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Nikon Upsets Their Social Media Fan Base


All it takes is one little comment gone wrong to upset a whole slew of your social media fan base and that’s exactly what happened on Nikon’s Facebook page yesterday. Here’s what they posted.

Most of their Facebook fans did not take this status update well. They took it as an insult and felt like Nikon was saying that a photographer is only as good as his equipment, expensive equipment that is.

The status update, as you can see in the picture above, has over 3,000 comments. Here are a few of my favorites (fyi: Nikon misspellings – not mine).

  • A chef is only as good as his oven
  • Thanks nikkon, I guess I suck at photography then
  • Wes; they are promoting their products by telling you that your skills, education, creative eye, etc mean NOTHING; that it is all in the equipment? Man, the kool-aid is getting to you Nikon folks!
  • I hope Annie Leibovitz doesn’t use Nicon equipment

Not all of the comments are bad. Some fans are defending Nikon:

  • What’s the big deal with this post? It’s a camera company marketing department. Their job is to promote Nikon

Nikon responded to the backlash this morning with this update.

Do you think their fans overreacted? Do you think Nikon’s social media strategist who posted that still has a job? Just another lesson in social media and how one little comment can create a firestorm of unhappy customers.

Read This Before You Click Facebook’s “Add to Timeline” Button


I was just reading an article on Mashable about a Facebook feature I think every FB user needs to be aware of, before you seriously embarrass yourself or your mother. (My mom is on Facebook, isn’t yours?)

The feature I am talking about was unveiled at the f8 conference. Whether you watched it or not, you may not be aware of Facebook’s auto-sharing feature or “Gestures” as they are calling it.

Basically, instead of having to click “Like” on everything, you just need to click “Add to Timeline” on the website your are visiting or the app you downloaded. This gives the app permission to share your activity on Facebook. Sure, that may not sound all that bad, but it can be.

Let’s say you’ve allowed a website to share everything you have read and you, um, forget. We’ve all read things (haven’t we?) that we didn’t want shared with the world wide web. For a list of amusing articles some of Mashable’s Pete Cashmore’s FB friends read, that were then shared on Facebook, read his article here.

What’s the moral of this story and what can you do to protect your privacy now that Facebook’s “Gestures” have entered the picture? Just know that everytime you click “Add to Timeline” on a website or app, every single thing you read will appear on your Facebook Timeline.

There are steps to take. We just need to educate ourselves on them. There are some good resources out there and I’ve listed a few on this Protecting Your Privacy on Facebook feature.

What do you think of Facebook’s “Add to Timeline” feature and have you seen anything embarrassing from your FB friends?

Top 5 Posts on Protecting Your Privacy on Facebook


With the announcement of the new Facebook Timeline came a lot of grunts, groans and privacy concerns.

The new Timeline is all about sharing your life story, which means having it all out there on display.

But what if you don’t want to share your life story? What if you’ve been using Facebook for a long time and you’d rather not let your new boyfriend see all of these pictures of your old boyfriend front and center in your “life story”?

Or let’s say you’re a dude and you don’t want your friends knowing you just listened to Taylor Swift’s “Love Story” 5 times in a row. (Hey, I hear ya. It’s a catchy tune.)

There are ways with the slew of new Facebook features to take control of your privacy and make sure you’re not sharing things you’d rather keep to yourself, or the things you were glad to see buried within your years on Facebook.

Here are 5 posts on protecting your Facebook privacy:

1) The New Facebook: How to Take Control of Your Privacy (Mashable) – Sarah Kessler walks you through an in depth look at three of the new Facebook privacy concerns and how to opt out of them.

2) Get Started with the new Facebok Timeline (cnet) – Here are some ways to tweak your timeline to your own liking, as well as info on the new maps feature.

3) Geek Tip: Keep Spotify From Sharing Your Musical Guilty Pleasures on Facebook (PCWorld) – So, you’d rather not let all of your Facebook friends know you just jammed out to the Jonas Brothers via Spotify? There is a workaround that..for now.

4) Facebook Changes: A Complete Guide – Free Webinar September 30 (Mari Smith) – No, this isn’t a blog post but a webinar by Facebook guru Mari Smith. She’ll cover the privacy settings you need to know about and how to adjust them. Click the link to sign up.

5) 9 Critical Ways To Protect Your Privacy On The New Facebook (Business Insider) -This is a quick look at the share settings, the new friends list, the subscribe button and more.

Did you write a post on Facebook privacy or know of a good one not listed above? Please share the link in the comments section. Also, let me know your thoughts on the new Facebook privacy concerns.

Café World and Farmers Insurance Partner Up for Social Media Promotion, Includes Food Lover’s Contest


Café World and Farmers Insurance have partnered up for what looks like one very fun social media campaign.

