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Protect Your Favorite Podcast from the Patent Trolls

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There are often very good reasons people and companies must defend their patents. The Patent system protects inventors. When a patent is infringed on, the holder must take action or risk losing their patent. That is how it works when the system is being used properly. Patent Trolls are not using the system as it was designed.

Patent trolls are not in the business of defending their patents. They are in the business of extortion. They purchase broad general patents and then make claims about infringement. They send out letters claiming a patent infringement and asking for “licensing” fees. It is nearly always cheaper to pay the fee than to fight it in court. Often these patent infringement claims would not likely hold up in court but few businesses are able to fund the 1.5 + million it would take to survive a legal battle.  Even Apple gave in and settled. 

For us non legal folks, that’s known as a shake down.

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In 2013 one of these trolls sent letters to several leading podcasters such as HowStuffWorks podcast (Discovery Channel), Marc Maron, Chris Hardwick, Adam Carolla  and more. They claim that a patent for their failed “Magazines on tape” Continue Reading

A Day in the Life of a Social Media Marketer [Infographic]

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We love this infographic from our friends at RazorSocial (especially Ian, who will be speaking at NMX 2014), which outlines what a productive day looks like for a social media manager. We love all of the great tools mentioned (see below for links to all of them). What are you favorite tools to help you stay productive during the day? Leave a comment below!

ADayInTheLife_Infographic_2_600_MED

Here are the resources and tools mentioned in this infographic:

Don’t forget to leave a comment mentioning your favorite tools to help you be more productive during the day.

7 Best Productivity Apps for Bloggers

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bigstock-Blog-824779 One of the biggest challenges with blogging is that it can be time consuming and hard to do when traveling. However, in recent years, thanks to wonderful and inspired app makers, there are now numerous tools available for bloggers which helps tremendously make blogging easy, convenient, and fun! With these productivity apps, blogging has become less complicated and you can get your daily tasks done, even while on the go.

Here are some of the best productivity tools for bloggers:

Blogger and WordPress

For iOS | For Android

Yes, blogging platforms top this list of productivity apps, since they make blogging on the go possible. Blogger is an app created by Google Inc. that makes writing, saving, scheduling, and publishing posts easy. The Blogger app also makes uploading pictures direct from the phone to the blog is very simple.

For bloggers who use travel a lot and who use the WordPress blogging platform, the WordPress app is another ‘must-have’ productivity tool. The interface is very user-friendly if you’re familiar with WordPress, making it easy to blog whenever you have time, even if you aren’t at home in front of your computer.

(Editor’s note: If you’re trying to decide between Blogger and WordPress, check out our post about choosing a blogging platform.)

Boomerang

For Gmail | For Outlook

Have you ever experienced forgetting to send an important email to a client or a boss? Boomerang is the answer. This app allows you to write the email ahead of time. You simply schedule when you want it sent; the app will do it for you. Boomerang can do more! This app is really like your virtual secretary. For example, if you sent an email containing a guest blog post to another blogger, you can set the application to remind you to get in touch with the recipient again if you don’t get a reply.

SEO Tool – Check Site Position

For iOS

For serious bloggers, knowing their search engine rankings is very important, and this used to be a challenge for bloggers who are always mobile or on the go. SEO Tool – Check Site Position provides the answer to this challenge. With this app created by Nopreset, bloggers can now easily check their page rankings wherever they are. It is also convenient to use especially for bloggers who have several domains or websites.

Memonic

For iOS | For Android | For Mac | For PC

Excellent posts often require lots of research. Researching however, can be very taxing. With memonic, bloggers now have a better way of tracking their research and saving it for later. Using this app, bloggers can effortlessly save any web content with just a click to their online notebook anytime. No need anymore to bookmark a lot of websites and visiting them again and again.

Otixo

For iOS | For Android

Bloggers who have challenges with too many files found their answer with Otixo, a convenient file manager for perfect for Dropbox, Google Drive, SkyDrive, and other popular cloud services. With Otixo, bloggers can easily find their files across cloud-based services, and with a single username and password, access these online services with ease. Here’s another thing that many bloggers like about this app: they can easily copy and/or move files from one service to another without the need to download them to their computer. The process is very easy because it’s just drag-and-drop and then it’s done!

Pixlr

For iOS | For Android

Great images make blogs more attractive to readers and visitors. For your not-so-perfect pictures that need editing, Pxilr is the perfect tool. This app is free and it allows the blogger on the go to edit pictures in order for them to fit perfectly to a blog post.

