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NMX Vegas 2013

Nerdist’s Chris Hardwick is Coming to NMX in Las Vegas!


True story: I’m so excited about this NMX announcement that I can barely write this post. So I’ll just get right down to the big news: NMX is proud to welcome Chris Hardwick from The Nerdist Podcast and The Talking Dead as a keynoter to our 2013 show in Las Vegas this January!

Chris has built a new media empire – or as he so fondly calls it, a “nerd media empire.” He started his nerd website and podcast in 2008. Along with co-hosts Jonah Ray and Matt Mira, the podcast features guests ranging from Mythbusters‘ Adam Savage to Larry King to the cast of Doctor Who.

Since it’s inception, Chris has partnered with Peter Levin (GeekChicDaily) to form Nerdist Industries, and what started as a single podcast has since turned into an entire network of podcasts, a YouTube channel filled with premium content, the Nerdist News newsletter, and even a TV show on BBC America.

Nerdist Industries is now the digital division of Legendary Entertainments, where Chris and Peter serve as co-presidents.

You also might know Chris as the host of The Talking Dead on AMC, a weekly talk show-style program that airs after The Walking Dead every week. The show, which he recently announced would being expanded to a full 60 minutes instead of having the previous 30-minute time slot when returning in February, features fans’ quotes and questions via social media, an online poll to go with the episode every week, and continues online for 15-20 minutes after the television program ends. So, it’s combining the online and offline world in a way that few other programs do.

Oh, and Chris is also a writer for Wired Magazine. And hosts events like Course of the Force, an annual Comic-Con lightsaber relay. And filmed a Comedy Central special, Chris Hardwick: Mandroid. Really, what doesn’t this guy do?

I might have a little nerd crush, in case that wasn’t obvious!

You definitely don’t want to miss Chris’ fireside chat with Leo Laporte at 4 PM on January 7, 2013 at NMX! If you haven’t purchased tickets yet, you can register right now at the NMX event site. Register by Friday, December 14 to save up to $200 on your ticket!


Note from Rick Calvert, NMX Founder: I am a HUGE WALKING DEAD FAN and love watching The Talking Dead after the show every week. I am guessing a lot of you are fans, as well. I can’t wait to see if Chris can share any inside news on the show’s return in February. Maybe even bring us a sneak preview?

Favorite line from the last show (which was a tweet from a fan) “If you put Merle, The Governor and Hershel together you have an actual Pirate.” I almost fell out of my chair. What is your favorite line or scene from the show this season?

15 Past Presentations by Current NMX (BlogWorld) Speakers


When it comes to our conference content, the NMX/BlogWorld team doesn’t take things lightly. Our speaker selection can sometimes take a while, but that’s because we want to be sure our attendees are getting the most educational bang for their buck. Though some of our speakers are popular influencers in their space that you’ve seen at other conferences, we also look for leaders and experts you may not have heard of who bring a fresh perspective to some of your favorite topics and niches.

We thought it would be a nice way for you to learn about our speakers and their presentation style by viewing some of their previous presentations. What follows are slides from the past to give you a preview of what to expect in the future at New Media Expo ’13:

Slide presentations are presented courtesy of Slide Share.


1. Andy Hayes: “Why Your Website Sucks” from BlogWorld ’10

Andy will be presenting “Live Website Critiques: When You’re Too Close You Won’t See It” at NMX ’13.

2. Bob Dunn: How to Attract More Readers With a User-Friendly WordPress Site from WordCamp Chicago ’11

Bob will be presenting : “How to Laser Focus Your WordPress Blog in 60 Minutes” at NMX ’13.

3. C.C. Chapman: The Best Content Strategy: Tell Your Story and Be Amazing from Brand Camp ’12 Detroit

C.C. Will be presenting “How to Add Photography to Your Marketing Mix” at NMX ’13.

4. Chris Ducker: 10 Effective Tips on Managing Virtual Assistants

Chris will be presenting “45 Things New Media Content Creators Can Outsource to Virtual Assistants” at NMX ’13.

5. Ann Handley: How to Craft Your Company’s Storytelling Voice

Ann will be presenting at BusinessNext: Social at NMX ’13.

6. Justin Levy: Harness the Power of Webinars from Social Fresh West ’12

Justin is presenting as part of BusinessNext Social at NMX ’13.

