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Conference Speakers

Food Bloggers Heat Up BlogWorld 2010


By Babette Pepaj
Founder BakeSpace.com & TECHmunch Food Blogger Conference
Producer of TECHmunch BlogWorld Food Track

Last year’s hit film “Julie & Julia” helped show the world how food bloggers love to share their passion and inspire one-another online. After all, food is one of life’s great pleasures, and talking about food is among the oldest forms of storytelling.

So it’s no wonder that BlogWorld is teaming up with BakeSpace.com’s TECHmunch Food Blogger Conference to add the first-ever food track to this year’s BlogWorld & New Media Expo.

The TECHmunch Track will include 15 panels designed specifically to help food bloggers learn how to develop great content, grow their audience and profit financially from their hard work. The focus is on practical, hands-on information that applied easily from day-one.

In addition, Jenn-Air is sponsoring an expansive demo kitchen in the conventional hall that will feature demonstrations by top food bloggers and telechefs including Stephen Hopcraft (Bravo’s “Top Chef”) and Manouschka Guerrier (Food Network’s “Private Chefs of Beverly Hills”). Even Blogworld Founder and CEO Rick Calvert will share his famous salsa recipe. Like any great kitchen, we believe the TECHmunch kitchen at BlogWorld will be the heart and soul of the conference. It’s not only where you’ll go when you’re hungry for great food, but also when you’re hungry for great conversation.

If you’re a food blogger, we hope the TECHmunch panels and demonstrations inspire you to take your blog to the next level. When the folks at BlogWorld decided to add a food track, they were determined not to just throw together a bunch of panels and invite food brands to stalk attendees. Instead, they wanted to create a genuine community. In this way TECHmunch at BlogWorld will be very different from most other food blogger conferences.

While we’ll focused on issues relating specifically to food bloggers, everyone at BlogWorld is welcome to attend the TECHmunch panels, which will feature some of the best minds in montezation, promotion, developing great content.

Below is quick summary of what we have planned. See you in Vegas!

Friday, October 15th

10:30amSalsa with Rick
BlogWorld Kitchen
Join BlogWorld’s very own Rick Calvert as he whips up is famous salsa recipe.

11:15amBBQ Demo w/ Craig “Meathead” Goldwyn”
BlogWorld Kitchen
Chat about all things BBQ and creating mouthwatering content.

12:00pmSetting Up Your Digital Kitchen
BlogWorld Kitchen
A lively discussion on live steaming and video content creation (in the field, at home and on the set). Sharing tips, tools and how-tos by content pioneers

1:15pmPhoto Demo with Diane and Todd of White on Rice
BlogWorld Kitchen
Diane and Todd share their wisdom for creating beautiful photographs that will keep your visitors wanting more.

1:50pmJenn-Air Intro
BlogWorld Kitchen
Check out what’s new in the kitchen.

2:00pmWorking with Brands
BlogWorld Kitchen
So you built a website and now brands are coming to you. So, what now? How do you communicate effectively with brands, build relationships and leverage those partnerships?

3:15pmThe Art & Science of Recipe Writing BlogWorld
BlogWorld Kitchen
Creating rich content can satisfy your readers, but how can it also drive traffic to your site? Understanding how to organize and write your content so it’s useful and highly indexable on the Web is an important lesson for building your community.

4:30pmFancy Fast Food Demo
BlogWorld Kitchen
Join Erik Trinidad from Fancy Fast Food as he shows Melissa Rowley how to turn boring dinner into a blog worthy opportunity.

Saturday October 16

10:45 AM What’s Gaby Cooking?
BlogWorld Kitchen
Join Gaby Dalkin as she cooks a favorite recipe and shares her passion for food and chats about creating video content, getting a content syndication deal and how she develops mouth-watering recipes.

11:00 AM Getting Noticed: Building Your PR Plan
Tradewinds C/9
Building a PR plan is imperative if you want to create some buzz around your site/blog/business/brand. Join our industry leaders as they share tools, tips and case studies creating a PR plan.

11:45 AM Food Trends: Curating Flavors on the Web BlogWorld
BlogWorld Kitchen
Writing great content is one thing, curating it is another story. Some content aggregators are masters at hand selecting the best content to share on the Web driving huge traffic to your site.

