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24 Brilliant Bloggers Talk About Email Newsletters


Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Email Newsletters

Email newsletters can be very challenging to create. You may be overwhelmed with thoughts about what to include, how to portray your brand, creating a template, and creating subject lines. One of the biggest challenges is to know how to get your subscribers to open your newsletters in the first place. We have brilliant bloggers here who can help with all aspects of email newsletters.

The following list of brilliant blog posts will give you some practical help.

Brilliant Blogger of the Week:

colleen The Dissection of a Bloody Good Email Newsletter
by Colleen Corkery

Colleen’s post is the perfect place to start if you want to improve your email newsletter. In this guide, she goes through every piece of a newsletter, from subject line to links to images. Learn the best practices, including some tips that Vertical Response have tested extensively, like using a table of contents. Don’t forget to follow Collen on Twitter at @youcollme if you enjoyed her post!

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about email newsletters? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic:  Blogging During the Holidays

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

How to Build Relationships with A-Listers: An Interview with Ray Ortega


ray ortega Recently, I was lucky enough to get to interview Ray Ortega from The Podcasters’ Studio about the art of building relationships with others in your niche, something he has definitely mastered! Ray went from being just a listener to being a podcast coach and even building friendships with many of the people who inspired him to podcast in the first place. Check out his advice for connecting with a-listers, no matter how new or experienced you are in your field:

Allison: Who was the best guest you ever interviewed for a podcast and why?

Ray: I think the best guest I’ve had on The Podcasters’ Studio was David Jackson from The School of Podcasting.

For me, having Dave on my show represented a personal podcasting achievement, I had come full-circle. About the time I started producing my own podcast, I started listening to Dave and his show about producing podcasts. I had fallen so much in love with podcasting that I wanted to know every single detail I could find on producing them. Little did I know where this adventure would take me (I now produce podcasts for a living).

I listened to Dave at work, to the point of getting a warning to stop listening to my iPod while on the clock. It didn’t stop me. I would listen with one earbud and spend every moment of my waking hours studying all the elements of how to produce the best possible podcast. Dave was a big part of those early lessons and inspiration. Dave and I are now good friends but I’ve often referred to him as a digital mentor.

So having Dave on my very own show was a signal that I had made it to where I wanted to be. I was producing my own podcasts, making friends with others in my niche and becoming peers with those I respected most in the podcasting space.

Having Dave on my show and finding out he respected the work I was doing in the very same niche was a personal signal that I had arrived. Fast forward to today, Dave is a regular co-host on my show Podcasters’ Roundtable along with Daniel J. Lewis and we’ll all be presenting together at NMX 2014. The adventure continues…

It can be really intimidating to reach out to role models. How did you first start developing a relationship with Dave?

Dave had a segment on his show called “Last Five in Five” where the audience could call in and tell him what was the last five podcasts you had listened to? I called in and left my Last Five and Five and that was my first interaction.

However, this doesn’t mean that Dave suddenly knew who I was. I don’t recall exactly how we connected and started getting to know each other but eventually I had him on my show The Podcasters’ Studio.

That’s one of the great things about podcasting, you can go out and ask someone you admire to be on your show and in most cases they will say yes. This is a great way to start building relationships with your peers.

The key is to participate in your community or the community you want to be a part of. In Dave’s case I provided feedback and content for his show. Later on I had him on my show which provided him with an opportunity to reach my audience; more of the same people he was already trying to reach.

In both cases I was trying to provide value before or while asking for anything in return. Over time, you’ll build trusting relationships that last. Dave now co-hosts my show Podcasters’ Roundtable and we consider ourselves good friends.

What tips do you have for getting a-listers to reply to you, even though their inboxes are overwhelmingly full?

As I mentioned before, in most cases, the key to approaching “a-listers” or anyone, is to just ask. In the case of the a-lister, you may have a hard time actually reaching them because they have so many requests for interviews, feedback, guest post, etc.

Pat Flynn is a great example of someone you can’t just email and get a response. His email is just too overwhelmed with requests for his time. But if you follow Pat at all, you know this or you at least know that he can be found other places beyond email.

