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Facebook Changes Allow Brands to Reach More People


Do you remember at the end of September when we all woke up to those many changes on Facebook? That was an interesting day to say the least.

From the “Hate the New Facebook News Feed” image that ended up plastering my feed, to all of the complaints from Facebook friends, it was clear people were not happy.

According to a new Facebook study by PageLever, people who use Facebook for fun might not be happy with the changes, but it appears brands should be.

The new Facebook set up is allowing brands to reach a larger audience. They studied more than 300 brand pages and found that the new layout increased fan interaction with brands.

Jeff Widman, co-founder of PageLever, said “Facebook is showing you to more people but less often per person. I would say it’s actually much better for brand pages now. As a marketer, I’d totally rather reach more people every single day, than the same people more often.”

Reaching people where they already are. This is a HUGE piece of the puzzle that brands are always trying to figure out and Facebook is where people already are.

It seems the “Ticker”, which a lot of FB users have a love/hate relationship with, has been a key component in brands reaching more people, as well as the “Top Stories” feature. The Ticker gets people to click more since it’s front and center, or front and right more accurately.

Here is some interesting data PageLever discovered:

In terms of other types of fan engagement beyond simple clicks to view items, the number of comments rose 5%, the number of “likes” on brand news items rose 15%, and the number of fan wall posts on brand pages rose a modest 3% since F8.

For those of you who run Facebook pages for brands, have you noticed an increase in fan interaction? Or what about fan interaction for your personal Facebook Pages?

Facebook Introduces New Features Aimed at Strengthening Security


Security on Facebook is a hot topic, especially with all of the changes they’ve made lately.

October is “National Cyber Security Awareness Month” and in support of this, Facebook is introducing a few new features which are aimed at strengthening security. They want their 800 million users to feel comfortable sharing on the social networking site.

Two new features they announced include Trusted Friends and App Passwords.

Trusted Friends

Losing access to your Facebook account can be annoying. That can easily happen if you forget your password and try to log in too many times, resulting in being locked out. With “Trusted Friends” you can designate two to three of your friends who can help you gain access again.

Facebook said, “We’re excited to begin testing this new tool to help you in case you ever get locked out of your account. Similar to other features that help you prove your identity through your friends, you can now select three to five trusted friends who can help you if you ever have issues accessing your account. It’s sort of similar to giving a house key to your friends when you go on vacation–pick the friends you most trust in case you need their help in the future.”

App Passwords

Do you have some reservations about giving your Facebook password to third parties? A lot of Facebook users do and if you’re an avid app user, you find yourself doing this all the time. Well, not anymore. Facebook will now allow you to generate a new password for the apps.

Facebook said, “There are tons of applications you can use by logging in with your Facebook credentials. However in some cases you may want to have a unique password for that application. This is especially helpful if you have opted into Login Approvals, for which security codes don’t always work when using 3rd party applications.”

For those of you who love infographics (yes, I would be one of those people), Facebook released one “To better illustrate the full range of these features and show how they all work together to keep you safe while on Facebook”.

These new features will be available in the coming weeks, possibly in conjunction with the public release of their new Timeline.

Do you feel Facebook is doing a good job addressing and providing solutions for privacy concerns?

Need a Reminder About Being Careful on Social Media? Take This Lollipop


Usually, I don’t get too freaked out by social media sharing. I keep my Facebook profile set to “friends only.” I don’t have any friends on Foursquare or Gowalla and only use it for things like finding people at conferences. I’m careful about what I say on Twitter, especially in terms of my location. I figure, if some creepo out there really wants to find me, they’re going to find me whether I’m even more careful online or not.

But sometimes we all need a reminder just how serious social media privacy really is. Check out Jason Zada‘s new site, Take This Lollipop. Go ahead, I’ll wait.

Woah. That’s seriously scarey, right? It’s a good reminder for all of us to be diligent with privacy settings and think before we post or allow apps access to our profiles. After all, even if you have your privacy settings pretty tight, you don’t know who is behind those Facebook apps you’re using. It’s relatively easily to create an app and people don’t think twice about allowing access.

Little know fact: before I got into writing and new media, I was a research assistant for my college’s Institutional Advancement and Development office. Basically, that’s the office that helps raise money for the school through donations from alumni, parents, and community members. As a research assistant, my job was to find as much information possible about potential donors so that staff could know how to best reach out to them and convince them to donate. I liked to say that I was a “professional stalker.” This was back in 2004 – 2006, and even then, you would be amazed at the stuff I could find online about people – everything from home values (with addresses) to favorite hobbies to social security numbers. YES – social security numbers. And like I said, this was several years ago. Imagine all the new stuff online now.

Please don’t stop using social media sites. They can be fantastic tools for not only marketing your blog or business, but also connecting with awesome people from around the world. Just think before you post. There are some bad apples out there and you don’t want to put yourself or your family at risk.

Social Savvy People Eat Out More and Likely to Be Repeat Customers


An interesting study done by the National Restaurant Association, shows that those who are social media savvy are more likely to eat out, as well as be repeat customers.

The study broke the group of adults into two groups – the “connected adults” and the “social media savvy adults”. The connected adults were those individuals who use email and the internet, while the social media savvy adults used networks such as Facebook, Twitter and Yelp.

The study shows restaurant owners just how important it is for them to embrace social media sites and use them for their advantage. Restaurants are taking note and will start using social media more within the next 2 years.

Overall, 51 percent of social media savvy individuals and 48 percent of connected adults said restaurants were an essential part of their lifestyles.

Not only will we see more restaurants using social media, but I imagine we’ll see many more apps being developed around the food business.

For those of you who fall into the “social media savvy” crowd, would you say you eat out more than your friends who don’t frequent sites such as Facebook and Twitter?