7. Jay Baer: 18 Social Media Quotes My Wife is Sick of Hearing Me Say

Jay is presenting a Super Session at NMX ’13 called “Youtility: Why Smart Companies Focus on Helping, Not Selling.”

8. Rand Fishkin: Can’t Buy Me Love from Distilled’s Searchlove ’12

Rand is presenting a Super Session called “The Future of SEO: Social Meets Content” at NMX ’13.

9. Amy Vernon: Creating Content That Works from Social Fish.

Amy is presenting “How To Build Your Blog Community: Three Top Bloggers Share Their Secrets” and “Walk The Talk: How To Write For A Global Audience“at NMX ’13.

10. Tim Street: 10 Things You Should Do Before You Upload Your Online Video

Tim is presenting “It’s Alive! Livestreaming Tactics for Success“at NMX ’13.

11. Dr. Natalie Petouoff: Great Social Marketing is About Great Data: The State of Content and Engagement from OMMA Social

Natalie is presenting “How to Build A Personal Brand That Benefits Your Company” at NMX’s BusinessNext.

12. Lee Odden: Optimize – Attract and Engage More Customers: a Social Media Club Webinar

Lee is presenting “Companies That Hit The Bullseye With Their Social Campaigns” at New Media Expo.

13. Tamsen Webster: A Chaos Theory for Change

Tamsen is presenting “A Case Study for Maximizing Influencer Outreach (or Glasses, A Love Story)” at BlogWorld/NMX.

14. Guy Kawasaki 10 Hindsights Accumulated in the Past 35 Years from his Meno College Keynote

Guy is presenting at NMX’s BusinessNext.

15. Michael Brito The Rise of the Social Customer and Their Impact on Business from Meltwater Group’s Customer Event

Michael is presenting “The New Influencers: Brand Advocacy Inside & Out” at NMX’s BusinessNext.

What speakers and presentations are you looking forward to the most at New Media Expo ’13?

The NMX Web TV/Video Track


Video is growing by leaps and bounds. More and more people who create videos are ramping up their efforts; turning their content into compelling web series. Is that you? If not, would you like to learn how?

At New Media Expo, we have sensational sessions planned for web TV/video producers, podcasters, and bloggers. If you’re already a video or web TV producer, or want to get started, you’ll find fantastic educational sessions from some of the top leaders in the industry.

For an overview of our web TV/video track, see below. To learn more about the speakers and the session takeaways, visit our web TV/video page.  We hope to see you at NMX in Las Vegas, January 6-8!


Sunday, January 6, 2013

  • Legal Ease – What You Should Know To Stay On The Right Side Of The Law with Joe Warshaw, Shaun Spalding, and Art Neill
  • What’s The Latest As Web Series Go Mainstream with Shira Lazar, Zadi Diaz, and Rob Barnett
  • How To Get The Right Music For Your Web Series with Michelle Shocked and Cary LoGrande
  • Branded Entertainment: Is That An Oxymoron? with Kristyn Burtt
  • Directing Your Way Out Of A Paper Bag:  Advice From Award-Winning and Nominated Web Series Directors with Sandra Payne, Kai Soremekun, Brett Register, and Scott Brown
  • Is There An App For That? How Can Apps Help My Web Series? with Jeff Koenig, Gregory Storm, Marc Ostrick, Josh Levine, and Frank Sinton


Monday, January 7, 2013

  • Ready, Set, Shoot — A Beginner’s Guide with Stephanie Piche
  • Show Me The Money! Ways To Monetize Your Web Series with Kristyn Burtt, Andre Meadows, and Nancy Tamayo
  • Pitching Your Web Series with Tim Street
  • A Digital Agent Walks Into A Panel… with Kevin Winston, David Tochterman, and Eric Kuhn
  • Write Now! Advice from Award-Winning and Nominated Web Series Writers with Jorge Rivera, Bernie Su, David Nett, and Sandeep Parikh
  • In Search Of Super Fans with Andre Meadows, Tara Platt, Kristen Nedopak, and Casey McKinnon


Tuesday, January 8, 2013

  • It’s aLive! Livestreaming Tactics for Success with Tim Street and Philip Nelson
  • Acting Up! How to Do Your Best Work for Any Screen — Advice from Award-Winning and Nominated Web Series Actors with Jo Bozarth, Mark Gantt, Al Thompson, and Annunziata Gianzero
  • Produce Like a Champ: Advice from Award-Winning and Nominated Web Series Producers with Benny Fine, Rafi Fine, Yuri Lowenthal, Kim Evey, and Susan Miller
  • Social Media and Web Series — Shouldn’t They Get Married Already? with Brian Rodda and Angelique Toschi
  • Union Eyes – Why, When And How To Work With The Guilds with Will Marshall
  • Where Is All Of This Headed? The Future Of Digital Entertainment with Paul Kontonis and Jim Louderback


There’s still time to join other video producers from across the globe at the world’s largest new media conference. Register today!

