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Is New Media Making Communication Too Casual?

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Earlier today, I saw a tweet from one of my friends to his wife. It simply said, “Happy Valentine’s Day, sweetheart!” Part of me smiled and felt those warm fuzzies. The other part of me…well…cringed.

Now, since this duo lives together, I can only assume that he said Valentine’s Day to her in person as well, but what if this isn’t the case? Let’s say I don’t love with my significant other – is a Valentine’s Day tweet “enough”? Is a text better? Is an email better? Is a voice mail better? If they all say the same thing – Happy Valentine’s Day – why is one way of communication better than the other?

Helllo, Hello

Let’s switch gears for a moment (I swear we’ll circle back around to the Valentine’s Day tweet at the end), and talk about the last few emails you’ve sent and received. The new media world has created this weird ability to “get to know” someone without ever interacting with them, the same way we’d “get to know” a movie star or other type of celebrity. So, when emailing someone for the first time, it’s always a little awkward.

I get emails all the time that start off with “Hi Allison…” – and not from people I know. From people I’ve never met who have a question or comment. It’s a little awkward when someone is pitching me. Part of me thinks, What the heck? You people don’t know me. What ever happened to Ms. Boyer?

And yet, when I do get emails that call me Ms. Boyer, they feel way to stuffy and part of me things, What the heck? You people couldn’t even do enough research to find out my first name is Allison?

I’m a hard girl to please.

Things are even worse when I have to send an email to someone I don’t know personally, especially when I’ve been reading their blog for years. Do I go with Mr./Mrs./Ms.? Do I use a first name? Should I go with the first-last combo? Oh god, should I even be emailing this person at all?

And there there’s the situation to consider. What if I’m applying for a job? What if I’m a lot older than the other person? What if I’m a lot younger than the other person? What if I know they read my blog or we follow one another on Twitter, but we’ve never actually spoken?

And what if I’m calling instead? Do I ask for the person by first name?

Please tell me that I’m not alone in having a slight panic attack over communicating with people I haven’t met yet.

100 years ago when sending a letter to someone – heck, even 20 years ago – we would have never thought twice about this. No one sent letters to people they didn’t know without using the proper, formal salutation.

I Feel Like I Already Know You!

The reason the email salutation thing is even an issue at all is before new media makes it really easy to get to know everything about a person’s life without ever actually speaking to one another. People make an astonishing amount of information about themselves public. I can’t tell you how many times I’ve met someone at a conference or event for the first time and they say, “I feel like I already know you!” And I’m not immune to it – I feel like there are people online that I know pretty intimately, yet they probably don’t even know I exist.

It’s a little creepy, right? It’s also a little sad. We’re substituting actually forming relationship with just reading about a person’s life.

On the other hand, it’s also kind of cool. We’re able to meet people we otherwise would have never gotten to meet without social media and blogs. Some of my best friends are people I’ve met online. That’s pretty awesome.

The problem comes when you forget that people show only the best version of themselves online. I talked a little about this earlier together when I talked about online dating. When you meet someone in person and really get to know them (not just read their blog), the result isn’t always what you were expecting.

New Communication isn’t Bad Communication

It’s human nature to be scare of things that are new. But new media is also very exciting. We have all these new, fast ways of connecting with people that we didn’t have before. A tweet (or Facebook wall message or whatever) doesn’t have to be better or worse than any other form of communication. It’s all about the how and why.

Are you using Facebook to break up with someone because it’s too upsetting to do it in person? Fail. Are you using Facebook to invite someone to your party because it’s the best way to contact lots of people at once and allow them to RSVP? Win.

New media becomes a communication problem when we’re using it to avoid other forms of communication, but these tools can be awesome too.

Too Casual?

So the real question here, the one I asked in the title of this post, is this: is new media making us too casual with one another? And my personal answer to this question is both yes and no.

Yes, because it makes it easy to forget that someone real is behind that avatar. It makes us lazily tweet Happy Valentine’s Day when we should connect with that person in real life, broadcast “Happy Holidays” messages when we should write individual cards (or at least individual emails), and endorse people we “know” without taking the time to learn more about what they’re really like behind the persona they present online.

No, because new media allows us to connect in entirely new ways with more people than would ever be possible without online resources. We can send messages faster, make declarations of love public, and allow lots of people to get to know us via our blogs and profiles.

What do you think? Are new media tools making too casual with communication?

Love in the Time of Social Media

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I have a confession to make: I’m an online dater.

There. I said it. For some reason, dating online still has a stigma about it. For some reason, it’s still perceived as a weird or creepy way to meet other people but going out to a club and  grinding with strangers while sipping $12 beers is perfectly okay.

But I digress.

The real reason I wanted to talk about this topic today is not so I can defend online dating, but rather so I can talk about how social media, blogs, video content, podcasts, and other online media are creating this brave new world of dating. And while it isn’t always pretty, it is definitely interesting.

