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Podcasting in a Mobile World


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When someone is looking at expanding their presence online (especially bloggers), I try to encourage them to look into starting a podcast if they have not already. I know that podcasting can seem like a daunting task and from that fear I know many people never give it a try.

I know that podcasting does take some work, but I also know that podcasting helps you reach people in a new way and many times people that otherwise may have never found out about you. And so to try and back this point up I thought it would be a good idea to look at a few statistics of the potential audience as a whole.

The Reach Of Mobile Devices

With the rise of mobile devices, it has opened up new possibilities for podcasters (or potential podcasters). Here are some of those interesting statistics when it comes to using some sort of mobile device:

  • Earlier this year it was found that about 43% of Americans owned a smartphone (most capable of listening to a podcast) and that number is rising quickly
  • Number of Ipods sold – 350 Million
  • Number of iPads sold – 84 million
  • Number of iPhones sold – 250 million

Here is the thing, all of these statistics have gone up even more as more mobile devices have been added to the market, not to mention most of these mentioned were Apple products. Think of how many people use Android devices.

So why do these stats matter? Well I can say that most (if not all) of these devices listed above have the ability to play podcasts with them. And with the rise of Apple’s podcast app, Stitcher’s App, and Dog Catcher or Pocket Cast for Android, it is already evident that people are taking advantage of podcasts today.

Think of all of the people driving to work in a car. In 2011 it was calculated that 100.3 million people drive to work alone in their car. More than likely they are listening to something during that time and it could be music, but it could also be a podcast.

From some of the statistics I tried to find it appears that there are 25 million people who have gym memberships. And I’m sure that number is probably really low even to the amount of people who just exercise. Statistically, most people who exercise have a mobile device of some kind that plays audio for them while they workout.  It is true that they might be listening to music, but they also could be listening to a podcast.  Talk about a great opportunity for fitness podcasts.

But even if we were to step back and think about all of the people working at their desks somewhere, a podcast would be something great to listen to during that time or some other daily activity.

The main point is that there is an increasing amount of accessibility to listen to podcasts for people today. With the rise of mobile devices, people can listen to podcasts anywhere. So why not give podcasting a try so that others get a chance to listen to your message and brand?

Editor’s Note: To learn more from Peder about starting a podcast, check out his NMX session this January called, “The Top Reasons Why Bloggers Should Launch A Podcast.” There’s still time to register!

019 The Podcast Report – The Future of Content Distribution


Hey everyone, Cliff Ravenscraft here. I’m back with another episode of The Podcast Report with my co-host, Megan Enloe.

In this episode, we talk with Rob Greenlee from Microsoft. Rob Greenlee manages the content catalog, feature programming and content provider relations for the Podcasts on Windows Phone, Zune and Windows Media Center. Prior, he was a Sr. Marketing Manager for Melodeo Mobilcast that offered a paid subscription, audio podcast app to wireless carriers like Cingular, Altel and Rogers back in 2005. From 1999 to 2006, he hosted the WebTalk World Radio Show. WebTalk Radio was nationally syndicated terrestrial broadcast radio show, webcast and podcast. WebTalk was the first broadcast radio program in the world to begin podcasting in 2004.

Rob shares his experience with the NMX conference up to this point and gives us an idea about what we can expect to learn from his session at NMX.

The session is titled “Learn About The Largest And Fastest Growing ‘Must Be On’ Distribution Platforms In 2013” and it will cover the growing trend and opportunity around contextual podcast discovery that is a combination of social media and genre or topic based related media. The session will also cover platform specific distribution trends from some of the biggest podcasting hosting and networks. The panelists will discuss the largest and fastest growing platforms to enable growth over the next year.

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10 Ways to Embrace your Global Audience


You are podcasting to your niche, in your own language, and then suddenly one day when checking your stats, you find out that you have listeners in Johannesburg, Bangkok, The Faroe Islands or Copenhagen.

This is the time to do the happy dance. But also the time to think – and speak – with a global mind set.

The United States of America is a melting pot of cultures, languages, political and religious orientations, time zones and interests.

But the U.S. of A is not the whole world. If your topic is global, there is a good chance you will have listeners in Sweden, Belgium, Scotland, Poland, Indonesia and Japan.

When you address a global audience you have two options:

  1. Ignore them and assume they understand your (American) way of thinking and living.
  2. Acknowledge them, tailor your content to suit them too, and engage them on their terms.


