teaser updates do you post? How far apart?

Amy: If you blog once a week, I would create 2-3 – & spread them out thru-out the week. And post these on Twitter and LI too!

@betterbloggingw: What’s the best way to separate ur Facebook personal profile from the business fan page?

Amy: With all the Timeline changes, I think you should not keep them separate. I say mix in biz with personal on both.

Advice from You Guys and Gals!

Amy wasn’t the only one with great tips to share. Here are some gems from other attendees:

@just_kate: Facebook is a great way to get people connected you content, especially of you have differs content types

@wordwhacker: FB is perfect for content creators, those who actually say something instead of just sell something. Also, FB is where our friends are. Followers too. But friends we talk to in more depth.

@connectyou: Facebook is where most are hanging out & they feel comfortable. If you provide both fun & value, it’s win/win!

@davekean: Because it’s far more familiar to many, FB seems to make people more comfortable interacting than other forms of SM

@ideabloke: I learned to mix up different content types as per @AmyPorterfield and it actually gets my engagement up!

@LindaSherman: Video personality has to do with practice, just like presenting does. Do more and more YOU will show up

@onezumi: Blog comments end up on Twitter, FB, etc, but I feel having a real, recognizable person behind what we do ties it together. The comments might not be all in one place, but if influence is tied to the person in charge you can still make many gains

@patdavis3: I also really like ‘caption this photo’ updates – they always go well

Thank you everyone for the great advice – and an especially big THANK YOU to Amy for sharing her Facebook wisdom! Next week, Simon Salt will be with us to talk about Pinterest for men, so I hope to see you all there (Wednesday at 9 PM EST).

Got a tip to share about Facebook but didn’t get to attend #BWEchat? Leave it as a comment below!

The 12 New Media Days of Christmas 2011: 5 Traffic Tips

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During the 12 New Media Days of Christmas, we’re counting down the days until 2012 comes by featuring some of the best blog posts of 2011 from awesome writers within the BlogWorld community! Skip to the end to read more posts in this holiday series and don’t forget to leave a comment if you’ve written a post about today’s topic!

When it comes to blogging, the numbers matter. Without traffic, you can’t build a brand. Without traffic, you can’t sell advertising. Without traffic, you can’t spread your message. Without traffic you can’t sell your products. Unfortunately, the “if you build it, they will come” model of blogging doesn’t really work. Great content is often buried in the bottomless void of the Internet, and even the best bloggers in the world occasionally write posts that are fantastic, but go relatively unnoticed. So the topic of traffic is relevant to all of us! Here are some awesome posts about this topic:

1. How to Drive Massive Traffic To Your Blog—With Less Effort by Amy Porterfield at AmyPorterfield.com

This is the last post in an entire series by Amy called “How to Create Bite-Sized Content Your Readers Will Devour and Share.” In this post, Amy talks about the need to find your own sweet spot when it comes to the effort you exert trying to get more traffic to your site. The answer is going to be different for each person, but the overall concept is that you don’t need to do everything. You just need to do what works for you. Writes Amy,

The good news is, you’re probably already doing a lot right. Really. You’re probably already doing at least 90% of what you need to do to hit your own sweet spot.

In fact, you might be doing too much.

Let’s look at what you HATE doing. Some people hate, hate, hate Twitter. If you hate Twitter, maybe you’re doing too much there—or maybe you’re wasting your time. Often, when we don’t love something, we don’t do it very well. The same goes for Facebook, your blog, and any other social media you do.

Amy created the 4-week video training program The Simple Social Media Formula: Social Media on Your Terms and is the co-author of Facebook Marketing All-In-One for Dummies. You can find her on Facebook and follow her on Twitter @amyporterfield.


 

2. Why Guru Strategies for Blog Growth DON’T WORK… and What Does! by Danny Iny at Firepole Marketing

This post from Danny covers everything you need to know about building your traffic, using the idea that you don’t need to use the “slow and steady” strategy, but you do need to do what’s right for your current level of success. That’s why what’s working for someone with a million hits a day probably won’t work for you. You need to get to that level first! From the post:

No, this isn’t a post about how you should be patient and take things slow and steady, because eventually you’ll win the race.