What better topic to open for discussion on Valentine’s Day?

We talk a lot about “controlling the message” about ourselves online in a professional way…but the online world is becoming increasingly personal as well.

Online Dating: Be the Person You Want to Be

At BlogWorld 2010, one of the pieces of advice that stuck with me was from Copyblogger’s Brian Clark who said in response to a question about authenticity (and I’m paraphrasing), “Be the best you possible.” Online, we have the ability to mold our brand, to show the pieces of us that make sense for our audience and hide the “nasty bits” as Lisa Barone called them at BlogWorld LA 2011. It doesn’t make you a less authentic blogger or a dishonest blogger to pick and choose the pieces of yourself you feel comfortable revealing.

But I wonder, sometimes, if this mentality is spilling over into the online dating world…and not in a good way.

When you first meet someone, it takes a while to get to know one another. I’m not going to divulge all of my secrets on a first date, share my embarrassing stories until forced to do so by a trip to introduce you to the parents, or blurt out my bad habits in hopes that my honesty will make you swoon. No, I’m going to present the best possible version of Allison.

Online, though, it’s much easier to hide the bad things about yourself, and even someone with the best BS radar in the world can be fooled with a well written profile and a ten-year-old picture showing a full head of hair and wearing pants that haven’t fit in years. We’re crafting stories about ourselves that aren’t telling the whole truth, and it makes it much harder to have successful face-to-face first dates. I should know. I’ve never once had a bad time on a date with someone I met for the first time in a public setting. I’ve had some hilariously bad dates with people I’ve met online, simply because they put too much spin on the profile they presented.

Are our everyday online existences teaching us to be more guarded with the information we share in a potential romantic or even friendship situation? Maybe. It’s hard to say, “Here I am, World! Take me or leave me!” when it is so easy and even second nature to hide the things about ourselves that we don’t like.

The Online Mirror

Yet, the ability to hid aspects of ourselves online can also help us reflect upon ourselves in profound ways. Online dating has changed the way I think about the content I publish. When I’m blogging, tweeting, etc. I have less of a filter because if you don’t like my content, it doesn’t really feel like a personal rejection. It’s just business. But when someone doesn’t like my online dating profile? Well, that’s a harder hit. Deep down, we all want to be liked.

So it’s been an interesting experiment for me, creating online dating profiles. Without thinking about it, there are things I naturally hid about myself in order to present what I thought was the best possible me to potential dates. It created a clearer mirror about the qualities I have that I need to work on in all aspects of my online life. Why should I subject my readers to *insert quality here* when I’m not willing to talk about those qualities on an online dating profile?

A good example: I’m not afraid to curse on my blog or even my social media accounts. However, on a popular dating website (OKCupid), I was filling out some of their survey questions and it asked “How often do you curse?” Although “like a sailor” was probably the most honest answer, there was no way that was the type of impression I wanted to give off to people visiting my profile! While I still do curse when I feel like a strong word is needed, I realized that having an unnecessary potty mouth was not the type of person I wanted to be online. So I’m working to break myself of this habit.

The New Stalker

I think the most curious and interesting part of online dating, however, is that it has created a whole new class of stalkers. At one time, creepy stalkers sat outside your house in a car, watching your every move. Today, stalkers sit on Google, watching your every move. And it’s not only creeps who participate. I’ve definitely googled someone before a first date. It’s not about being creepy. It’s about being curious and having a wealth of information at my fingertips, if only I have the courage to take a peek.

What happens when you google your name? What about when you google any screen names you use? You might not like the information that pops up about you, especially if you not only date online, but also work online like I do. Someone interesting in a date with you is going to make a mental snapshot in his/her mind based on the content you’re putting out there (or things other people are saying about you). Do you control this message?

Friend Me!

IN closing, let me share a somewhat embarrassing story about myself when on an Atlantic City trip about a year ago. We were there for one of my best friend’s bachelorette parties, so I’m not ashamed to say I had more than a few drinks. Someone I met at the last bar we visited had bought me a few drinks. As we were leaving he tried to get my number, but I wasn’t really interested in giving it to him (not my style). Still, he had been very nice to me, and I always feel bad rejecting people, so my response to his insistence as I walked out the door was, “Are you on  Facebook? Friend me!”

Nevermind that he was probably too drunk to even remember my first name (and I certainly hadn’t given him my last night or even told him where I was from). For some reason, my rum-filled mind went directly to social media. I remember thinking that if he really wanted to get to know me, not just call me later in the hopes that I’d come to his hotel room, he’d friend me on Facebook. Needless to say, my friends cracked up at me telling him to friend me on Facebook rather than giving him my number.