From special features to a trip giveaway, this is one promotion you just might want to get involved in. If you like food, traveling, and hanging out with celebrity chefs that is.

Players of Zynga’s Café World will notice a promotion that includes the iconic Professor Burke from the popular Farmers TV commercials. Players can get “spoil protection” when they place a Professor Burke statue in Café World through October 2nd.

Also, on the Farmers Insurance Facebook page, they are hosting a contest (open to the public) where you could win the trip of a lifetime. One lucky foodie will win airfare for two, hotel accommodations in the heart of South Beach and $500 spending cash, plus exclusive entry into the Food Network Magazine Lounge in Miami with celebrity chefs. Enter to win by simply “liking” Farmers Insurance on Facebook: www.Facebook.com/FarmersInsurance.

It’s possible Farmers Insurance might set some social media records again this week. Earlier this year, Farmers made an appearance on FarmVille along with a sweepsakes to ride in the Farmers Airship. Farmers set a new Guinness World Record for most “likes” in a 24-hour period.

Our own Nikki Katz chatted with Ryon Harms, head of social media at Farmers Insurance about the success of their social media campaign in November of 2010.

Are you a fan of CityVille? Stay tuned for a Farmers Insurance promotion there as well, where one lucky winner could get a trip to a world-class city.

Kobo’s New App Adds Social Functions


E-book retailer Kobo announced a new feature to its app which adds a social functionality to the e-book reading experience. It’s called Kobo Pulse and it’s been integrated into the Kobo app to take your reading to a whole new level.

With Kobo Pulse, you can see who’s reading the same book you are, share ideas on passages and books with other readers. The new feature also has Facebook integration using their newly announced Open Graph.

Back in December of 2010, Kobo announced a new product called Reading Life. It collects your reading activities and displays your reading statistics in a series of graphs and charts. It also rewards users with badges when they meet new characters or reach new milestones in their reading. Kobo Pulse has been integrated into this product as well.

The new feature was announced last week at f8, Facebook’s developer conference.

Kobo CEO Michael Serbinis said, “We’re moving into an era where social eReading will change the nature of how and what we read. With Kobo Pulse, readers can get more out of reading. Books are now alive.  The end is no longer the end.  Readers get to participate, adding their voice, which actually lives within the reading experience itself through Pulse.”

Here’s a video walking you through the Kobo experience.

For those of you who are big e-book readers, what do you think of the added social features? Is this something you would find useful and fun?

Zynga’s CityVille Game Launches on Google+


One of Facebook‘s most popular games is coming to its competitor Google+. Back in July, Zynga announced they were bringing Zynga Poker, as well as other games to the social network. At the time, no one knew if that meant their two most popular games – CityVille and FarmVille.

The company announced today, via their blog, the addition of CityVille+ to the new Google+ game platform. The game allows players to build a thriving metropolis and has people hooked!

They said, “CityVille grew to become our largest game on Facebook, so naturally we wanted to “build” a presence for it on Google+. Ultimately, we want to make our games accessible to everyone, everywhere – no matter where they play or what platform they play on.”

Out of Zynga’s 146 million users of its social games, most of them are from Facebook. It was back in July of 2010 that Google invested (quietly) $100 million in Zynga, so most knew seeing their games arrive on Google+ was only a matter of time.

Google+ currently has 18 games including Angry Birds, Crime City, Bejeweled Blitz, Zynga Poker and now CityVille. Is Farmville next? That’s what Google+ game players want to know!

Facebook Partners Up to Help Small Businesses, Offering Up to $10 Million in Ad Credit


Facebook may be in the news and on everyone’s mind because of the new Facebook Timeline, but here’s a new reason to be talking about the company.

Today (September 26), Facebook, the National Federation of Independent Business and the U.S. Chamber of Commerce released a joint press release announcing their partnership.

Their joint effort is designed to give small businesses a boost by strengthening their current customer base and community, as well as reaching new customers via Facebook’s 800 million users.

“Small businesses are the backbone of the American economy and we believe that Facebook can be a tremendous tool to fuel their growth and success,” said Sheryl Sandberg, Facebook Chief Operating Officer. “Our goal is to give small businesses a boost by helping them find customers the best way possible – through recommendations from friends.  We’re proud to be working with the NFIB and U.S. Chamber in this effort.”

What’s their plan? The companies are working together on initiatives including combining their knowledge and resources, cross-country road show events and the Facebook Small Business Boost (described below).

Starting in January 2012 and following the education effort, Facebook will begin awarding businesses up to $10 million worth of free Facebook advertisements.  The goal of these ad credits is to give 200,000 businesses across the country a $50 boost.

For more information on their collaboration, as well as dates and locations for roadshow events, visit http://www.facebook.com/smallbusinessboost.

What do you think about this partnership and Facebook’s desire to help small businesses?


