Looking for Something?
Browsing Category

Video

Mark Malkoff talks about Working with Celebrities

Author:

One of the ways to get more eyeballs on your content is to use celebrities. Easier said than done, right? Well, tell that to Mark Malkoff. He’s managed to attract lots of celebrities and incorporate them into his video projects. It certainly doesn’t hurt that Mark’s made a name for himself by orchestrating lots of zany adventures, either.

In this exclusive NMX video interview, Mark talks about the many celebrities he’s gotten to participate in his videos, the importance of momentum, the challenges of contacting celebrities, and the value of being collaborative.

Want to learn other ways to make your Web TV series or video projects succeed? Be sure to read Mark’s guest post, “Turning your Mission into an Entertaining Web Series.” And check out Mark this January at NMX on the Web TV panel “Write Now! Advice from Award-Winning and Nominated Web Series Writers.”

Joe Warshaw talks about YouTube

Author:

More and more content creators are starting to bring video into their efforts. Whether you already blog or podcast and want to add video to the mix, or just want to focus on video, there’s plenty to learn to be successful.

In this exclusive NMX video interview, Joe Warshaw of Sweaty Ghost Media shares his advice for finding YouTube subscribers, the importance of video quality, naming your channel, social media integration, involving the community, and more.

Want to learn more from Joe? Be sure to check out his NMX session, “Legal Ease – What You Should Know To Stay on the Right Side of the Law” in Vegas this January.

Joe will be one of nearly 200 speakers presenting at NMX this January. Learn all about new media from some of the most knowledgeable people in the space by joining us in Las Vegas. Register today!

The NMX Web TV/Video Track

Author:

Video is growing by leaps and bounds. More and more people who create videos are ramping up their efforts; turning their content into compelling web series. Is that you? If not, would you like to learn how?

At New Media Expo, we have sensational sessions planned for web TV/video producers, podcasters, and bloggers. If you’re already a video or web TV producer, or want to get started, you’ll find fantastic educational sessions from some of the top leaders in the industry.

For an overview of our web TV/video track, see below. To learn more about the speakers and the session takeaways, visit our web TV/video page.  We hope to see you at NMX in Las Vegas, January 6-8!

 

Sunday, January 6, 2013

  • Legal Ease – What You Should Know To Stay On The Right Side Of The Law with Joe Warshaw, Shaun Spalding, and Art Neill
  • What’s The Latest As Web Series Go Mainstream with Shira Lazar, Zadi Diaz, and Rob Barnett
  • How To Get The Right Music For Your Web Series with Michelle Shocked and Cary LoGrande
  • Branded Entertainment: Is That An Oxymoron? with Kristyn Burtt
  • Directing Your Way Out Of A Paper Bag:  Advice From Award-Winning and Nominated Web Series Directors with Sandra Payne, Kai Soremekun, Brett Register, and Scott Brown
  • Is There An App For That? How Can Apps Help My Web Series? with Jeff Koenig, Gregory Storm, Marc Ostrick, Josh Levine, and Frank Sinton

 

Monday, January 7, 2013

  • Ready, Set, Shoot — A Beginner’s Guide with Stephanie Piche
  • Show Me The Money! Ways To Monetize Your Web Series with Kristyn Burtt, Andre Meadows, and Nancy Tamayo
  • Pitching Your Web Series with Tim Street
  • A Digital Agent Walks Into A Panel… with Kevin Winston, David Tochterman, and Eric Kuhn
  • Write Now! Advice from Award-Winning and Nominated Web Series Writers with Jorge Rivera, Bernie Su, David Nett, and Sandeep Parikh
  • In Search Of Super Fans with Andre Meadows, Tara Platt, Kristen Nedopak, and Casey McKinnon

 

Tuesday, January 8, 2013

  • It’s aLive! Livestreaming Tactics for Success with Tim Street and Philip Nelson
  • Acting Up! How to Do Your Best Work for Any Screen — Advice from Award-Winning and Nominated Web Series Actors with Jo Bozarth, Mark Gantt, Al Thompson, and Annunziata Gianzero
  • Produce Like a Champ: Advice from Award-Winning and Nominated Web Series Producers with Benny Fine, Rafi Fine, Yuri Lowenthal, Kim Evey, and Susan Miller
  • Social Media and Web Series — Shouldn’t They Get Married Already? with Brian Rodda and Angelique Toschi
  • Union Eyes – Why, When And How To Work With The Guilds with Will Marshall
  • Where Is All Of This Headed? The Future Of Digital Entertainment with Paul Kontonis and Jim Louderback

 

There’s still time to join other video producers from across the globe at the world’s largest new media conference. Register today!

