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9 Brilliant Bloggers Talk About Video Podcasting

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Video Podcasting

Lots of people are blogging. More and more people are podcasting. But video? There are still relatively few people consistently producing quality video content. If you’re already a podcaster or thinking about starting a podcast, consider a video element. Video podcasting isn’t much different from audio podcasting, and adding this visual element can open you to a world of new listeners.

We covered video podcasting in the past on this blog after Perry Lawrence presented a session on this topic at one of our past events. But for even more knowledge, check out what the brilliant bloggers (and podcasters) below have to say about video podcasting.

Brilliant Blogger of the Week:

ryan matthew Five Tips for Professional Video Podcasting by Ryan Matthew Pierson

I like this post because it is a great overview of video podcasting for beginners, and also includes some tips for more experienced podcasters.

He writes, “After seeing several professional YouTube talents hit the big time, you may have considered creating your own video podcast (or vlog) in an effort to stake your own claim in the world of Internet television. You may have a brilliant concept and have tried your hand at shooting video and editing. You’re pretty set, right?” Ryan then goes on to cover tips you may not have previously considered, such has working with a co-host and hiring an editor.

Check out the post, then don’t forget to follow Ryan on Twitter at @FrugalGeek.

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about video podcasting? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Writing Persuasive Content

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

17 Brilliant Bloggers Talk About Hosting Webinars

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Hosting Webinars

When people talk about content marketing, they typically mean blogging, podcasting, video, ebook publication, and social curation. However, content marketing is really any kind of free informational or entertaining resource you give away in order to highlight your own skills and products/services. It’s selling without really selling.

One often-overlooked form of content marketing is the free webinar. Webinars can be recorded or live, but in both cases, they are an online presentation or class given at a specific time, usually in order to capture leads (i.e. people have to give you their email address and other information to attend).

This week’s Brilliant Bloggers is all about the art of hosting a great webinar. They can be a lot of work if you do them well, but the reward is great, since they can attract thousands of attendees without you having to plan a live event. And lest you think webinars are only for business, you can also consider hosting one if your a blogger or podcaster, as they can drive traffic and help you become known as an expert in your field. You can even sell access to a webinar as a way of monetizing.

Brilliant Blogger of the Week:

aliza sherman by Aliza Sherman

Some webinars I attend are great, but I identify with this post by Aliza Sherman because most of the webinars I’ve attended are pretty horrible. What separates the good from the bad?

Aliza outlines several tips in this post that can help you ensure your posts are beneficial, not a chore for people to attend. If your webinars are good, they can solidify you as an expert, promote your products/services, and help you capture leads, so definitely check out her tips before you host your next webinar! (And don’t forget to follow Aliza on Twitter at @alizasherman.)

Even More Brilliant Advice:

  1. 6 Tips for Hosting a Successful Webinar by Sharon Dunigan
  2. 8 Ways To Boost Your Business With Webinars by Lewis Howes (@LewisHowes)
  3. 10 Steps for Planning a Successful Webinar by Chris Peters and Kami Griffiths (@TechSoup)
  4. 18 Tips on How To Conduct an Engaging Webinar by Olivia Mitchell (@OliviaMitchell)
  5. A Five-Step Process for Hosting a Webinar That Generates Sales by Greg Digneo (@GregDigneo)
  6. Be the Webinar Host with the Most – 4 Tips! by Jill Bastian (@jillieb3)
  7. Hosting A Webinar – Equipment You’ll Need by David Crawford
  8. How to Host a Great Webinar in 6 Easy Steps by Dan Taylor (@mountaindan)
  9. How to Host a Successful Webinar by Kelly Noble (@Stellar247) and Paul Serwin (@LeverageSuccess)
  10. How to Host a Webinar by Marketing Zone (@marketingzone_)
  11. How to Setup and Promote Your First Webinar by Ellie Mirman (@ellieeille)
  12. Public Speaking Tips for Webinars by Patricia Fripp (@pfripp)
  13. Running a Successful Webinar: 10 Presentation Commandments by Deborah Sweeney (@deborahsweeney)
  14. Seven Tips for Hosting Webinars that Rock by Carol Tice (@TiceWrites)
  15. The Advantages of Hosting a Webinar by Marissa Buie (@marBuie)
  16. Which is the One ‘Free Meeting Webinar Service’ to Rule Them All by Natalie Sisson (@suitcasepreneur)