Why You Should Stop Complaining About Facebook


The Internet has been exploding over the last few days as Facebook announced (and already made in some cases) a ton of changes, most notably to profile pages. Most of what I’ve been hearing is complaining. It seems like every time Facebook makes changes, even minor ones, people get bent out of shape about it. Today, I’d like to encourage you to stoppit. Stop complaining about Facebook, because it doesn’t make sense. Here’s why:

Change Isn’t Always Bad

Have you actually tested out the new changes? There are always going to be things I would have done differently when it comes to how any platform operates, but now that I’ve tested it out, I actually understand why the changes were made and I’m not going to lie…they’re pretty awesome changes, for the most part. At least in my opinion. If you don’t like the changes, it’s okay to voice that opinion, but at least test it out before you complain. It’s always a good policy to understand what you’re so mad about, right? You can start by checking out Julie’s post which lists 10 places to learn about the new Facebook timeline, including how to preview your new timeline if you don’t want to wait until September 30. Don’t just complain based on what you’ve read. Use it yourself first.

Facebook is Optional

You don’t like Facebook? Don’t use it. No one is forcing anyone to use Facebook, yet every person I see complaining about Facebook is still a member of Facebook. In fact, most of the complaining I see is on Facebook. If you really don’t like using Facebook…stop using it. Move to Twitter or Google+ or stay connected with your friends the old-fashioned way – pick up the phone. I know lots of people who don’t use Facebook and they haven’t died. The only way we can truly tell Facebook that we disagree is by not using it anymore.

Facebook is Free

Facebook is a free service. You don’t own it, nor do you pay to use it. As users who have helped make it successful, I’m not saying that you have no right to voice your opinion if you don’t like something, because, after all, without us, Facebook wouldn’t make any money. However, Facebook is not your blog. The Facebook overlords are going to make the changes they think makes the most sense, and your best interests may not be in mind. Don’t make Facebook your home base, because you’ll never truly have control over your content there. If you want control, buy your own domain name and actually take ownership of your content rather than just complaining. Facebook is going to do what Facebook is going to do, and you can’t really stop it. On your own blog, you get to control everything.

Complaining is a Waste of Time

Complaining, at least the way most people are going about it, is a waste of time. It’s easy to point out what is wrong with something, but are you actually making suggestions on how to make things better? And, more importantly, are you voicing your opinions in a way that matters? If you just spout off a bunch of profanities as a Facebook status update, what good is it really going to do? Send an email to the Facebook team with your opinion. You can at least try to get your suggestions in front of people who really matter. Not that your roommate’s second grade best friend and former college tutor aren’t great…but like your other Facebook friends, they can’t do anything about your complaints. It’s really easy to be critical, but it’s not so easy to be helpful. If you’re going to be negative, try to be helpful as well.

It’s Just Facebook

At the end of the day…it’s just Facebook. I understand that a lot of people rely on Facebook to keep in touch with loved ones or to promote their blogs, but if Facebook disappeared tomorrow, I assure you, we would all survive. Every moment you spend complaining about Facebook is a moment you could be spending on things that are more important in life, like your family or building your business in ways where you actually control the content. The way I see it, life already throws a lot of crap our way that we have to handle. Why spend even more time on negativity? In other words…there are more important things in life than Facebook. Spend your time on those things.

The bottom line, the moral of the story, the thesis of this entire post, is this: I definitely want to hear people’s opinions on the new Facebook changes; I just want it to be productive. Don’t let useless complaining drown out the real conversation.

Top 10 Posts Educating You About the New Facebook Timeline


I sat and watched almost the entire keynote for f8 yesterday, which is Facebook’s developer conference. I wanted to hear about these “Big Changes” that were coming to the popular social network. There were some hints that the Facebook we know and love (or hate) would be no more.

Facebook did not disappoint with their announcement and yes, it was huge. Just earlier this week, we woke up to about 5 changes on Facebook and now there are too many to count. In fact, I wouldn’t call these changes but instead a complete redesign. They introduced the new Facebook Timeline.

Facebook CEO Mark Zuckerberg called the Timeline “the story of your life”. He and the team wanted to create something that allowed you to tell the story of your life through pictures, status updates, likes and more. Almost like an online yearbook of sorts.

I signed up as a developer (which I’m not) and have been tinkering around with the new layout. As of today, I like it. Sure, there’s a learning curve involved (isn’t there with all changes in life), but they walk you through the changes and it didn’t take me long to figure out where everything was. It’s aesthetically pleasing and well organized. It was also fun to click through the years I’ve been on Facebook and see what I was up to in, let’s say, 2007. I made 70 friends and joined 20 groups that year. I also updated my status with “This is me writing on my wall” – profound, I know.