In my case I wanted Pat to join us on a Round of Podcasters’ Roundtable. Because I know Pat is on twitter and I’m also on Twitter (@PodcastHelper) I simply sent him a tweet. And what do you know? He answered. Within a short amount of time we exchanged tweets and soon after he appeared on Podcasters’ Roundtable – Round 10 – Podcasting “Success” with Pat Flynn.

They key takeaway here is to go wherever the people you want to reach are spending their time. Almost everybody in new media these days has accounts on Facebook, Twitter, Google+, etc. Find them where they are having conversations and start participating.

Things have definitely come full circle in more ways than one! You’re now a well-respected podcaster who has listeners in the same position you were in back when you first started listening to Dave’s podcast. What are the most common mistakes fans make when they email you wanting to build a relationship or work together?

After spending years building my own brand, I’m now in a position where I’m fortunate enough to have people asking me for interviews, etc. If there is one tip I would give after being on the receiving end of requests to work together it would be to keep it short.

I love hearing someone’s podcasting journey, their goals and ideas but when making initial contact, the key to getting a response (at least a quick one) is being short and to the point. This works well in comments too.

I find it much easier to send quick replies to short emails and comments. And I reply to every single email and comment that I see (some get lost in the ether). Perhaps that’s why I like Twitter so much. Short and to the point is very effective in the fast paced environment of new media and social networking.

Lastly, when you do get the chance to work with one of your role models for the first time, such as interviewing them on your podcast, how can you best continue to build that relationship without being too pushy or asking too much?

If you have the chance to interact with someone you respect in your niche and want that relationship to grow, keep providing value. Continue to participate in their community, listen to their podcast, read their blog, etc. and send them feedback.

These are things you should already be doing because you live in your niche. You’re likely already participating in their community because their content is related to your content, the stuff you love to consume and produce. A natural relationship will build from there and over time you’ll likely cross paths and work with the same people you’ve looked up to for years.

Everybody was in your spot at some point regardless of how “successful” they are today. With lots of hard work and a genuine approach to others, you can pull up right alongside those you respect and have a show, blog, channel, as influential and respected as their own.

Podcasting is beautiful because it’s open. It’s open to anyone who wants to do it and those who put in the work will see its rewards be it friendships, professional achievements, money or any number of other ways podcasting pays you back.

Thanks for an awesome interview, Ray!

For those of you who are interested in learning more about podcasting, check out the Podcasting Track at NMX! This is a great chance to start building relationships with a-listers across several niches. Don’t forget to use the 20% off discount code ALLI20 if you are interested in attending the show!

Super Session Spotlight: How to Convert Your Casual Readers into a Thriving Community of Raving Fans


At NMX 2014, we’ll be presenting several Super Sessions, which are longer and more in-depth sessions to kick off our Blogging, Podcasting, Web TV, and Business Tracks every day. Today’s Super Session Spotlight is all about Pat Flynn, who will be presenting “How to Convert Your Casual Readers into a Thriving Community of Raving Fans” in the Blogging Track on Day One.

Pat Flynn In the world of blogging, few people work harder than Pat Flynn. I say this not to give him a pat on the back (haha, “pat” on the back – I crack myself up), though he definitely deserves it. I think it’s important to know that the backbone of his success is the hard work.

We’re proud to be welcoming Pat back to the NMX stage, this time to present the Super Session “How to Convert Your Casual Readers into a Thriving Community of Raving Fans.” Get your ticket to the show here if you haven’t already!

If you want a taste of what you can expect from Pat at NMX, look no farther than Smart Passive Income. Specifically, here are some of my favorite resources, pages, and posts from his site:

Something else I’d like to point you to is Pat’s most recent ebook, Let Go, which has over 200 five-star reviews on Amazon. (And for those of you without a Kindle, you can also purchase the book for your Nook or via Snippet (which allows you to view on your i-Devices).

Why are we bringing Pat to NMX for a Super Session? Three main reasons:

1. He walks the walk.

Pat doesn’t preach ideas he doesn’t use himself. He tests his theories, posts his results, and encourages you to do the same. He isn’t slinging BS or promising readers that they’ll “get rich quick” if only they purchase his new $97 report, which is filled with outdated advice that you can read anywhere. He tries new techniques constantly and even talks about his mistakes.