In your option, what are the best productivity tools out there? Do you have any favorite productivity apps that help you blog more efficiently when you’re not at your computer? Share them with a comment below!

Image Credit: Bigstock

Find the Perfect Bite For Customers’ Mobile Appetite

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mobile appetite

Mobile web site up and running. Check. Reading latest trends on marketing for smartphones and tablets. Double Check. Wondering what to serve up next to your mobile audience. Triple Check.

Now is the time to…pause between courses. First off, congratulations on making the jump to mobile. Next up:  Step back and look at your business big picture and assess what to add to your mobile marketing menu.

Consider these factors before embarking on a deeper financial and time investment:

#1 Focus on short and long term business goals: Does mobile fit with how your customers engage with your business? Are you a local business seeking new customers? Do you have an established clientele? An online store with a wide-reaching audience?  These are but a few questions to answer before proceeding.

#2 Mobile is part of your marketing strategy, not  plate du jour: Mobile promotion is an extension of your  integrated marketing program and should not operate in its own silo nor be a stand-in for a plan. In the excitement of the collective mobile moment, best intentions can get burned, resulting in a disconnect between your online and offline messaging and brand look and feel—not to mention confusing your customers.

#3 To-go with your customer adds responsibility. Sounds heavy but it’s true. Or as Ford Global Head of Social Media Scott Monty said at his NMX keynote this January, “Mobile is like a piece of jewelry, you have to be invited there.” He advocated using that privilege wisely. Otherwise, your business could be dismissed just as quickly as it was sitting down at the table.

So…are you hungry to go further down the mobile marketing path? Here are some popular and effective ideas to consider:

The Free Appetizer: Search

One of the most basic but sometimes overlooked mobile marketing tactics is listing your business on mobile search engines, portals, and web sites. And if you’re a neighborhood business, even better: Google reports that half of all mobile searches are local. Keep these three things in mind:

  1. Duplication is a good thing: mobile search is often separate than “desktop” search.
  2. Use consistent contact information everywhere.
  3. List your business in as many broad categories as possible so it’s found searching multiple ways.

Google Maps and Facebook are the most popular search methods, but other major ones include Google Local, Bing Business Portal, Yahoo Local, and YP. Don’t forget about secondary listings like CitySearch, city and neighborhood directories, and industry/trade group listings. Make sure you are also covered on mobile business sites like Yelp, Facebook, and Foursquare. Think of all the places you do business with, official and unofficial partners, and awareness opportunities.

The Weekly Special: SMS (Short Messaging Service aka Texting) and MMS (Multimedia Messaging Service)

According to Mogreet, SMS texts have a 95% open rate and are accessible to 98% of all mobile consumers, making it one of the most cost-effective, targeted marketing tactics—yet one of the most underutilized. Reason? Companies sometimes overlook the humble text as not sexy enough or  right “image”…they might want to think again, but proceed with care.

While the high open rates is great news, there are caveats: Make your text count with a strong CTA, especially since some receivers may incur a fee, and there are also reams of intimidating text marketing guidelines. The three most important ones:

  1. Get  opt-out permission.
  2. Document it.
  3. Be clear on what the receiver will get.

(See Guide to Text Messaging Regulations and Best Practices for complete rules).

There are numerous ways to laser-focus your text program: day/time (lunch specials, holidays), customer segments (repeat buyers, zip codes), or exclusive offers (VIP, limited-time), to name a few. There are no official “rules” on frequency, but general guidelines are no more than once a week or as part of a specific campaign. There are many text service vendors and prices vary on quantities and features.

MMS is a bigger time and money investment but also more attention-grabbing. Add video, mobile coupons, QR codes, music files, or any other visual elements. The same rules apply as SMS except it may eat up more data for the receiver or be slower loading.

Cross-promote SMS/MMS and provide ample opportunities to sign up on your web site, place of business, social media, business cards—anywhere your customers can see it.

The Fine Diner: Mobile Apps 

You might think apps are reserved for big budgets, large companies, and out of your league. These days, apps for your small business are within reach. There are many reasons to consider this prix fixe: For starters, if you are local business, research shows users prefer apps to connect.  Apps also show that you are catering to your customers, and lastly, they serve as a virtual mobile screen billboard  24/7. That said, an app should not replace a mobile web site, but serve as an alternate way to interact with your business. Make the app useful, intuitive, and require only few steps to complete a task. Be sure to cross-promote the app on your web, social sites, and ads.

