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Do your Readers Care about Your Content?

Author:

Photo-A-Day #1000!BlogWorld 2010 Speaker: Andrew Bennett
Content You Care About
Room: Islander G
Friday October 15, 2010

Time: 2:45PM to 3:45PM

When I visit a blog I am almost always immediately drawn to any multimedia content that is on the blog. I’m a fan of bloggers who create not only photo content, video content but also audio content. There are a ton of tools online that you can use to to put your content online. There are also a ton of tools that you can use offline to create this sort of content.

The main thing for me is that your content be your own. Sure you can pull photos and videos from Flickr or Youtube that are legitimate to use through creative commons. I even put creative commons on my photos so that other people can use them if they wanted to. I make my Photo-A-Day available on my blog so that anyone can grab the code and post it on their blog and the new photo gets automatically served each day. The content is mine and I’m free to distribute as I wish.

Creating my own multimedia content is very important to me. I have been taking and posting photos on my blog every single day for 5 straight years. People sort of marvel at that commitment and I wonder why. To me, taking photos is a natural extension of who I am as a person. This endeavor started as a challenge to myself to take photos and document a year in my life. I turned 31 and started my journey. When I turned 32 I was completely hooked on taking a daily photo so one year turned into five. Just the other day I passed 2000 straight days of posting photos and blogging about them.

Content that you create is also a powerful way to let your readers get to know who you are and what you stand for. When I do video reviews I often do them in one take where I do not write anything ahead of time because I want the reader to see my authentic reactions to what I am reviewing. Being unpolished, especially when talking authentically is a powerful thing and people can spot a liar.

The latest thing that I have gotten into is creating audio content in the form of a podcast. I am a co-host of Geek Dads Weekly and through that I can pop on a pair of headphones, fire up Skype and audacity and record to my heart’s content. There isn’t anything tremendously fancy needed to get started making your own multimedia content. My session will help you get started in the world of Audio, Video and Photo content creation.

If you are interested in learning what sort of tools are available to you to create your own podcast, videos series and photos then you should attend my session: Content You Care About on Friday at 2:45pm. Not only will I talk about websites for hosting photos, audio and video but I’ll also have some prizes to give away to people who attend. BlogWorld sponsor Kodak has graciously given me a camera and an all new PlayTouch video camera to give away. I’ll also have other prizes from my personal stash of great gadgets.

Andrew Bennett has been blogging for the past seven years. During that time he’s taken over 1800+ photos on as many consecutive days and has attended every Blog World so far. When he’s not on Twitter (@BenSpark) he can be found at http://www.benspark.com or http://imnotafamousblogger.com. You can contact him at benspark@benspark.com.

On Getting Women to Speak at BlogWorld

Author:

Aliza Sherman

In her post “BlogWorld Keynotes Announced: It’s Looking Good? It’s Looking Male!” web pioneer Aliza Sherman wondered why there were only three keynoters who are women and, in general, why there is always such a big discrepancy in the male to female speaker ratio at BlogWorld.

At first I was defensive. After all, I played a part in choosing speakers for this year’s event, and I even worked very hard at finding qualified women. After thinking about it a while, I agree Aliza has a point. There AREN’T as many women who are speakers. Now, that’s not our fault at all. At BlogWorld we actively recruit women who we feel will be strong presenters. However, they don’t always step up. Also? There are more men in social media, so it stands to reason there will be more male speakers.

As I was discussing this on Skype with a friend she asked, “ Why don’t I see YOUR name as speaker at more conferences. You;’ve been doing this a long time.

Touche!

Though I’m just coming off a keynote panel at the Type A Mom Conference and I have spoken at BlogWorld, SXSW and other events, the truth is, I don’t throw my hat into the ring much. After Aliza’s post yesterday, I thought about why:

  • I don’t consider myself a “guru,” “thought leader” or expert. Would people come to see me speak?
  • I don’t have confidence in myself – not as a speaker, I enjoy speaking, but in submitting a proposal. I may be a writer, but I can’t find the words for proposals.
  • I get stage fright.
  • I’m technically and design challenged and can’t make all those pretty slides other presenters seem to come up with. (Seriously, that weighs on my mind.)

My reasons for not speaking don’t have anything to do with BlogWorld or gender bias, it has to do with my own self-confidence, and I wonder if other women have the same issues.