Video Content Ideas from NMX Speaker Chris Ducker

Author:

Chris Ducker is one of the best people I’ve met at past NMX (BlogWorld) events, so I was completely bummed when I found out he wouldn’t be speaking in New York due to surgery. I’m happy to report, however, that Chris has recovered (woo hoo!) and will be speaking at NMX Las Vegas (double woo hoo!). Chris is a virtual assistant maven, so he’ll be presenting “45 Things New Media Content Creators Can Outsource to Virtual Assistants to Help Grow Their Business” during the event, which you definitely don’t want to miss.

Did you know that Chris is also a talented video producer. Video is a hot way to reach your audience, but it can be frustrating to come up with content ideas. So in this video, Chris gives you ten great video content ideas that anyone can produce – no fancy equipment needed!

Here is the “show notes” version of Chris’ great ideas for video content:

  • Idea #1: The Talking Head
  • Idea #2: Location Shots
  • Idea #3: Interviews
  • Idea #4: Split Screen Interview
  • Idea #5: Live Speaking Footage
  • Idea #6: Behind the Scenes Footage
  • Idea #7: Unboxing Clips
  • Idea #8: Event Walk Throughs
  • Idea #9: Business Promos
  • Idea #10: Answers to Questions

Don’t miss out on your chance to meet Chris in person, attend his virtual assistant session, and check out more video tips in our Web TV and Video track sessions. You can register today here – See you in Vegas!

Where Do Your YouTube Viewers Bail?

Author:

I don’t need to tell you that video is an important component of any content production effort nowadays. The stats demonstrate that: every 60 seconds there are 24 hours of video uploaded to YouTube alone. This means that there’s no way to stay caught up, but it also means that there are a ton of people consuming video. Do a Google or Bing search and it’s quite common to see videos appearing as top search results too.

You can easily see how many people watched your video on YouTube and even see if people liked it or not, or left comments, but if you’re posting five minute videos that you’re convinced are super interesting, does your audience agree? Remember, the “viewers” stat refers to the number of people who began watching the video. If ten seconds in they say “Yikes!” and bail, it counts the same as someone who watches the entire video and visits your site for more information when they’re done.

That’s why YouTube has some pretty slick analytics available to anyone who uploads video. What surprises me is how few people know about it, even people who are enthusiastically uploading video on a regular basis. Perhaps it’s denial since it can be such a stark reminder that what you find compelling someone else might find boring and unengaging? Let’s hope not!

I produce a lot of videos myself and I know that there’s a pretty consistent drop-off in user-produced video viewership. I imagine that an episode of Big Bang Theory or the ten scariest minutes of a new horror film have very different viewership patterns, but for us small players, having people watch a few seconds, or a minute, or get half way and then lose interest is to be expected. What I look for are points during the video where the retention graph changes, either suddenly going flat, meaning that spot is extra engaging, or suddenly dropping, meaning that there’s something about that point in the video that causes lots of people to bail.

To find these analytics for your own videos on YouTube — you can’t see it for other people’s video — go to your own video, then click on “Analytics” on the top right toolbar. Then click on “Audience retention” on the left menu of analytic report options. This is the sort of thing you’ll see:

You can see what I mean now. In general, the further into the video, the more likely a viewer is to bail out and stop watching. In fact, the video is just over two minutes long and the average viewer sees about half, bailing at 1:12. I think that’s pretty good, actually, in our highly ADHD world when they’re on YouTube, a click away from millions of other videos.

Look closely at the graph, though, and you’ll notice something curious happens around 0:34 where retention improves for about seven seconds before resuming its usual slope. Conclusion: Whatever happens in the video at that point is good and creates more viewer engagement, sufficiently so that everyone who gets to the beginning of that passage sticks around for the next ten seconds or so.