Is your head spinning yet with all of these changes and announcements? Well, let me help it spin just a bit more with these Top 10 posts educating you about the new Facebook Timeline:

1. How to Enable the New Facebook Timeline Now (Mashable)- Takes you step by step through the process of signing up as a developer and getting a head start on the new Timeline. The only people who will see it now, are those who have also signed up as a developer. Or, you can wait until September 30th and sign up with everyone else.

2. Tell Your Story with Timeline (Facebook’s blog) – Facebook walks you through the new design on their official blog.

3. Facebook Timeline Wrap-Up: Everything Today Was About Sharing Content (ReadWriteWeb) – A short and sweet wrap up of the F8 developer’s conference with links to other Facebook posts about the changes.

4. Facebook Changes – What The Average Everyday User Needs To Know (DainBinder.com) – He breaks is down and let’s you in on what you need to know about the new features and changes. From the lists, to the ticker and more.

5. New Facebook Features: A Reminder To Check Your Privacy Settings [HD] (Video from Mari Smith) – No, this isn’t a post per se, but a video from Mari. With all of the changes, she reminds up to check our Facebook Privacy Settings.

6. Facebook F8 – Here’s everything you need to know (TheNextWeb) – A lengthy and great post breaking down everything Mark Zuckerberg introduced at the conference. It also includes some pictures from the conference.

7. Here’s What Facebook Timeline Looks Like (TechCrunch) – This post includes some nice pictures of what the new Timeline looks like. For those of you who are more visual, looking through the pictures first and then reading all of the how-tos might help you out a little.

8. What is Facebook Timeline? (Only Your Whole Life) (Gizmodo) –  A walk through of what the Facebook Timeline is – “it dives deep into your past, but also makes your history dynamic”.

9. Facebook Launches Integrations With Spotify, Netlfix and More to Populate the Ticker with Playable Content (Inside Facebook) – A post telling you a little about the integrations Facebook has added such as Netflix (not for U.S. yet), Spotify and more.

10. The Future of Facebook: Out with profile pages, in with the Timeline (Y! Tech) – Breaks down the changes, as well as where to find the new features.

What are your initial thoughts on the new Facebook Timeline?

Five Facebook Changes You Woke Up to Today


“I hate the new Facebook changes!” “Facebook, why are you so confusing now?” “Are the people at Facebook bored so they just decided to make some changes for the heck of it?” – Those are just a few of the comments I am seeing in regards to the Facebook changes that occurred overnight. And of course, there’s this picture floating around.

So far, the census seems to be that Facebook users don’t like the changes and they want their old Facebook back. Do you think it’s because people hate change or are the differences really that bothersome? We’ll get into that in a minute.

Let’s break it down into Five Facebook Changes You Woke Up to Today: (If I missed any changes you noticed, please let me know in the comments.)

1. Top Stories and Recent Stories are all in one place. You can no longer choose between the “Top Stories” and “Most Recent” links. Facebook now has them all in one place with Top Stories at the top. They decide  what they think will be interesting to you.

2. Top Stories have a blue mark on the upper left corner. What’s with the blue mark on the posts I am seeing in my Facebook News Feed you ask? This helps you easily spot the most interesting stories since you last checked Facebook. It’s their way of helping you not miss important news and updates from your friends.

3. It’s now easier to hide updates you don’t care about. Hover over a friend’s status update and you’ll see a little mark which opens up to a drop down box. Choose from activities such as mark as top story, hide story, report story and more.

4. Larger photos are now displayed in your feed. Photos are now larger and more prominent in your news feed.

5. A new feature called the Ticker has been added to the right hand corner. No matter where you are on Facebook, you’ll see a friend ticker on the top right of your screen. It shows you what your friends are doing and allows you to join them in real time. Click any ticker as it slides by and a window pops up for you to respond to them.

Why all of the changes? Mark Tonkelowitz, an engineering manager at Facebook, explains the changes and the reasoning behind it.

He says, “When you pick up a newspaper after not reading it for a week, the front page quickly clues you into the most interesting stories. In the past, News Feed hasn’t worked like that. Updates slide down in chronological order so it’s tough to zero in on what matters most. Now, News Feed will act more like your own personal newspaper. You won’t have to worry about missing important stuff.”

It seems some changes are geared towards those who don’t log on to Facebook on a regular basis.

“The first things you’ll see are top photos and statuses posted while you’ve been away. They’re marked with an easy-to-spot blue corner,” he says. “If you check Facebook more frequently, you’ll see the most recent stories first. Photos will also be bigger and easier to enjoy while you’re scrolling through.”

So tell us – do you think people just don’t like waking up to so many sudden changes on Facebook or are the complaints legit? What annoys you most about the changes? Sound off in the comments and tell us how you feel!

On a side note, some are saying if you change your Language settings to English (UK) you can have your old Facebook back. Have you tried it?

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