The point to my story, and to this entire post really, is that we’re all content creators, and not just in a professional way, and more and more, people are going to look at the “profile” you’ve created for yourself online. Whether you run an online business or not, your presence on social media and other online properties is going to seep into your personal life. What information is out there about you? Would you want to date yourself?

Why I Don’t Mind Pinterest Hijacking My Links

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Recently, Joel Garcia at GTO Management bought it to everyone’s attention that everyone’s new favorite social sharing site, Pinterest, is basically hijacking links to make money as an affiliate. I highly recommend checking out Joel’s complete post, but here’s the main idea:

  • When you “pin” something, unless you you the upload option to post your own picture, users can click on your pin to go to the original source. It’s a good system – it allows as much traffic as possible back to the site of interest, no matter who pins or repins.
  • There’s this tool called SkimLinks that website owners can use that will basically look at an entire site and whenever a link could be an affiliate link, but isn’t, SkimLinks automatically makes it one.
  • What Pinterest has done is installed SkimLinks so that anything pinned by any user that could be an affiliate link (but the user didn’t make one) will be made into one – using Pinterest’s ID.

It’s an upsetting thought for a lot of people, but I’ve never been one to go with the crowd. I’m more than happy to allow Pinterest to make money from my pins using SkimLinks. But I feel like a disappointed parent…because I wish they would have just told me.

Beyond FTC rules they are potentially breaking by not disclosing the presence of affiliate links, I don’t think it’s fair that Pinterest doesn’t make this process clear to new users. Even worse, the process for adding your own affiliate ID is difficult. In most cases, you have to add the pin, then go back in and edit the link, and while you’re making adjustments, your pin is live with their link…and people repin stuff pretty quickly sometimes.

The other problem is that sometimes bloggers and other content creators what to post their own products. You obviously aren’t an affiliate for yourself…but Pinterest could just take it upon themselves to add their own ID to your links, so you’re doing all the pinning work but you still have to pay out a commission to the company. Bogus.

Overall, though, I’m not inherently mad about Pinterest hijacking my links and making some money with affiliate sales. In fact, I hope they keep doing it.

The company has to make money somehow, right? Take a look at the site. Right now, how is it making money for the company? The answer is…it isn’t. To be sustainable long-term, the company would probably have to start having sponsored pins (yuck), blatant sidebar ads (yuck), or membership fees (yuck). I’d rather them make use of potential affiliate links that aren’t being used anyway. It makes sense because it doesn’t change my Pinterest experience in any way, yet the company still makes money.

It’s kind of like the chubby kid in the cafeteria coming up to you and asking, “Are you going to eat that?” If you’re not, give him the other half of your sandwich. Someone might as well enjoy it rather than it getting thrown away.

But they need to disclose this. Here are the changes I’d like to see:

  1. Full disclosure about SkimLinks when you sign up for the site. Not buried somewhere in the TOS…clearly stated for everyone to see.
  2. An option to add your own affiliate link when you pin a product (if you want to) as you’re pinning – not having to go back after the fact and re-link the pin.
  3. A dedication to warn and potentially ban users who are using affiliates without disclosure on their profile or boards.

Pinterest, I’m happy for you to make some money from me. You have an awesome platform that I love to use, and I feel good that you’re able to make a little money in exchange for me being able to continue using your cool site. Just be honest about it and give me some options to make the experience less shady. Let’s keep Pinterest awesome. That way, we can all make a little cash and enjoy the pinning experience.

Can You Create Better Content on Google+ Under a Pen Name?

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I’ve written about blogging anonymously (under a pen name) in the past, both here at the BlogWorld blog and on the Wright Creativity blog. I’ve made it no secret that I write and manage a fairly successful blog under a different name, and I think there are great reasons for doing so (though it is definitely not the right choice for everyone).

Today, Google announced that they’d now be allowing both nicknames and pseudonyms on Google+. This makes it much easier for anonymous bloggers to use the network, which will definitely be an advantage for Google as it continue to try to attract more users. But is it doing any favors for the Internet as a whole? Will this encourage the use of pseydonyms – and is that a good thing?

Critics had told me that they feel my pen name allows a certain level of dishonesty. Because I’m not writing under my real name, I’m not as accountable for what I write on my blog, and it also makes it easier for me to deceive people.

These things are true. Blogging under a pen name is powerful, and with great power comes great responsibility.

But I would argue that, online, it’s possible to deceive people whether you use your real name or not. I don’t believe that anonymous blogging makes a blogger more likely to be dishonest, but I do believe that some people find it easier to create better content if they are able to use a pen name – and that’s a good thing for our community of content creators.

Having more opinions or ideas is rarely a bad thing, but if people aren’t allowed to anonymously express those opinions or share those ideas, they’ll often remain silent. Depending on the topic, blogging can jeopardize your job or reflect poorly on your family and friends. A pen name allows your to write without the worry that you’ll be judged. This freedom can be liberating.