As a feedback mechanism, that’s obviously something to study and duplicate in other videos! And those closing titles we like to add as video producers? Notice the last few seconds of the graph: when people know they’re at the end, they leave, they don’t wait to read the credits. You see this in a movie theater too, when we get that last fade to black, people are up and out.

There’s a lot you can learn from studying your YouTube analytics. This is just the tip of the proverbial iceberg. And video production? Well, you do know that I am offering a session called “Quick and Dirty Video Production Workshop for Your First YouTube Video” at New Media Expo next month, right? You won’t want to miss it!

Andre Meadows’ YouTube Tips [Video]

Author:

One of my favorite YouTubers of all time, Andre Meadows from Black Nerd Comedy, is coming to NMX this year to share his tips LIVE in two sessions: Show Me the Money! Ways to Monetize Your Web Series and In Search Of Super Fans. To give you a little sneak peak of what you can expect to learn from Andrew, check out this video about his biggest YouTube mistakes:

Mistake #1: Naming your channel incorrectly. Is your name catchy? Is it friendly for search engines? Is it easy to remember? If not, it’s not a good name for you.

Mistake #2: Not attacking YouTube harder. This isn’t just a place for cat videos! There’s so much you can do with YouTube, so don’t underestimate this platform. Know why you want to be on YouTube, and have a plan for it. Be totally dedicated to your strategy.

Mistake #3:  Lacking consistency. If you don’t give your channel attention on a regular basis, you’ll lose your momentum. A week or two is like years, so if you stop uploading content, your audience will fade away.

Mistake #4: Thinking YouTube is the only option. There are a lot of video hosting options out there. Your audience may not be on YouTube. Investigate and find what works for you.

Mistake #5: Being a perfectionist. You have to let things go. No video you create will ever be perfect. You have to get your video to a place where you think it’s good and then put it out there. Otherwise, you’ll never see a return on your investment of time.

Mistake #6: Creating multiple channels. Unless your topics are vastly different, resist the urge to make several different YouTube channels. Create one channel and put all of your content together. Especially when you’re starting out, it’s easier to build an audience in one place.

Mistake #7: Freaking out about it. We’re all learning and even the people at the top can learn something new.

What YouTube mistakes would you add to Andre’s list?

Don’t forget to get your ticket to NMX (formerly BlogWorld) to meet Andre in person and attend both of his YouTube sessions (as well as other WebTV sessions). And, find out about all the great blogging, podcasting, and WebTV speakers here.

Recording Professional Voice Overs for Your Videos

Author:

Sound is arguably the most important part of video production. People are willing to put up with a fuzzy image or shaky camera if they really want the information, but if they can’t hear you well, they won’t give you the time of day.

In this video from Videomaker, video production expert Jeremy Votava goes over the ins and outs of recording great voice overs. You can record a voice over yourself if you’re going to try some video scribing or doing a simple screen capture, or you can work with vocal talent to do a voice over. In either case, following Jeremy’s tips will help set you up for sound success.

[youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=zosxH76_5Fc[/youtube]

If you want to learn more about creating, distributing, and monetizing professional videos, check out the web TV and video track at NMX this January!

 

How to Make a Video Using Video Scribing

Author:

Video scribing (or videoscribing or just plain “scribing”) is a pretty cool technique that I’m seeing more and more often online. With this technique, you draw using a screen capturing program or white board and speed it up to match an audio presentation. It requires a little artistic skill, but it’s a great option if you don’t like to be on camera.

It’s also a great option to use as a pattern interrupt. If all of your videos are just you talking to the camera, things can start to get a little boring. Doing a video that’s a little different in terms of format can spice things up.

I always thought that you had to be some kind of video genius to make a video scribing video, but our friend Pat Flynn from Smart Passive Income breaks down the process in the video tutorial below. It’s not easy, but it is manageable even for video newbies like me!

It you love Pat’s video tutorials as much as I do, make sure to pick up a ticket for NMX where he’ll be presenting Proven Methods to Use Free in Your Business to Get More Traffic, More Subscribers and More Customers. It’s a must see for all bloggers, podcasters, and video/web TV series producers!

Early bird pricing ends September 28th, so don’t delay! You can buy tickets here.

