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Evan White of Viddy Interview – Future of Publishing

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Why can’t I just upload the video I just shot to Facebook, like I can with my pictures? How come Android makes me upload them to Google+? Well, now you can upload them to Facebook, Twitter, and other social media by using Viddy, an app that lets people do just that and also make minor artistic edits to the videos.

Check out what Murray Newlands and Viddy CMO Evan White had to say at BlogWorld Los Angeles in this Future of Publishing episode:

Future of Publishing is sponsored by VigLink. If you enjoyed the show, be sure check Future of Publishing out online at FutureOfPublishing.tv!

#BlameVikkisCancer – The Power Behind a Hashtag and Social Networks

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What is Facebook good for? What is Twitter good for? Now I know…

Two weeks ago my wife was diagnosed with cervical cancer. The hospital called us four hours after I stepped off the flight back from South by Southwest. For a few minutes, I didn’t know what to do, how to handle the emotions that were set off by the word ‘cancer’, and I needed to be there for Vikki.

Then I found my anchor. Drew Olanoff.

By that I don’t mean that he mysteriously appeared to hold our hands, but having watched him in his documented and public fight against his own cancer, rallying his friends around the hashtag #BlameDrewsCancer, and the subsequent work with the Livestrong charity, I had my life raft.

“That’s how Drew fought it,” I thought, “and I can’t think of a better example or guide than that.” Time has moved on, but those first few days I held on to the attitude of Drew while I learned to cope.

We found another benefit as well in being so open about the diagnosis. After speaking to our family and close friends, we posted the news online, through our blogs, through Facebook and on Twitter. And as the comments came in, with their mix of sorrow and best wishes, it was good to know Vikki (and I) have so many friends who are thinking about us, and supporting us in the fight. And of course we now have #BlameVikkisCancer.

Our communities online offer more than the words in the timeline or the Twitter stream, they offer support, they offer strength, and they offer reassurance.

Top Facebook Tips with Amy Porterfield (#BWEchat Transcript)

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My head still hurts from this week’s #BWEchat – but in a good way! Our special guest was Amy Porterfield (@AmyPorterfield), who dropped tip and tip about using Facebook in conjunction with your blog. You can read the full transcript here, but I wanted to take a moment to compile her top tips and the tips other attendees gave to help you boost your presence on Facebook!

Q & A with Amy

First, let’s go over the questions we asked Amy during the chat, along with the helpful advice she gave to attendees (keep in mind this is a Twitter chat and I’m copy/pasting tweets directly, so answers are limited to 140 characters or given in multiple tweets)!

BlogWorld Expo: Big brands are on Facebook, why do content creators need to be on Facebook too?

Amy: Facebook is the perfect platform for content creators. When done right, FB will help you attract loyal, interested readers. PLUS, when you get conversations started around your content on FB, you will virally attract a larger audience to your site. When I post on my blog, I craft a few “teaser posts” for FB w/ links to my blog. This gets people curious enough to click! I also create short videos for FB to tease my content then link to my blog – mix up the media to attract different audiences.

BlogWorld Expo: Amy do you find people respond better to video than text?

Amy: On FB, I’ve seen users respond to and share photos the most. But second to that, video always grabs attention.

BlogWorld Expo: When we create FB pages for our blog, etc. what are the best ways to get people to “like” said Facebook page?

Amy: To get more “Likers” – get active outside of Facebook. Be interviewed, guest blog post, do webinars – this all drives FB LIKES! Also, Facebook Engagement Ads are a FANTASTIC way to attract your target audience to your Page. (More here: http://t.co/8Pfhl0ej). To get more FB Fans, consider adding a LIKE BOX to your website. It’s increased me FB Fans by 30%+! Wisestamp is a free tool that lets you pull in your latest FB post to your gmail email sig. Great way to get more fans!

BlogWorld Expo: It’s frustrating when you drop a discussion topic and no one responds. How do you get folks to participate?