The Frustration of Finding Strong (Women) Speakers for BlogWorld

When it was announced that I was appointed Conference Director, my fellow women in social media were thrilled.  Many told me they hoped to see more women speaking at BlogWorld and I assured them it was my goal. I attended conferences such as BlogHer and Type A Mom in hopes of recruiting more speakers.  I also reached out to many of my favorite women to invite them to submit a proposal.

Then I learned it wasn’t so easy to find women to speak.

Let me share what happened:

  • Many women who I invited to propose, didn’t. They said, “I would love to submit a proposal” but let the deadline slip by.
  • Many women didn’t submit a strong proposal. In fact, some only wanted to speak because it meant they got a free pass – and it showed.
  • Many of the up and coming women in social media didn’t submit a proposal at all.
  • Many women declined when we invited them to speak.
  • Many women agreed to speak but had to back out due to other commitments.
  • Most of the best proposals were sent by men.
  • Many women didn’t propose, but rather, sat back and waited for us to invite them.

Though I get frustrated with “women lists,” lists of “top women in (insert name of niche here),” I don’t really believe there’s a gender bias here. I think it’s a shortage of confidence and commitment.  For example, I’m shy. However, I might be inclined to take a deep, brave breath and submit proposals to speak at one of the many conferences held each year but I worry about who will get my son off the school bus if no friends or family are available.  Women have to worry about this. Not all of us have childcare when we go away.

Now I do think there are some perceptions we can’t shake, despite our best effort. For example, yesterday someone recommended me for an interview on a popular network because I was a “mommy blogger.” Except that I’m not a mommy blogger. Somehow, having a child automatically turns me into one though. I don’t get that. I also think, despite there being many strong, qualified, mommy bloggers, they’re not held in the same respect as social media or business bloggers.

So here is my challenge to the hundreds of qualified women in social media and blogging. I want to see you speak at BlogWorld. I would love for you to keynote at BlogWorld. However, you need to give us a good reason to put you on the roster.

  1. Step up to the plate.
  2. Take a deep breath
  3. Send us a proposal that knocks it out of the park.

You have plenty of time to work on it, so no excuses!

As we said yesterday (in response to Aliza’s post), our goal is to find good content, not fill a quota. However, wouldn’t it be terrific if much of our best content was presented by women?

Are you up for the challenge?

Mark Penn And Karen Hughes To Keynote BlogWorld Expo

Author:

For those of you who don’t know this already. I began this journey that is BlogWorld & New Media Expo as a political blogger. So today’s announcement about Mark Penn and Karen Hughes giving a Keynote Talk at BlogWorld has me all geeked up. From the old School press release:

Mark Penn, CEO Worldwide of Burson-Marsteller and CEO of Penn Schoen Berland, and Karen Hughes, Worldwide Vice Chairman of Burson-Marsteller, will feature a joint keynote presentation on the state of digital communications in politics. Their presentation will take place on Friday, October 15, 2010 at 9:00AM ET at Mandalay Bay in Las Vegas.

Mr. Penn and Ms. Hughes, the former chief message architects for President Clinton and President Bush respectively, will address results from a research study surrounding the use of social media in the 2010 U.S. House and Senate mid-term races, and present an analysis on emerging digital strategies within the political arena. Mr. Penn and Ms. Hughes will assess how top 2010 Republican and Democratic candidates utilize Facebook, Twitter, YouTube and texting in their campaigns, and how candidates integrate their messaging on their websites and social media platforms.

Having key presidential advisers to the last two sitting Presidents of the United States come and talk to a bunch of bloggers and social media geeks is a pretty big deal if you ask me. Love them or hate them, blogs like Powerline, Daily Kos, Pajamas Media, Talking Points Memo, Huffington Post, Hot Air and Michelle Malkin have changed the rules of American politics.

It was never more evident to me that the old guard of political power players had realized this than at the 2007 Yearly Kos Convention in Chicago. Every Presidential Candidate (including our current President Barack Obama) running for the Democratic nomination was on the stage together addressing a crowd of about 1,500 left leaning political bloggers and activists. The energy for the entire event was high. The bloggers knew they had real power. But I couldn’t help but notice the scattering of suits in the crowd. These were the political operators and you could see them trying to figure out what the hell these bloggers were up to, and how could they possibly direct them into supporting their particular candidate and use them for their advantage.