Some people abuse this power and use a pseudonym to be nasty to others, share confidential information, or do other unsavory things. Don’t allow these people to form your opinion of anonymous bloggers. There are bad apples in every bunch. Most of the bloggers who write under names other than their real ones simply don’t want to be defined by a single piece of content during their daily lives. The freedom of being able to use a pen name allows us to create better content on Google+ and in general.

I believe that Google+’s decision to allow nicknames and pseudonyms is good for the online community. What do you think?

Why SOPA and PIPA Matter More Today Than They Did Yesterday

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Yesterday, sites like Wikipedia, Reddit, and Craigslist blacked out in protest of SOPA and PIPA, two anti-piracy bills that would cause tons of Internet censorship. Countless blogs also joined the protest, and major sites like Google and Pinterest put up notices about the bills, even though they didn’t shut down completely.

Today, the Internet is, for the most part, back to normal. I’m still seeing a few tweets here and there about SOPA and PIPA,and a few sites are still alerting users/readers, but it’s back to business as usual for most people.

I have to be honest. That scares me.

SOPA and PIPA protests are more important today than they were yesterday. I saw many reports (mostly in mainstream media, like on the news) saying that the SOPA/PIPA protest yesterday was a giant failure. While I don’t believe that’s true, I do think that getting angry on Twitter and Facebook for a day doesn’t really matter. What matters is the follow through.

BlogWorld Expo is a conference for content creators. Last night, we held a Twitter chat to talk about SOPA and PIPA and one of the points brought up by Curtis Silver is that it is our responsibility, as content creators, to make sure this issue continues to stay on people’s minds. Others made similar points and they’re absolutely right – yesterday, several members of Senate pulled their support, but PIPA could still pass next week and SOPA could as well next month. We need to continue to voice our opinions against these bills.

Have you called your state’s elected officials? Tell them that you will not vote for anyone supporting SOPA or PIPA. Even an email or hand-written letter helps get your voice heard. Believe it or not, these politicians do listen to the people they represent because – surprise surprise – they want to get reelected. By saying you won’t vote for them, you’re threatening their jobs.

If you’re a content creator online, don’t let your readers/listeners/viewers forget how important SOPA and PIPA are. And no matter who you are, continue sharing this information on social media. Yesterday was only a battle. Let’s make it our goal to win the war.

Why Didn’t Pepcom Recognize Leo Laporte?

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Right now, the Internet is buzzing with CES news as bloggers check out the latest consumer technology offerings. Last night, though, there was a break in the tweets about tech as people expressed outrage over popular podcaster, radio show host, and blogger Leo Laporte was denied access to a pre-CES press event called The Digital Experience put on by PR company Pepcom. Apparently, they didn’t know who he was. Leo’s pretty much a go-to guy in the tech field, so as you can guess, most of his fans were baffled.

Sad panda picture Leo posted on his blog after being denied access to The Digital Experience at CES 2012.

In a quick audio clip, Leo says that he was denied access because they didn’t have credentials – proof that he qualifies as press in the tech field. I don’t know if that was a mistake on Leo’s end by not sending in paperwork or a mistake on Pepcom’s end by misplacing the paperwork. My attempts to contact Pepcom have gone unanswered.

Because Pepcom is being tight-lipped about what happened at The Digital Experience door, I’ll be clear about one thing: I don’t think an a-lister in any industry has the right to demand, “DON’T YOU KNOW WHO I AM?!?!” when they haven’t followed the registration process for an event. It’s rude, and more importantly, event staffers need the numbers ahead of time to make sure there’s enough food and they’re following fire code laws. That said, I really doubt that this is what happened. This isn’t Leo’s first time at a major event, and he’s not known for being a diva. I think this was simply a case of crossed wires (appropriate for a tech event, right?). I think there was a mix-up with the registration and Leo was mistakenly left off the list.

No matter who was to blame, though, what really matters is that Pepcom staffers – those at the door representing the company – should have without question allowed him access.

See, if you’re a business owner, especially a PR agency, you’re responsible for knowing who the content creators are in your industry. Access for Leo would have meant a ton of additional press for their event, and for all of the companies at their event. Word on the street is that the companies involved paid $15,000 to have a booth at The Digital Experience, and when you’re shelling out that kind of dough, you want access to the best media personalities and analysts in the industry. The fact that Leo instead went somewhere else that evening was a huge blow to those companies.

It can be difficult to know everyone in your industry, especially when you’re new. I’ll never forget the look of shock and horror on a friend’s face when I asked, “Who is Chris Brogan?” several years ago. As a relatively new blogger, I legitimately didn’t know. So I don’t really blame the people working the door for not knowing.

The first person I blame is the person who put together the list. If the people working the door were newbies, they should have had a group of people under the header, “These people didn’t complete the registration process correctly, but they need to be allowed access anyway because they’re a-listers and we want them at our event.” Okay, maybe the header needs a little work, but you get the idea.

