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Protect Your Favorite Podcast from the Patent Trolls

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There are often very good reasons people and companies must defend their patents. The Patent system protects inventors. When a patent is infringed on, the holder must take action or risk losing their patent. That is how it works when the system is being used properly. Patent Trolls are not using the system as it was designed.

Patent trolls are not in the business of defending their patents. They are in the business of extortion. They purchase broad general patents and then make claims about infringement. They send out letters claiming a patent infringement and asking for “licensing” fees. It is nearly always cheaper to pay the fee than to fight it in court. Often these patent infringement claims would not likely hold up in court but few businesses are able to fund the 1.5 + million it would take to survive a legal battle.  Even Apple gave in and settled. 

For us non legal folks, that’s known as a shake down.

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In 2013 one of these trolls sent letters to several leading podcasters such as HowStuffWorks podcast (Discovery Channel), Marc Maron, Chris Hardwick, Adam Carolla  and more. They claim that a patent for their failed “Magazines on tape” Continue Reading

24 Brilliant Bloggers Talk About Email Newsletters

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Email Newsletters

Email newsletters can be very challenging to create. You may be overwhelmed with thoughts about what to include, how to portray your brand, creating a template, and creating subject lines. One of the biggest challenges is to know how to get your subscribers to open your newsletters in the first place. We have brilliant bloggers here who can help with all aspects of email newsletters.

The following list of brilliant blog posts will give you some practical help.

Brilliant Blogger of the Week:

colleen The Dissection of a Bloody Good Email Newsletter
by Colleen Corkery

Colleen’s post is the perfect place to start if you want to improve your email newsletter. In this guide, she goes through every piece of a newsletter, from subject line to links to images. Learn the best practices, including some tips that Vertical Response have tested extensively, like using a table of contents. Don’t forget to follow Collen on Twitter at @youcollme if you enjoyed her post!

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about email newsletters? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic:  Blogging During the Holidays

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

Pinspiration Saturday: Representing Your Brand with Scott Stratten

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We’re back for another Pinspiration Saturday, our weekly series where we highlight a quote from one of our amazing speakers every week. If that quote resonates with you, we hope you’ll take a minute to share the “pinspiration” with your followers on Pinterest by pinning it! And as always, you can also share via Facebook, Google+, Twitter, or any of your favorite social networks.

Your brand is what you do after two drinks

There is a now-infamous picture of Scott Stratten pole-dancing in Las Vegas. It was during an event after-party to celebrate his latest book, and after a few drinks, he hopped on stage for some silliness. Luckily, being a little silly fits in well with Scott’s personal brand, because in about a millisecond, everyone at the party had pulled out a camera phone to take pictures. Those pictures were on the Internet before Scott even got off stage.

Now imaging if Scott worked for a brand like Disney. Pictures of him on a stripper pole at a company after-party wouldn’t be funny anymore. It would be face-palm-inducing.

[youtube]https://www.youtube.com/watch?v=m5-CkO6e7IM[/youtube]

In this episode of TheVegas30 Podcast (embedded above or click to watch), Scott talks about how important it is to realize that you’re always representing your employer. Says Scott, “Your brand is what you do after two drinks.” And he’s right. If you can’t control yourself and act professionally at conferences and other work-sponsored events, don’t have that second drink.

That’s not to say you can’t have fun! At NMX, we have a ton of fun, and there’s always plenty of alcohol to go around at our networking parties. If you’re there to make connections and grow your business, though, keep in mind that a first impression is lasting. Have a good time, but make sure you keep your professional goals in mind when you’re tempted to do shots at the bar or jump on stage to dance.

Scott also give a shout-out to NMX CEO Rick Calvert and talks about what it takes to put together a conference, in this episode, so this is definitely a podcast you don’t want to miss. Check it out, and don’t forget to follow Scott on Twitter at @unmarketing and give a listen to his other podcast, the UnPodcast. He’s going to be keynoting in January, so if you don’t have your ticket to NMX yet, get it now!

20 Brilliant Bloggers Talk about Becoming an Authority

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Becoming an Authority

Your perceived authority on a topic can drastically effect your online business, and that might be the understatement of the year. Someone who is perceived as an expert will make more sales, find more readers, and be able to more easily grow. On the other hand, someone who is perceived as being a novice or – worse – a scammer will find it hard to continue to grow online.