Amy: To get more engagement on your FB page, ask questions that are easy to respond to-responses that can be short get more engagement. When you want more engagement on your FB Page, add a question to the front or end of your post, never bury it in the middle. On FB, don’t post & ditch! If u ask a question or start a conversation, stick around & jump into the conversation you started. It may seem silly to some, but quotes are hot on FB. But when you post an IMAGE w/ a quote in it, u can get massive engagement. Fill in the blank FB Posts are always a hit. Make your fill in the blank post entertaining & you will see even more engagement. Important: Most people are not on FB to do business with you. Meet your audience where they are at and mix biz with personal.

BlogWorld Expo: What is your #1 best Facebook tip?

Amy: My #1 best FB Tip: BE CONSISTENT. Show up daily. Constantly add value. Always engage. Just keep at it and you’ll see results.

Your Questions for Amy

The floor was also open for you to ask Amy questions about Facebook. Here are some of your questions – and her responses!

@GlendaWH: When you use “teaser posts”, do you also use NetworkedBlogs which also posts new blog posts to your FB Wall?

Amy: I’m not a fan of apps that pull in blog posts to a FB Page. Crafting an update about your latest blog gets MUCH more engagement.

@ideabloke: How do you feel about controversial topics to gain engagement/virality?

Amy: I’m not a fan of posting just to be controversial to create friction. But if it happens organically, I think it’s good!

@TomMartin: What’s your best suggestion for small companies that are having trouble getting traction?

Amy: Write a list of 10 hot topics (niche related) u know your target audience will engage with. This helps with FB posting. This list will help you stay on track and will get your creative juices flowing for some good ideas for posting. Also, check out your “external referrers” to see what’s already working for you. More here: http://t.co/SXYzqalw

@GlendaWH: After writing a blog post, how many teaser updates do you post? How far apart?

Amy: If you blog once a week, I would create 2-3 – & spread them out thru-out the week. And post these on Twitter and LI too!

@betterbloggingw: What’s the best way to separate ur Facebook personal profile from the business fan page?

Amy: With all the Timeline changes, I think you should not keep them separate. I say mix in biz with personal on both.

Advice from You Guys and Gals!

Amy wasn’t the only one with great tips to share. Here are some gems from other attendees:

@just_kate: Facebook is a great way to get people connected you content, especially of you have differs content types

@wordwhacker: FB is perfect for content creators, those who actually say something instead of just sell something. Also, FB is where our friends are. Followers too. But friends we talk to in more depth.

@connectyou: Facebook is where most are hanging out & they feel comfortable. If you provide both fun & value, it’s win/win!

@davekean: Because it’s far more familiar to many, FB seems to make people more comfortable interacting than other forms of SM

@ideabloke: I learned to mix up different content types as per @AmyPorterfield and it actually gets my engagement up!

@LindaSherman: Video personality has to do with practice, just like presenting does. Do more and more YOU will show up

@onezumi: Blog comments end up on Twitter, FB, etc, but I feel having a real, recognizable person behind what we do ties it together. The comments might not be all in one place, but if influence is tied to the person in charge you can still make many gains

@patdavis3: I also really like ‘caption this photo’ updates – they always go well

Thank you everyone for the great advice – and an especially big THANK YOU to Amy for sharing her Facebook wisdom! Next week, Simon Salt will be with us to talk about Pinterest for men, so I hope to see you all there (Wednesday at 9 PM EST).

Got a tip to share about Facebook but didn’t get to attend #BWEchat? Leave it as a comment below!

Jerry Seinfeld Predicted Facebook in the 1990’s

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Since the new Facebook Timeline is now rolling out to everyone (do you have it yet? do you!), I was doing a little digging this morning on the social networking site. As I was researching, I found this gem of a video – Jerry Seinfeld basically predicted Facebook in the 1990’s. (I dedicate this post to the BWE team who participated in the #BWEchat back channel last night. You guys are crazy.)

Jerry Seinfeld "Likes" you

Take a look at the video to see what I’m talking about.

So, not only does he predict Facebook, he explains the reason (okay, one of the reasons) it exists:

“It’s very important for human beings to feel they are popular and well liked amongst a large group of people, that we don’t care for.”