Ride the NMX Twitter Tsunami to Discounts and Free Stuff


At New Media Expo we like to do things big. We like to make waves and blow things up. As you can imagine, this can be a dangerous hobby, so we’re going to do it virtually.

Designed to blow up the #NMX hashtag with a wave of Tweets, we’re hosting a Twitter Tsunami to drive awareness to our new BusinessNext Social conference, which is accessible with the NMX full access pass.

You probably have some questions. In fact, in the spirit of saving time, we took the liberty of tapping into our psychic powers and asking those questions for you.

  • What is a Twitter Tsunami? A Twitter Tsunami is a wave of tweets from the NMX/BlogWorld community.
  • When is all this going down? Wednesday, December 5th. All day!
  • What’s in it for me?: When you tweet using the #NMX  hashtag during the Twitter Tsunami you will receive a discount code for 20% off the cost of your ticket. If you already have a ticket, we’ll give you 20% off the cost of next year’s ticket.
  • Aren’t you going to throw in something bigger for extra incentive? Why not! When you participate in the Twitter Tsunami using one of  the “Tweet and Get It” options on the Twitter Tsunami home page (will be live on Wednesday, December 5), you may have a chance at winning a surprise. For example we’re giving away at least one free pass per hour. Some hours we may give away more. We’re giving away a variety of different types of passes too – Full Access, Content Creator and Exhibits Only. You don’t know unless you tweet.
  • What if I’m already registered for NMX?Unfortunately we can’t issue refunds. If you can’t use your discount or free pass for NMX 2013, you can take advantage of it for NMX 2014.
  • How do I get started? Despite the length of this page, it’s fairly simple. Choose a tweet you like from the Twitter Tsunami home page and use the “tweet and get it” link to grab your discount and maybe even a surprise.
  • How many times can I Tweet and Get It: You can Tweet as many times as you want. However, you may only use your discount code once (whether it’s for a free pass or 20% off). If you do get more than one different type of reward, we hope you’ll share with friends so they can come to NMX too.
  • Your Tweets aren’t my style, can I make up my own? Absolutely. Tweet using the #NMX hashtag and share a similar message using your own words. Send a link to your tweet to Deb@blogworldexpo.com and Deb’ll hook you up with your discount code.
  • How do I get started?: Go to the Twitter Tsunami page tomorrow, December 5th (If you’re viewing this on December 4th it’s not up yet).  You’ll find a page filled with all the details you need to get started, as well as a variety of Tweets to share. Use the “Use the Tweet and Get It” button for a discount and surprise.
  • How do you guys keep coming up with such awesome ideas? It’s a gift.
See you December 5th on Twitter!
Questions? Feel free to ask in the comments!


The NMX Podcasting Track


At New Media Expo in January we have incredible sessions planned for podcasters, bloggers, and web TV/video producers. If you’re already a podcaster or want to get started, you’ll find amazing sessions from some of the top leaders in the industry.

For an overview of our podcasting track, see below. To learn more about the speakers and the session takeaways, visit our podcasting page. We hope to see you at NMX in Las Vegas, January 6-8!