Here are 10 ways you can embrace a global audience:

  1. Do your research. Look it up and find out how your content fits your audience. Don´t make them feel left out when you talk about American elections, sports events, openings, holidays, etc.
  2. Talk about things that are truly global and universal. If your podcast is about film or a TV series, make sure they have been released outside the U.S. Like Star Wars, Mad Men, American Idol, Lost, etc. Books like Harry Potter are global, but a lot of other books have not been released outside the U.S.
  3. Be aware that words don´t mean the same outside the U.S. Even between U.S. English and British English there can be remarkable differences, which can cause misunderstandings (e.g. football in Europe is soccer, Thanksgiving is an American holiday, Mother´s Day is not celebrated the same day all over the world).
  4. Engage your audience. Ask them to share what it is like in their lives. The weather, the culture, politics, habits, time zones, holidays, Black Friday etc.
  5. Don´t be too salesy. Many countries outside the U.S. are not so open toward commerce, sponsoring, commercials or advertisements.
  6. Consider getting a co-host who is not American. This can help closing the gap between you and listeners outside the U.S.
  7. Include their feedback. Each country has its own iTunes Store and make sure you get reviews of your podcast from all countries.
  8. Translate your show-notes into other languages. This will also enhance your searchability.
  9. If you livestream your episodes, consider scheduling so listeners overseas can join you at least sometimes.
  10. Be tolerant with your listeners. Many of them don´t speak or write your language too well. They have different ethics and manners, expressions and sense of humor. But they are still good people and they are today’s listeners and tomorrow’s friends.

Want to learn more? Be sure to come to the NMX panel I’ll be moderating, entitled “How To Effectively Communicate To A Global Audience” in January. This panel of experienced podcasters will share their experiences with podcasting to a global audience. In very different ways they are communicating with their listeners with a very global mindset. The panel includes:

Matthew Workman is American, but fell in love with a remote group of islands thousands of miles from the U.S. The Faroe Islands Podcast is an extraordinary meeting between an American and Faroeses.

Farnoosh Brock is of Iranian origin and that is one of the reasons she has been thinking global since she started podcasting about communication and personal career in her Prolific Living podcast.

Mark Pentleton started teaching Scottish school children, but since 2004 he has been building a worldwide language podcast network, Radio Lingua, and helped others speak French.

Hope to see you at the panel!

018 The Podcast Report – Getting Sponsorships & Podcasting From An iPad


Hey everyone, Cliff Ravenscraft here. I’m back with another episode of The Podcast Report with my co-host, Megan Enloe.

In this episode we bring you a double dose of the the goodness that is coming to NMX in just a few short weeks. We are joined by Lou Mongello of WDW Radio and Rob Walch of Libysn Media.

Lou Mongello is a widely recognized Disney World author, expert, host and speaker. He is the host/producer of WDWRadio.com, (named Best Travel Podcast for 2006, 2007, 2008, 2009, 2010 and 2011 with more than 1,000,000 downloads per month), author of the Disney World Trivia Books and the author/narrator of Audio Tours of Walt Disney World. He is the founder of the Dream Team Project, which sends children with life-threatening illnesses to Disney World. Lou also makes regular TV appearances and is a featured speaker who shares the magic of Disney and/or the power of social media.

Lou will be leading a session in our Commerce Track titled “7 Ways to Find, Sign and Profit from Sponsors for your Brand.” The description of the session states… One of the most profitable, yet difficult ways to monetize your podcast is through paid advertising. Learn practical lessons about how to find and negotiate with sponsors and what you can offer that seals the deal. Discover essential elements the best media kits have and how to tell your story to ad buyers. Lou Mongello left his career as a lawyer to podcast full time through sponsorships. Come hear his insider tips and learn from his early mistakes.

Rob Walch is the Vice President of Podcaster Relations for Libsyn Media. Prior to joining Libsyn in 2007, he was President and founder of podCast411, Inc. Rob is Co-Author of the book Tricks of the Podcasting Masters (Que 2006), which was an editor’s pick as a Top 10 Reference book for 2006 by Amazon.com.

Rob will be leading a session on our Podcasting Track titled “Audio Podcasting – Doing it all from your iPad.” This session will cover everything you need to know on how to create an audio podcast from the ground up with an iPad with ZERO need for a computer. This includes recording & editing the episodes, getting it exported as MP3 format, setting up hosting for the MP3 file, and the creation and management of your RSS feed. It will even cover which apps to use to create the artwork for your show and the best way to bring in listener feedback. Finally it will cover how to submit your podcast to the various directories. All done via your iPad.

We look forward to seeing you in Vegas!