Did I miss your post or a post by someone you know about hosting webinars? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Video Podcasting

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

24 Brilliant Bloggers Talk About Writing Viral Posts

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Writing Viral Posts

We all dream of waking up one morning to find that a post we wrote exploded over night and drove millions of new readers to your blog. Heck, forget millions most of us would be happy driving thousands or even hundreds of new readers to a post. We all cross our fingers that one of our posts will go viral, but the fact is that this isn’t common no matter how good your content may be.

Viral posts spread like an infection – fast and to many people. But what exactly defines a post as viral? And how do you replicate this success again and again on your blog? This week’s Brilliant Bloggers is all about how to write posts that set you up for this success. There may be no silver bullet formula you can follow that guarantees your post will go viral, but you can at least nudge things in your favor as much as possible!

Brilliant Blogger of the Week:

leo widrich What Makes Content Spread: The Anatomy of a Post that Got Over 500,000 Likes by Leo Widrich

If anyone knows a thing or two about viral posts, it’s the guys from Buffer, who see people sharing certain posts (and not sharing others) every day. In this post from Buffer’s Leo Widrich, the entire process of going viral is broken down into chunks, using a specific popular post as a case study. If you’re writing great content, but just can’t seem to reach that viral level, this is a post you need to read.

Also, make sure you follow Leo on Twitter at @LeoWid and check out Buffer as a content-sharing tool. Disclosure: they’ve exhibited at our conference in the past, but I wouldn’t recommend Buffer if I didn’t think this was an amazing tool.

Even More Brilliant Advice:

  1. 7 Steps to Create a Viral Blog Post by Jason Delodovici (@jdelodovici)
  2. 11 Tips to Write a Killer Blog Post that Can Go Viral by Nandita B. (@nanditaSEO)
  3. Create Powerful Viral Blog Posts With This Ten Point Plan by Scott Dudley (@ScottDudley)
  4. Five Easy Tips To Write Viral Blog Posts by Gary Lawood (@lawmacs)
  5. Forget SEO: Here’s How to Write a Post That Goes Viral by Neil Patel (@neilpatel)
  6. Go Viral: How To Write A Successful Blog Post by Josh Ebsworth (@CW_JoshE)
  7. Going Viral: Analyzing the Shared Characteristics Behind Viral Blog Posts by Tom Ewer (@tomewer)
  8. How I Used Twitter to Attract 34,771 Unique Web Hits by Derek Halpern (@derekhalpern)
  9. How to Go Viral with Your Blog Post by Terri Lee Ryan (@TerriLeeRyan)
  10. How To Plan And Write A Blog Post To Go Viral by Francisco Rosales (@socialmouths)
  11. How to Write Articles That Go Viral by Daniel Zeevi (@DashBurst)
  12. How to Write Copy that Goes Viral by Seth Godin (@ThisIsSethsBlog)
  13. How To Write For Viral Marketing by Chris Lentzy (@chrislentzy)
  14. How to Write Posts that Go Viral by Onibalusi Bamidele (@youngprepro)
  15. How to Write Posts that Go Viral in Social Media by Leslie Anglesey
  16. New Blogger? Create a Viral Post in 5 Simple Steps! by Greg Digneo (@GregDigneo)
  17. No More Blah Blogs: Let’s Go Viral by Hannah Kaufman for Savvy Panda (@savvypanda)
  18. Our Viral Blog Post Formula by Caitlyn Muir (@scribblinghappy)
  19. The Simple Secret Behind Writing Viral Blog Posts by Srivathsan G.K. (@dangerdiabolick)
  20. The Truth About Going Viral: What I Did After 1 Million People Stopped By My Blog by Jeff Goins (@JeffGoins)
  21. The Ultimate Guide to Creating Viral Content by Neil Davidson (@WEBPRESENTER)
  22. Who Else Wants to Write Viral Blog Posts? by Jasmine
  23. Why Content Goes Viral: the Theory and Proof by Carson Ward (@carson_ward)

Did I miss your post or a post by someone you know about writing viral posts? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Hosting Webinars

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

25 Brilliant Bloggers Talk About Vine

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Vine

Vine is the hottest new kid on the block, and although people are still a little tentative about using anything that involved video, this is really helping to introduce a new medium to people in the least intimidating way possible. The thought of creating a 10-minute video is terrifying to a lot of people. A 6-second video? Well, that’s not so bad.