(As Sonia Simone said in a recent radio interview, “slow but steady works, but we’ve all had the experience of being beaten to the finish line by a jack rabbit with ADD!”)

The point of this post is that the fastest way to grow is by using the strategy that fits with your current stage of growth. The more appropriate your strategy is to your stage of growth, the faster you’ll outgrow it, and be ready for the next one!

You can find Danny on Twitter @DannyIny. He’s also the co-author of Engagement from Scratch! and founder of Bowl of Goals.


 

3. 49 promo ideas. simple, grand + the tried n’ true. by Danielle LaPorte at White Hot Truth

I love the ideas for promotion that Danielle offers in this post. Some of them are old standbys that everyone tells us to do to drive traffic. Others are pretty unique ideas that I haven’t heard anywhere else. All of them are fantastic! Go through the whole list or pick and choose what makes sense to you.  Whether you’re launching a new business or trying to build traffic to a site you already run, these are great ideas. Here are a few examples of the tips Danielle gives:

15. Don’t be shy about all the awards and accolades you’ve earned—create a special section on your site’s About page just for that.
16. Have ongoing giveaways on your site to engage customers, generate content, and build up subscriber base. e.g. “Answer Today’s Q&A and you’ll be entered to win the Awesome Gift of the Month.” Get cool people to donate the Awesome Gift (or Service) of the Month and they’ll help with the buzz.
17. Host a Story, Poetry or Photo contest that’s related to your industry. You could take the best submissions and turn them into an e-book, or you could partner with a print magazine and the winner would get published.

You can find Danielle on Twitter @daniellelaporte. She’s the creator of the Spark Kit and Your Big Beautiful Book Plan and has a number of free downloads available for readers.


 

4. Are You Taking Advantages of Recurring Posts? by Pat Flynn at Smart Passive Income

What are you “known for”? What do readers enjoy looking forward to reading on your site? Hopefully, every post your write keeps them coming back for more, but doing a recurring series makes a lot of sense. Traffic isn’t just about finding new eyeballs. It’s also about keeping current readers coming back to your site more often. In this post, Pat talks about how doing a recurring series can boost your traffic. He writes,

Are you giving your audience anything specific and regular to look forward to?In other words, is there some type of post that you publish consistently over and over again that becomes a true unique element to your brand?

Pat’s free ebook guide is available on his blog’s sidebar. You can also like Smart Passive Income on Facebook and follow Pat on Twitter @patflynn.


 

5. How to Improve Google Rankings for Your Older Posts in 4 Easy Steps by Ana Hoffman at Traffic Generation Cafe

Oh, Google. You are the bringer of traffic, but the bane of my existence. I couldn’t write a post about traffic and not include any links to information on boosting your search engine rankings. In this post, Ana writes about the step by step process to actually put your old post to good use. You’ve probably spent hundreds or even thousands of hours writing those old posts, so you deserve to get a little traffic from them! Just a few small changes can help make good (but old) content more visible on search engines. Writes Ana,

Blogging is never a “publish and forget it” sort of deal.You publish a post, you answer comments, you build links to it in hopes of ranking it high in search engines so that you can start getting organic traffic on autopilot.

Then comes the day of publishing a new post – for many of us, it’s the following day.

And what happens to the previous post? Previous 10, 20 posts? That’s right – who has the time?

If you make the time for your old content, you can see great results! After checking out this post, you can find Ana on Twitter @AnaTrafficCafe and add Ana to your Google+ circles. She’s the author of 7 Steps to Complete Search Engine Domination, which is available for free on her sidebar.


Other posts in the 12 New Media Days of Christmas series will be linked here as they go live:

12 Bloggers Monetizing
11 Emailers List Building
10 Google+ Users a-Sharing
9 Vloggers Recording
8 Links a-Baiting
7 Community Managers a-Managing
6 Publishers a-Publishing
5 Traffic Tips (this post)
4 New Media Case Studies
3 Must-Read New Media Interviews
2 Top New Media News Stories of 2011
And a Partridge in a Pear Tree

You can also check out the all the posts from 2010 and 2011 here, and don’t forget: If you wrote a post in 2011 about today’s topic (traffic), PLEASE leave the link in a comment below to share with the community!

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