At the very least, there should have been protocol – someone at Pepcom who well acquainted with people in the tech industry should have been on call to give approval (or not) if someone arrive who wasn’t on the list. Especially when they arrived with a camera crew who was on the list. It was obviously a mistake.

The second person (or team of people) I blame is whoever was running Pepcom’s social media accounts.

It’s bad enough that this was exploding on Twitter and Pepcom didn’t respond. After Leo’s initial tweet, tons of his fans tweeted about it. When looking to see if Pepcom responded…I couldn’t even find a valid Twitter account for them. Their site says @PepcomEvents, but there’s no profile under that name, and @Pepcom is a egg profile with no tweets. Maybe I’m missing something? How are you a PR events company without a Twitter account?

Update: I’ve been told be a few people that @PepcomEvents was their Twitter handle, but when they started getting all sorts of negative attention over the Leo incident, they changed it so people couldn’t find them and eventually just completely disappeared. I can’t confirm this because, once again, Pepcom ignored my emails and phone call…but…WOW. There are no other words. Just wow.

What they do definitely have is a Facebook page…which says nothing about the Leo Laporte incident. in fact, they very quickly deleted every post mentioning it as it was uploaded to their page. You can see now that their wall is squeaky clean with no negative posts at all.

But this is the Internet. Once something is posted, it doesn’t just disappear. Facebook user Adam J. Kragt was smart enough to start taking screenshots as posts were being deleted. Pepcom took that post off their wall of course, but you can still see the images here.

People were mad. In his audio clip, Leo sounded more disappointed than angry, but in any case, this was a huge Pepcom mistake, and they didn’t do anything to correct it. Social media gives us the awesome ability to screw up in public…but it also gives us the chance to easily and publicly apologize and make things right. As soon as he was denied access, Pepcom should have reached out to him on Twitter or Facebook and corrected the problem. Somebody was obviously monitoring their social media accounts (at least, on Facebook), so why didn’t anyone try to fix the mistake? Why did they instead try to hide it by deleting negative posts?

Will this blow over? Yes. I’m sure an equally big scandal will rock the Internet soon (if it hasn’t already during the writing of this post). People will be saying, “Pepcom who?”

But what really matters to Pepcom, to any business, is the button line – the money. And if I was a company involved with their event or thinking about getting involved with it, I wouldn’t be so quick to jump on board next year. I would be more inclined to spend my sponsorship budget on other events where major players in the industry aren’t turned away at the door. Leo has said that he won’t be going back to their events and I’d be worried, as a sponsor, that others would follow in his footsteps. So while the general public will probably easily forget, the people who write the checks won’t…and when they search for press about The Digital Experience, this post is what they’ll find.

** Update by Rick**

When I read Alli’s post, I pretty much agreed with her entire Post. One thing that struck me is that Leo’s TWiT is one of the most high profile press entities at CES. He has one of only two networks I am aware of that have a booth at the front of the show. The other is CNET.

I had our Deb go take a couple photos of Leo’s booth. Here is the TWiT booth at the very front of the South Hall at CES.

 

 

 

 

 

 

Pretty hard for any attendee at CES including the PR flacks to miss.

Should We Forgive GoDaddy?

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SOPA has sure made a mess of things, hasn’t it?

No company knows that better than GoDaddy. When the list of SOPA supporters came out, Internet users everywhere cried to users to boycott GoDaddy, moving hosting and domain name registration to other companies. A lot of people did. Last Friday, when this story was getting top billing on tech sites everywhere, over 21,000 domain names were moved to other companies. That hasn’t stopped people from registering thousands of new domain names.

Bob Parsons, CEO of GoDaddy - worthy of our forgiveness?

The net loss for the day was only 1,020, which is pretty insignificant considering that they manage over 50 million domain names.

Yesterday, the specific day when people were encouraged to move their domain names, the boycott fizzled completely. The company actually had a net gain of over 20,000 names, though they have admitted a spike in transfer rates.

The boycott has made a difference. A few days ago, GoDaddy released a statement saying that they no longer support SOPA. Then, more recently, the company released a statement saying that not only were they no longer supporting the bill, but they now directly oppose it. The lack of support for transferring names yesterday can be attributed to both GoDaddy’s changing stance on the issue and Reddit’s new focus on actual politicians. (Reddit is where the call for a GoDaddy boycott originally started.)

So with all of that said, is it time for the blogging community to forgive GoDaddy?

This blogger says yes.

I personally have domain names registered and hosted with two different companies – GoDaddy and HostGator. I was poised to switch everything to HostGator, but when GoDaddy changed their position and decided to oppose SOPA, I decided to keep my account. For now.

Finish Your Vegetables, GoDaddy!