Sunday, January 6, 2013

  • Video Podcasting – What You Need To Know To Get Started with Perry Lawrence
  • The Top Reasons Why Bloggers Should Launch A Podcast with Peder Aadahl, Jenn Swanson, Dustin Hartzler, and PJ Jonas
  • How to Create Amazing Interviews for your Podcast with Jaime Tardy
  • How To Effectively Communicate To A Global Audience with Karin Hoegh, Mark Pentleton, Farnoosh Brock, and Matthew Workmann
  • How to Create New Content & Think Outside the Box When Podcasting with Craig Duswalt
  • How To Market Your Podcast & Grow Your Audience with Cliff Ravenscraft


Monday, January 7, 2013

  • Audio Podcasting: Doing It All From Your iPad with Rob Walch
  • Tips and Techniques for Building a Successful Fan Podcast with Darrell Darnell, Jay Glatfelter, Jack Glatfelter, and Jason Cabassi
  • Quit Your Job And Start Podcasting with Dan Patterson
  • The Benefits of Being The First To Podcast Within Your Niche with Cesar Abeid
  • Syndication: More than just RSS with Chuck Wood
  • What You Need To Know To Reach Your Audience On Facebook: Understand Facebook Edgerank for Content Creators with Erik J Fisher


Tuesday, January 8, 2013

  • How To Podcast Like A Pro And Never Edit – Say Goodbye To Post Production with Leslie Samuel
  • Learn about the Largest and Fastest Growing “Must Be On” Distribution Patforms in 2013 with Rob Greenlee, Rob Walch, and Todd Cochrane
  • How To Use A Virtual Assistant To Produce Your Podcast with Jonathan Shank
  • Tone and Emotion: The Keys to Compelling Podcast Fiction Narration with Renee Chambliss
  • Using Comedy to Humanize Characters and Hook Listeners in Audio Fiction with Abigail Hilton, John Mierau, Lauren Harris, Big Anklovitch, and Rish Outfield
  • Ten Legal Cases Every Podcaster, Blogger or Media Producer Should Know About with Gordon Firemark


Remember, there’s still time to join other podcasters from across the globe at the world’s largest new media conference. Register today!

Image Credit: Bigstock


BlogWorld’s BusinessNext Social: A Sneak Peek and Some Frequently Asked Questions


We’re receiving a lot of questions lately regarding the BusinessNext aspect of NMX. What follows is a look at what you can expect as an attendee of BusinessNext Social and some responses to frequently asked questions.

What is BusinessNext?

BusinessNext Social is the world’s premier conference for social business, marketing and IT executives.

Attendees come from across the globe to learn how to create highly adaptive, competitive organizations and rapidly grow their businesses by harnessing powerful new strategies, cutting-edge social media and mobile technologies, compelling content marketing and engaged communities.

BusinessNext Social provides an up-close look at how the world’s best companies have replaced stodgy, command-and-control models with highly effective, highly adaptive ones; businesses that have built empowered communities inside the organization and out.

Conference Director Mark Fidelman has lined up a dream team of business luminaries and change-makers who understand how to grow and influence their own networks. Many have experienced first-hand how disruptive technologies and social strategies are accelerating the rise and fall of companies.

BusinessNext Social is designed with varied formats to give attendees ample opportunity to learn hallmark strategies, tactics and secrets from the most successful social businesses and social business influencers, intermixed with ample opportunities to meet face-to-face with social business luminaries, IT venders and influencers.

What will take place at BusinessNext?

Day 1 A series of 20-minute sessions will be featured that inspire social business change, including:

  • Guidance from SlapCompany CEO Stan Slap on how to achieve maximum commitment in manager, employee and customer cultures;
  • Instruction from Backplane CEO Matt Michelsen on how to build digital communities — like the one he built for Lady Gaga — which unite people around interests, affiliates and movements in unprecedented ways;
  • Actionable strategies from harmon.ie CEO Yaacov Cohen on designing the optimal social collaboration experience for employees; and
  • A challenge from Econovation author Steve Faktor to think differently about the next decade of the US economy and respond with big, sustainable innovations
  • And  so much more. See the full lineup at the BusinessNext website.

…all interspersed with live entertainment.

Day 2 Forbes columnists will conduct on-stage interviews with business luminaries — including Ultimate Fighting Championship President Dana White, angel investors Cameron and Tyler Winklevoss, AllTop.com Co-founder Guy Kawasaki; and Benjamin Moore director Nick Harris – in manner similar to an Actor’s Studio session.

Day 3 Social media strategy sessions fill the day, including how-to advice to master LinkedIn; foster brand advocacy and navigate emerging legal issues and obligations when engaging customers, partners and suppliers through social media channels.

Attendees will also have the opportunity to meet face-to-face with social business leaders, influencers and IT influencers in small group settings so you can discover, firsthand, relevant scenarios on how to thrive in these increasingly social, mobile and data-driven times.