It was a striking juxtaposition.

This will be very interesting talk for news junkies like me as well as anyone interested the influence of the blogosphere and social media on politics and society as a whole. How are the 2010 mid term candidates using tools like blogs, Facebook, Twitter, and YouTube?

How are they planning to utilize bloggers and other social influencers to win their respective elections?

What trends do they see for the 2012 Presidential election?

Do either the Democrats or Republicans have an advantage when it comes to new media?

Is the blogosphere a dangerous wild card for a Senator, Congressmen, or President to play?

BlogWorld Keynotes Announced: It’s Looking Good!

Author:

Penn Jillette will be participating in the closing talk show at Blogworld.

Who are the BlogWorld keynoters this year? When are they happening and what will everyone be talking about? How will we ever top the rousing success of last year’s closing keynote talk show?

Relax. The answers to these questions and more are about to be revealed.

  • As previously announced, our opening keynote is the unMarketer himself, Scott Stratten.  Scott’s opening the ‘Expo with his talk “Stand Up, Stand Out, Stand Together” where he’ll discusses blogging with passion and emotion, while not necessarily sticking to the rules regarding posting content. Scott’s keynote will take place on Thursday, October 14 at 8:30 a.m. I know it’s early and you’re in Vegas and all, but you’ll want to get out of bed for this one.
  • On Thursday afternoon at 2:45, drop by and spend time with “Engage” author, Brian Solis.
  • Our closing keynote for Thursday will feature founding member of the pioneering 360 Digital Influence team at Ogilvy and the bestselling author of “Personality Not Included,” Rohit Bhargava interviewiing LIVEstrong CEO, Doug Ulman. Stop by the keynote room on Thursday at 5:15 to sit in.
  • On 5:30 Friday, our keynote features a discussion of the future of web videos. In what promises to be a killer panel, CEO of Revision 3,  Jim Louderback and Funny or Die‘s Dick Glover, will chat with Moderator Susan Bratton of Personal Life Media.
  • You’re in for a treat Saturday as members of the Third Tribe open the day with “7 Harsh Realities of Blogging.” ProBlogger Darren Rowse, and CopBlogger‘s Brian Clark and Sonia Simone discuss the pitfalls of making money with your blog and  how to do it right. Join us Saturday morning at 9:30 a.m. for your reality check.
  • We set the bar high last year with our closing keynote talk show, and this year we’re raising that bar. Our host for the event is Rob Barnett, Founder and CEO of MyDamnChannel. It will be a packed house as Rob interviews Adam Carolla, host of the Adam Carolla Show (among others!), the talkative half of the comedy/magic team of Penn & Teller, Penn Jillette, “The Mirror Test” author and former Kodak CMO, Jeff Hayzlett, and web TV host, Cali Lewis. The show begins at 5:00, but get here early, you’ll want to land a seat for this one. I can’t promise that we’ll be passing around a bottle of wine this year, but I can guarantee a good time will be had by all.

Tickets are still available for BlogWorld ’10. If our published schedule hasn’t already convinced you to attend, hopefully our keynotes will seal the deal!

Participate in the BlogWorld Video WalkAbout and Check Out Kodak’s New HD Video Camera!

Author:

Jeffrey Powers

BlogWorld 2010 Speaker
Digital Broadcasting Track
Saturday October 16, 2010
Time: 12:15PM to 1:15PM

We are happy to announce that the learning sessions are not just limited to the session rooms. Sometimes, you just have to get out in the wild and make your content.

In the session “Record Life at BlogWorld & New Media Expo”, we will be meeting at the Kodak booth on Saturday at 12:15 PM. Your guide – Jeffrey Powers from Geekazine.com will be explaining how to use a handheld digital camera to capture life at any event.

Jeffrey will talk about lighting, sound and how to capture the moment. You will then be sent off to do just that – capture the moment.

Don’t have a camera? That’s OK. Kodak’s newest HD video camera – the PlayTouch, will be available to borrow for this session, courtesy of Kodak. (Cameras are limited to 20. To reserve yours, claim a ticket at our Eventbrite for this session. If tickets run out, you can still attend with your own video camera!)

If you do have your own camera, bring it along, too. We will collect all the footage after an hour, then work on putting together a montage of BlogWorld & New Media Expo.