In my opinion, it sends the wrong message to boycott the company after they’ve given in to consumer demands. I’ve even seen people making fun of GoDaddy for changing their position so quickly to appease customers. Um…isn’t that what we wanted? What, did you want a more difficult fight?

The whole point of a boycott is to change what a company is doing. So if the company makes the changes you want and you still boycott, it sends the message that it doesn’t matter whether a company listens to its consumers or not. Next time, they won’t bother changing because it won’t make a difference anyway.

A good analogy is a kid who won’t finish his dinner. You tell the child, “Because you haven’t eaten the rest of your peas, you aren’t getting any cake for dessert.” If the child clears his plate, you have to give him the cake. That was the implied deal. You can’t really say, “Well, originally, you decided not to finish your dinner, so you still aren’t getting cake, even though you changed your mind.” Well, I mean, you can, but good luck getting the kid to eat his dinner tomorrow. You’ve conditioned him to think that it doesn’t matter what he does; you’re going to withhold cake if you feel like it.

Why Are You Anti-GoDaddy?

There’s no shortage of reasons to dislike GoDaddy. If you decide to leave because of the dead animal debacle, do it. If you object to their racy ads, transfer your names. If you believe the company can’t be trusted to make good decisions in the future, close your account. These are all good reasons to leave – for some people.

But if your reason for leaving was to boycott the company’s support of SOPA, I think you should stay – or even consider moving back if you already transferred. The boycott worked, and we want to send the right message – that if we boycott you and you change, we’ll stop boycotting. It’s time to forgive and move on to find other ways to make a different in the fight against SOPA. A lot of other companies and politicians still support the bill, and we need to at least try to change their minds.

A final warning to GoDaddy, though: the Internet might forgive, but we never forget. You’re on probation.

Picture via Parsonsrep at Wikimedia Commons.

Why SOPA Scares the You-Know-What Out of Me

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For the past few weeks, and especially over the past few days, everyone is talking about the Stop Online Piracy Act (SOPA), new legislation in the United States that seeks to punish people for posting pirated content. I didn’t pay much attention at first. The name sounds nice, after all. I don’t support illegal downloading, and I certainly don’t want people illegally distributing the content I create. So my first impression, when I started seeing people tweeting about it, was that people were mad that they’d have to pay for things they should have been buying in the first place.

Today, I had coffee with Thursday Bram. She was in town (I live in the Washington, D.C. area) to hear Alexis Ohanian, co-founder of Reddit, speak to the Young Entrepreneur Council – and he was in town first and foremost to speak out against SOPA. So I thought I better come home and actually read about the legislation, to see what the big deal was.

Holy cannoli. I almost had to change my pants. This video does a good job, in my opinion, of outlining the legislation and its problems:

[vimeo]http://www.vimeo.com/31100268[/vimeo]

Let me preface what I’m about to say with this: I’m not a lawyer and I normally don’t get super political. So if you believe I’m thinking about this the wrong way or don’t correctly understand what I’ve read about SOPA, please leave a comment telling me that. This is just how I’m interpreting things, and it is giving me an upset stomach, so I’d love to be wrong.

If passed, this legislation will scare people from sharing any link or user-created content at all because if the government (and those controlling the government though lobbyists) doesn’t like it, you can be shut down. I’m reminded of futuristic dystopian works of fiction like V for Vendetta and 1984, where government controls the message at all times. That might sound a little dramatic, but those type of imagined futures don’t happen overnight. They happen bit by bit, starting with legislation that seems like it’s meant to protect us (or so we’re led to believe). Legislation like SOPA.

Basically, what SOPA does is create a way for content creators (anyone from a large movie studio to an individual artist) to fight piracy, which is a good thing. But it also creates tons of loopholes for content creators to shut down anything they don’t like or understand that they feel infringes on their rights. We’re trusting people – people who have a lot of money at stake – to ignore these loopholes. It’s like putting a big chocolate chip cookie and some carrots in front of a three-year-old and saying, “Honey, we trust you to only eat the carrots while I’m in the other room.” Yeah right.

The loopholes in this legislation will get abused. That’s a guarantee. They’re too tempting.

And not just that, but frankly, a lot of the people in charge of the government and even businesses don’t really use the Internet. They have interns who answer their emails and support staff who update their websites. We’re putting our faith to make good decisions about our industry in the hands of people who have no clue what this industry is about. That’s terrifying.

The Digital Millennium Copyright Act (DMCA) is supposed to protect us. Its “safe harbor” clauses give websites the chance to fix problems before being sued. Websites who make an effort to discourage copyright shenanigans don’t have to worry about getting being blacklisted. Essentially, if you try to do the right thing, you’re given the benefit of the doubt.