So how do you brand yourself as an authority on a topic, especially when you’re blogging or building a business in a crowded niche? Check out what our Brilliant Bloggers have to say on this topi!

Brilliant Blogger of the Week:

bonnie andrews Become An Authority: 3 Ways to Take Blogging from Hobby to Hot in 30 Days or Less by Bonnie Andrews

“Becoming an authority is a choice, not an appointment. That is the real secret. No one is going to give it to you. No one can nominate you as an authority – at least not until you’ve positioned yourself as one. In order to become an authority, you need to initiate it. It’s that simple. You choose to give other people a reason to view you as an authority as you consciously step out, take risks and write what really matters.”

I love this post from Bonnie, who is part of The SITS Girls, because it cuts to the core of how to be seen as an expert in your field: you have to actually go for it. It doesn’t happy by accident. This post has some great tips as well, so it’s the perfect place to start if you’re hoping to begin building an authority brand online. Don’t forget to follow Bonnie on Twitter at @HobbytoHOT after you’ve read her post!

Even More Brilliant Advice:

  1. 5 Ways to Make Sure Your Blog Never Becomes an Authority Blog by James Junior
  2. 7 Steps to Become an Authority in Your Industry by Lewis Howes (@Lewis Howes)
  3. 10 Tactical Ways to Position Yourself as an Authority Online by Laura Roeder (@lkr)
  4. 10 Ways to Build Authority as an Online Writer by Demian Farnworth (@demianfarnworth)
  5. 11 Ways to Use Content to Build Online Authority by Corey Eridon (@Corey_bos)
  6. 100-Plus Tips and Resources to Become an Authority Site in Your Niche by Inside CRM
  7. Becoming a Trusted Authority with Content Marketing by Caeden MacGregor
  8. How Being an Authority can Boost Your Online Sales by Zach Bulygo (@zachcb1)
  9. How to Achieve Blogging Authority: How Content Can Make You King or Queen by David Boozer (@dboozeman)
  10. How to Become an Authority and Why It Will Soon Matter to Google and Your SEO by Amanda DiSilvestro (@ADiSilvestro)
  11. How to Become an Authority Blogger by Ryan Imel (@ryanimel)
  12. How to Become an Authority in Your Field by Leigh Peele (@leighpeele)
  13. How To Build Yourself As The Authority Figure In Your Industry by Travis Petelle
  14. How To Create An Authority Blog Using Case Studies by Sarah Chrisp (@SarahChrisp)
  15. Leverage Blogging to Build Business Identity, Authority and Credibility by Rebekah Radice (@rebekahradice)
  16. The “Answer” to Becoming an Authority Blogger in your Niche by Zac Johnson (@moneyreign)
  17. The Breaking Bad Guide to Becoming an Authority Blogger by Hector Cuevas (@HectorCuevas)
  18. The Surprising Key to Becoming an Authority by Jeff Goins (@JeffGoins)
  19. Two Very Different Ways to Create a Profitable Authority Blog by Tom Ewer (@tomewer)

Did I miss your post or a post by someone you know about becoming an authority? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Email Newsletters

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

Pinspiration Saturday: Mental Space with Paula Pant

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Today, we have another great quote for Pinspiration Saturday, our NMX weekly series where we highlight profound and inspiring quotes from our latest speakers to help motivate you. If that quote resonates with you, we hope you’ll take a minute to share the “pinspiration” with your followers on Pinterest by pinning it! And as always, you can also share via Facebook, Google+, Twitter, or any of your favorite social networks.

You are what you think

Did you know that we’re at the best point in human history for going on adventures? If something is holding you back, you need to check out this post from Paul Pant at Afford Anything. As always, Paula is spot on with her advice about fear.

Every entrepreneur has doubts. You might not think that fear is what is holding you back in life, but for most of us, the road blocks in our life are actually caused by our own insecurities. We focus on the negative what-ifs, when we should be looking at all the possibilities in life.

Are you letting fear dictate the decisions you’re making about your content?