Jerry Seinfeld – you are a genius.

I wonder how many more 1990’s gems like this we could find, where they show that things haven’t really changed much? Just the way we do things has.

Blogs Used More By B2B for Content Marketing Purposes in 2011

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A recent study by MarketingProfs titled “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” shows blogs are on the rise as a viable source for content marketing purposes.

In 2010, only 51% of B2B surveyed said they used blogs for this purpose. It rose 27% to 65% in 2011. Using blogs as a content marketing tactic comes in behind articles (79%) and social media (74%).

Sources which fell in usage, include print magazines and print newsletters.

As far as social media goes, Twitter is the number one way B2Bs choose to distribute content at 74%. This is a 35% rise from last year’s 55%. The next most popular way to distribute content was LinkedIn at 71%, followed by Facebook at 70%.

Another interesting tidbit of information that came out of the study, is although B2B use social media as a tactic for content marketing, only about half of the respondents think it’s effective.

Facebook Confirms Gowalla Hire

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Facebook confirmed on Monday (December 5th) the rumored acquiring of the Texas-based online location service Gowalla.

The plan behind the deal is to hire the talent behind Gowalla and shut the service down completely. They have not purchased the Gowalla technology or service, but rather have hired the team.

Facebook said in a statement, “Gowalla co-founders Josh Williams and Scott Raymond, along with other members of the Gowalla team, are moving to Facebook in January to join our design and engineering teams.”

Neither company would say how many employees Gowalla has or how many would be joining Facebook. They also didn’t comment on what they would be working on together, but from Williams comment in his blog post, signs are pointing to the Facebook Timeline.

Williams said, “The Gowalla Passport has become a record of all the places we’ve visited, the people we were with, the photos we took, and the stories we told. Many of you even use Gowalla like a scrapbook of sorts — a place to keep all those memories.”

What are your thoughts on this announcement? Did you use Gowalla?

A Look Back at Daily Deal Sites in 2011 (Infographic)

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As most of you know, Daily Deal sites exploded in 2011. As of now, there are 800 daily deal sites in the United States alone. In 2010, there were only 20.

The site 8Coupons.com put together this fantastic infographic which gives us a look back at daily deal sites in 2011. From the acquisitions and those reborn, to name changes and those that died off. Facebook is among 3 that “Died”.

Groupon has been in the news lately for its funding, which the infographic says is “like a billion dollars”, or $950 million to be exact. Falling behind Groupon in funding, is Living Social, who raised $400 million.

Daily Deal sites that went public include Groupon, Yelp, Angie’s List and Living Social.

It was back in August when Facebook announced the end of their daily deals after just four months of testing, which many said would open the doors for sites like Groupon. Whether Facebook got out because they didn’t see it as a viable business or because they just weren’t successful, is still up for debate.

Do you use a daily deal site and if so, which one(s)?

Must Use Self Serve Ad Networks

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As an affiliate marketer, or even just a blogging, the end goal is to bring new traffic to your landing pages, sites and blogs. What is changing, is how you can advertise and bring in a new flow of traffic to your target points. No longer do you have to blindly create ad campaigns on a CPM basis, and just hope for great results. The same can also be said about targeting and who will see your ad. The days of having to wait for a sales or support team to upload your ad creatives and get back to you within 24-48 hours for your first set of stats is also a thing of the past … all thanks to self serve advertising platforms.

Finally, ad networks and social networks are getting smart and letting the advertisers do the work and setup ad campaigns the way they want. Now you can target specific demographics, only target to certain countries and use a full rotation of different ad copies, all thanks to the self serve ad networks listed below.

Facebook Ads

With over 800 million users and quickly approaching the 1 billion mark, Facebook has changed the way we advertise, thanks to their amazing Facebook Ads platform. Since every one on Facebook is all about sharing information, Facebook uses that same information to allow advertisers to create ad campaigns that advertise to their exact customer match. Looking for single females in New York that love “Desperate Housewives“? In a few simple clicks you can target them all on Facebook.