2. His tips work across all niches.

Often, I see marketing bloggers talking about ways to make money online that are only really relevant if you have a blog about ways to make money online. It’s a vicious cycle. But Pat is actually a niche blogger. Yes, he has Smart Passive Income, but what you may not know is that he got his start with a niche site about the LEED test in the architecture industry. He also has a security guard training site, a site for people who want to create clickable maps, and a food truck site.

3. He delivers.

Pat has spoken at NMX in the past and has also spoken at other conferences. His sessions are among the highest-rated wherever he goes. It isn’t just because he is charismatic. Pat also prepared like crazy for his session, putting dozens of hours of work into a single one-hour speaking gig, including research, content creation, practice, and more. He’s also super approachable, so if you have a question after his session, even if you don’t get a chance to ask at the mic, you can ask at a networking party or if you see him in the halls.

I hope to see you all at Pat’s Super Session, “How to Convert Your Casual Readers into a Thriving Community of Raving Fans” at NMX 2014. If you don’t already have a ticket, make sure to secure your seat here! And get there early – I suspect that Pat’s session will be standing room only, even if we give him the biggest room available! Oh and just in case you don’t make it to Pat’s Super Session? Don’t worry – he’s speaking in Podcasting Track too!

A Day in the Life of a Social Media Marketer [Infographic]


We love this infographic from our friends at RazorSocial (especially Ian, who will be speaking at NMX 2014), which outlines what a productive day looks like for a social media manager. We love all of the great tools mentioned (see below for links to all of them). What are you favorite tools to help you stay productive during the day? Leave a comment below!


Here are the resources and tools mentioned in this infographic:

Don’t forget to leave a comment mentioning your favorite tools to help you be more productive during the day.

NMX Hangout: Popular Podcast Secrets with Dino Dogan, Greg Hickman, and Caleb Wojcik

Dino Dogan gives a smile and a thumbs up as he shares podcasting secrets on a Google Hangout

On the Tuesday before Thanksgiving, Google Hangouts On Air host CoachDeb gave the NMX audience some podcasting ideas to be thankful for. As always, CoachDeb is joined by esteemed experts in the digital media creation world. This broadcast centered around three very influential podcasters who have consistently attracted a wide audience, and the casual informative discussion builds upon Deb’s previous podcaster Hangout from the week before.

The Hangout guests for this broadcast were Dino Dogan (Founder of Triberr), Greg Hickman (Founder of Mobile Mixed )and Caleb Wojcik (Online Entrepreneur, Think Traffic, Fizzle.co & Caleb Wojcik Films). It was the first evening Hangout, and we see CoachDeb starting out in the sun’s spotlight – and signing off in the early moonlight!


Dino Dogan started us off talking about why he founded Triberr. He initially was inspired when he saw a number of tools that helped one promote themselves to an audience – but sought a tool that could connect everything.

Greg Hickman, from NJ, founded Mobile Mixed which started as a video based interview show primarily with people he was interested in meeting. He now incorporates solo episodes focused on training people in the area of mobile marketing.

Caleb Wojcik co-hosts the podcast he piggybacked off his Fizzle training platform.

Fishing for the Biggest Podcasting Tips

When CoachDeb went fishing for podcasting tips, she caught some prize ones! The panel’s answers gave the NMX audience some very creative ideas, practical information, and shed insight into how these renowned podcasters think.

In the content creation area, Dino shared that he had the idea to interview TED speakers during their preparation time – and then put up podcast at the time of their TED presentation. His podcast rode the wave of the guest’s TED platform appearance and thus created a larger ocean of listeners.

Greg shared his technical area podcaster tip, and it is a very important one: the microphone! Yes, your mic is the connection between you and the podcasting audience, and this audio component should not be compromised. He suggested a condenser microphone over a dynamic one, and that the podcaster should use one that does not pick up a lot of room and background noise. No one really wants to hear motorcycles going by, or the dog yapping in the hallway! Decent mics suitable for podcasting are available now for under $100. Greg’s choice is a Heil microphone that can be purchased for $200-$300. Listen to this podcast and hear the difference it makes! (The rest of the participants were very jealous – and heading for the store immediately afterwards). He also suggested to the hangout audience that podcasters and those wanting to start podcasting search for technical tutorials online.