Using Vine can be fun, but it can also be a promotional tool for your brand or content. So this week’s Brilliant Bloggers is filled with advice on making the most of this new platform.

Brilliant Blogger of the Week:

craig fifield Vine App: The Ultimate Guide to More Likes and Followers by Craig Fifield

Vine is still pretty new, so if you haven’t checked out this platform yet, don’t worry: you aren’t alone. That’s why I love this post from Craig Fifield at Social Media Today. It’s everything you need to know to get started plus lots of tips for users of all experience levels. This is an especially helpful post if you are using (or thinking about using) Vine for your small business, your blog, or something else you’re trying to promote, rather than just for fun.

After you check it out on the post, you can also follow Craig on Twitter at @craigfifield.

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about Vine? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Writing Viral Posts

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

30 Brilliant Bloggers Talk About Landing Pages

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Landing Pages

A “landing page” is simply any page that promotes taking a certain action. As the name implies, this is where you want people to land when they click a certain link. You can also heavily optimize this page for search engines to try to get interested parties to land there. Sometimes, your landing page is a sales page, but more often, they promote downloading a free resource, signing up for a mailing list, etc. In other words, most landing pages are made with the goal of capturing leads.

Why have a landing page? Well, the hope is that anyone who comes to you landing page is extremely interested already. You aren’t trying to woo them with content marketing. Most landing pages do not have navigation or other links to get anywhere else on your site. The only thing for a person to do is take the action you want (like giving you their email address).

This week, I’ve compiled a collection of links giving you advice for creating a landing page. The most important piece of advice I can give you, however, is to TEST. Bloggers and marketers have lots of opinions on what works best, but you won’t know what works for your specific audience if you don’t systematically try new things and record the results.

Brilliant Blogger of the Week:

Cameron Chapman Beginner’s Guide to Landing Pages by Cameron Chapman 

Looking for a really great guide to landing pages? If you’re a beginner, look no farther than Cameron Chapman’s post for KISSmetrics. Cameron goes over everything you need to know about creating a landing page, from start to finish.

Do you have a clear goal? What are some common design mistakes? Is your copy optimized? You can leave all of this from Cameron’s post.

After reading this post, you can also read more from Cameron on her blog and follow her on Twitter at @cameron_chapman.

Even More Brilliant Advice:

  1. 3 Neuromarketing Considerations For Landing Page Optimization by Mona Elesseily (@webmona)
  2. 3 Reasons Why Landing Pages Are Important by George Passwater (@georgepasswater)
  3. 3 Ways to Create More Engaging Website Landing Pages by AJ Kumar (@ajkumar)
  4. 5 Tips for Landing Pages for Affiliates from Brian Massey by Kelly Clay (@kellyhclay)
  5. 7 Key Design Tips for High-Converting Landing Pages [+ Free Templates] by Anum Hussain (@anummedia)
  6. 7 Landing Page Tips to Boost Lead Conversions by Katrice Svanda (@katricesvanda)
  7. 7 Tips for Highly Effective Landing Pages by Subhash Chandra (@indiadesigners)
  8. 10 Expert Tips for Increasing Landing Page Conversions by Megan Leap (@MeganLeap)
  9. 11 Simple (But Critical) Tips for Creating Better Landing Pages by Pamela Vaughan (@pamelump)
  10. 13 Landing Page Tricks that Increase Conversion by Morgan Brown (@morganb)
  11. 84 Tips For A Killer Landing Page Design by Alhan Keser (@AlhanKeser)
  12. A “Formula” for Landing Page Optimisation by Dave Chaffey (@DaveChaffey)
  13. Creating Landing Pages That Convert by Adrian Drysdale
  14. Designing Landing Pages That Work by Karol K. (@carlosinho)
  15. Five Tips For Creating The Ultimate Landing Page by Greg Shuey (@shuey03)
  16. Four Expert Tips on Landing Page Design by Stacey Acevero (@sacevero)
  17. How to Craft Phenomenal SEO Landing Pages That Rank & Convert by Ken Lyons (@KenJLyons)
  18. How to Make a Landing Page That C.O.N.V.E.R.T.S. by Beth Morgan (@bethmorgan)
  19. How to Make Money With Facebook Landing Pages by Jim Belosic (@shortstackjim)
  20. Keep It Simple, Stupid – 6 Tips for Creating Clean & Simple PPC Landing Pages by Randi Lucius
  21. Landing Page Optimization Is Not a Strategy, CXO Is by Mark Simpson (@MarkJ_Simpson)
  22. Make a Big Impact on Your Landing Page with a Small Budget Video by Andrew Follett (@demoduckvideo)
  23. Simple Trick to Measure Social Media Efforts by Becky McCray (@BeckyMcCray)
  24. The Biggest Piece of Advice for Increasing Landing Page Conversions by Obaidul Haque (@obaidulhaque)
  25. The Landing Page Optimization Process [Infographic] by Oli Gardner (@oligardner)
  26. The Secrets of Selling Like a Skeazy, Slimy Used Car Salesman by Joanna Wiebe (@copyhackers)
  27. Top Problems with Landing Pages & How to Improve Your Conversion Rates by Ashley Zeckman (@azeckman)
  28. Why “Going Naked” Makes Sense for Landing Pages [Data] by Hubspot (@hubspot)

Did I miss your post or a post by someone you know about landing pages? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Content Curation

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

32 Brilliant Bloggers Talk About Keyword Research for Bloggers

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Keyword Research for Bloggers

No matter what your blogging niche, you probably get at least some of your traffic from Google and other search engines. By doing a little keyword research and implementing some good SEO practices, you can pull in even more readers from search engines.

Brilliant Blogger of the Week

Onibalusi_Headshot The Definitive Guide to Keyword Research by Bamidele Onibalusi

This post on YoungPrePro is perfect if you’re just getting started with keyword research for your blog. Bamidele writes about why keywords matter, and how to get started with your research. After doing keyword research, I also recommend checking out his post, The Ultimate SEO Guide to Dominating The Search Engine Rankings, which will help you take optimization even farther so you can reach more and more readers via Google and other search engines.

After checking out this brilliant blogger, don’t forget to follow him on Twitter at @YoungPrePro.

Even More Brilliant Advice:

  1. 5 Best Ways Bloggers Can Do Keyword Research by Nida Zaidi (@NidaXaidi)
  2. 5 Unexpected Keyword Research Sources by Sujan Patel (@sujanpatel)
  3. 7 Most Powerful Best Free Keyword Research Tools by Rakesh Kumar (@notebinary)
  4. 10 Free Keyword Tools for Your Blog Title Tag Research by John Saddington (@saddington)
  5. 16 Killer Keyword Research Resources For Total Niche Domination by Tommy Walker (@tommyismyname)
  6. A Beginners Guide to Keyword Research by Bill Germino (@BillGermino)
  7. An Introduction to Keyword Research Using Free Tools by Adam Whittles
  8. Blogging for SEO Part 1: Keyword Research by Claire Atwell (@claire_atwell)
  9. Headsmacking Tip #3: Run Your Blog Post Titles Through Keyword Research Before You Hit Publish by Rand Fishkin (@randfish)
  10. How to Do Basic Keyword Research by Marion Jacobson (@searchqueen)
  11. How to Do Keyword Research for a WordPress Site by Karol (@carlosinho)
  12. How To Do Keyword Research For Your Website, Find Hidden Keyword Gems by Maria Calanchini
  13. How to Do Keyword Research in 10 Minutes by Aviva Blumstein (@AvivaBlumstein)
  14. How to Do Keyword Research, On-Page SEO Your Blog Posts by Julian Wong (@julianhwong)
  15. How to Find the Keywords that Work for Your Content Marketing Goals by Beth Hayden (@bethjhayden)
  16. How to Improve Your Keyword Research with the Help of Google Trends by Amrit Hallan
  17. How to Research Keywords: Tips, Competition and Squirrels by Andy Crestodina (@crestodina)
  18. How To Use Keyword Research The RIGHT Way – Are You Doing It Wrong? by Andrew Wang
  19. How to Use Keyword Research to Supercharge Your Blogging Strategy by Frank Dickinson (@FrankDickinson)
  20. Importance of Conducting Keyword Research for Your Blog Posts by Chris Melfi
  21. Keyword Research for Web Writers and Content Producers by Brian Clark (@copyblogger)
  22. Keyword Research For Your Blog Content – Use People’s Problems For Your Market Research by Michaelangelo Flores (@mflores87)
  23. Keyword Research: How to Find Long Tail Keywords by Philip Alex (@philipalex08)
  24. Keyword Research is Critical to Your Success with Niche Sites by Sunil (@extramoneyblog)
  25. Keyword Research to Optimize Your Blog Posts by Matthew Allen (@matt76allen)
  26. Performing Keyword Research for Blog Posts by Blog Hands (@bloghandsseo)
  27. The Expert’s Guide to Keyword Research for SEO Copywriting by Elisa Gabbert (@egabbert)
  28. The Value of Keyword Research for Blogging by Chad Goulde
  29. Top 5 Keyword Research Tips by Charles Dovbish
  30. Using Google Keyword Research for SEO by Lisa (@wealthmission)
  31. What Metrics You Need to Understand For Keyword Research by Kyle