Building Meaningful Fan Relationships Through Social Media: “I’m Nothing Without My Fans”

Author:

Patrick O'Keefe

BlogWorld 2010 Speaker
Music and Entertainment Track
Room: Islander G
Saturday October 16, 2010

Time: 12:15PM to 1:15PM

My name is Patrick O’Keefe and, at BlogWorld 2010, I’ll be leading the “I’m Nothing Without My Fan” panel.

The premise of the panel is building meaningful fan relationships online with a focus on the music industry, but with lessons that anyone can learn from.

For over four and a half years, I have developed and authored Bad Boy Blog, the leading source of news and information about Bad Boy Entertainment; most prominently the Bad Boy Records label founded by Sean “Diddy” Combs.

This has led to me following a fair number of music artists and I have watched with interest how they have engaged in social media. There are many different strategies. None of them wrong, necessarily, just different.

It was this interest that led me to the development of this panel. We’ll explore how artists and performers can build meaningful relationships with their fans through social media. This includes the management of their stream, responding to fans and criticism, interacting with fan sites and using the power of fans for both bad and good purposes.

When I was building the lineup for this panel, I eventually decided that it would be great if we could have two social media veterans with deep experience in the space and then two artists who personally engaged in the space directly, interacted with fans and did it well.

Wayne Sutton and myself are the two social media people. I run the iFroggy Network, wrote the book “Managing Online Forums” and have managed online communities for 10 years. Wayne is a veteran social media strategist, the Business Development/Marketing Strategist for TriOut and Partner at OurHashtag.

The two artists are D.A. Wallach and Asher Roth. D.A. is the lead singer of the band Chester French (signed to Pharrell Williams’ Star Trak label, distributed by Interscope Records). They released their debut album, “Love the Future” in April of 2009, supported by the lead single “She Loves Everybody,” which reached #1 on the Billboard Hot Dance Singles Sales chart and #2 on the Hot Singles Sales chart.

Asher Roth (School Boy/SRC/Universal) released his debut album “Asleep in the Bread Aisle” in April of 2009, achieving a top 5 debut and an RIAA certified Platinum single with “I Love College,” which peaked at #12 on the Billboard Hot 100 and charted internationally.

If you’re interested in attending, please add the event to your SCHED profile. We look forward to seeing you there.

Patrick O’Keefe is the owner of the iFroggy Network and has been managing online communities since 2000. He wrote the book “Managing Online Forums,” a practical guide to managing online communities and blogs on the topic at ManagingCommunities.com. On Twitter, he’s @iFroggy.

Not Using AdSense? You Could Be Leaving Money on The Table

Author:

Daniel Scocco

BlogWorld 2010 Speaker
New Media Track
Friday October 15, 2010
Islander E/4

Time: 12:15PM to 1:15PM

 
When bloggers and webmasters start monetizing their websites they usually turn to Google AdSense. Why? Because it is one of the easiest ad networks to get accepted into, the implementation is straight forward, and the earnings are decent.

Over time, however, most people drop AdSense in favor of other monetization methods. Some start selling ad space directly to advertisers, others resort to affiliate marketing, others yet launch their own products. Many also use a combination of these three methods.

This is the route I followed too, and while I think it can be the right one, I found that completely removing AdSense from your monetization strategy can be a mistake. Below you’ll find why.

My Story

As most people, I also started monetizing my sites with Google AdSense. I still remember that first month (November 2005 if I am not wrong), when I made a whooping $15! It wasn’t much, but definitely enough to get me excited.

The earnings kept growing month after month, but once my sites reached a critical mass I changed the monetization strategy. I started selling my ads directly, and affiliate marketing became another important income source. As a result I removed Adsense from most of my sites.

Two years passed by.

Then one day one of my sponsors canceled a banner, and I decided to give AdSense one more chance. The eCPM I got was very high, so I figured that I should try to integrate AdSense into my websites again, along with the existing monetization methods.

Long story short after a couple of months and a lot of tweaking around I started making over $3,000 monthly from AdSense, and that was on top of what I was already making with the other income streams (e.g., selling ads directly, affiliate marketing and selling my own products).

That is why I think removing AdSense completely from the equation is a mistake. Even if you are already making a lot of money with other monetization methods you could still use AdSense as a complementary source.

My Blog World 2010 Presetantion

Obviously you need to know how to optimize Adsense if you want to make decent money with it. Simply dropping units here and there won’t work.