NMX 2014 – What Will Podcasters Be Talking About This Year?

CoachDeb asked the podcasting participants – who are all scheduled speakers at NMX 2014 in Las Vegas – to give the Hangout audience a peek into what they will be talking about this year.

Greg Hickman is making his presentation on mobile content marketing strategy. All content ends up on mobile phones, and he will be expressing the major importance of using mobile to leverage your content in a user friendly way.

Caleb Wojcik will address the NMX 2014 audience about how to make a small investment in equipment to make great looking and sounding sessions. He has done much research and experimentation, and will clearly explain how to get the biggest podcaster bang for your buck.

Dino Dogan will be bringing his a-game to NMX 2014 with a talk on influence marketing and crowd sourcing. He will give a taste of a new endeavor he is in the process of launching that involves a brand creating a kick starter type campaign – but instead of raising money, they will raise the active involvement of content creators. Instead of hiring one celebrity spokesperson to promote the brand, Dino’s concept is that a brand can hire hundreds of influential bloggers. The compound results will move the needle. But the question is – how to manage this? He created a way – and will be going live with it next year. Dino will be talking about the principles of it at NMX 2014.

First Time NMXer’s Networking Guidance

The 3 guests went on to give advice to first time NMXer’s on how to make the most of their experience there. (Aside from the shows & casinos, of course!)

Dino – likes to hangout at NMX and meet people and he has built some amazing relationships. Caleb had an interesting suggestion. He said to find a couple of people that you know ahead of time and connect with them and see who THEY know – you can build up relationships that way. Have your friends who are also attending NMX introduce you to others there. Deb told the hangout audience to search NMX handles and hashtags on Twitter and start engaging and interacting a month before the event. At a past NMX, Greg said he went there primarily to meet Pat Flynn. Previously, they exchanged emails and Greg had Pat on podcasts. Pat recommended that Greg go NMX – and he was so glad he did, because through Pat, he met lots of great people there.

The Media Revolution at NMX

NMX started as BlogWorld and made a transition to encompass all media – and the media revolution is ongoing! CoachDeb asked her Hangout panel about current podcast trends.

Caleb definitively stated that podcasts will not go away because they are strong personal connections. They can’t be skimmed over like a blog post. Your podcast fans listen for 1/2 or hour per week (or more), and that’s why he felt that podcasts were best way to get in front of people, and to get their focused attention.

Dino added that the human voice creates a powerful connection. People get obsessed with podcasts and become big fans. Greg summed it up best by saying that you can intimately get inside someone’s earbuds with your podcast!

Final expert podcasting tips?

  • Dino Dogan: Do intro music and introductory voice over – do it right & make it really good!
  • Greg Hickman: Don’t stress out about numbers – find your own niche whatever the size is and realize that subscriber numbers fluctuate.
  • Caleb Wojcik: Look outside of your own topic area – see what other podcasters are doing that are fun and different and see if you can incorporate that in your own podcasts.

NMX and host CoachDeb are dedicated to bringing the NMX Hangout audience the best of the best – casual inspired conversations with people you admire as leaders in their new media areas of expertise. They all want to hear from you – because like them – YOU are part of the media creator community.

Don’t forget to watch your email to learn about the next Hangout – and if you aren’t on our email list yet, sign up now on the sidebar so you don’t miss any of our upcoming special guests!

029 The Podcast Report – One Month Away


PodcastReport-150 Erik Fisher and I are back with another episode of The Podcast Report, the podcast devoted to the Podcasting Track of New Media Expo.

In this episode, Erik and I are joined by Rick Calvert, CEO & Co-Founder of New Media Expo. The three of us discuss the Cyber Monday offer, the 9th Annual Podcast Awards, and many other items that are going to make this the best Podcasting Track ever.