There are several ways you can build an app for an iPhone or Android  (the most popular, but others are available): vendor-created or DIY . Because apps are now an established category, small businesses can take advantage of common pre-built functionality like maps, online ordering, appointment setting, social sharing, and other tasks that require  simple tailoring to your business. Not surprisingly, the more customization, the more expensive the app.

What’s the special sauce for your business?

These ideas may stir up  your mobile marketing recipe—there are also ads (including in-app ads), video,  and other tactics that haven’t even been introduced yet. Mobile marketing is a fast-paced, ever-changing landscape. Whatever approaches you take—like a new entrée—taste-test it, refine it, or decide it’s not delicious enough and scrap it altogether before making a big time or money commitments.

Image Credit: Altered, from Bigstock

The Mobile Majority Wants Your Small Business

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mobile small business Remember when mobile phones used to be about..making a call? Neither do I. The explosive growth of smartphones, tablets, and other mobile devices over the past few years has drastically and permanently changed the way we socialize, work, and do business. The net-net? It’s imperative to travel with your customers and prospects wherever they go.

In fact, a recent report revealed that 28% of smartphone users and 55% of tablet users shop online: That means they are searching, evaluating, or making purchases—possibly all three in one fell swoop. That’s why small businesses—whether  a consultant, online site, or retail—are now expected to serve up discoverable, easy to navigate, and actionable content on mobile devices. If not, there is a gaping hole of awareness, customer and  prospect interaction, and the opportunity for your competition to grab business.

Consider these recent mobile device statistics:

Convinced?

Even though you know it’s the “right” move for your business, thinking about the effort required can be overwhelming, or perhaps you don’t even know where to start. The good news is that it’s easier than ever to position your business in the mobile marketing game without reshuffling your plans, allocating a huge budget, or calling yourself a tech-genius.

Depending on whether you have a store-front, are a consultant, ecommerce site, or other business model, you will have one or more content areas to mobile-ize. Additional factors to consider will be your overall marketing goals, tools you use to promote your business, and how often you communicate with your customers and prospects.

Let’s start making your content mobilicious:

  • Entice with easy-to-read mail: The great thing about optimizing email for mobile devices is that you’ll get a two-for-one: Not only will your email be easier to read, visually pleasing, and clear on what action to take, it will result in a better promotion on any size screen. Here are some rules of thumb:
    • Keep the text short and punchy: Edit. Edit. Edit. What email wouldn’t benefit from that?
    • Use time and space wisely with your Call-to-Action (CTA): Think discounts, free offers, and new services you want to promote.
    • Have few images but make them clickable: Streamlined but effective graphics can pull double duty by being touch-friendly to navigate and also prompting action, such as pointing to social media icons, or click to buy, to name a few.
    • Let the fingers do the walking: With virtually all smartphones using a touchscreen these days, make sure your email is “finger-friendly” to open, navigate, and zoom around the content.
    • Consider getting help: If email marketing is a big part of your business, think about hiring a vendor to do the heavy lifting for you, such as Movable Ink or BrightWave Marketing.

So is your small business ready to join the mobile majority? Yes, it will require some initial work, but taking these steps today will put you front and center with your customers and prospects wherever they are, now and in the future.

Once you get on the mobile marketing train, I recommend that you stay up to speed on the trends: Because it’s a growing and ever-changing technology, being ahead of the curve will help improve your chances for mobile marketing success. Check out resources on all aspects of mobile marketing. There are tons more online.

What’s next? Start thinking about blinging out your presence with apps, QR codes, video, texting, advertising, search widgets, which will be covered in my article next month.

Image credit: Bigstock

How Nonprofit Leaders Avoid Social Media Burnout

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In 2009, I battled through an experience only 45,000 other people in the world can say they conquered that day—The Chicago Marathon. With five months of training, nearly a million people cheering us on, and runners who became my heroes, I finished the race and crossed it off my bucket list.

Many nonprofit leaders experience a different kind of marathon that is often referred to as social media management. Instead of shin splints, there’s higher chances of carpal tunnel. Instead of getting sweat in your eye, yours are just dried out from staring at the computer screen. Instead of losing your lunch like many marathoners do, you’re losing your temper because the friends who promised to like your Facebook page are too busy liking pictures of their pets. Don’t fret, you can learn from my running experience to avoid social media burnout.