That is what my Blog World 2010 presentation is about. I’ll share the tips and tricks I learned optimizing AdSense on my websites over the years. The presentation will take place Friday, October 15, at 12:15pm.

If you want a quick tip to get started, here we go: Focus on the big AdSense units. Google itself confirmed a while ago that the top performing units are the 336×280 large rectangle, the 300×250 medium rectangle and the 160×600 wide skyscraper. If you want to make decent money with AdSense, you need to be able to use one of more of these units in your website.

I’ll see you in Vegas.

Daniel Scocco started developing blogs and websites in 2005. He is owner of DailyBlogTips.com , which is currently ranked among the top 500 blogs in the world according to Technorati, and among the top 100 marketing blogs in the world according to AdAge.

Why Care about Usability

Author:


BlogWorld 2010 Speaker
Tools & Technology Track

Friday October 15, 2010
Tradewinds A& B/10

Time: 4:00PM to 5:00PM

 
Usability? Reader Experience? Meh. Who cares, right?

I’ll be speaking to you at this year’s conference about your blog’s “reader experience.” That’s a simple way of saying that we’re going to talk about website usability – which doesn’t sound as interesting, right?

Website or blog usability doesn’t mean you need to walk around with a labcoat and goggles recording obtuse figures on a clipboard. You could do this if you wanted, but yo’‚d be spending a lot of time and money to uncover things that you could find out in cheaper, less time-consuming ways. But why should you care about usability anyway?

First Impressions Count

As a blogger, content is your number one priority, right? That’s the whole idea of a blog – words, pictures, and videos that help express your viewpoint, your product or service, or just you. But when that page first loads, after I type in the domain from your business card or I stumble across you when looking for tweed blankets from Scotland, I’ll see a general look and feel and some header information that will orientate me to where I have landed. This is important because I’m quickly making a gut reaction on what I find. My first impressions could tell me things like:

  • You aren’t what I am looking for.
  • You aren’t trustworthy.

Bad first impressions could me a user hits the back button before you even get to start expressing yourself. Usability can help make sure you get new visitors off on the right footing.

Easy Usability Test: Find someone in a café and ask them if they have a minute, flash up a copy of your website for 15 seconds, then ask them what they thought you were selling and what you were about. The results may be surprising.

Keeping Them Along for the Ride

Catering to new readers is hard, but catering to your regular readers is even trickier and very important for the long term health of your blog. Successful bloggers know the kinds of problems you have to avoid when trying to keep your readers along for the ride:

  • Keeping a healthy balance of revenue-generation (advertisements, sales pitches, etc) versus value-generation (content, information, and advice that you are the expert for).
  • Organizing the archive of all that content so it remains useful and easily accessible.
  • Developing a unique voice without repeating oneself .

The key to making each of these tasks a lot simpler is to really understand your Ideal Reader as clearly and detailed as possible. How do you feel when you visit a blog and feel like that blogger wrote something just for you?

Easy Usability Test: Picture your Ideal Reader in your mind, then write down a list of tasks you might want to take after reading a blog post. Now, find an innocent victim tester from your mailing list or your forum and ask them to try and do those things. You sit and watch, say nothing. Did your tester get confused or frustrated at any point?

Closing the Deal

If you’re reading this, your blog probably is a business in itself or it is attached to a business, whether that’s your widget sales or your services. So, at some point you need to bring those readers back into a call to action. Usability can help you make that call to action and close the deal, because it is tricky. How many times have you heard someone say:

  • You do what? I didn’t know that! Why didn’t I know about this service before?
  • I unsubscribed from his list – it was nothing but sell, sell, sell!
  • I definitely wanted a copy of her new eBook, but I couldn’t find it on her site. I guess it isn’t available anymore.

You have to ask people to do something, make it easy for them to do it, and you have to keep repeating yourself to remind them without being a jerk. Testing and usability gives you a structured way to do this.

Easy Usability Test: You’ll need another victim tester for this one, but find one and just ask them if they know about the products and services you provide. Do new people know what you do? What about those who’ve been around awhile? Candid feedback can make a huge difference (and improvement) to your approach.

Andy will be presenting Does Your Blog Create A Great Reader Experience? Why Ugly Websites Sometimes Make Happier Readers, on Friday, October 15th at 4 PM. If you can‚t make it, or want to know more about website usability right now, have a look at his popular new eBook, Why Your Website Sucks ˆ And How to Fix It.