12:15 PM Monetizing Your Food Blog & Building Your Brand
Tradewinds C/9
Join us for a colorful discussion on monetizing your content, creating offline opportunities and turning your brand into a scalable business. We’ll hear from industry pros on how they built their businesses.

12:15 PM Get Offline (Originally a TECHmunch panel, moved to “Community”
Tradewinds A/B 10
Building a rich community doesn’t just happen online… Web communities are organizing meetups, tweetups, and community parties to connect IRL.

1:00 PM Cooking Demo: TV Chefs
BlogWorld Kitchen
Interested in turning your passion into a TV gig? Come to the BlogWorld kitchen to meet Chef Stephen Hocraft (Cheftestant Bravo’s Top Chef and Executive Chef at MGM’S Seablue by Michael Mina) and Manouschka Guerrier, Chef on Food Network’s Private Chefs of Beverly Hills. Not only will they demonstrate a killer paella recipe, but they will share with you their journey to TV Chef stardom.

2:45 PM Writing Local: Tasting Las Vegas
BlogWorld Kitchen
Tapping into your local community is a great way to build community, capture visitors and attract press. But what happens when your city is Las Vegas? With so much food, entertainment and visitors from around the globe, how do you keep your content relevant to your community?

3:30 PM Leveraging Traditional Media – How to Get on Food Editor’s Radar Tradewinds C/9
Ever wonder how content finds its way into the paper? Join some of the top food editors in the US as we hash out what it takes to get on an editor’s radar so you can leverage their readers to help grow your blog readership.

TECHmunch Producer Babette Pepaj (@BakeSpace) is also founder and CEO of BakeSpace.com – which was launched in 2006 as the Web’s first food social network and recipe swap. The grassroots site earned back-to-back Webby Award nominations for “Best Social Network in 2009 and 2010. Prior to launching BakeSpace.com, Babette worked for more than a decade producing and directing reality TV shows such as MTV’s “The Real World” and “Road Rules.”

Image Source

Can You Really Use Twitter to Change the World?


Last week’s Malcom Gladwell article on the inability of Twitter to effect real social change certainly shook some feathers.

Whether you’re an individual interested in how Twitter can be used in activism, a non-profit organization trying to create a movement, or a donor trying to promote a cause close to your heart, the article likely made you think. Here at Twitter, we were intrigued as well, and our non-profit account, @Hope140, responded immediately, asking our users what they thought:

This week, Twitter co-founder Biz Stone also addressed Gladwell’s claim in his talk at to the Commonwealth Club in San Francisco, arguing that although Gladwell has some good points, Can You Really Use Twitter to Change the World?

“The real-time exchange of information – a service like Twitter – it would be absurd to think it’s not complementary to activism. When it really comes down to it, it’s not going to be technology that’s going to be the agent of change. It’s going to be people; it’s going to be humanity.”

BlogWorld will be no different, and we will not shy away from the discussion. Indeed, this week’s panel at BlogWorld, “How Networked Nonprofits Use Twitter To Change The World,” couldn’t be more timely in the face of such a charged conversation.

Alongside panel moderator Beth Kanter (author of The Networked Non-Profit) and Danielle Brigida from the National Wildlife Federation, I’ll help explore exactly how Twitter can be a tool for real, world-changing activism. We’ll take on the naysayers and explore some of the very real challenges that Gladwell – and others – have posed.

Ultimately we’ll argue that being a networked non-profit is the way forward – on Twitter and beyond.

Claire Williams Díaz leads social innovation and philanthropy at Twitter. Her first book was published in 2010, and she regularly writes on such diverse topics as social media strategy, saving money, and generation Y. Find her at www.claire.us.com or via @clairew.

The Most Important BlogWorld “Tip” You’ll Ever Get


This is Not Your Father’s You Tube
BlogWorld 2010 Speaker

Saturday October 16, 2010
3:30PM – 4:30PM

@ Tradewinds E&F 7

I know if I write of “open minded” and Vegas in the same paragraph, a lot of images will flash through your head. I must, however, say just that in this little BlogWorld “Tip” that nobody else will give you.