Stay The Course

As excited as all the runners were to start, there were more than a few disqualifications during the race. These runners either decided they couldn’t finish the 26.2 miles like everyone else or were so delirious they ran through the barricades to finish at world-record pace. My assumption is they tried taking shortcuts because the task at hand seemed too daunting. And many social media managers go through the same thing. You’ll soon realize creating content that no one wants will do more harm than not creating any content at all. There are tens of thousands of reasons to browse the web. By showing conviction in your writing, videos and other media, you will begin to build a following. If you’re all over the place, how can you expect people to understand you message and what value you bring to their Internet experience?

You should do one thing and do it well. Once you’ve mastered that one thing you should feel confident to move on to another. For example, many nonprofits sign up for several social media sites and stretch themselves too thin to grow a loyal audience. By focusing on one or two platforms at a time, you can develop your voice, create a culture, and reward your audience in unique ways. When starting out, you should have time to respond to everyone’s comments and inquiries. Each one is an opportunity to strengthen ties and leverage partnerships.

Reward The Little Victories

The day of the marathon, I stood awestruck at the sheer magnitude of the event. When I started the race alongside 45,000 others, I felt like if I stopped no one would know or care but me and the few people who were cheering me on. I was so wrong! To my surprise, at mile 12, I reached a party of epic proportions. Music blasted, volunteers cheered us on as they offered us energy drinks, Powerbars, and most importantly a congratulations for getting that far. Obviously the end of the race is the ultimate goal, but them rewarding us with much needed goodies and support strengthened our collective resolve. The next mile—another raucous celebration of the human spirit. Each mile was an accomplishment and they wanted us to acknowledge that as well.

When it comes to social media, you should consider taking the same approach. Remember when you had 0 likes, 0 followers, 0 comments, and 0 page views? And you felt like the first few you got in each category didn’t count because your friends and family felt guilty for not getting on board sooner? But then came the day a stranger “favorited” your tweet or shared a link of your blog post. I hope you thanked that stranger profusely. He or she had so many other things they could have been doing but they decided to read your content, watch your video, and let their friends know that it was quality stuff. Do me a favor: the next time a stranger acknowledges your existence on the web with a share, retweet, follow, etc., send them a personal note. Give them a few sentences about what that little victory means to you. And I can assure you those little victories will turn into something grand.

Run Social Media, Don’t Let it Run You

I’m apprehensive about admitting this next part but it helps set the tone for those nearing a social media meltdown. Ego aside, there was a point I didn’t think I was going to finish the marathon. At mile 20, the pavement felt like quicksand, my shoes felt heavier than my first computer screen, and I felt like my arms had been hauling furniture all day. The marathon was beating me and I had no recourse for overcoming it.

My clients have felt the same way with their social media efforts. To give you a sense of what I tell them, you have to take control and take ownership of the social identity you’re creating. Inconsistent posts, boring videos, and tweets about how much @random_person doesn’t deserve to be as famous as they are will only add to the noise that already exists. Instead: Create value. Offer solutions. Build relationships. Gain respect. All this will come when you become a pro at media channels you utilize. One secret is to create a great piece of content and have it pushed to one or two platforms automatically. A website you’ve probably never heard of does exactly that. It’s called If This Then That. They do a much better job of explaining how their service works than I could, but once you’ve used it, please comment below on how it’s your new best friend when it comes to automating the content you produce.

Everyone’s a Winner

You don’t have to be the best at social media management to accomplish your goals. When I was running the marathon, I felt a sense of community. We were all pulling for each other. Not everyone can run like a star athlete and not everyone can be the Gary Vaynerchuk of social media. Everyone who finishes a marathon is a winner. And if you put your best foot forward in social media management, the same is true. People will ultimately recognize your commitment to the good cause you’re passionate about and will do something to help.

Realizing When Social Media Is Junk Food

Preparing for a marathon wasn’t just about running around the neighborhood a few days a week. The training was an entire lifestyle change. I had to be in top form and that included changing my eating habits to maximize my performance. I had never been on a diet before then; I love food too much for that. But I knew running the best I could would take discipline and a commitment to healthy living. Late night snacks and junk food can ruin your regimen and have a detrimental effect on race day. When social media becomes pervasive, listen to that same inner-voice when you enter a McDonald’s at 2am: You gotta get outta there! When social media language invades your real world conversations, “Hey dude, was it just me or did you all LOL throughout the entire movie. I’m sure you guys would agree that last scene was hashtag—epic! Right, Right? I’m definitely updating my status on the ride home.” Get outta there! When you’re following three times as many people as the Twitter followers you have…Get out! Get out! Get out!