Did I miss your post or a post by someone you know about keyword research for bloggers? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Landing Pages

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

24 Brilliant Bloggers Talk About Influencer Marketing

Author:

Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Working with Influencers

Back in 2011, one of our Brilliant Bloggers editions was about working with brands. It was packed with great advice about how bloggers and other content creators can be work with brands for reviews, advertising, and other partnerships.

Today, I wanted to flip that topic and instead talk how brands should work with influences. In the past year, the term “influence marketing” has been popping up more and more. Brands are starting to realize the power content creators have over their followers online, and they’re looking for ways to harness this power.

Working with influences isn’t always easy, though, and some brands are getting it really wrong. Raise your hand if you’ve ever gotten a pitch to promote something that had NOTHING to do with your blog.

If you’re a brand who wants to amplify your message through influencer marketing, this is the Brilliant Bloggers for you!

Brilliant Blogger of the Week

Why Influencer Marketing Is Failing In Retail by Macala Wright (@macala)

While this post on psfk is specific for retail companies, there are important lessons here for brands in all industries. Macala talks about why there’s been a “bastardization of influence” and how redefining influencers for more strategic long-term relationships is key to getting influencer marketing back on track.

In this piece, Macala also gives some practical suggestions on how your brand can successfully implement influencer marketing, so it’s a must-read for any brand interested in this kind of message amplification.

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about influencer marketing? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Facebook Ads

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

Building Your Business with Twitter: Dino Dogan Interviews UFC’s Dana White

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At NMX 2013, Dino Dogan from Triberr sat down to talk with UFC President Dana White about Twitter, the possibility of the UFC going public, and more. Dino is a true fight fan with a passion for new media, so he was the perfect person to interview Dana! Check out the video here:

Thanks, Dino, for a great interview with Dana! Dana also sat down with NMX’s Rick Calvert and Dave Cynkin to talk more about how the UFC is using social media, so if you missed that interview, you can see it now here.

Dino was one of our NMX 2013 speakers, and his session was packed. You know things are good when it’s still standing room only at the end of the presentation! For this week only, Dino’s session is 100% free on NMX University, the home of our 2013 virtual ticket. Don’t miss out; check out Dino speak about Insane Loyalty today!

Building Your Business with Twitter Transcript

Dino Dogan (0:08):  Hello everybody, my name is Dino, founder of Triberr, and I’m sitting here with Dana White.  We’re broadcasting this from Vegas for BlogRoll.com.  And, it’s an absolute pleasure for me to sit here with the president and the face of the UFC.  And the way UFC has been using social media is absolutely bleeding edge and very fascinating.  And we’re going to talk to Dana to get some insights into how he uses social media.

