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Traditional Media Debate

Old Media vs. New Media

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press-hat

I began working for a traditional magazine publisher in 1985, the beginning of a long, tumultuous career in “old media”. As someone who started out old school, it’s been interesting watching old media dissolve and new media evolve. Unlike many of my old school contemporaries, I’ve been quick to embrace the new way. I dig the whole community vibe and easily digestible format. I love how news breaks almost immediately without the approval of editors or network heads and how everyone is quick with the analysis.

In case you haven’t been at this “media” thing as long as me, here are a few comparisons:

Old Media: Pay a freelance writer $1 per word to research, interview and write up an expert article. Publish and pay six months to a year later.

New Media: Pay freelance blogger $1 per post to Google and rewrite someone else’s researched, expert article. Publish and pay on the same day.

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Old Media: News breaks. Sit on it for as long as possible in order to protect the guilty innocent. Make dozens of phone calls. Confirm sources. Check facts.

New Media: Post news immediately to blogs and Twitter. Deal with facts later.

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Old Media: Letters to the Editor.

New Media: Comments, Tweets and retaliatory blog posts.

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Old Media: Editorial meetings, calendars planned months in advance, red pens and final approvals.

New Media: Same day publishing.

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Old Media: News only at certain times. Newspapers and magazines published only at certain times. Can’t learn new news until they’re good and ready to bring it to you.

New Media: All news, all the time.

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Old Media: Editors and copy editors go over every word, correct typos and take out unnecessary verbiage.

New Media: Bloggers are called out in the comments for their typos.

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Old Media: Advertisers pay hundreds of thousands of dollars to sponsor a television show.

New Media: Free products for bloggers to review.

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Old Media: Censorship

New Media: Bloggers and Twitterers make sure all sides of the story are exposed.

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Old Media: Readers.

New Media: Community

Ok. So maybe there are a few exaggerations here, but there’s a whole lot of truth to it as well. To me, the biggest differences between new and old media are the time it takes to get the news to the people, and also, the ability of the people to receive the truth, instead of watered down, sponsored, “need to know basis” versions of the truth we’ve received in the past.

What differences do you see in new vs. old media?

Blogs in Plain English

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Whenever I try to explain to someone who isn’t blog savvy about what a blog is or why blogging is so popular, I try to word it as I would explain it to my (late) technically challenged grandmother. Grandma didn’t get faxes, emails or the Internet, and trying to explain new technology to her was a challenge. This video, Blogs in Plain English, by CommonCraft offers a simple straight forward description of blogs that even the most technically challenged grandmother can understand.

[youtube]http://www.youtube.com/watch?v=NN2I1pWXjXI[/youtube]

Press Releases Still Work!

Author:

Lots of my new media friends like to say the traditional press release is dead.  They are dead wrong. Some of them even like to say blogging is deadThey are insane (more like shameless link baiters).

This morning we sent out what can only be called a traditional press release announcing the dates for the 2009 BlogWorld & New Media Expo in              Las Vegas (October 15 – 17). When I woke up this morning to check Twitter this is what I found:

blogworld-dates-press-release-on-twitter

22 people so far and counting who linked to the press release via Twitter.

Three full pages of results on search.twitter.com. Then there is the more traditional pick up. Like Market Watch (which is the post most people linked to) and the post at Yahoo Finance.  By my standards that’s a successful press release and the day is young.

So we send out a traditional press release and generate a pretty good amount of buzz on Twitter because of it. This isn’t new news by the way. We announced the dates on our blog months ago and have been tweeting about it and sending out messages to our Facebook group for months.  So don’t these results go against everything the social media experts have been telling us for the last couple of years?

I believe in new media as much as anyone and love everything it has done to change human communications and still believe we are at the very beginning of this revolution, but as I keep reminding my new media friends; New media and old media will continue to converge. This will not be a take over of one medium by the other.

Or am I dead wrong?

Does Your Blog Have Balls? Join Us In New York City!

Author:

bwb_logo_block I am headed to New York City on Friday, June 12, 2009 to participate in a very cool blogging conference in New York City at Stout New York.  The event is scheduled all day on June 13, 2009.  The have lots of panelists and cool topics. Of most interest to me is the “Why We Hate You” topic which will discuss why the old media is not so fond of the new media folks. I think this will be a topic of discussion coming up in our own conference in Las Vegas.

