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Learn to Create a Promotional Blog Network with the Double Duty Divas


BlogWorld 2010 Speaker
New Media 201 Track
Friday October 15, 2010
Mariners A/12

Time: 12:15-1:15 PM
Cecelia Mecca & Bridgette Duplantis
Harnessing the Power of Numbers: Creating a Blog Network

In 2009 Cecelia (Cool Baby Kid) and Bridgette (Experimental Mommy) met at a conference and realized they had many things in common: two children, a full-time job and a blog. Doing “Double Duty” was a topic they discussed at length and the Double Duty Diva network began to take shape. Harnessing the power of numbers in their blog niche to promote and support each other, they decided to join forces and streamline many of their tasks. Beginning with a few like-minded bloggers and armed with email addresses, the original network consisted of cross-promotional campaigns without a set structure.  But as the community began to grow, the Divas decided to create a home for themselves and add consultation services to their repertoire.

At BlogWorld Expo 2010Bridgette and Cecelia will host a panel titled Harnessing the Power of Numbers: Creating a Blog Network on Friday, October  15th.  Ranging from a behind the scenes email campaign to a full forum, Cecelia and Bridgette will discuss various blog network possibilities.  From how to get started to monetization potential, “Harnessing the Power of Numbers” will share practical tips and resources for anyone looking to create a blog network. With free community building sites such as BuddyPress.org or paid servies and community plugins for an existing WordPress blogs, a host of ideas will enable the network creator to begin building their group immediately.

Example blog networks (9Rules) will be provided to attendees, and Cecelia and Bridgette offer a range of possibilities while differentiating from a publishing network such as b5Media to a promotional one such as the Diva network.  And while promotional blog networks may offer monetization opportunities for their owners, the panel will concentrate on the power of this type of network to increase exposure, offer cross-promotional opportunities and share readership.

If you’re interested in connecting with bloggers in your niche in a whole new way, add Harnessing the Power of Numbers to your SCHED profile.

Cecelia Mecca, PhD and Bridgette Duplantis
Cecelia and Bridgette are co-creators of the Double Duty Divas and manage their own sites at Cool Baby Kid and Experimental Mommy, respectively.  They also both work full time with two young children earning them the title of chief Double Duty Divas.

Investigative Tips for Bloggers


Gregory Ferenstein

BlogWorld 2010 Speaker
Content Track
Friday October 15, 2010
Tradewinds C/9

Time: 12:15PM to 1:15PM

 Each and every blogger has the capacity to produce the original content that other media outlets and bloggers link to. Included in this post are some of the tips I’ll be discussing in my upcoming panel at Blogworld with Jay Rosen and Wired.com Editor-in-Chief, Evan Hansen.

For starters, here are a few types of content that everyone can source:

  1. Interviews: Its a misconception that influential people only want to give interviews to legacy media. Being asked to be interviewed is flattering, and big names are happy to give you at least a few minutes of their time to be filmed or recorded. There will be more than enough big names at Blogworld to do just that.
  2. Statistics: Dan Zarrella and Nate Silver got their start by producing original (and useful) statistical analyses in their fields. If you are comfortable with math, great. If not, grab some analytical tools and produce information that you feel others could benefit from.
  3. Investigations: Many organizations, from start-ups, to a big businesses with a new product are happy to be the subject a well-researched piece. While at Blogworld, approach a number of organizations in the same field, tell them about your thesis, and say you’d like to come by their workplace and do interviews. Even if your personal blog doesn’t get much traffic, your post might make the organization’s blog, and be tweeted by their (well-followed) twitter account.

Become the go-to person:

Your social network is your best place for news sources. Unlike legacy media, sources don’t come to bloggers; we have to seek out each and every story. So, get to know everyone you can. Email introductions are a superb way to grow your network inbetween events. Find two people in your contact database that you think would benefit from knowing one another and shoot them both an email about why they should connect. Usually, the recipients are so appreciative, that they’ll reciprocate in kind. I cannot overstate the value of getting into the habit of email introductions.

Also, when possible, attend industry conferences and participate in on the late-night, alcohol fueled chatter. Its a great way to forge new relationships and get the skinny on upcoming news stories. Introduce yourself as a journalist and say that you’re always looking for a good story.

After an event, I can spend as much as 20 hours just following up via email and making introductions.

Tech Tools:

  1. Smartphone: its a video recorder, sound recorder, and wordpress uploader all rolled into one. I once conducted an interview with the US president of Ford Motors as he was running to catch a taxi through the noisy halls of the Las Vegas Convention Center. My iPhone picked up the whole conversation perfectly.
  2. Google Voice: since bloggers don’t have much of a travel budget, we have to conduct interviews over the phone. For incoming calls, Google voice can record the conversation for later transcription.
  3. Todo list: If you’re like me, you probably have a stack of businesses cards after each event and often don’t remember what you were supposed to follow up with them about. Every time I take a business card of someone with a potential story (or connection), I create a task in my appigo Todo iphone app. I like tasks better than “notes,” since a task will stare at you in the face until you email the person. Notes become unwieldy and, then, eventually forgotten about.