A new form of speed dating enables you to identify and network with the people who can help you build external digital communities that foster engagement and loyalty; high performance internal digital villages that enable people to share a common view of customers and products; and Darwin’s Funnel, a marketing and channel with a social wrapper that enables marketers to measure the performance of marketing initiatives to speed up lead nurturing and dramatically improve businesses’ ability to convert leads into sales.

BusinessNext attendees also have the opportunity to network with top content creators and online personalities as part of New Media Expo. In addition to networking in the hallways and New Media Lounge, you’ll also take in the latest tools and technology on the Expo floor. New Media Expo and BusinessNext are considered “not to be missed” events for all new media and social media professionals and enthusiasts.

BusinessNext: Frequently Asked Questions

What is BusinessNext Social?

BusinessNext Social is the world’s premier conference for social business, marketing and IT executives. This event is presented by BlogWorld, the leading new media events company, in conjunction with New Media Expo (NMX). Find out more here.

When will BusinessNext Social take place?

Jan. 6-8, 2013, colocated at New Media Expo and right before the Consumer Electronics Show.

Where will BusinessNext Social take place?

Rio Conference Center, Las Vegas, NV. 3700 West Flamingo Road, Las Vegas, NV 89103

How is BusinessNext Social different from BlogWorld or New Media Expo?

BusinessNext Social is geared toward businesses, with conference sessions and presentations for social media business, marketing, advertising, PR and IT professionals. New Media Expo (NMX), formerly called BlogWorld & New Media Expo, is geared toward content creators and is attended by bloggers, podcasters, web TV & video content creators.

BlogWorld, LLC is the company that produces BusinessNext Social and New Media Expo (NMX).

Who attends BusinessNext Social?

CMO’s, VPs of Marketing, Marketing Directors, Advertising and PR professionals, IT executives and social media and marketing professionals all attend BusinessNext Social to learn more about growing their online presence and engaging with customers and community.

What do I get with my BusinessNext Social pass?

BusinessNext Full Access Pass includes:

  • All BusinessNext Social conference sessions
  • Bonus access to all NMX conference sessions within same conference center (blogging, podcasting, web TV & video content creator focused)
  • Food & Beverage (each day: Morning Coffee Break, Lunch, Afternoon Coffee Break)
  • Networking Parties and Receptions
  • Virtual Ticket Conference Recordings
  • Exhibit Hall
  • Free copy of Socialized!, your copy of the book can be picked up on-site at the event (must register by 11/21)

What is the theme of BusinessNext Social 2013?

This year’s theme is: “Great Ideas Worth Executing.”

Who is speaking at BusinessNext Social?

Business icons and influencers including: The Winklevoss Twins of Facebook fame; Dana White, President of the UFC; Guy Kawsaki, Co-Founder of Alltop.com and former chief evangelist of Apple and many more. See the speakers list here.

Who is exhibiting at BusinessNext Social?

BusinessNext is a conference, and all attendees get access to the NMX tradeshow floor, where you’ll find social media and new media resources, products and services. Exhibitors include: WordPress, Yahoo!, Feedblitz, Simul-TV and many more. See full exhibitor list here.

How can I speak at BusinessNext Social?

Speaking opportunities are closed for the 2013 event, but subscribe to the newsletter from the sign-up box on the home page of http://biznextlive.com and you’ll be included when the next event’s call for speakers is sent out.

How can I exhibit at BusinessNext Social?

Exhibiting is easy, get all the info and contact details here.

How can I write a guest blog post for BusinessNext Social?

Email our editor with your blog post idea, and she’ll review and respond soon.

Where can I follow BusinessNext Social on Twitter?


Where can I follow BusinessNext Social on Facebook?

Join the whole New Media Expo community, including BusinessNext Social attendees and speakers.

Does BusinessNext Social have an affiliate program?

Yes, and you can promote both the BusinessNext Social Conference and the NMX conference by contacting our affiliate program manager, Joel, at: joel@gtomanagement.com

Any other questions? Ask them in the comments or reach out to us on Twitter or Facebook or reach out to me, Director of Community Deb Ng, at deb@blogworldexpo.com

Chris Ducker Joins NMX for Facebook Chat


It’s almost time again for our weekly Facebook Chat. This week, we’re pleased to welcome Chris Ducker as our special guest. So mark your calendars for tomorrow, Wednesday, November 7 at 10am PT/ 1pm ET.