They have lunch sponsored by Guiness, and have a great lineup of speakers, including a past keynote speaker of Blog World Expo, Gary Vaynerchuk (perhaps he will finally make that announcement that he has purchasedthe New York Jets?), and a post game party sponsored by men’s magazine GQ. I think they describe it best:

Blogs With Balls is the world’s largest sports blogger and new media gathering. Sports fans, writers, sites, teams, athletes and companies, don’t miss your chance to talk with industry leaders about the future of sports media. Scheduled speakers include: Jim Bankoff (SB Nation), A.J. Daulerio (Deadspin), Spencer Hall (EDSBS), Dan Levy (On the DL Podcast) Dan Shanoff, Bethlehem Shoals (FreeDarko.com), Dan Steinberg (The Washington Post’s D.C. Sports Bog), Michael Tunison (KissingSuzyKolber.com) Matt Ufford (WithLeather.com) and Pete Vlastelica (CEO, Yardbarker.com)

This is my first trip to New York City and I can’t wait to attend.  If you want to attend the event as well, they are taking registrations through 7:00 p.m. on June 11, which is tomorrow.  Get over and get a pass for this great event.  What else are you going to do on Saturday?

Yes Drill Sergeant! Military Goes Social Media

Author:

air-force Yesterday, my esteemed colleague talked about whether or not blogging has officially jumped the shark.  Today, we’re wondering what the term will be when it comes to Twitter and Facebook now that news is surfacing that in addition to the White House joining into the social media fray, now the U.S. Military is doing the very same thing as they’ve officially adopted not only a Facebook page, but a Twitter as well.  The most surprising, and strangely impressive thing is they are actually using Tweets to spread and deliver “hard news” to those that usually get their information online, rather than printed services.

That’s right, the U.S. Military effort in Afghanistan is actually using social media to help aid an entirely new communication effort.  When asked why the change of heart, as they famously created their very own video sharing site called TroopTube that was more secure than the conventional YouTube, the Military was actually pleasantly open about their motives.  They were quick to say that they are using both their Twitter and Facebook page to:

“engage non-traditional audiences directly with news, videos, pictures and other information from Operation Enduring Freedom…and to preempt extremist propaganda”.

Sounds good to us.  It’s just amazing to see how far the spread of both popularity and usefulness both of these services are seeing.  What started as an extremely brief way to alert those around you as to exactly what you were doing has turned into a full-blown way to not only communicate news, but also receive it as well…a fact the Military seems to be counting on, at least in a supplementary way.  Jumped the shark?  Nah, I think it’s just holding onto it’s fin and is using it to go a whole lot further, a whole lot faster.

Learning WordPress

Author:

wp This is my third try at writing this post as I have lost my draft three times.  Isn’t that just the way when you want to talk about a technology?  I am writing this in the dashboard of WordPress.  There are many choices when wanting to use a blogging platform, like Blogger, Moveable Type, Squarespace and others.  I like to stay up to date on what all of them are doing.  I was able to see what was new in the world of WordPress and learn some cool stuff and meet some new friends yesterday.

I had an opportunity to attend an event this weekend in Reno, Nevada, called Reno-Tahoe Wordcamp.  I had a chance to see again for the fourth time many users and evangelists of the blogging platform.  I was one of the presenters and wanted to thank the organizers for allowing me to talk about “Blogging For A Living.”  This is my fourth Wordcamp this year attending Vegas, Miami, Denver previous, and I will be speaking at the Chicago Wordcamp coming up in June. If you are going, I would love to see you there.  Next month the main event in the world of Wordcamps is happening in San Francisco. Matt Mullenweg the founder of WordPress will be talking about the company more in depth at that event and everyone should attend.

I wanted to thank the organizers of the Reno-Tahoe Wordcamp for allowing me to be a part of their exciting event.  The event was held in a journalism school in Reno at the local college.  That to me was a bit of an irony as we are just now being taken serious by the world of journalism so it was also fun to think about how far we have come. If you have a local Wordcamp make you get signed up to attend it will allow you to learn from some of the best and the brightest using this application.  I have had an opportunity to walk away always with a new nugget of information or a trick or tip to make my use of WordPress a little better.

Should Oprah Be Allowed To Speak At BlogWorld?

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Wow people can really get their shorts in a twist really quickly in the Blogosphere or in this case the Twittersphere.

Tonight Twitter and the tech blogs were buzzing with talk about Ashton Kutcher’s little challenge to CNN to see who could be the first to get to one million followers on Twitter. Larry King Responded.  Many of the “real Tweeple” were put off with the entire event.

Then our Social Media Director Jim Turner Tweeted this:

So how hard would it be to have Oprah keynote blogworld on the “New Media”?