We’re all creators, type “A” types if you will. We’re pretty sure we’re doing the right thing. That’s why we’re coming to this event. That’s why we’ve embraced this wacky world of Blogging and New Media.

However, reality: If we look deep into ourselves, too many of us are hoping to find others in Vegas who think just like we do so we can report home that we’re on the right path. Embrace that, and BlogWorld will be 1/10th the event it could be.

But, if you are willing to see Blogging, Podcasting, New Media, and Twittering (heck, even Four Squaring) through some of the brilliant minds that you’ll both see on stage and meet on the show floors, you’ll come home a better person. Some people are going to suggest things that will just rock you to the bone. You might return needing to kill a blog, re-engineer a strategy, fire your Webmaster, or change your entire format.

Are you willing to do that?

I’m thrilled to have put together a panel of YouTube experts that should change everything you thought you knew about the site. Andrew Baron from Rocketboom will be chatting about YouTube LIVE. That’s right LIVE. Are you ready to go LIVE at YouTube? Kent Nichols from Ask A Ninja will chat about their move to a 5-day-a-week format at YouTube and how they’ve moved from the “old” format to something very new and exciting. Does your content need a shake up as well? If it happened to the Ninja, it could happen to you. Julie Perry from BLASTMedia will show how real brands are seeing real ROI from YouTube and no longer are willing to throw stuff at the wall hoping it will stick. The “big names” are asking for results. We can finally give it to them. Can you deliver results with YouTube or are you just “playing around?”

I hope you’ll attend our panel. We’ve got more than a thousand dollars worth of very cool prizes to give away during and should change a few minds too.

Will yours be one of them?

Even if you can’t attend our YouTube Superpanel, do ask yourself this question about BlogWorld 2010:

Are you looking to prove yourself, or are you looking to open your mind?

Paul Colligan helps busy people leverage the technologies of new media to get their message out to more people, with less effort, and for greater profit. He is CEO of Colligan.com Inc. and manages several popular Internet properties that include YouTube Secret Weapon, PaulColligan.com, and CuttingCable.com. His Twitter is @Colligan.

How To Write a How To For Your Blog


How To Write a How To For Your Blog
BlogWorld 2010 Speaker: John Hewitt

Friday October 15, 2010
11:00AM – 12:00PM

@ Tradewinds C/9

My name is John Hewitt, and I am a terrible blogger. I post sporadically. I rarely respond to comments. My site resembles a white t-shirt. My SEO skills and commitment are mediocre even on a good day. My domain name, poewar.com, means nothing to anyone but me. My niche, writing about writing, often makes people laugh and my monetization strategy can best be described as controlled random chance.

Despite all this, I’ll make about ten thousand dollars off of my blog this year. I haven’t posted for almost a month and my blog traffic is up 55%. StumbleUpon sends me at least 1000 visitors every day and my site ranks number one for almost 100 Google search terms.
The key to my constant stream of traffic is evergreen content that continues to bring in readers for years after the initial posts. One of my articles, How to Write a Query Letter, has earned over $5000 in AdSense revenue over the past four years. Almost all of my top fifty most popular posts either tell you how to do something, provide a list of tips, or explain concepts and define terms.

My BlogWorld presentation will give you a roadmap to creating your own evergreen content, specifically in the form of How To articles. How to articles help readers accomplish tasks and reach goals. They provide advice, step-by-step instructions, options and component information. I will take you through the creation process as well as cover style tips for language, grouping, order and supporting materials.
Here are five good reasons to attend my presentation:

• Evergreen content is a great long-term strategy for your blog
• Writing How To guides is easy once you learn the basics
• I have absolutely nothing to sell you. My only eBook is a book of poetry
• There are only four content presentations. Shouldn’t you go to at least one of them?
• It will be a nice break from all those monetization and social media presentations

I hope to see you at BlogWorld!

Hear it From Experts on the Ground


Learning something new is always a mix of figuring out the theory and grappling with the reality….and not always in that order.

In a perfect world, you go to school, you ask questions, you take some notes, you practice and then there’s that day when you need to take Stuff I Learned (“A”) and apply it to Stuff I Gotta Do (“B”.) More often, we’re tossed into situations to figure it out as we go along, and it helps to get tips and advice from people who’ve been there on the ground, mud-wrestling with tricky things like anyone else.