Image Credit

I Know Why You’re Going to BlogWorld

Author:

Amy Parmenter

BlogWorld 2010 Speaker
Content Track
Friday October 15, 2010
Tradewinds C/9

Time: 2:45PM to 3:45PM

 
Whether or not we know each other, I’m going to guess we have at least one thing in common if you’re attending BlogWorld in October.  We both want to make the most of it. 

Many of you are coming great distances at great expense.  You want to connect with other people in a way that you cannot connect online.  And you want to walk away from each breakout session with inside information, well worth the investment of both your time and money.

I get it. I’m a blogger. 

But I’m also a reporter.  And for more than 15 years I have been involved in the decision making process that occurs in newsrooms across the country to determine who or what gets coverage each day.

It’s not always about the ‘best’ story.  Or, contrary to popular opinion, the worst. 

It’s not about the best press release any more than getting a job is about having the best resume.

In fact, when it comes to television, there are at least 7 different factors to be considered before we give a story the green light. 

If you would like to leave BlogWorld with a full understanding of how newsroom decisions are made and, more importantly, ‘How to Get Media Coverage for Your Business or Blog’, join me Friday afternoon, October 15th, at 2:45.
 
I want to connect with you in a way we cannot connect online.  And, I will do my best to make it worth your while. 

(To make the most of our time together – pitch me now!!  Let me know about your blog or business in the comments, and why you think it may be newsworthy.  I will give you my feedback at BlogWorld!)

Amy Parmenter is a reporter for NBC Connecticut and CBS radio as well as a speaker and author.  She blogs at the ParmFarm.com. Stop by.  Grow.

The Military and the Media: Things Are Unlikely to Change

Author:

Thomas Kratman

BlogWorld 2010 Speaker
MilBlogging Track
Thursday October 14, 2010
Time: 11:00AM to 12:00PM

 
The Military and the Media: Things Are Unlikely to Change …and they’re certainly not going to change for the better. The military and the media are not going to learn to like each other, generally, though each may make exceptions for individuals. They’re not going to learn to cooperate, generally, though there may be some rare bouts of it. And, generally speaking, neither are their respective world views going to come into sync nor their structural antagonisms to diminish. They can’t.

So let’s start with the structural antagonism. That it exists is fairly obvious. Soldiers (likewise, Sailors, Airmen, and Marines) have a vested interest in keeping secrets. Their lives depend on it. Their mission depends on it. Their victory depends on it. Thus, their hope of ever seeing home in one piece depends on it. Moreover, for careerists, their future careers may well depend on it. This includes keeping secrets that, by rights, perhaps ought not be kept. Those careerists are human, after all, and most unlikely to want revealed anything that might show them in a bad light.

Conversely, for the media, their interest lies in the opposite direction. One needn’t attribute to them any particular hostility to the military – though that hostility is often enough too plain to deny – to recognize that their livelihoods, their standing, their personal “glory” is intimately tied to obtaining and revealing secrets that the military would wish kept, often for good reasons though sometimes not.

Secrets, however, are only part of the structural antagonism. Much also comes from the nature of war, itself, and of journalism, itself. Folks, war’s ugly and there’s little (nothing, really) to be done to prettify it. Moreover, in any society but 18th century absolutism or 20th century totalitarianism, winning the war requires popular support. Popular support and ugliness just don’t go together all that well. Thus, Soldiers want the ugliness suppressed, or at least elided over, to keep up popular support. Journalists, if they’re intent on doing their jobs (not all are), want the little girl with the napalm burns on the front page, the gut-shot trooper, screaming out his last, to lead on the Five O-clock News, and the human interest story in either to be about the wife and kids left bereft by the death of their husband and father…unless there’s a video of an allied policeman executing a prisoner which, naturally, would take precedence. It’s too much to say that all journalists are interested in undermining popular support, though some appear to be. It’s not too much to say that a substantial group is indifferent to maintaining popular support for a war.

Thomas Patrick Kratman, a political refugee and defector from the Peoples Republic of Massachusetts, is a retired infantry officer, a recovering former attorney, and a writer of political and military commentary, more or less disguised as science fiction, for Baen Publishing. You can also find him at www.tomkratman.com

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