SOPA doesn’t give you a second chance. I’m not advocating that a piracy site should get one, but I am advocating that a social sharing site, including forums, blogs that allow comments, social media networks, bookmarking sites, and so forth be given the chance to rectify any infringement problems, rather than just being shut down because a reader/user/member/etc. posted something that a content creator doesn’t like. This is the kind of government blacklisting we’re seeing in places like China. That scares me.

Worse yet is the vast amount of gray area when it comes to infringement. SOPA will squash creativity like song mash-ups, spoofs, covers by amateurs, and more. Even stuff that is technically allowed by law could be at risk because people will be scared. Today, they’re taking down videos of someone covering a pop song. Tomorrow, they’re showing up at the small-town bar we’re you’re singing karaoke. Like I said, complete government control doesn’t happen overnight. Baby steps lead us down that path, a path where free speech is no longer allowed as we know it.

And to take things a step further…what about opinion pieces like I’m writing right now? It’s a leap, but if SOPA passes, could someone in the future read this post and categorize it as content that promotes piracy just because I disagree with an anti-piracy bill? Okay, yes, that’s quite a leap, but when writing this, I’ve been very careful to say multiple times that I don’t support piracy, just in case. Baby steps.

Let me not forget to mention how ridiculous the penalties are for someone suspected of promoting piracy in any way. A content creator can completely cut you off financially in as little as five days, which is not enough time for most people to defend themselves. You could even go to jail.

That’s right – jail. Up to five years. Because I posted a link to a YouTube video that uses background music without permission. Because that seems much more reasonable than just asking that the video be removed. Cue the black hood and handcuffs as I’m being dragged away by men in suits and sunglasses.

He's probably not a *real* pirate, right? Let's send him to jail just in case.

SOPA means that anyone who owns a website or creates any kind of online profile has to walk on eggshells. Part of the problem is that this legislation is so open to interpretation, that even if you aren’t doing anything wrong but just look like you might be doing something wrong, you could be at risk. Guilty until proven innocent is not okay in my book. There are a lot of innocent people out there who could get unjustly accused.

This legislation could even affect what you send via email, from what I understand. That requires a heck of a lot more email monitoring than I’m comfortable with. I’m not naive enough to think that something I send via email has no chance of getting read by anyone else, but I am un-paranoid-y (that’s a technical term because I can’t think of a better word) enough to think that right now, people don’t have a reason to care about my emails, so they probably don’t get read by “the man.” Under SOPA, email providers will have to care, and if you’re sending something that looks like an illegal link, the black hoods will come out again.

Up until now, I’ve been pretty outlandish with some of my what-ifs, but something that is very real and that absolutely will happen if SOPA is passed is that really cool start-ups won’t have a chance to succeed simply because they don’t have the manpower to fight lawsuits or police what users are creating to the high standards that will be legally required. Tumblr, Facebook, Twitter, Reddit, GOOGLE for crying out loud – these are all companies that couldn’t have happened if SOPA had passed before they were founded. People out there are wondrously creative and smart, and we’re going to miss out on a lot of really cool stuff because it will be too hard for these companies to gain any traction under SOPA. Take a moment to think of the crazy number of jobs that won’t be created. Sounds really awesome for the economy, right? Even some big-name companies might call it quits if it because too cost-intensive to comply.

A world without Twitter? I think I have to change my pants again.

And you know what? SOPA has all these bad effects WITHOUT STOPPING PIRATES. Even if every single pirate safe haven online gets shut down, people will find a way to get what they want if they don’t have the money for it. That doesn’t mean that we shouldn’t try to stop piracy, plagiarism, and general mean-spirited mischief online. It just means what we need to do so in a way that doesn’t blanket-punish all the good kids in class because one student was talking during nap time.

Get out there and write to your congressmen and women. Blog about it. Support companies speaking out against it. Educate people who are, like me, in need of education about the topic. Let it be known, even if it passes, that you don’t agree.

My name is Allison Boyer, and while I don’t speak for the rest of the staff here at BlogWorld, personally, I don’t agree.

I think I’ve ranted long enough, so now I want to hear your opinions. Has SOPA made you soil your undergarments? What are you doing about it? What do you think would be a better answer to online piracy?

The World Loses Steve Jobs: What Happens Now?

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Steve Jobs passed away peacefully, surrounded by his loved ones, on October 5, 2011. Although no official cause of death has been reported, Jobs had suffered from pancreatic cancer in the past and underwent a liver transplant in 2009. He stepped down from his role as Apple’s CEO in August due to his health problems, and when the news of his death hit the Internet, Apple posted a picture of him on their homepage (see above) alone with this simple message:

“Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.”

Jobs leaves behind his wife Laurene, the person he called the love of his life, along with four children.

But you know all this already.

I found out about Jobs’ death on Twitter, and for at least ten minutes, I don’t think I saw a single tweet that was about any other topic. His death took over the trending topics and, I’m guessing, is the reason why the fail whale came out to play for the first time in a long time. I saw messages of mourning from every corner of the world. One of my favorites (and I apologize that I can no longer find who originally tweeting this was “Stevie you’ll always be the apple of our i” and another, which I thought was beautifully perfect simply said “iSad.”