If you enjoyed Paula’s post about facing your fears, make sure you catch her presentation at NMX 2014. She’ll be speaking about the Art of Jaw-Dropping Content in our blogging track. Check out Paula’s full profile here to learn more about her and her session.

Pinspiration Saturday: Time for Podcasting with Daniel J. Lewis

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We’re back for another Pinspiration Saturday, our weekly series where we highlight a quote from one of our amazing speakers every week. If that quote resonates with you, we hope you’ll take a minute to share the “pinspiration” with your followers on Pinterest by pinning it! And as always, you can also share via Facebook, Google+, Twitter, or any of your favorite social networks.

It's how you use your time

Today’s quote comes from Daniel J. Lewis who recently devoted an episode of The Audacity to Podcast to one of my favorite topics: time management.

In this episode, Daniel starts by mentioning the fact that we all start every day with the same amount of hours. Rich or poor, tall or short, male or female, we all get 24 hours per day. Your success with your content, and in life in general, depends on how you choose to use those 24 hours.

The rest of this episode is filled with awesome tips about making enough time to podcast. And really, most of his tips can apply to any task you are trying to accomplish. We could all use a little more time with our families, a little more time for passion projects, and a little more time for happiness. So check out Daniel’s podcast for more tips on making time for whatever you need to get done in your life.

Also, did you know that Daniel will be speaking in the podcasting track at NMX? Check out his bio and the rest of the speakers on the NMX 2014 Podcasting Spotlight page! Don’t forget to pick up a ticket to the show to attend Daniels’ session live.

Pinspiration Saturday: Focusing with Cynthia Sanchez

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It’s Pinspiration Saturday here on the NMX blog! Every week, we feature a quote from one of our amazing speakers – and if it is something that speaks to you, we hope you’ll take a minute to pin it to inspire your Pinterest followers as well! (Of course, you can also share via Facebook, Twitter, Google+ or any of your favorite social networks.)

Focus on the needs of the people you're trying to reach

Today is our first every Pinspiration Saturday, and who better to feature than Cynthia Sanchez from Oh So Pinteresting? On one of her recent podcasts with Lisa Irby, she made a comment that resonated with me about focusing on the needs of your target market.

It’s easy to get wrapped up in sharing cool stuff, but you’re often better served by focusing on your niche as much as possible.

Whether you’re a content creator or social business leader, this applies to you! Are you serving the people you’re trying to reach with the content you’re sharing? If you become a content curation powerhouse in a certain field, you’ll more easily gain the status of “expert,” which leads to more sales, more traffic, and more social shares!

Thanks, Cynthia, for the Pinspiration! And remember, you can see Cynthia live on stage from NMX 2014! If you’re not registered yet, click here to join the revolution.

10 Brilliant Bloggers Talk About Google In-Depth Articles

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Google In-Depth Articles

Google recently announced a new search feature: in-depth articles. This new feature allows your content to get found, even if it is older, when you create a top resource about a specific topic.

I wrote a little about Google in-depth articles last week. Today, I wanted to direct you to even more brilliant advice on this topic.

Brilliant Blogger of the Week:

ana hoffman Google In-Depth Articles: How to Rank for Them in Google Search Results by Ana Hoffman

This was one of the first posts I read about in-depth articles back when this feature was introduced. I think Ana does a great job of covering the topic and giving you some insight about how to rank in search results using this feature. More importantly, however, I love this idea from Ana: “I am very excited about investing in thoughtful in-depth content that will remain relevant for months or even years after publication – for my incredible Traffic Generation Café readers, not for Google.”

After reading Ana’s full post on her blog, don’t forget to follow her on Twitter at @AnaTrafficCafe.

Even More Brilliant Advice:

(Please note: There are literally hundreds if not thousands of news stories about there about in-depth articles. My intention here was to post interesting views and how-tos on this topic, rather than just announcements of the new feature.)

Did I miss your post or a post by someone you know about Google in-depth articles? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Facebook Storybumping

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

15 Brilliant Bloggers Talk About Writing Persuasive Content

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Writing Persuasive Content

I have a confession to make: I hate trying to convince people to do something.