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How to Turn ONE Piece of Content into an Online Marketing Marathon — Without Lifting a Finger!


What if you could create one piece of content, and then turn it into four completely separate pieces of fresh, original content to use all over the internet to help market and promote your online brand?

It’s doable. And way easier than most think, and it’s the topic that I’ll be covering at my presentation in Vegas this coming January, entitled “45 Things Content Creators Can Outsource to Virtual Assistants to Help Grow Their Business.”

In the meantime, and to get you thinking about the topic and what it can mean to you, as an online content creator, here’s a rundown on how it works. You’ll see a bit of a pattern developing, which I’ll cover at the end of the post.

Step 1

Sit down in front of a video camera, with a like-minded person that you know your audience will love to hear from. If you can’t be with them in person, then get them on Skype and record a split-screen chat between the two of you. We’re talking 20-minutes of content, that’s all that’s needed.

Step 2

Send that video to an AV virtual assistant to have it converted into an audio podcast. They’ll clean it up and splice together a cool sounding intro and outro, too – to make it sound super professional.

You can also have that VA cut up the original video file into 5-minute clips, creating four original videos that can be uploaded to YouTube and used for keyword marketing, individually!

Step 3

Send the audio file to a transcriptionist virtual assistant (known universally nowadays as a “VA”) and have them convert it into a Word document. They will then draft and schedule the written content into your blogging software, which can be used as blog post content.

Step 4

Send that Word document to a graphic designer virtual assistant and have them layout it all out into a snazzy looking eBook, or PDF guide of some sort, which you can then use as a giveaway – such as an opt-in offer – or just a freebie for your community – they’ll love you for it, telling all their friends to go visit your blog!

Step 5

Have that same graphic designer VA convert certain quotes from the conversation into images that you can use on your social media channels. They’ll brand the image with your logo, a cool photo and a URL for people to remember to check out later on.


Five different pieces of original, branded content created out of just 20-minutes of work. Did you see the pattern? Yep – you got it. Utilize the power of virtual staff to build your content creation empire.

This is Just the Tip of the Content Marketing Iceberg!

There are so many more things you can get virtual assistants to do for you as a professional content creator. Membership sites, squeeze pages, full-blown online courses, Kindle books – you name it.

They can’t, however, do any babysitting, or pick up your dry cleaning!

The list goes on and on and I’ll be going into a LOT more detail on everything at New Media Expo in January. I’ll even touch base on the different tools you can use to work with VAs to have them become super productive, and for you to get the biggest bang for your buck as a virtual boss.

See you in Vegas, baby!

017 The Podcast Report – From Podcasting To Publishing


Hey everyone, Cliff Ravenscraft here. I’m back with another episode of The Podcast Report with my co-host, Megan Enloe.

In this episode, we talk with Scott Sigler. Scott is one of the early pioneers in the world of podcasting. In 2005, as an aspiring author, he saw an opportunity with podcasting to share the stories that he wrote and to build an online following around those stories.

Determined to prove himself to publishing companies, he put every word of his novel into podcast form, giving it away for free, before ever printing a single copy. In this episode, we talk with Scott about how he first discovered podcasting, how that led to the ability to become an author as his full-time career, and what he will be speaking about at NMX in just over four weeks from today.

We encourage you to check out ScottSigler.com and make plans to come to NMX and attend Scott’s session titled “The Art of Podcast Storytelling.”

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The NMX Podcasting Track


At New Media Expo in January we have incredible sessions planned for podcasters, bloggers, and web TV/video producers. If you’re already a podcaster or want to get started, you’ll find amazing sessions from some of the top leaders in the industry.

For an overview of our podcasting track, see below. To learn more about the speakers and the session takeaways, visit our podcasting page. We hope to see you at NMX in Las Vegas, January 6-8!


Sunday, January 6, 2013

  • Video Podcasting – What You Need To Know To Get Started with Perry Lawrence
  • The Top Reasons Why Bloggers Should Launch A Podcast with Peder Aadahl, Jenn Swanson, Dustin Hartzler, and PJ Jonas
  • How to Create Amazing Interviews for your Podcast with Jaime Tardy
  • How To Effectively Communicate To A Global Audience with Karin Hoegh, Mark Pentleton, Farnoosh Brock, and Matthew Workmann
  • How to Create New Content & Think Outside the Box When Podcasting with Craig Duswalt
  • How To Market Your Podcast & Grow Your Audience with Cliff Ravenscraft