(0:41)So, Dana, thank you for being here.  Excellent keynote earlier.  I want you to make a business case for Twitter.  How do you use Twitter to actually lead your business?

Dana White (0:55):  The way that I personally use Twitter is I speak directly to the fans.  I talk to the fans one on one.  You know, I’m not speaking for the company, as the company, it’s me.  You’re talking to me personally.  And that’s the way that I like to do it, but what Twitter does for me, as far as the night of a fight, right, which is different from anything we’ve ever done in the history of the company is, you always have problems.  Things are always going to go wrong.  You know, I’ve had situations where people’s seats were blocked by a camera or pay-per-view goes down in Indiana, a laundry list of things that I wouldn’t have known until Monday.  But because of Twitter, I can handle it that night, get everything taken care of, make sure that everybody has a good experience.  That’s my job that night, is to make sure that everybody that bought a ticket or stayed home to buy the pay-per-view or watch it on free TV is having the best experience they can possibly have.  So, I love that.  That’s one of the million aspects I love about Twitter and social media.

Dino (1:58):  Yeah.  And you can respond to situations, to the crisis in real time.

Dana (2:01):   Yep.

Dino (2:02): Yeah, that’s amazing.  You’re out there.  You’re doing it yourself.  You almost take pride in saying that you’re bypassing the PR department; the filter that’s created between you the person and the audience.  And there’s certain inherent danger in that.  And, clearly, you embrace the danger.  And the benefit of it outweighs the danger.  But, you’re out there, you have 400 fighters doing what you do, representing the brand.  And just tell us a little bit about the crises that you’ve encountered.  How many of them have you encountered?  How exaggerated is the danger of getting out there?

Dana (2:46):  Yeah, it’s very exaggerated.  I mean, yes, we’ve had a couple…I have 400 plus guys tweeting every day.  I tweet every day.  You know, you’re going to have some problems here and there.  The biggest problem that we’ve ever had is guys trying to be funny.  Telling jokes and, basically, I tell these guys, use common sense when tweeting.  You’re not a comedian.  Leave the jokes to your friends, in your inner circle.  Don’t tweet jokes.  But, really, we’ve really had no problems.  There’s going to be some stupid stuff here and there but, at the end of the day, people need to relax.

Dino (3:22): Right.  It’s a tweet.

Dana (3:23): It’s a tweet.  It’s a tweet, relax.

Dino (3:27): Get over it.  That’s terrific.  A lot of people want to know.  UFC is a giant franchise.  You guys are just going gangbusters.  You’re on this incredible upslide.  Are you going to go IPO?

 

Dana (3:43): I never say “never”, but I’d have to say never.  I don’t think we…I don’t think so.  I don’t think we’d do it.  I haven’t seen too many great experiences with going public.  And I just don’t think this is one of those businesses that we could really run the way that we wanted to if we’re not…The thing that I’ve always said since day one, too, about going public is, nobody believed in this thing.  When we first bought it, started to build it, nobody believed in it.

Dino (4:13):  I just want to say that I did.

Dana (4:14):  Well, I’m talking about the business world, right?  Now, all of a sudden, I’m going to take advice from these guys, you know, on Wall Street who never believed in it in the first place?

Dino (4:23):  Right

Dana (4:24): I don’t see it.  Not while I’m here, anyway.

Dino (4:25):  Gotcha. Terrific.  Anderson Silva/Georges St. Pierre fight.  I know you’re working on it.  This year?  Could it happen this year?

Dana (4:34):  Yeah, it could.  You know, obviously, everybody knows that GSP wants to fight Diaz right now.  That fight’s going to happen.  And after that fight, should Georges St. Pierre beat Diaz…yeah.  I want to make the fight.  I mean, everybody thought it was going to happen after Georges’ fight with Condit.  The kid had, you know, almost two years off with a knee injury, rehabilitating.  And he wants another fight first, so, we’ll see what happens.

Dino (4:58): Fair enough.  You have your employees actively engaged in social media.  And, I know this is not a fair stereotype, but if a general population was to imagine the worst type of person to represent your brand, that would be a fighter.  Because they’re perceived as brutes, which they’re not.

Dana (5:23):  Right.