Chris Ducker is a serial entrepreneur, blogger, WebTV host, and podcaster. He owns three successful companies, employing over 300 people. He writes a personal blog, where he produces content on the subject of starting, marketing, and growing businesses in the new economy. He is also the founder of the popular lifestyle design blog, VirtualBusinessLifestyle.com, and associated iTunes podcast.

Chris is regarded as the go-to guy for everything and anything to do with the outsourcing industry and working with virtual staff. He is also a speaker and popular business coach. He is currently working on his first book.

At NMX in January, Chris will lead a session entitled, “45 Things New Media Content Creators Can Outsource to Virtual Assistants to Help Grow Their Business” that promises to be a must-see. To get a little preview of Chris’ take on how virtual assistants can help you meet your business goals, be sure to join us for the Facebook Chat tomorrow, Wednesday, November 7 at 10am PT/ 1pm ET.

We’ll see you there!

Michael Brito: Chat Transcript


This month at NMX we launched weekly, lunchtime chats on Facebook. Our first special guest was Michael Brito, SVP of Social Business at Edelman. Michael’s also one of the speakers at our BusinessNext Social Conference in January. His session is titled “The New Influencers: Brand Advocacy Inside and Out.”

Michael’s worked with big brands such as Hewlett-Packard, Intel, and Yahoo!. He is also the author of Smart Business, Social Business: A Playbook for Social Media In Your Organization. If you missed our first, weekly chat with Michael, the transcript is below.

Shane Ketterman I have a question! What are 3 main differences between “influencers” and “advocates” and why is this important?

New Media Expo Michael – Tell us some of the ways brands can inspire customers to act as advocates.
Michael Brito: hi!…sorry I am a few minutes late!
New Media Expo It’s all good – We’re on Facebook time!
Michael Brito when I think about advocacy … a term called Reciprocal Altruism comes to mind… it’s this concept that we as marketers need to “give to the community, without any expectation of receiving anything i return”
Michael Brito if you take that concept and apply it to everything you do from a content perspective, that is how you turn friends, fans and followers into advocates
Michael Brito @Shane .. this one is easy….
Michael Brito Advocates already love the brand and talk about it everywhere. Influencers, for the most part, require incentives…
Shane Ketterman Thanks Michael! Do you think that Influencers and also be Altruistic and is that important?
Michael Brito there are also several tools you can use to help facilitate a brand advocate program …
Michael Brito Gaggle AMP, Social Toaster, Zuberance, Influitive, Social Chorus
New Media Expo What are some things to consider when putting together a customer advocacy progam?
Shane Ketterman I like the distinction actually and in a way – – we are all advocates for something – – I fall in love with things I use and tell others on a continual basis, but companies may not even know that I’m doing it…
David Schwartz Are Edelman clients looking for social media ROI as well as metrics?
Michael Brito @Shane — good point. Usually influencers are advocates of a certain vertical i.e. travel, technology … there are always exceptions
Michael Brito but rarely are they going to talk about just ONE brand. The advocates will .. assuming the level of emotional equity associated with their experiences with it
Megan Enloe Good point Shane. Michael can you share some ways companies can find and reward the people who already love them and are naturally being their advocates?
Mark Fidelman Do you think traditional PR is making the leap to Social? or are they still resisting the move?
Tina Baljian Michael- In the ”what’s in it for me” world, what can a brand do to encourage word of mouth marketing ?
Michael Brito Mark Fidelman .. they have to and if they haven’t yet began the transition, they will surely find themselves irrelevant and losing business.
Michael Brito @David yes, many of our clients report into digital marketing organizations so ROI is extremely important.
Michael Brito @megan usually advocates can be found through a conversation audit. An audit will tell you where the conversation is happening (twitter, blogs, forums, etc.), the sentiment of conversations and also identify the advocates. Also looking at your own facebook/twitter activity is a way to find advocates … they are the ones that are commenting/sharing/RTing, Liking your content the most. Simply MEasured (monitoring company) can also do this.
Dave Taylor Michael, social media is fundamentally about *people*, but that often is at odds with the need of a brand to remain autonomous and anonymous. There’s no Mr. Nike or Ms. Starbucks. The result: we have companies like Panasonic and Wal-Mart creating fake people to tap into social media’s buzz – astroturfing – or brands more identified by their representatives (I’m thinking of Microsoft and Robert Scoble) even when the person’s left the company. How do you counsel companies find a balance with this complex tension and be successful here on FB and elsewhere online?
Michael Brito @David — some ROI metrics also include decreasing call center calls, etc.
Mark Fidelman Michael Brito who inn your opinion has made the transition?
Michael Brito @Dave .. i look at it differetnly. Social media is about content… but that content should be created (paid, owned, earned) in a way that changes behavior. You can’t change behavior unless the brand is “human”. Dell is a great example of a company that has created employee advocacy .. basically enabling their employees to build their personas online. And guess what, they don’t just have one person. They have several hundred as does Intel and IBM Social Business.
Michael Brito so when I think of the Dell brand, I don’t think of Austin or a logo or whatever. I think of the people that work there that I have relationships with…
New Media Expo Michael Brito What can a brand do to seem more human when all customers see is a logo?
Michael Brito creating fake people isn’t smart and I think most companies have learned that this isn;t a best practice. Instead, they are using employees, customers and partners to feed into the content engine.
Michael Brito Mark Fidelman do I really need to answer this? LOL .. of course Edelman but also Ogilvy has done a fantastic job and even some of the smaller PR firms like Shift Communications, Voce, etc.
New Media Expo Beyond Facebook, what are some of the ways brands are reaching out to their communities/customers and achieving good results?
Michael Brito New Media Expo .. as I said in an earlier comments, employee advocacy (which I will talk about in my session) is the key to humanizing a brand. Not just empowering employees, but “enabling” them using content, process and even technology.
Michael Brito New Media Expo they are data mining their Jive/Lithium support communities and many are creating new communities using advocacy platforms like Fancorps, Influitive and Social Chorus.
New Media Expo Michael Brito – I know you had another appointment this afternoon. Thanks so much for joining us for our chat today, and I hope you won’t be a stranger on the NMX Facebook page.
Michael Brito Thank you New Media Expo .. had a great time!
Michael Brito I will stick around for a few more mnutes in case there are any more questions.
New Media Expo Thanks, Michael! Looking forward to your presentation at NMX and feel free to use this space to pitch your latest project.

