What if you could create one piece of content, and then turn it into four completely separate pieces of fresh, original content to use all over the internet to help market and promote your online brand?
It’s doable. And way easier than most think, and it’s the topic that I’ll be covering at my presentation in Vegas this coming January, entitled “45 Things Content Creators Can Outsource to Virtual Assistants to Help Grow Their Business.”
In the meantime, and to get you thinking about the topic and what it can mean to you, as an online content creator, here’s a rundown on how it works. You’ll see a bit of a pattern developing, which I’ll cover at the end of the post.
Sit down in front of a video camera, with a like-minded person that you know your audience will love to hear from. If you can’t be with them in person, then get them on Skype and record a split-screen chat between the two of you. We’re talking 20-minutes of content, that’s all that’s needed.
Send that video to an AV virtual assistant to have it converted into an audio podcast. They’ll clean it up and splice together a cool sounding intro and outro, too – to make it sound super professional.
You can also have that VA cut up the original video file into 5-minute clips, creating four original videos that can be uploaded to YouTube and used for keyword marketing, individually!
Send the audio file to a transcriptionist virtual assistant (known universally nowadays as a “VA”) and have them convert it into a Word document. They will then draft and schedule the written content into your blogging software, which can be used as blog post content.
Send that Word document to a graphic designer virtual assistant and have them layout it all out into a snazzy looking eBook, or PDF guide of some sort, which you can then use as a giveaway – such as an opt-in offer – or just a freebie for your community – they’ll love you for it, telling all their friends to go visit your blog!
Have that same graphic designer VA convert certain quotes from the conversation into images that you can use on your social media channels. They’ll brand the image with your logo, a cool photo and a URL for people to remember to check out later on.
Five different pieces of original, branded content created out of just 20-minutes of work. Did you see the pattern? Yep – you got it. Utilize the power of virtual staff to build your content creation empire.
This is Just the Tip of the Content Marketing Iceberg!
There are so many more things you can get virtual assistants to do for you as a professional content creator. Membership sites, squeeze pages, full-blown online courses, Kindle books – you name it.
They can’t, however, do any babysitting, or pick up your dry cleaning!
The list goes on and on and I’ll be going into a LOT more detail on everything at New Media Expo in January. I’ll even touch base on the different tools you can use to work with VAs to have them become super productive, and for you to get the biggest bang for your buck as a virtual boss.
See you in Vegas, baby!