Their expertise comes from applying theory to reality, every day.

In the Thursday, October 14 Tourism track, we’re really excited to bring you four co-panelists who have real-world, practical application experience to share with you at BlogWorld.

** Ann Peavey saw the possibilities of social media – particularly Twitter – as a personable, friendly way to connect visitors with her beloved city of Seattle. She represents the Seattle CVB (Convention and Visitor’s Bureau) as @SeattleMaven and will share how she uses dashboard tools like TweetDeck and keywords to be a virtual concierge for her city.

** Jeff Hurt is a meetings expert at Velvet Chainsaw Consulting and he’s worked with businesses and tourism organizations large and small to show them how to use social media to make on- and off-line gatherings much more useful and enjoyable. He knows how to drill down and find helpful resources and people, and he’ll show you how.

** Mike Bersabal brings current crisis communications expertise from his work at the Pensacola, Florida CVB during the recent BP oil spill – follow him @Mike_VstPcola or @VisitPensacola. In response to the disaster, Florida tourism used social media to give visitors a more complete, up-to-the-minute view of beach conditions, and Mike will talk about that experience plus give tips about incorporating bloggers into your media outreach.

** Stephanie Molina and the Beaumont, Texas CVB regularly win awards for their imaginative and forward-leaning approach to destination marketing. They’re already experimenting with QR codes and are fearlessly curious about what will entice visitors to their part of Southeast Texas. Follow her as @Beaumartian and @BeaumontCVB and hear Stephanie share her recent experience with adding online video to her tourism “toolbag,” then dive in to hands-on video work with cameras generously provided by conference sponsor Kodak.

We don’t have all the answers, but we’ll do our best to show you how to find them, so you can get blogging and social media out of the theoretical cloud and down to using it well every day in your communications work.

Sheila Scarborough is a writer specializing in travel, tourism and social media. Along with Becky McCray, she is the co-founder of Tourism Currents, an online community focused on social media and technology training for tourism professionals. She’s at BlogWorld because she likes to go where the geeks are. You can follow her at Sheila’s Guide to the Good Stuff and on Twitter as @SheilaS and @TourismCurrents

Image Source: US Marine combat engineer digging out in Silico Creek, Panama (courtesy DVIDSHUB on Flickr)

Evergreen vs. Expirable Content: Make them Come Back


BlogWorld 2010 Speaker: Jeffrey Powers
Evergreen vs. Expirable Content: Make them Come Back
Friday October 15, 2010
2:45PM – 3:45PM

@ Tradewinds E&F 7

As a podcaster, I notice a lot of shows I listen to or watch has a clock ticking. The second it’s done it needs to get out the door. News grows stale and within a week, the show will have expired.

Evergreen content is different. It becomes as important 3 months, 1 year or longer as it was the day you created it. When you see your stats on the website, these items will pop up from time to time. Some of them go viral and you get some pretty good traffic because of it.

Jeffrey Powers from Geekazine and Mignon Fogerty of Grammar Girl – Quick and Dirty Tips go through what is Evergreen, what is expirable and even give you some ideas as to how you can use your content to the best of your ability.

Mignon has some great insight on how to re-use content and why scripting is important. Jeffrey will talk about some cool opportunities coming up, including the upcoming HTML5 standard, to put your shows out. Together, they will give you an insight on how to make content people will come for – whether today or 5 years from now.

One thing you might even want to think about: taking your existing content and re-using it for a whole new episode. Jeff will talk more about that at the

Expert Panel Critiques Podcasts at BlogWorld


Did you ever ask people to rate or comment on your show and all you get in return is “Great job!”? I see that all the time and thought, wouldn’t it be nice to have someone like Simon Cowell to really tell you what is right or wrong with your show.

That is the idea behind the session “Critique a Podcast” at BlogWorld & New Media Expo. The best part – We can choose a group of four people that critique different areas of your show!