New Media Expo Promo
If you have an interest in promoting NMX to your audience, we have created a professionally produced promo that you can play on your podcast. This is a great way to encourage your community to come meet you, face to face, at this event.

Click Here To Download The Promo

Subscribe To The Podcast Report
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Pinspiration Saturday: Representing Your Brand with Scott Stratten


We’re back for another Pinspiration Saturday, our weekly series where we highlight a quote from one of our amazing speakers every week. If that quote resonates with you, we hope you’ll take a minute to share the “pinspiration” with your followers on Pinterest by pinning it! And as always, you can also share via Facebook, Google+, Twitter, or any of your favorite social networks.

Your brand is what you do after two drinks

There is a now-infamous picture of Scott Stratten pole-dancing in Las Vegas. It was during an event after-party to celebrate his latest book, and after a few drinks, he hopped on stage for some silliness. Luckily, being a little silly fits in well with Scott’s personal brand, because in about a millisecond, everyone at the party had pulled out a camera phone to take pictures. Those pictures were on the Internet before Scott even got off stage.

Now imaging if Scott worked for a brand like Disney. Pictures of him on a stripper pole at a company after-party wouldn’t be funny anymore. It would be face-palm-inducing.


In this episode of TheVegas30 Podcast (embedded above or click to watch), Scott talks about how important it is to realize that you’re always representing your employer. Says Scott, “Your brand is what you do after two drinks.” And he’s right. If you can’t control yourself and act professionally at conferences and other work-sponsored events, don’t have that second drink.

That’s not to say you can’t have fun! At NMX, we have a ton of fun, and there’s always plenty of alcohol to go around at our networking parties. If you’re there to make connections and grow your business, though, keep in mind that a first impression is lasting. Have a good time, but make sure you keep your professional goals in mind when you’re tempted to do shots at the bar or jump on stage to dance.

Scott also give a shout-out to NMX CEO Rick Calvert and talks about what it takes to put together a conference, in this episode, so this is definitely a podcast you don’t want to miss. Check it out, and don’t forget to follow Scott on Twitter at @unmarketing and give a listen to his other podcast, the UnPodcast. He’s going to be keynoting in January, so if you don’t have your ticket to NMX yet, get it now!

NMX Hanging Out & Discussing Podcasting with Rich Brooks, John Lee Dumas & Chris Christensen

Rich Brooks giving podcasting tips on a Google Hangout

Our first ‘official’ Google Hangout On Air was streamed live on November 21st , 2013. NMX’s own Coach Deb Cole had a lively and fun interaction with Rich BrooksJohn Lee Dumas and Chris Christensen in which the audience received an abundance of podcasting tips from these pro’s. There was a vibrant sharing atmosphere within which host Coach Deb, Rich, John & Chris clearly broke down and explained their creative approaches to the adventure of podcasting.

Podcasting Pro’s

Rich Brooks hosts the Agent Of Change (AOC) in Maine, which is a growing event for digital marketers creating buzz reverberating far from the North East coast. Rich has the legendary status of attending every single NMX / Blog World and has a long standing professional relationship with us all.

John Lee Dumas is the recognizable voice behind Entrepreneur On Fire, where he interviews a different business owner every single day.

Chris Christensen of AmateurTraveler has received a million travel podcasts downloads per year. Impressive!

Coach Deb and her Hangout buddies started out discussing how Rich landed his college course teaching gig, and how this led to other opportunities. Chris also teaches at his local community college, a role he got after successfully pitching the idea to them. The conversation was geared to inspiring listeners to pursue similar teaching positions if qualified.

John Lee expressed excitement to be speaking at NMX in Vegas about acquiring a massive podcasting following. Chris is looking forward to spending time with peers sharing ideas and new information, and he also stressed the importance of tapping into the community to get a feel for what content they seek. Rich’s NMX presentation will revolve around using social media to generate leads and make money for your business – be driving traffic and then converting them to customers.

Monetizing Blogging & Podcasts

Questions came in from the viewing audience asking if the panel felt it OK to make money as a blogger. John explained how the blogger passion carries over through every step of the process including building the audience and then monetizing that through multiple streams – connecting content with the best following to benefit everyone.