How to Prepare for Your First Recorded Interview

Author:

microphone Blogging allows you to become an authority in your niche, and as you grow in popularity, you may get interview requests. Email interviews are pretty easy. You can go back in and edit your answers until it readers perfectly. Recorded interviews are a completely different game, though. You have to give answers off the cuff, and if you say something silly, you can’t really go back and reword it.

I’m an introvert, so video or podcast interviews make me a little nervous. Okay, a lot nervous! Yet I still jump at the chance to do them because they are fabulous for promoting your blog and getting your name out there. Over the years, I’ve developed a few techniques to help me prepare for interviews so they go as smoothly as possible.

Even if you’re not intimidated by being on camera or recording a podcast with someone, preparing can really help you give a much better interview. If your interviews are scattered and rambling, you’ll be less likely to get invited to do them in the future.

Here are my best tips:

  • Do some research on the person interviewing you.

If you’re the interviewer, you need to do tons of research on the person you’re interviewing in order to ask the right questions. But if you’re the interviewee, you should do some research as well. Get to know the person who will be interviewing you to find out about their style. Will the interview be causal and fun? Will it be more formal? Who have they interviewed in the past? Watch/listen to older interviews when possible so you have a little insight as to what yours will be like.

  • Ask for questions in advance.

You can be best prepared to answer questions when you have some time to think about them. The nature of a recorded interview means that follow-up questions will pop up, but get as many questions as possible in advance.

  • Write down the points you want to cover.

Once you have the questions, go over each one and write down the points you want to cover regarding them. You don’t want to sound scripted, but you also don’t want to forget to mention certain points. It’s easy to get flustered or so excited talking about a certain topic that you forget where you were going with your response. Having a few notes in front of you helps avoid rambling and missed opportunities.

  • Open all links in relevant tabs before the interview.

What are you going to be talking about during the interview? Think about all of the websites, projects, businesses, etc. that you’re going to reference during the interview and have any relevant links open in a new tab. During the interview, it’s easy to forget the name of that cool blogger you wanted to mention or the URL of a certain tool you recommend. Don’t kick yourself for forgetting or being unable to answer follow up questions.

  • Get a good mic.

Bad sound can kill an interview. If the sound quality is poor, people won’t listen to or watch your interview, so having a good mic is important. Luckily, good doesn’t have to mean expensive. If you’re going to do tons of interviews or start your own podcast, go for the highest quality mic you can afford. But if you’re just doing occasional interviews, an inexpensive mic works just fine as long as you don’t sound fuzzy or cut out as you’re giving answers.

  • Make sure you have a secluded, quiet space and a undisturbed block of time set aside for the interview.

Get your kids out of the house for an hour. Shut the windows to block out traffic, dogs, and other noise outside of your control. Turn off your phone. These all seem like simple things, but you’d be amazed how many people don’t do them!

  • Breathe, smile, and speak slowly.

Most people, myself included, have a tendency to speak very quickly when they are nervous. Be conscious of this so you slow down when you’re speaking. It’s okay to say, “Hm…let me think…” and speak slowly if you’re surprised by a follow up question and not sure off the top of your head how to answer it. People don’t need you to rush, and they definitely need to understand you. This is especially important if you have an accent.

If you’re nervous, acknowledge it to yourself and remember that most people won’t notice the little mistakes. You’re being interviewed because you know your stuff and your opinion is respected, so don’t worry too much. You’ll be fine.

After all, if I can do it, anyone can do it!

Composing Your Video Shot: The Rule of Thirds

Author:

The artistic composition of your shots can instantly make a video look professional – or, unfortunately, like you don’t know what you’re doing. We’ve already gone over some composition tips for shooting emotional video in the past, but today, I wanted to highlight a really important design concept that all beginners can use: the rule of thirds.

The rule of thirds can be used for any kind of shot, but I personally find it most helpful for interviews and (in photography) portraits. Basically, if there’s a person in the video, this technique is going to help you set up your camera to get the most professional-looking shot.

Here’s a quick video that explains the rule of thirds. It’s super simple, so even if you’re just starting out, don’t be intimidated to try it out!

[youtube]http://www.youtube.com/watch?v=1NbGDDDcM-k&[/youtube]

Want more great video education? Check out the web TV and video track at NMX!

Learn About NMX

NEW TWITTER HASHTAG: #NMX

Recent Comments

Categories

Archives