Dino (5:23):  I know this.  But, there’s…you have a lot of your employees actively engaged, getting out there, representing your brand and there’s a certain amount of training that they have to go through in order to…just to know what tools to use, how to use them and how to represent themselves.  Like you said, don’t try to be funny, you’re not a comedian, right.  So, tell us a little bit about the training that these guys go through for social media.

Dana (5:50):  Yeah.  It’s not as hard as you would think.  Not only do I have, you know, 400 plus fighters.  But when you say my employees, my actual employees inside the company are all on Twitter too.  And, you know, obviously you’ve got to educate them on how to use Twitter, how to do this, how to do that as far as using social media goes.  And then is all about using common sense.  And I’m very lucky in that I’m not dealing with stupid people here.  Yes, we have 400 plus fighters.  Most of these guys are college educated.  You know, very smart guys.  Guys who, not only are the representing the UFC and the sport, but they represent themselves and their own brands and their own business.  For instance, like Anderson Silva.  Anderson Silva has 3 million followers on Twitter.    When he’s done fighting and he moves on to the next chapter of his life, those 3 million fans are going to go with him into the next chapter.  So, he’s not just representing us and the sport, he’s representing himself, you know, and his family and whatever he decides to do when fighting is over.

Dino (6:51): Right, yeah.  I have a theory about Anderson Silva.  Is he really a robot?

Dana (6:56):  I think he might be.  I’ve wondered that myself too.  He’s an amazing, incredible athlete.

Dino (7:03):  Mind blowing.

Dana (7:04):  Yeah, he really is.  Doesn’t get the credit he deserves, in my opinion.

Dino (7:07):  Yeah, he is just incredible.  Dana, this was a dream come true.  Thank you so much for sharing your insights.

Dana (7:15):  My pleasure.

Dino (7:16):  And it’s great to see you here in Vegas at BlogWorld.

Dana (7:18):  Thanks, brother.

Dino (7:19):  NMX!  Thank you, guys.

NMX-ers Invited to Write for The Huffington Post

Author:

If you’re a blogger who wants to find a new audience, why not consider writing for The Huffington Post? Easier said than done, right? Not if you’re part of the NMX community!

The Huffington Post, with its 50 million unique visitors per month (Comscore, November 2012), is a powerful platform. We’re excited to offer content creators the chance to submit their posts directly to Ariana Huffington. We’re talking direct access here, so don’t miss out on this amazing opportunity.

Submission Details

  • You can choose any topic you like
  • Posts must be 500-1,000 words
  • A brief bio should accompany your submission
  • Include a headshot
This is a unique opportunity for our NMX community, so don’t miss out. Email your submission for consideration and you just might make it onto one of the most popular blogs out there. Good luck!

Last Few Days to Get Our 12 Days of Giveaways Gifts!

Author:

Have you picked up NMX’s 12 Days of Giveaways holiday gifts yet? If not, time is running out to do so!

We have some great gifts from which to choose, all available for free to NMX University members. Download the individual gifts that interest you or get them all!

Here’s what you’ll get:

  • Our brand new ebook, The Ultimate Guide to Using Links to Build Relationships and Drive Traffic
  • Chris Ducker’s bootcamp, How to Build Your Brand Online
  • Jay Baer’s ebook, The Power of Everything
  • Leslie Samuel’s video course, List Building Simplified
  • Farnoosh Brock’s career-building email course
  • Britt Michaelian’s positive mindset daily meditation
  • John Mierau’s anthology, Walk The Fire
  • Andy Hayes’s ebook, Creating Websites that Convert
  • Aaron Hockley’s Picture This! new media photography guide
  • Bob Dunn’s 5-part WordPress training video series
  • Stephanie Piche’s “Go-To-Market” planning sessions

That’s quite the haul! But these gifts are only available until January 1, 2013. You only have a few more days to get these offers before they disappear.

How to get any (or all) of the above offers:

  1. Register for our new membership community, NMX University (it’s free!).
  2. Check your email for login credentials and log into NMXU.
  3. Head to our main 12 Days of Giveaways page to get all the gifts!

So what are you waiting for? Download our giveaways today before they’re gone.

 

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