Rich added how much he loves running a small business and interacting with his clients in the rural setting of beautiful coastal Maine. He monetizes in different ways, by bringing in leads effectively, and can do this from the small area he chooses to live.

Chris told a story demonstrating that in 2005 bloggers & podcasters were very turned off by the premise of making money from their passion. For him, it is still a labor of love, and his income comes from other internet activities that offshoot from his podcasting.

NMX & The Media Revolution

The podcasting participants then looked into the future, discussing how new car technology will bring easy dashboard access to content, and how that will change the entire landscape of podcasts, and possibly make them the ‘go to’ car trip activity!

The Media Revolution is on – said Coach Deb, and this informative and spirited Google Hangout On Air opens the door for the viewers to see through the eyes of these inspirational content creators and digital marketers.

Rich, John, and Chris are all speaking at NMX in January. If you haven’t reserved your seat yet, make sure to do so now! Use the code LOYAL20 for 20% off y our ticket.

Four Ways Service Businesses Can Stand Out This Holiday Season


bigstock-businessman-creative-design-39173434 Christmas Creep started even earlier this year (was it my imagination or did I see ads before Halloween?). For retail owners—both brick and mortar and online—the pressure is amped up to get in the holiday spirit, rack up sales, give deep discounts, and plaster their real and virtual storefronts with holiday decorations. But for professional services and consulting businesses, it’s a different time of year: distributing cards and gifts to clients while phone calls and emails slow down, filing more—in other words it’s low season.

Fortunately there are many ways you can stay on your customers’ radar, show appreciation for their patronage, and leave a lasting impression to start 2014 off right. So get going now with ideas from real people in the service business trenches.

Fill Someone Else’s Pockets, Not Your Own

The holiday season is a popular time for people to give back—whether donating food to shelters, taking part in a coat drive, or giving to a favorite charity. For service businesses, think about tying that donation to a meaningful cause in your industry. For example, Forward Push Media came up with a promotion for a client who does prenatal chiropractic treatments: the company is taking online donations through the season to help out moms-to-be facing financial hardships; the perfect outreach for staying true to the brand while giving back to the community.

Your Blog Can Be A Gift (Really)

Your blog is a great tool for your business year-round, but the holidays present more personal opportunities to detour from business as usual, throw in some creativity and spice, and yes, everything nice. Add to that, you can use time you’d normally allocate for follow-up calls to connect with your clients in a different way.

For example, tell a personal story that inspires you—it doesn’t need to be work-related but should remind readers of the season or what’s important in life; do a funny year-in-review, or post predictions that you hope don’t happen in 2014; think up an evergreen post that’s good all year long, such as tax deadlines if you’re an accountant, or the best months to buy furniture if you’re an interior designer. And remember, your blog doesn’t have to be written: It can be a short, crisp video (or depending on your audience, use super-hot Snapchat‘s new “Stories” feature for a holiday greeting that hang around for 24 hours).

Invite Clients “Over”

When we think of service businesses, some people envision slaving away in their PJs or crammed in a teeny cubbyhole, but this is not always the case by a long shot. Many professionals have offices with multiple employees scurrying about. That said, you won’t witness a “50% off” sign in the window. All the more reason to invite customers to your place of business during the holidays. And you don’t have to spend an arm and a leg; if you have a great idea and you promote it, they will come.

Just ask Carla Higgins, a real estate agent with Grubb and Co. For their wildly popular annual holiday promotion, Santa Claus makes an appearance at the office to entertain clients and their families, while treats are served. Mona Koussa of ehomesurf is inviting clients and prospects to the office parking lot for a “Shredding Event”. A mobile, environmentally-friendly truck will destroy confidential documents and guests can nibble on sticky buns and drink hot chocolate all the while. Plus mortgage- and real estate-related vendors will be on hand to answer questions—nice touch.

Embrace Your Inner Black Friday

When it comes to promoting, there’s no reason you can’t turn up the volume and play like the big-box retailers who thrive during the season: From having a one-day “flash sale” on your priciest services to free add-ons for 2014. Your only barrier is imagination (plus your time and ability to do the work).