Monday, January 7, 2013

  • Audio Podcasting: Doing It All From Your iPad with Rob Walch
  • Tips and Techniques for Building a Successful Fan Podcast with Darrell Darnell, Jay Glatfelter, Jack Glatfelter, and Jason Cabassi
  • Quit Your Job And Start Podcasting with Dan Patterson
  • The Benefits of Being The First To Podcast Within Your Niche with Cesar Abeid
  • Syndication: More than just RSS with Chuck Wood
  • What You Need To Know To Reach Your Audience On Facebook: Understand Facebook Edgerank for Content Creators with Erik J Fisher


Tuesday, January 8, 2013

  • How To Podcast Like A Pro And Never Edit – Say Goodbye To Post Production with Leslie Samuel
  • Learn about the Largest and Fastest Growing “Must Be On” Distribution Patforms in 2013 with Rob Greenlee, Rob Walch, and Todd Cochrane
  • How To Use A Virtual Assistant To Produce Your Podcast with Jonathan Shank
  • Tone and Emotion: The Keys to Compelling Podcast Fiction Narration with Renee Chambliss
  • Using Comedy to Humanize Characters and Hook Listeners in Audio Fiction with Abigail Hilton, John Mierau, Lauren Harris, Big Anklovitch, and Rish Outfield
  • Ten Legal Cases Every Podcaster, Blogger or Media Producer Should Know About with Gordon Firemark


Remember, there’s still time to join other podcasters from across the globe at the world’s largest new media conference. Register today!

Image Credit: Bigstock


016 The Podcast Report – A Lovefest And A Talk With Renee Chambliss


Hey everyone, Cliff Ravenscraft here. I’m back with another episode of The Podcast Report with my co-host, Megan Enloe.

First, I want to admit that I am completely to blame for the total lovefest that opened this show. It’s just that I am so thrilled with how much the NMX team has invested into the podcasting community. There is no doubt that NMX 2013 is going to be an event that every single podcaster should attend.

I’m happy to have Rick Calvert back on the show and to give us some insight into why they made the decision to go back to a single event each year and we ask him if the future events will continue to be held in January.

In this episode, we also talk with Renee Chambliss. Renee is an author who started out by podcasting her works of fiction as an audio podcast. One thing led to another and, today, Renee is a much sought after voice over talent.

Renee will be leading a session for our Podcasting Track titled “Tone and Emotion: The Keys to Compelling Podcast Fiction Narration” I’m thrilled to have another member of the fiction podcast community coming to the show and sharing her experience. Have you ever thought of getting into voice over work? If so, this may be one of those sessions that you don’t want to miss.

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The Ultimate Guide to Becoming a Podcaster: A Preview


Man, being sick is the worst. No, scratch that. Being sick around a holiday is the worst. No, wait. Being sick during Thanksgiving, with all that lovely food around, is the worst. Hang on. No, I’ll tell you what the worst is. The worst is when you spend two months working on a book, then you release the book, then you get sick for two weeks so you’re just not up for doing any promotion and then Thanksgiving caps it all off.

Ah, but enough about me and my woes. Now that I have my voice back, both literally and figuratively, let’s talk podcasting.

The book I mentioned is The Ultimate Guide to Becoming a Podcaster, and it’s available right now, absolutely free, right here at NMX. It focuses on getting you up and running as a podcaster—that means mostly beginner-level topics along with some intermediate-level material. I’ll take you from zero to podcast in 161 pages. Interested? How about a little preview? Here’s a section of the book, don’t say I never gave ya nothin’.

An Excerpt From Chapter Six: Feedback

Podcasting can feel like a very solitary activity sometimes. For most of us, it’s a matter of sitting down with a microphone and talking by ourselves or maybe with one or two co-hosts. The audience isn’t part of the recording process, so we don’t get the kind of immediate feedback that a stand-up comedian, a teacher or a public speaker gets. If the most important key to growth is audience feedback— and it is—then it stands to reason that we need great tools for collecting that feedback.

In this part of the book, we’re looking at post comments on your website, the importance of social media to your feedback process, contact pages and listener call-in lines. Leveraging these powerful tools will get you the valuable feedback that you need to give the audience what they want—which will, in turn, lead to the growth of your show.

Post Comments

Let’s get one thing out of the way up front: the number of comments you get on a post means nothing. Nada. Zip. Not-a-darn-thing. Sure, you could argue that a post with 500 comments is a measure of popularity for a blog, but you’re a podcaster. Your content is consumed by people on myriad devices, all of which lack the ability to leave a comment on your site. Listeners in iTunes? Can’t leave you a comment on your site. Listeners on an iPhone app? Nope. Go back to the very beginning of this book where portability was discussed. People listen all over the place: while driving, while jogging, while at the gym…planes, trains, automobiles…none of these people are likely to leave you a comment.

