Blogging allows you to become an authority in your niche, and as you grow in popularity, you may get interview requests. Email interviews are pretty easy. You can go back in and edit your answers until it readers perfectly. Recorded interviews are a completely different game, though. You have to give answers off the cuff, and if you say something silly, you can’t really go back and reword it.
I’m an introvert, so video or podcast interviews make me a little nervous. Okay, a lot nervous! Yet I still jump at the chance to do them because they are fabulous for promoting your blog and getting your name out there. Over the years, I’ve developed a few techniques to help me prepare for interviews so they go as smoothly as possible.
Even if you’re not intimidated by being on camera or recording a podcast with someone, preparing can really help you give a much better interview. If your interviews are scattered and rambling, you’ll be less likely to get invited to do them in the future.
Here are my best tips:
- Do some research on the person interviewing you.
If you’re the interviewer, you need to do tons of research on the person you’re interviewing in order to ask the right questions. But if you’re the interviewee, you should do some research as well. Get to know the person who will be interviewing you to find out about their style. Will the interview be causal and fun? Will it be more formal? Who have they interviewed in the past? Watch/listen to older interviews when possible so you have a little insight as to what yours will be like.
- Ask for questions in advance.
You can be best prepared to answer questions when you have some time to think about them. The nature of a recorded interview means that follow-up questions will pop up, but get as many questions as possible in advance.
- Write down the points you want to cover.
Once you have the questions, go over each one and write down the points you want to cover regarding them. You don’t want to sound scripted, but you also don’t want to forget to mention certain points. It’s easy to get flustered or so excited talking about a certain topic that you forget where you were going with your response. Having a few notes in front of you helps avoid rambling and missed opportunities.
- Open all links in relevant tabs before the interview.
What are you going to be talking about during the interview? Think about all of the websites, projects, businesses, etc. that you’re going to reference during the interview and have any relevant links open in a new tab. During the interview, it’s easy to forget the name of that cool blogger you wanted to mention or the URL of a certain tool you recommend. Don’t kick yourself for forgetting or being unable to answer follow up questions.
Bad sound can kill an interview. If the sound quality is poor, people won’t listen to or watch your interview, so having a good mic is important. Luckily, good doesn’t have to mean expensive. If you’re going to do tons of interviews or start your own podcast, go for the highest quality mic you can afford. But if you’re just doing occasional interviews, an inexpensive mic works just fine as long as you don’t sound fuzzy or cut out as you’re giving answers.
- Make sure you have a secluded, quiet space and a undisturbed block of time set aside for the interview.
Get your kids out of the house for an hour. Shut the windows to block out traffic, dogs, and other noise outside of your control. Turn off your phone. These all seem like simple things, but you’d be amazed how many people don’t do them!
- Breathe, smile, and speak slowly.
Most people, myself included, have a tendency to speak very quickly when they are nervous. Be conscious of this so you slow down when you’re speaking. It’s okay to say, “Hm…let me think…” and speak slowly if you’re surprised by a follow up question and not sure off the top of your head how to answer it. People don’t need you to rush, and they definitely need to understand you. This is especially important if you have an accent.
If you’re nervous, acknowledge it to yourself and remember that most people won’t notice the little mistakes. You’re being interviewed because you know your stuff and your opinion is respected, so don’t worry too much. You’ll be fine.
After all, if I can do it, anyone can do it!