I understand that this is an important part of marketing, but writing persuasive content has never been my strong suit. That is, if I’m persuading someone to do something that will benefit me. I think I can argue my own point well to persuade you that I’m right about something, but persuading you to buy something, download something, etc. has never come naturally to me.

Luckily, there are people out there who are insanely good at it, and they’ve shared what they know in blog posts. I hope this week’s edition of Brilliant Bloggers is as helpful to you as it has been to me!

Brilliant Blogger of the Week:

henneke 58 Ways to Create Persuasive Content Your Audience Will Love by Henneke Duistermaat

I love this post on Copyblogger because it gives you a roadmap to making sure that your content is as persuasive as possible without crossing any lines. Internet marketers get a bad name because there are so many people using slimy, gray-area techniques to convince others to spend money. Henneke’s post, however, doesn’t encourage you to do any of that. Her tips simply help you take your content and make it more persuasive.

After you read the post, which includes all you need to know from writing the headline to editing before you publish, check out Henneke on Twitter at @HennekeD and visit her blog, Enchanting Marketing. (Psst…she also has a great guest post on Kissmetrics about this topic called “7 Lessons Apple Can Teach Us About Persuasive Web Content“)

Even More Brilliant Advice:

  2. 11 Ways to Write Persuasive Content by Thomas Timely
  3. 48 Elements of Persuasive Written Content by Uttoran Sen (@uttoransen)
  4. How Do I Write Persuasive Content? by Jeff Hahn (@HahnPublic)
  5. How To Create A Persuasive Message To Motivate Your Audience by Aura Dozescu (@AuraDozescu)
  6. How to Write Persuasive Content? by Jeevan Jacob John (@JeevanMe)
  7. The Psychology Behind Persuasive Writing by Jani Seneviratne (@janiopt7)
  8. The Secret To Being Memorable And Persuasive by Joe Romm
  9. Ten Recipes for Persuasive Content by Colleen Jones
  10. Ten Timeless Persuasive Writing Techniques by Brian Clark (@copyblogger)
  11. What is Persuasive Content? by Ian Truscott (@IanTruscott)
  12. What’s more persuasive? “I think…” or “I feel…”? by Derek Halpern (@DerekHalpern)
  13. Writing a Persuasive Blog—The Key to Content Marketing Success by John McTigue (@jmctigue)
  14. Writing Persuasive Headlines with the FAB Formula by Julia McCoy (@expwriters)

Did I miss your post or a post by someone you know about writing persuasive content? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Social Monitoring Tools

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

This Week Only: Download a FREE NMX 2013 Session Recording Package

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Over the past few weeks, we’ve announced several speakers who will be joining us on the stage at NMX 2014 in January. While we’re always excited to welcome new faces to the speaker roster, we’re also happy to have some familiar faces back again. To celebrate, we’re giving away a package of five session from some of the speakers who are making repeat appearances at NMX.

free session package

These sessions are completely free, and if you’re serious about creating better content and growing your community, this is an offer you definitely don’t want to miss! Simply head to our sign-up page to tell us where to send your free sessions.

Here’s what you’ll get as part of this package:

  • Insane Loyalty: How to Get People Fanatically Addicted to You by Dino Dogan (@dinodogan) from Triberr
  • How to Actually Grow a BIG Brand and Community with Just a Simple Blog by Patrice Yursik (@afrobella) from Afrobella
  • Proven Methods to Use Free in Your Business to Get More Traffic, More Subscribers and More Customer by Pat Flynn (@patflynn) from Smart Passive Income
  • Community Building Lessons from a Professional Twitter Party Host by Amy Lupold Bair (@resourcefulmom) from Resourceful Mommy
  • How to Market Your Podcast & Grow Your Audience by Cliff Ravenscraft (@GSPN) from Podcast Answer Man

Dino, Patrice, Pat, Amy, and Cliff will all be speaking again at NMX 2014, so if you like their recorded sessions, definitely pick up a ticket to our January show in Las Vegas to see them live and even meet them to ask questions in person.

As a special bonus, you can use the code JULY20 to receive 20% off any ticket to NMX 2014 right now!

So what are you waiting for? Pick up our free session package today and then register for NMX 2014 for the ultimate new media education and networking experience.

See you in Vegas!

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