I then replied:

@Genuine let ask her. @oprah now that you are on Twitter, would you like to come give a keynote at the worlds largest social media event?

Several people were immediately up in arms.  Here is a sampling of the replies:

Kencamp: @blogworld 2 cents worth – BWE is a maybe for us, but Oprah speaking would blow credibility of it all and lead me to opt out I think.

LisaHoffman: @Genuine Guess it depends on who you’re trying to attract. I thought BlogWorld was aimed at SM fans and practitioners, not celeb groupies.

adamkmiec: @blogworld you’ve got to be kidding me

CathyWebSavvyPR: @LisaHoffmann Probably not a good choice for Blogworld. Fun, entertaining, zany, smart? but not keynot. if celeb MCHammer takes it seriously

DougMeacham: @MackCollier Having Oprah speak as an “expert” could damage blogworld expo’s cred w/practitioners but mayB they’re looking 4 a new customer

BethHarte: @Genuine If Oprah Keynotes BlogWorld, I am staying home… Because if she’s a SM expert that means I don’t have enough coin to ever be one.

I guess I shouldn’t be too surprised. Social Media insiders tend to be a little clubby and insular but I sincerely hope the folks above and others who might have a similar knee jerk reaction reconsider their opinion.

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CBS Sunday Morning’s Two Takes On Blogging

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I never watch this program but for some reason I did this Sunday. I took it as a sign when Tim Bourquin sent me a link to the first video online that it required a post.

This first piece is pretty good considering the audience and despite the little dig equating bloggers with yellow journalism.


Watch CBS Videos Online

We should all heed the implied word of warning to avoid the consolidation that took over and some say ruined the newspaper business.

Doesn’t this piece remind you a little bit of the great videos Lee Lefever makes?

Then comes the next piece on Twitter by Nancy Giles who doesn’t quite get Twitter.  Now wait just a cotton picking minute, she actually embeds one of Lee’s videos in the piece.  Now I really want to know if the Fast Take guys were ripping Lee off errr showing him the greatest  form of flattery.


Watch CBS Videos Online

She’s not sure how she feels about the news being interactive and at the end of the piece Nancy poses the question:

I’m wondering if you use Twitter are you considered a Twit?

In your case Nancy the answer is yes. What do you say tweople, am I being too hard on Nancy?

CBS Sunday Morning's Two Takes On Blogging

Author:

I never watch this program but for some reason I did this Sunday. I took it as a sign when Tim Bourquin sent me a link to the first video online that it required a post.

This first piece is pretty good considering the audience and despite the little dig equating bloggers with yellow journalism.


Watch CBS Videos Online

We should all heed the implied word of warning to avoid the consolidation that took over and some say ruined the newspaper business.

Doesn’t this piece remind you a little bit of the great videos Lee Lefever makes?

Then comes the next piece on Twitter by Nancy Giles who doesn’t quite get Twitter.  Now wait just a cotton picking minute, she actually embeds one of Lee’s videos in the piece.  Now I really want to know if the Fast Take guys were ripping Lee off errr showing him the greatest  form of flattery.


Watch CBS Videos Online

She’s not sure how she feels about the news being interactive and at the end of the piece Nancy poses the question:

I’m wondering if you use Twitter are you considered a Twit?

In your case Nancy the answer is yes. What do you say tweople, am I being too hard on Nancy?

Twitter? Even The Queen Does It!

Author:

The fact that Twitter has officially “made it” is no longer a secret to, well, anyone.  In this day and age of blogging, micro-blogging, status updates and yes, Tweeting, everyone has a Twitter and the sheer number of new accounts every single day is staggering.  Want to know what Shaq is up to?  Follow him on Twitter.  Jimmy Fallon’s thoughts on his first week of hosting Late Night?  Simple, follow him on Twitter.

The bottom line is, everything, and I do mean Everything is moving online, and it turns out, even the Royal Family is jumping on board.  Reports of the Queen, yes, The Queen, sending emails to her family, sending Christmas messages via YouTube, to now using Twitter to send live-updates and Tweets to anyone that cares to follow her.  According to reports:

“…the Queen’s Observance of Commonwealth, which is scheduled to be held this Monday in Westminster Abbey, will feature live on the blogging site Twitter, and the officials will send “tweets” about the progress of this annual grand event. “

So, we’ve got YouTube, Website, Email, a Royal Podcast and now Twittering?!  Welcome to the present, your Majesty, we’re happy to have you.

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