These are just a few of the tips that I’ll be discussing on my panel at Blogworld (let alone what gems Jay and Evan will drop). I’m excited to see all of you in Vegas. Please do come up to me and say hi…and maybe come out to share a drink or two.

Greg Ferenstein:
Twitter: @ferenstein
-Contributor: Mashable, Fast Company, Huffington Post, and others
-University of California, Irvine: Research in Political Psychology, Curriculum Design, and Mathematical Behavioral Science

How to Create Mouth Watering Content for Your Blog


BlogWorld 2010 Speaker
BlogWorld Track
Friday October 15, 2010
Mariners A/12

Time: 4:00PM to 5:00PM

Hi, my name is Nathalie Lussier and I’ve been a blogger nearly half my life, starting way back on platforms like Livejournal and Blogger. A lot has changed since the early days of blogging, from awesome conferences like BlogWorld Expo to attend, to new blogging platforms, and different promotion strategies!

One thing that has remained important since the start of my blogging career has been the ability for a blogger to create mouth watering content that entices readers to share with their friends. On Friday October 15th, 2010 I’ll be sharing my experience creating mouth watering content at BlogWorld Expo in Las Vegas. Click here to RSVP for my talk!

This session is for you if you’re completely new to blogging or you want to take your existing blog to the next level. If you’ve already achieved massive success with your blog, my tips might give you some new ideas and directions, but you’re probably already familiar with some of these techniques. This session will be geared toward bloggers who want to spread the word about their business and their blog.

I run a successful food blog, where I help people eat more fruits and vegetables by enticing them with recipes, photos, and tips. If you think getting people to retweet your blog posts is hard, try getting them to eat more healthy food! I’ll be borrowing from my experience blogging about food in my talk, but the advice is applicable to any blog or business.

I’ll be covering the following topics in my talk:

  • My content creation process, from the time an idea hits to the publishing finish line
  • How to create your content in a way that really connects with your audience
  • Why it’s important to plan out your blog content in advance, and how to do it the right way
  • The only way to ensure your content lives on after you hit publish
  • My light-hearted social media approach that gives your fans a way to spread the word about you while naturally attracting new readers
  • How to choose between all the different distribution channels: Youtube, Twitter, Facebook, SEO, and guest blogging
  • When to pick one strategy and run with it, so you’ll get more results for your blogging efforts

You will leave the session with a solid action plan for creating mouth watering content. The session also gives you an in depth look at content promotion strategies, allowing you to decide which technologies to focus on to get the most out of your time spent promoting your blog content. All of this knowledge leads to more loyal readers, customers, and fans.

I’m really looking forward to seeing you at my session! So mark your calendar for Friday 4pm and be sure to tweet me @NathLussier; before the talk, and say hi in person!

Nathalie Lussier is a Software Engineer turned business owner, known as the Raw Foods Witch. She turned down a career on Wall Street to help people eat more fruits and veggies, and now blogs about making healthy lifestyle choices easier for busy people like you. From curing cravings, to designing a web presence with social media and videos, she is making her mark on the world one carrot at a time.

Yes Virginia, There Is A Military Track


The question in many people’s mind is “Why is there a military track at Blog World?” The answer is that members of the military (as opposed to the military itself) have been at the forefront of using and pushing the boundaries of new and social media. As they have done so, the military and a host of other institutions have begun to take new and social media seriously.

Milblogs have long served two distinct and important purposes. A number of them were started simply to keep family and friends informed about a particular individual, or a small group of
people. They let those interested know how they were doing, what it was like wherever they were, and some of what was going on at that location. Others started up to share broader information with those interested, to overcome the lack of reporting and in-depth analysis of events and plans, and – in some cases – bad information.

For the first time in history, a broad audience could have access to current information on events, activities, conditions, and much more at the front lines – as well as the rear, the middle, and even during transit. Those blogging from overseas helped push both the technological
envelope for new media, as well as the social envelope by helping establish that blogging was an effective and responsible means of sharing information.

As social media evolved, these same groups of people began to use Facebook and other platforms, then Twitter, and, well, you get the idea. As members of the military have moved forward on various fronts, they have also helped advance new and social media in the process.

Today, members of the military are still pushing those envelopes. As new platforms and technology are emerging and evolving, they are being given a trial by fire, in some cases literally. As they demonstrate the maturity and/or the efficacy of platforms and technology, they are also showcasing the effective and innovative uses to the world.