Mark Fidelman Michael Brito I am very disappointed with most PR firms, where do you feel the industry needs to evolve? Also, Will traditional PR be dead in 5 years?

Michael Brito Mark Fidelman .. traditional PR functions like media relations will never go away. It will change but won’t be dead. The evolution needs to come because the skillset requirements will change. Many traditional PR pros don’t get social, search, paid media, etc. That will change.
If you enjoyed this chat, be sure to check out Michael’s session at the BusinessNext Social conference in January! And, if you’d like to join us for our next lunchtime chat, visit us on Facebook this Wednesday (10/31) at 10am PT/1pm ET as we welcome our special guest Phil Hollows, perhaps best-known for his work at FeedBlitz and author of List Building for Bloggers.

Gorilla Networking: Building A Global Mastermind Group of All-Star Virtual Assistants


Image your website just got hacked and you don’t know how to fix it, and don’t have the time to deal with it. Or, suppose you just found out about a new way to take your business to a whole new level, but you don’t know anyone with the knowledge and time to actually make it happen, and don’t have the bandwidth to figure it all out yourself.

How are you going to find someone to help you out if you don’t know where to start? Reach out to your contacts and friends? Scour your contacts on LinkedIn? Or maybe you’ll just hit the message boards and try and figure it out yourself.

Take a Step Back

Before we go any further, let’s take a step back, and think about why you are scrambling to begin with. You lack that go-to person with the skills, time, and knowledge to help your business, who is willing and able to give you a hand.

Your buddy might do it for free, but probably doesn’t have the knowledge you really need. The expert who has just inspired you to take action is great for the 1,000 foot level, but chances are you’re going to pay through the nose for their expertise, or spend hours digesting their material. You could try and hire someone on short notice who is a pseudo-expert, but it could be hit or miss if they really can deliver when and how you need them to.

So you’re on your own – either trying to do it all yourself, or maybe passing up on a great opportunity to grow your business because you simply don’t have the bandwidth to act. It’s rather ironic that in this age of some much interconnectivity, it’s actually harder than you might think to get many of our common problems solved. Interconnectivity is a double edged sword where the same ease of use that allows us to connect with so many people and ideas also brings so much noise and makes it difficult to find folks to really give us a hand when we need it. It doesn’t have to be this way.