Facebook allows you to create your own ad campaigns made up of headline text, a description and a 110×80 image to represent your offer. Through the Facebook Ads manager you can create a ton of ad campaigns and different ad copies, which makes it extremely for you to perform split testing. All advertising is on a CPC or CPM basis.

Plenty of Fish

Just like Facebook launched their own advertising platform, Plenty of Fish, which is the largest free dating web site in the world, soon followed up with their own self serve ad platform. Dating web sites work the same way social networks do, as in people provide detailed information about themselves, which is then used by the networks for advertising targeting.

Plenty of Fish has even more detailed information than Facebook when it comes to targeting. From pet ownership to hair color and how many children someone has, POF has become a playground for internet marketers. Through the use of a Plenty of Fish Ads Uploader you can quickly create hundreds of ad campaigns in just minutes, then weed out the best offers for further monetization and improvement. All advertising on Plenty of Fish is on a CPM basis, so make sure you work on your click through rates!

Mochi Media

Lastly we have an exciting wonderland for anyone in the gaming niche. Mochi Media is one of the largest networks out there when it comes to gaming and getting the attention of players around the world. Through their advertising platform you can target nearly any county in the world, while also selecting what type of gamers you want to connect with.

Advertising through Mochi Media is setup through a CPC or CPM basis, and will vary in price depending on what country to you target. The only creative allowed on the self serve network is the 300×250 ad size. Don’t forget to check out our Mochi Media review.

As you can see, the way advertisers are creating ad campaigns is much different from what you may be used to. If you are still buying traffic without full demographics and targeting, you need to start playing around with these self serve networks. Not only will you reach a whole new audience, but you will learn a ton about yourself and advertising in the process.

Feel free to leave any comments on your favorite self serve platforms or any that may have not been mentioned.

Facebook Game “WeTopia” Links Fun and Philanthropy

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What if you could play a Facebook game for fun and do good at the same time? I know. It sounds too good to be true.

Sojo Studios announced the preview launch of WeTopia, a community-building game where players can develop a better world for children on both Facebook and in real life.

Ellen DeGeneres and The Ellen DeGeneres Show are the first partners for the game. If you watch Ellen, you know how much she is personally involved in Social Good, so this partnership just makes sense.

“I am so proud to be involved with WeTopia,” said DeGeneres.  “You know when you hear about an idea and you instantly fall in love with it?  That’s how I felt when I heard about WeTopia spreading joy to people around the world.  It’s kinda the same way I felt about Pajama Jeans, only more so.”

Here’s more information about WeTopia from their official announcement:

As players build and grow their WeTopia villages and help their neighbors, they earn currency called “Joy” which they can apply toward real-world projects: whether food, healthcare, education or other programs assisting children, both in the U.S. and other nations.  Players can choose specific beneficiaries to receive their Joy and track their contributions through pictures, videos and in-game messages.  WeTopia is free to play – players can also buy Facebook credits to spend in-game – but everyone can have a real-world impact simply by earning and spending Joy through game play.

Money on the game will be made through advertising, with 50% of the net profits going to charity.

Here’s a video introduction to WeTopia.

What are your thoughts on combining social good with Facebook gaming?

Facebook Updates News Feed, Again

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Remember that one day, back in September, when the whole world was shaking their fists at Facebook? That was a fun day wasn’t it? We woke up to a Facebook we no longer recognized.

The most notable change was in our Facebook news feed. We could no longer choose between the “Top Stories” and “Most Recent” links. Facebook put them all together and decided to choose themselves what they thought you would find most interesting.

They’ve now tweaked the news feed again by allowing you to choose between Recent Stories or Highlighted Stories. They made the announcement about the update via their blog yesterday.

Now you have a new way of sorting your News Feed: most recent stories first.  You can also continue to view highlighted stories first, followed by recent stories, like what you see today.  If you don’t have the updates to News Feed yet, you can expect to see them over the coming weeks as the rollout continues.

Do you think bringing the recent stories option back will make some Facebookers happy?

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