[youtube]http://www.youtube.com/watch?v=oiF1NeDffOE[/youtube]

Slow and Steady Wins The Race

I learned the hard way at mile 20 of the marathon but I ended up finishing with my hands raised like a champion. When it comes to social media, use it to incrementally build your brand and execute on a legacy that will take years to develop. Trying to bounce from social media craze to next one may leave you in the dust. So foster a quality community with quality content on your favorite social site(s). And when the time is right, take smooth strides towards the next logical platform. People can recognize authenticity from a mile away, so use it appropriately as new and old supporters cheer you on to the finish line.

BlackBerry Wants to Reward You to Make Your Online Content an App

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Blackberry is excited to tell you about our port-a-thon that starts this Friday, January 18th at 12pm ET and runs for 36 hours straight. It’s your chance to earn big rewards for just a few minutes of work.

After our warm welcome, successful app generation efforts and many connections made at NMX in Vegas this month, the BlackBerry team came home to hold the third and fourth in a series of port-a-thons we have been running in our effort to generate apps for BlackBerry 10.

That said, we are thrilled to let you know about this weekend’s “BlackBerry 10 Last Chance Port-A-Thon.” This event expands the acceptable apps to include those built with our BlackBerry App Generator, as seen on site at NMX. It’s a great opportunity for anyone or any business to build an app for BlackBerry 10, BlackBerry PlayBook, and BlackBerry 6/7 smartphones, with no technical knowledge required.

Why does this matter to you? The app takes advantage of any existing content you have in an RSS feed, WordPress or Blogger blog, Tumblr or Posterous site, YouTube channel, Facebook page or Picasa/Flickr gallery.

That’s not all. There are some great rewards for participants, with up to $2 million (USD) available. Register and submit an app during the port-a-thon and you’re eligible for $100 per app, up to 20 apps. Submit five or more apps to be eligible for a BlackBerry 10 Dev Alpha device draw (250 devices to be drawn)!

Register and port your content into an app to see for yourself how simple it can be to provide your readers with an engaging, shareable app.

Can Tablets Take the Place of Teachers? [Infographic]

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Although there’s more technology use in developed countries, those who live in third-world nations are quick to learn how devices work when given the opportunity. The One Laptop Per Child (OLPC) organization recently gave tablets to children in Ethiopia to see if kids could learn without the benefit of an actual teacher. Here’s what happened:

Can Tablets Take the Place of Teachers?

Infographic courtesy of BachelorsDegreeOnline.com

Finding Sponsors: Where Do I Start?

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Finding and attracting sponsors to your podcast, blog or web show is one of the most difficult, yet potentially most lucrative, aspects of your business. Business? Yes. If you’re looking to make money doing what you love, your content is a business.

To that point, it’s important to treat your content creation that way from the very beginning – professionally. You never know who may be listenin/watching/reading, and you won’t get another chance to make an initial impression on someone… especially someone who may be willing to spend their money to work with you.

But if you are thinking about working directly with advertisers and sponsors, here are a few things you’ll need to do to get ready and get started:

  1. Be Prepared… for when opportunity knocks –  “Do as I say, and not as I do.” Believe it or not, you don’t always have to seek out sponsors. Sometimes they’ll come to you. And if (and when) they do, you need to be ready. When a potential sponsor called me in 2005 about advertising on my show, I had no idea about what I could offer, or what I should charge. It’s (almost) 2013, and times, opinions and the economy has changed, so you need to be ready. Put together a simple media kit (read the NMX article “38 Brilliant Bloggers Talk About Media Kits” by Allison Boyer to find out how to create one. Be sure and know your audience – not just the stats and numbers, but who they are, what they want, and what may appeal to them.
  2. Be Careful – Speaking of your audience, don’t take money from anyone that is willing to throw it at you. Be prepared to say “No.” Why? Because anyone who sponsors you must be one that is organic and relevant. Your audience TRUSTS you. That is paramount, and if it’s lost, it’s often lost forever. Be sure who you partner with brings value to your listener/reader/viewer. They believe in what you say and who you endorse, and remember that anyone that advertises with you is ultimately a reflection on you. If something goes bad, your audience will turn to you.
  3. Be Creative – Podcasting and blogging is not enough. You need to be everywhere. Always. It’s work. REAL work. But but doing more in multiple mediums, including videos, livestreaming, events, newsletters, etc., you are creating more opportunities for your potential sponsors. More opportunities gives you more creativity to share and spread the sponsor’s messages, and thus ultimately more income.
  4. Be Convincing – Podcast advertising just works. Plain and simple. But you may need to convince a potential sponsor and back it up with real data. How? Don’t worry – some of the heavy lifting has been done for you already. You’ll need to gather your own listener statistics (your hosting provider, such as Blubrry.com or Libsyn.com, can provide this for you). Overall, though, podcast advertising is very effective. For example, according to Edison Research in a study conducted in 2009: 80% of surveyed podcast consumers surveyed agreed that they “prefer to buy products from companies that advertise on or sponsor” the podcasts they regularly enjoy. Ninety-percent of respondents had taken some kind of action as a result of podcast advertising or sponsorship, and over 40% reported purchasing behaviors, which indicates that they are receptive to the right message, in the right context,” according to Edison Research Vice President Tom Webster. Survey Methodology: Respondents in this online survey were recruited using audio/video messages embedded in podcasts from some of the leading aggregators of downloadable media, including NPR, Wizzard, RawVoice and Revison3, during the 4th quarter of 2009. Source: The 2012 State of Podcasting Report.
  5. Be Confident– But remember that you must convince them to buy into YOU. So you need to be prepared to show them what your value is to their brand, why your endorsement to your loyal, very targeted audience is so valuable, and why you being an influencer to that audience helps determine your rate.
    • Determining what to charge is often the most difficult question of all. And because most of us are coming from a background where we’re not salesmen (unless you really were a salesman), determining and standing by what you value your sponsorship opportunities to be worth can be extremely challenging. So, where so you start? I suggest looking at the sponsorship opportunities you’ve established and looking at what you can deliver in terms of not only traffic, but conversions. Your sponsor is not just looking to potentially build their brand, but sell a product or service. Some ways to help determine your value and sponsorship costs:
      • Get comps – Look at other sites and shows and see what their rates are and for what they are offering. How do you compare in terms of traffic, reach and audience loyalty? Now look to other mediums in your niche, especially ones that a potential sponsor may already be advertising in. Research the costs of magazine ads, TV and radio spots, and even billboards. Find out where else the sponsor is already spending their money. And be confident in being able to convince the sponsor that what you can deliver is not only much more targeted and valuable, but trackable, changeable, unique and proven.
      • Be confident in who YOU are – Keep in mind that when you have built a loyal audience of listeners, viewers, or readers (hopefully all three), that the trust your audience has placed in you carries a huge value. A brand may broadcast a message about why their restaurant is great, but when your audience hears a review and endorsement from you, it carries a much different and powerful weight to it.
  6. Be Patient– Being patient means not just being patient in terms of waiting to attract, find and sign a sponsor, but with the sponsor themselves. For many brands, advertising in online media is a new venture for them, and very much outside their comfort zone. You will undoubtedly have to teach (and convince) them about the mediums, their opportunities and benefits, and why THEY need to be patient as well. Why? Because often times, advertising is a marathon and not a sprint, and they may not see their returns on the first day, or even for the first few weeks or months. So be patient while waiting for them, then while working with them, and why they may need to be patient but confident as well.
  7. Be Amazing– When you do come to an agreement with a sponsor, you need to set reasonable expectations on both ends. You need to outline what you can provide, and what the sponsor expects in return. Then do more. My belief is simple – Underpromise and Overdeliver. WOW your sponsor and they will remain a loyal partner.The most important part of finding and working with sponsors is to continue to be true to yourself, your mission and your audience. Keep them in mind first and always, as you begin to move your content creation and monetization in a new direction. Be prepared for many learning opportunities along the way, as well as some disappointments. But also be ready to invest a great deal of time and effort, and for the benefits that sponsorship can bring you and your audience. For more help, check out some previous NMX posts and articles:

Working with Sponsors for your Podcast [Video Series] 

Introducing Our Brand New Free Ebook: The Ultimate Guide to Blog and Podcast Sponsorship

3 Ways to Monetize a Podcast

The Number One Mistake You’re Making if You Want Sponsors

What are YOUR biggest challenges in finding and/or working with sponsors? Please leave your comments below, and I look forward to meeting you at New Media Expo in January!

Editor’s Note: If you want to learn more from Lou about getting sponsors, check out his session “7 Ways to Find, Sign and Profit from Sponsors for your Brand” at NMX in Las Vegas.

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