This time of year, Diane Shapiro Sommerfield, a social media marketing consultant, offers 25 percent off her normal price for a new client package, which range from kick-starting a social media program to a facelift on clients’ current social networks.

These are just a few ideas to get you started on the holiday season. Are you now spurred to come up with a promotion of your own? Well tick-tock!

Editor’s note: Stay tuned! NMX will be featuring our very own holiday promotion, the 12 Days of Giveaways, where we’ll be giving away tons of freebies starting in mid-December. Want an email when the 12 Days of Giveaways starts? Make sure you are signed up to our newsletter list on the sidebar!

Image Credit: Bigstock

20 Brilliant Bloggers Talk about Becoming an Authority


Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Becoming an Authority

Your perceived authority on a topic can drastically effect your online business, and that might be the understatement of the year. Someone who is perceived as an expert will make more sales, find more readers, and be able to more easily grow. On the other hand, someone who is perceived as being a novice or – worse – a scammer will find it hard to continue to grow online.

So how do you brand yourself as an authority on a topic, especially when you’re blogging or building a business in a crowded niche? Check out what our Brilliant Bloggers have to say on this topi!

Brilliant Blogger of the Week:

bonnie andrews Become An Authority: 3 Ways to Take Blogging from Hobby to Hot in 30 Days or Less by Bonnie Andrews

“Becoming an authority is a choice, not an appointment. That is the real secret. No one is going to give it to you. No one can nominate you as an authority – at least not until you’ve positioned yourself as one. In order to become an authority, you need to initiate it. It’s that simple. You choose to give other people a reason to view you as an authority as you consciously step out, take risks and write what really matters.”

I love this post from Bonnie, who is part of The SITS Girls, because it cuts to the core of how to be seen as an expert in your field: you have to actually go for it. It doesn’t happy by accident. This post has some great tips as well, so it’s the perfect place to start if you’re hoping to begin building an authority brand online. Don’t forget to follow Bonnie on Twitter at @HobbytoHOT after you’ve read her post!

Even More Brilliant Advice:

  1. 5 Ways to Make Sure Your Blog Never Becomes an Authority Blog by James Junior
  2. 7 Steps to Become an Authority in Your Industry by Lewis Howes (@Lewis Howes)
  3. 10 Tactical Ways to Position Yourself as an Authority Online by Laura Roeder (@lkr)
  4. 10 Ways to Build Authority as an Online Writer by Demian Farnworth (@demianfarnworth)
  5. 11 Ways to Use Content to Build Online Authority by Corey Eridon (@Corey_bos)
  6. 100-Plus Tips and Resources to Become an Authority Site in Your Niche by Inside CRM
  7. Becoming a Trusted Authority with Content Marketing by Caeden MacGregor
  8. How Being an Authority can Boost Your Online Sales by Zach Bulygo (@zachcb1)
  9. How to Achieve Blogging Authority: How Content Can Make You King or Queen by David Boozer (@dboozeman)
  10. How to Become an Authority and Why It Will Soon Matter to Google and Your SEO by Amanda DiSilvestro (@ADiSilvestro)
  11. How to Become an Authority Blogger by Ryan Imel (@ryanimel)
  12. How to Become an Authority in Your Field by Leigh Peele (@leighpeele)
  13. How To Build Yourself As The Authority Figure In Your Industry by Travis Petelle
  14. How To Create An Authority Blog Using Case Studies by Sarah Chrisp (@SarahChrisp)
  15. Leverage Blogging to Build Business Identity, Authority and Credibility by Rebekah Radice (@rebekahradice)
  16. The “Answer” to Becoming an Authority Blogger in your Niche by Zac Johnson (@moneyreign)
  17. The Breaking Bad Guide to Becoming an Authority Blogger by Hector Cuevas (@HectorCuevas)
  18. The Surprising Key to Becoming an Authority by Jeff Goins (@JeffGoins)
  19. Two Very Different Ways to Create a Profitable Authority Blog by Tom Ewer (@tomewer)

Did I miss your post or a post by someone you know about becoming an authority? Unintentional! Help me out by leaving a comment below with the link.

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I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

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