The Panel:

  • Steve Garfield – Steve has been videoblogging ever since videoblogging was a term. He has spoken about creating content to many panels and is also hosting the session: Video Podcasting 101.
  • Mignon Fogerty – Otherwise known as the “Grammar Girl”, Mignon created the Quick and Dirty Tips Network, which hosts multiple how-to shows including her own.
  • Rob Greenlee – Rob is a podcaster, but also has been working for Zune keeping the Zune media player up to date.
  • Mike Cioffi – Mike is the producer of the Adam Corolla podcast and the Digital Media Manager at Jimmy Kimmel Live. Mike also is a Podcaster at Low Budget FM.
  • MC: Jeffrey Powers – Jeffrey is a Podcaster and Videocaster in the Wisconsin area.

The Shows:

  • The iPad Show – a Weekly Podcast talking about the mobile device: iPad
  • Backroom Comics Podcast – The show talks comics. From a shop in Seattle, WA, the cast of 5 discuss what is going on in the comic book industry.
  • Beernauts – Are you a beerinado – then Beernauts might be for you. The cast of 3 checks out the latest beers out there.
  • Almost Friday Show – It’s a show about.. Geek. Well, being geek. A cast of 5 members talking everything from sci-fi and fantasy to tech reviews and news.

Can’t make it to BlogWorld? You can watch the discussion with a Virtual Ticket, and try this at home …

Here is a quick checklist to ask yourself about your show: 

  • How does your show sound?
  • How does your show look (for video)
  • Would you sit down and listen to (watch) your own show?
  • Is your intro too long (short)
  • Count the “UMMM” game (how many times you say Umm in the show)
  • Are you prepared for your show? 


Finding Podcast Sponsors: What NOT to Do


BlogWorld 2010 Speaker: Jean MacDonald
Getting Sponsors For Your Podcast: The Nuts and Bolts

Friday, October 15, 2010
12:15PM – 1:15PM

Tradewinds D/8

Podcasting is one of the fastest-growing formats of communication in the 21st century. Listeners love podcasts because podcasts are focused on their interests and, usually, cost-free.

But it’s not cost-free to produce a podcast, even a modest one. Equipment and bandwidth cost money, not to mention the time spent recording and producing a quality podcast. Many podcasters seek out sponsors to help defray costs, perhaps with the goal of turning a hobby into a profitable business.

Together with Dave Hamilton of BackBeat Media and The Mac Observer, I’ll be presenting a session on how to get sponsors for your podcast. Dave is a podcaster himself, the host of the popular Mac Geek Gab, while I am a partner in Smile, a Mac software company and the sponsor of several podcasts. If you have been thinking about approaching sponsors, or have been approached by sponsors but aren’t sure how to respond, we have a bunch of practical tips for success.

We’ll be talking about what you SHOULD do as you try to find sponsors and get them to sign on with you. But as a quick session preview, here are 3 things you SHOULD NOT do.

Obvious Form Letter

Podcasting is a niche medium. Sponsorships work best when there is a clear affinity between the podcast and the potential sponsor. A form email will not impress a sponsor looking for a unique audience.

If you’ve used a potential sponsor’s products, say so. Give some details. What if you haven’t used a potential sponsor’s products? Well, that could be a sign that this particular company is not a good fit for you and your audience.

Complicated (and Possibly Irrelevant) Offers

When you first contact a potential sponsor, you want to persuade them to listen to your podcast. Make a compelling case for why they will be interested in the podcast itself. Don’t tack on a lot of ancillary offer information. If an advertising manager isn’t sold on your podcast, they won’t care about the various types of banner advertising they will get on their site.

If you produce more than one podcast, don’t try to sell a sponsor a package if the podcasts are unrelated. Unless you know for a fact that the sponsor is passionate about tarot reading AND iPad apps, for example, you will give the impression that you haven’t researched your potential sponsors’ target audience.

Big Media Kit Attachments

Before you send a media kit, you need to have some indication that the company is interested. Media kits are big files. No one likes to get big files that they are just going to trash. Especially in the age of mobile computing, don’t become known as the person who sends out unsolicited 10 MB .zip files.

Instead, boil down the facts of your podcast to a few bullet points that you can add to your email signature.

Jean MacDonald is the partner in charge of marketing at Smile, which develops Mac, iPhone and iPad productivity software such as TextExpander and PDFpen. Under her direction, Smile has developed a large portfolio of podcast sponsorships.