A New Approach

Suppose you had a mastermind group of 10 to 15 handpicked professionals who know you, a specific facet of your business or industry, and who are willing to not only offer you advice, but have the knowledge and time to do some serious work for you right now.

The good news is the road to developing such a network is straight forward, inexpensive, and can start yielding fruit very quickly.

Welcome to Gorilla Networking With All-Star Virtual Assistants

Leveraging Virtual Assistants can be an effective and often untapped resource not just to get work done inexpensively, but more importantly, it can be used as a tool to build a long term global network of professionals you can tap into months and years ahead.

I’ve managed over 100 VA projects over the past few years, and it’s amazing the great relationships and diverse network that starts to develop on even the smallest VA project. Assembling a team of All-Star Virtual Assistants whom you have a great relationship with, who understand your business, and are available for quick questions or large projects can really transform your business.

When some folks hear about Virtual Assistants/outsourcing, they think of low paid and unskilled workers, who can yield scattershot results. This perception touches on an important fact – learning to find quality VAs and successfully utilize them in your business is indeed a skill that takes time to master. However, with so little downside and risk, and so much potential upside, it’s a skill that’s well worth developing if you want to take your business to the next level.

VAs by the Numbers

There are well over a million Virtual Assistants worldwide, with skills ranging from entry level to PhDs, and the opportunities are truly massive. Right now on oDesk alone, there are close to 100,000 VAs with a feedback rating of 4.5/5.0 or higher, and of these, over 10,000 have over 1,000+ hours of experience, at a median price of under $10/hr. These are folks that know how to reliably provide value to your business day in and day out. I call them All-Star VAs.

When you consider some of the obstacles many of them have had to overcome to successfully and consistently work with European/Western clients (power outages, learning a foreign language, working in a timezone 8-12 hours away) they exhibit some serious hustle. They have overcome barriers you and I will never face, spent countless hours building and developing their brand, and have been able to rise to the top 1% in their field. I have found this shared entrepreneurial bond between All-Star VAs and small business owners often results in amazingly strong and productive working relationship.

Taking Action

Test projects for $10 – $50 can be posted on sites such as oDesk, and can be posted in a matter of minutes. It’s very easy to try a number of different projects, and the chances are quite good that you’ll come out ahead while you learn the ropes of VA delegation, all while rapidly developing your business network. Below are five steps to start you down the path of building your business network using Virtual Assistants.

Actionable Steps (The APPLE Method)

1)      Assess the Need for a project you could hire a VA to do.

2)      Post a Job on a site like oDesk, Elance, etc. using other similar posts as templates for what to include.

3)      Prescreen the Applicants through e-mail and Skype.

4)      Leverage Your Selected VA to perform a trial project – this involves not only getting a job done, but establishing a relationship with them as well!

5)      End the Project,  taking full advantage of the work while learning to hone and refine your process for your next project.


Where do you want your business to be a year from now? What areas could you use some help down the road? Consider investing your time in searching for All-Star Virtual Assistants who might become part of your business mastermind group, and can help bring you future success and less stress in the coming year!

Editor’s Note: To learn more about Virtual Assistants, check out Jonathan’s session at NMX entitled, “How to Use a Virtual Assistant to Produce Your Podcast.”


011 The Podcast Report – The Podcast Pavilion & The Podcast Awards


Hey everyone, Cliff Ravenscraft here. I’m back with another episode of The Podcast Report with my co-host, Megan Enloe.

The Podcast Podcast Pavilion

One of the major highlights of the NMX event in January will be the Podcast Pavilion. Megan and I discuss the vision behind the Podcast Pavilion and share only a few details about why we are so excited about this portion of the show. Please know that there is so much more that we were not yet able to share in this episode of The Podcast Report. However, as soon as we confirm the additional details, we will be sharing some more exciting news about the Podcast Pavilion.

The Podcast Awards

On September 18th, NMX announced that the 8th Annual Podcast Awards would be hosted at NMX this January. The most exciting part of this for me is the fact that Leo Laporte will be our emcee for the podcast awards ceremony on Monday, January 7th.

Register For NMX Today!

If you are serious about your podcasting efforts, I highly recommend that you attend the leading podcast industry conference. If you haven’t registered yet, click here to get registered today.

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