Boy Band Sings “Facebook Official”, Being Called Worst Exposure Ever


I have a video to show you which is being called the next Rebecca Black “Friday” video. It’s also being called Facebook’s worst exposure ever. Introducing boy band Heart2Heart singing “Facebook Official”.

Adage put it well saying this video is “so-horrible-it’s-hilarious” and “warning: it can’t be unseen”.

The video is catching on. It currently has over 900,000 views on YouTube and has a social media twist to it, which tweens and teens love. Apparently.

The jest of the video is making your relationship “official” by changing your Facebook relationship status. Here are a few of the lyrics.

Put a heart on your page, heart-heart on your page
Let’s make it official
Baby you and me, you and me
Facebook official

Status update, what?
Checking the pics of your butt
Did you see that link on your wall?
Girl, I don’t wanna play Farmville, I just wanna play for real

So, are you going to download this on your iPod right now? Why do you think this video is catching on? Feel free to share your opinions in the comment section below. I can’t wait to hear them. Someone needs to write a song about Facebook’s Failures asap.

Facebook Failure Infographic


I love infographics and this one in particular, which came out today, about Facebook really made me smile. With all the talk about the new Facebook Timeline and miserable new app, WordStream decided to come up with a Facebook Failure Infographic.

They’re calling it “Facebook’s Wall of Shame: Facebook’s Criticisms, Missteps and Outright Failures”. (Click to enlarge.)

Facebook Failures [ Facebook Infographic ]

As you can see, they covered the privacy snafus, the new Timeline, the ticker, Facebook Deals, iPad app, Facebook Places and on and on. It’s definitely a fun read for those of you who have been active on the social networking site for awhile. I felt as if I was taking a trip down memory lane.

They end the infographic with “What will Facebook fail at next”? What do you think they’ll fail at next?

Facebook’s New Hybrid News Feed Causes Low Impressions for Facebook Pages


Have you noticed impressions are down on your Facebook page? I sure did and it’s because of their new hybrid news feed Facebook introduced two weeks ago.

It was disappointing to see the numbers down, by quite a bit actually, but according to this new study by EdgeRank Checker, it might not be all that bad.

They did a two week study to see the effect the new news feed would have on Facebook pages and here is what they found:

  • Impressions down by -25.15%
  • Likes up by 9.43%
  • Comments up by 21.15%

So basically, while impressions may be down, this shows engagement is up – which is a good thing. You can read all about how they analyzed the data on their study here.

What’s their conclusion? It’s still too early to tell what long term effect will be.

Have you noticed your Facebook page impressions are down? And if that means more engagement, are you okay with that?

Honestly, I’ve seen the low impressions, but haven’t noticed an increase in comments or likes. Maybe I need to pay more attention to my Facebook pages and interact better with my “fans”.

Zynga Announces New Facebook Games


Are you ready to get even more addicted to Facebook and spend even more time playing games on the social network than ever? Well, you’re in luck.

The people at Zynga, who are responsible for popular Facebook games CityVille and FarmVille, announced a bunch of new games.

The announcement came from their Zynga’s Unleashed event held today (October 11) in San Francisco. Here are a few of the new games coming soon as posted on Zynga’s blog:

  • CastleVille joins the “Ville” franchise – “Enter a rich medieval world with an engaging storyline, just a touch of fantasy and memorable and playful characters”
  • Zynga Bingo – “We’re talking friends, fun, and the indescribable but oh so awesome feeling you get when you hit it, before anyone else, and you’re the winner. BINGO!!!”
  • Hidden Chronicles – “Hidden Chronicles is about mystery, discovery, and a little friendly competition”
  • Dream Zoo – “Dream Zoo is our first zoo themed game that lets players collect some of the world’s most exotic animals”

For a more in depth look, as well as information about “Project Z”, be sure to check out their blog post.

It looks like there is a little something for everyone in their new list of games. Which one are you most excited about?

Facebook for iPad is Here, For Real This Time


Remember the secret Facebook iPad app that leaked in late July? It was hidden inside the code for Facebook’s iPhone app, so of course someone found it and then everyone reported on it. There were all kinds of bugs, which was to be expected for something not even released yet.

Well, after months of speculation, Facebook has released their iPad app and it’s for real this time. See, they even have a dedicated page for it here. Are you saying “It’s about dang time”?

The team at Facebook is calling it a new way to experience Facebook with bigger and better photos, games on the go and more.

Here are a few of the features you’ll enjoy when you download the app:

  • Play games in full screen mode, thanks to Facebook Platform for mobile devices and iOS
  • Fast navigation – tap, pinch or slide to get from one place to another
  • A drop down menu to easily send messages
  • Less on the screen, which allows you to focus on what really matters
  • Big, hi-res photos with easy flip through – like a real photo album
  • Supports HD video

Have you downloaded the Facebook iPad app yet? If so, tell us your thoughts on it in the comment section below.

Public Launch of Facebook’s Timeline Has Been Delayed


The first date we heard, September 30th, for the public launch of the new Facebook Timeline has come and gone. Why the delay? Have you heard of Timelines.com?

You might have seen or read about the small Chicago-based company Timelines.com who have asked for a restraining order against the new Facebook Timeline, saying that it threatens their business.

The judge denied the order, but has asked Facebook to report how many users have signed on for the new Facebook Timeline under the developer access.

As of now it looks like that number may be around 1.1 million.

Representatives from Facebook and Timeline.com will meet again in front of a judge, which is delaying the public launch of the new Timeline until at least Tuesday, sources say.

Facebook has not issued a statement as of now.

Did you sign on  for the Facebook Timeline under the developer’s access? I know a lot of my FB friends did.

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