Blog: http://blog.smilesoftware.com
Twitter: @macgenie

Image Source: iStockPhoto

Using the Social Web to Drive Real-World Social Action


… by Jessica Kirkwood, VP of Social Media, HandsOn NetworkKaren Bantuveris, CEO, VolunteerSpot

What’s the best way to motivate your friends, followers and fans to take action that changes the world? Join us at BlogWorld Expo ’10 and find out!

On Friday, October 15th at 12:15 p.m. PST, we’re facilitating a a wacky, interactive session exploring what’s most effective in inspiring, equipping and mobilizing people to make a difference and take real world action. We’ll be joined as facilitators by Kerala Taylor of KaBOOM and Robert Wolfe of Crowdrise.

This won’t be a ‘talking heads’ panel discussion. Instead we’ll be calling on the wisdom of the crowd and challenging participants to drive real-world action right there, in the moment, from the conference room.

Oh, and there’ll be some cool prizes too!

Session participants will compete to earn points and prizes for creating real-world actions that range from simple, like re-tweeting of messages, to more complex commitments like persuading friends, fans or conference attendees not in the room to pose for humorous photos or make commitments to charities or causes they care about.

Between the four of us, we have boatloads of experience mobilizing people to make a difference. If you attend our session, we’ll both share simple best-practice strategies as well as demonstrate the way that social media can amplify your power to create change and involve friends, family, community volunteers and others in your local and networked communities.

There couldn’t be a better time to talk about mobilizing people to take real world action. October 23, 2010, just one week after Blogworld closes, marks the 20th anniversary of Make A Difference Day, the largest national day of community service. We hope you’ll Make A Difference in your community.

BlogWorld Expo ‘10 Here we Come!

More Than Words: Better Blogging with Photos


Aaron Hockley
Photography Tips for a New Media World

Room: Tradewinds A & B/10
Friday, October 15 2010

Time: 11:00am-12:00pm

You’ve heard the tips from various sources about how photos can be used to liven up your blog posts. Whether they’re supporting material for a text post or standing on their own as content, photos and other graphics give a bit of pop to the otherwise mostly-textual web.

Today’s point-and-shoot and DSLR cameras offer great resolution and all sorts of features for prices that are lower than ever. You’ve decided (rightly so) that taking your own photos means you’ll have more authentic and unique content than if you find images elsewhere for your site…

… but then you realize that your photos might suck.

It’s okay. You’re headed in the right direction, and it’s not hard to polish off your social media photo skills. Here are a few tips to up your game:

  • Before shooting: Don’t obsess about camera gear. 99% of the cameras are better than 99% of the photographers. Whether you have a point-and-shoot, a fancy DSLR, or a camera phone, you have what you need to get started creating images. Since you’re here reading the BlogWorld blog, I suspect that you’re amongst the digitally-savvy… your iPhone or Android smartphone probably has a camera capable of great images.
  • When shooting: Fill the frame. Get close so that your subject fills most of the viewfinder. There’s an old photo adage that says when you think you’re close enough, get closer. For photos embedded into blog posts this is even more true – you’ll want your subject to take up all of the screen real estate that it can.
  • When embedding: Bigger is better. You went to the effort to create a nice photograph; don’t lessen the impact by only showing a 100 pixel thumbnail. There’s a reason why Flickr’s “small” size is 240 pixels – I consider that the minimum for effective use in a blog post.
  • When inviting engagement: Instead of just posting a photo as supporting material on your blog or Facebook page, put up an interesting picture and ask readers to come up with a caption. Folks can invent some hilarious captions and you’re sure to get a variety of responses. You can do it as a contest with a prize or not… either way you’ll get people talking about your article and picture.

If you’re interested in more tips both for photography and how to use photos on your blog and social media outposts, join me along with Kris Krug for our BlogWorld session called Photography Tips for a New Media World. Kris will be diving into a bunch of advice and secrets for creating better photos and I’ll be talking about getting those photos online and how to best integrate them with social media to drive interest and engagement.

Aaron Hockley is a photographer and blogger who has been involved with social media since 2002. He attends and speaks at various new media conferences and is often quoted and consulted on the use of social media by the photography industry. Follow along with Aaron on Twitter (@hockley) or keep up with his latest musings at Picture Pundit. He can be reached by email at aaron@hockleyphoto.com.

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