This year, we have an interesting line-up of panels in the military track that we hope you will consider attending. They are not just for the military or even the military-interested public: they are for those interested in innovative uses of social and new media, tech and
use trends, how social media can be done and how it works under less than ideal conditions, and even those interested in separating myths from reality. We even hope to have a surprise or two for you:

Panel 1: Surprise for now
Panel 2: Social Media: Force Multiplier for Spouses?
Panel 3: Media and the Military: Myth versus Reality
Panel 4: Ideal versus Field: Social and New Media In Less Than The Best Circumstances
Yeah, we are still working on that last title…

In the days ahead, you will be hearing more about each panel and the participants, and even getting to meet the participants a bit. We are not out to recruit; we are not out to debate tactics, and we are not out to bore anyone. What we plan to do is talk about new and social media and explore its use, its future, and trends that will be of interest to all. With a bit of context from a specialized group that has pushed the envelope and helped shape what is and what is to come.

Stay Tuned…

C. Blake Powers
Blake Powers has been blogging since 2003 at laughingwolf.net and milblogging as Civilian-in-Residence at http://www.blackfive.net since 2005. He is a consultant on new and social media and has reported as a blogger from Iraq.
His background includes working as a project manager on several Spacelab missions, serving as Director of Outreach for NASA’s Space Product Development Program, worked for the Weldon School of Biomedical Engineering, working with (and serving as furniture for) wolves, and has co-founded the charity Cooking with the Troops.
Yes, that is a real wolf in the photo.

And Now…the BlogWorld 2010 Schedule


Holy Cats! Deb Finally Has the 2010 BlogWorld Conference Schedule Up!

Thanks to all for your patience as I get a preliminary schedule going. I know it feels as if it’s taken forever,  it feels that way for me too. It took a while because we needed to confirm speakers and sessions, and double check and triple check.  The last thing anyone wanted to do was to give out bad information.

Drumroll please…

This is a link to SCHED an interactive schedule allowing you to choose the sessions you’d like to attend and share them on your favorite social networks (which we hope you will do). Please keep in mind that these are only the sessions, panels and speakers that are confirmed. We are still awaiting confirmation for many more sessions and speakers – especially for Saturday when we will present the TechMunch, Cause and Non-Profit,  and Sports tracks. Plus we have many surprises to add. Also note that some of these titles may change. We’re hoping not to have massive changes to the schedule, but feel free to check by often as we will be adding more content between now and show time.

Also, we’ll be adding descriptions in over the next few days. We realize that not all titles are self-explanatory and will update as soon as can.

Again, thanks for your patience as we iron out the details. Please let us know what you think of this year’s schedule – we’re very interested in your thoughts.

Deb Ng is the Conference Director for BlogWorld. When she’s not approving speakers or creating schedules, you can find her blogging about blogging and social media at Kommein. Feel free to follow her on Twitter @debng.

New Speaker, Panel & Keynote Announcements!


Are you subscribed to our newsletter? If not, you’re missing out! Over the past two weeks we’ve been announcing some speaker, panel, and keynotes for BlogWorld & New Media Expo 2010.

Here’s a quick recap:


BlogWorld Keynote: The 7 Harsh Realities of Blogging for Bucks

Nearly all BlogWorld attendees are interested in monetizing their content, so we’re proud to announce this special keynote talk by Darren Rowse, Brian Clark, and Sonia Simone.

Every “make money online” guru wants to tell you how easy it is to find customers with blogs, Facebook, and Twitter. The reality is, though, business and social media aren’t always a smooth mix. Learn about the pitfalls of making money with your blog (and how to do it right). Presented by:

Brian Clark Darren Rowse Sonia Simone .


The ProBlogger Workshop

Thursday, October 14, 2010

A full day of programming from ProBlogger authors Darren Rowse and Chris Garrett and featuring Yaro Starak, attendees to this workshop will learn how to best grow blog traffic and community plus learn monetization tips and techniques. Presented by:

Darren Rowse Chris Garrett Yaro Starak


Real Time Revolution: 7 Rules for Business at the Speed of Now

We’ve adapted our businesses to accommodate many of the most recent upheavals in communication: the phone, email, digital marketing and advertising on the web. But we haven’t yet adapted our businesses, from the inside out, to what is potentially the single biggest shift in online communication: social media. The Real-Time Revolution has created new expectations from individuals and businesses alike. Speed and agility matter, response time is everything, and open communication is the hallmark of a business that thrives today. We’ll share seven blueprints for areas of your business that need to adapt as a result of real-time: culture, people, internal communication, listening, responding, crisis planning, and measurement. Presented by:

Amber Naslund Jay Baer


“From Blog to Book”

Features a look at what it takes to get a book published and why some bloggers are approached with book deals and others aren’t. Presented by:

Ellen Gerstein Simon Salt Brian Solis .


Monetization Speed Round: 60 Questions in 60 minutes

The speed round will feature questions about monetization from readers of the various monetization blog – the moderator will ask the question and each panelist has 30 seconds to answer and give a quick tip. Presented by:

David Klein John Chow Shoemoney Zac Johnson Jonathan Volk

For upcoming session details, continue to follow this blog and subscribe to the newsletter by clicking here and signing up in the box on the upper left hand side of the screen.

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