We won’t call anyone out by name, but look at the sites for podcasters that you know are doing extraordinarily well. The ones who have massive subscriber counts and successfully raise enough money to launch their own studios and hire their own staff. Look at their sites and look at their comment counts. You’ll never take comment numbers seriously again.

Sure, some of those listeners could leave a comment. If a listener is driving along and hears something he wants to comment on, he could make a note of it and take care of it when he gets back to his computer (or when he gets to a traffic light, if he’s quick about it).


This is not to say that comments themselves are worthless—far from it. The comments you do get, in whatever quantity you get them, can be very, very valuable. They can provide great feedback for your show! There is no right answer to the “should I have comments on my site” question, but blogs and podcast-related sites tend to have them far more often than not. And yet…

TWiT.tv on Facebook

Some high-profile websites are shutting down comments altogether. Comic book-centric site Newsarama has no comments, The New York Times site doesn’t allow for them, and podcasters? Leo Laporte’s mammoth TWiT.tv network doesn’t do comments, either. Well, not on the TWiT.tv website, anyway. Their comments are all handled through their Facebook page. More about that shortly.

A Word About Commenting Systems

Disqus? IntenseDebate? Livefyre? Facebook comments? Something else? You have many choices when it comes to how comments are handled on your site, and there are pros and cons to each. Disqus is feature rich and mature, Facebook (as a plugin) is newer but has the added advantage of Facebook integration. IntenseDebate is baked into WordPress, Livefyre shows how many people are “listening” to a post. Any of these (and some others, including the default comments that your blog platform uses by default) are good choices.

Contact Pages

No website should be without a contact page! Make it easy on your visitors and have it at http://YourAwesomeSite.com/contact. If the link to your contact page isn’t obvious, many users will simply type in /contact in an attempt to reach that page.

The most important one is right below it, but that’s for another book.

What you put on your contact page will depend on your needs. Let’s have a look at a few options and narrow it down so that you can decide what options to give your visitors.

Contact Form

Contact forms are very, very popular and with good reason: they are powerful. A well-constructed contact form can yield a wealth of information about the site visitor, provide spam protection, and streamline the communication process. Contact forms are common enough that visitors are extremely unlikely to balk at using one.

The contact page at QAQN.com in late 2012. Built with Gravity Forms.

The key to a successful contact form is dependent upon two things: the construction and the execution.

Construction of the contact form is most often best handled by a plugin for podcasters using WordPress or another blogging platform. Hand-coding a contact form is certainly doable, but why re-invent the wheel if a plugin will serve? Popular plugins include:

The execution of the form, that is, the fields chosen and their layout, is not dependent on the plugin being used. A good form layout is a good form layout, regardless of its bones. For contact forms, there are three absolutely required fields: name, email and message. Everything else is optional (desirable perhaps, but optional all the same).

A good form asks only for such information as the site owner needs and the visitors are likely to give. Unless you absolutely need someone’s phone number, do not ask for it. Even if the phone number field is optional, if you are never going to use the number, do not ask for it. Most visitors are wary of giving out too much information and will balk when they see that you’re asking for unnecessary data. On the other hand, most visitors love to promote themselves, so asking for their website is almost always a good idea, even if you do not currently have a plan to use that information.

Want to Keep Reading?

This is a very, very small taste of the book. Did I mention it’s free? Pretty sure I did. What are you waiting for? Go download it right now!

I’ll be back next week with an article I’ve been looking forward to writing: Podcasting Pet Peeves! See you in seven.

015 The Podcast Report – The Benefits of Being The First To Podcast Within Your Niche!


Hey everyone, Cliff Ravenscraft here. I’m back with another episode of The Podcast Report with my co-host, Megan Enloe.

In this episode we talk with Cesar Abeid from the Construction Industry Podcast. Cesar has an interesting story, in that he was the person to launch a podcast related to the construction industry. He will be leading a session at our next NMX event titled “The Benefits of Being The First To Podcast Within Your Niche!” We highly encourage you to attend this session to learn about the creative ways that Cesar has found to build his target audience who are not typically familiar with what a podcast is.

Also, in our conversation with Cesar, we share some tips for those who will be attending NMX for the first time. Some folks may be interested in checking out the New Attendee Orientation that will be held at the opening of the NMX event in January.

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