You don’t need another blog post to tell you that we’ve lost one of the greatest minds in the world, whether you are an Apple fan or not. Despite that fact, you’re here reading this, so I would like to pose a question to you instead: What happens now?

The world goes on. Despite the death of someone so world-changing, the earth won’t stop rotating. Even in our tech microcosm, life will continue. What happens now is that great people will go on to build upon the foundations that Jobs has given us to create things that even he couldn’t have imagined. Hundreds of years from now, new technology will be possible because of what Jobs did in his lifetime. What happens now is that we all are challenged to fill the gap, that hole created in the world when he passed away.

No one can replace the incredible Steve Jobs, but if we all try just a little bit harder to be amazing at what we’re doing in life, whether that’s blogging or social media or community management or raising llamas or driving race cars or something else…if we all try just a little bit harder, I think we’ll honor his memory well.

In closing, I’d like to leave you with a video of Jobs’ 2005 Commencement Speech to the students at Stanford. He was standing before that class to deliver his speech, but I feel as though maybe he was actually speaking to all of us.

[youtube]http://www.youtube.com/watch?v=UF8uR6Z6KLc[/youtube]

Why You Should Stop Complaining About Facebook

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The Internet has been exploding over the last few days as Facebook announced (and already made in some cases) a ton of changes, most notably to profile pages. Most of what I’ve been hearing is complaining. It seems like every time Facebook makes changes, even minor ones, people get bent out of shape about it. Today, I’d like to encourage you to stoppit. Stop complaining about Facebook, because it doesn’t make sense. Here’s why:

Change Isn’t Always Bad

Have you actually tested out the new changes? There are always going to be things I would have done differently when it comes to how any platform operates, but now that I’ve tested it out, I actually understand why the changes were made and I’m not going to lie…they’re pretty awesome changes, for the most part. At least in my opinion. If you don’t like the changes, it’s okay to voice that opinion, but at least test it out before you complain. It’s always a good policy to understand what you’re so mad about, right? You can start by checking out Julie’s post which lists 10 places to learn about the new Facebook timeline, including how to preview your new timeline if you don’t want to wait until September 30. Don’t just complain based on what you’ve read. Use it yourself first.

Facebook is Optional

You don’t like Facebook? Don’t use it. No one is forcing anyone to use Facebook, yet every person I see complaining about Facebook is still a member of Facebook. In fact, most of the complaining I see is on Facebook. If you really don’t like using Facebook…stop using it. Move to Twitter or Google+ or stay connected with your friends the old-fashioned way – pick up the phone. I know lots of people who don’t use Facebook and they haven’t died. The only way we can truly tell Facebook that we disagree is by not using it anymore.

Facebook is Free

Facebook is a free service. You don’t own it, nor do you pay to use it. As users who have helped make it successful, I’m not saying that you have no right to voice your opinion if you don’t like something, because, after all, without us, Facebook wouldn’t make any money. However, Facebook is not your blog. The Facebook overlords are going to make the changes they think makes the most sense, and your best interests may not be in mind. Don’t make Facebook your home base, because you’ll never truly have control over your content there. If you want control, buy your own domain name and actually take ownership of your content rather than just complaining. Facebook is going to do what Facebook is going to do, and you can’t really stop it. On your own blog, you get to control everything.

Complaining is a Waste of Time

Complaining, at least the way most people are going about it, is a waste of time. It’s easy to point out what is wrong with something, but are you actually making suggestions on how to make things better? And, more importantly, are you voicing your opinions in a way that matters? If you just spout off a bunch of profanities as a Facebook status update, what good is it really going to do? Send an email to the Facebook team with your opinion. You can at least try to get your suggestions in front of people who really matter. Not that your roommate’s second grade best friend and former college tutor aren’t great…but like your other Facebook friends, they can’t do anything about your complaints. It’s really easy to be critical, but it’s not so easy to be helpful. If you’re going to be negative, try to be helpful as well.

It’s Just Facebook

At the end of the day…it’s just Facebook. I understand that a lot of people rely on Facebook to keep in touch with loved ones or to promote their blogs, but if Facebook disappeared tomorrow, I assure you, we would all survive. Every moment you spend complaining about Facebook is a moment you could be spending on things that are more important in life, like your family or building your business in ways where you actually control the content. The way I see it, life already throws a lot of crap our way that we have to handle. Why spend even more time on negativity? In other words…there are more important things in life than Facebook. Spend your time on those things.

The bottom line, the moral of the story, the thesis of this entire post, is this: I definitely want to hear people’s opinions on the new Facebook changes; I just want it to be productive. Don’t let useless complaining drown out the real conversation.

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