Looking for Something?
Browsing Category

BlogWorld LA 2011

One More Day of BWELA 2011: How to Rock It

Author:

Today, thousands of bloggers, brand ambassadors, social media professionals, internet marketers, and all-around good people will come together one last time in (this year at least) for a finally day of networking and learning. BlogWorld LA 2011 is winding down, though I hate to use that phrase. It’s actually winding up; although we’ll all soon be boarding planes and jumping into cars to go back to our separate lives, we’re leaving with more ideas – and friends – than ever. It’s a good feeling, right?

So on this, the last day of BlogWorld (until next year at least), how can you totally rock it?

  • Take pictures.

You never get home and think “Woah, I took way too many pictures.” You can always delete the ones you don’t want! Several times, however, I’ve come home from events wishing that I would have remembered to pull out my camera. You’ve probably seen some awesome professional photographers roaming the event, but don’t rely on them to capture the images that mean the most to you. Snap pictures with the new friends you meet, the speakers you adore, the expo floor…anything and everything. You won’t regret having those pictures as memories.

  • Attend sessions.

At BlogWorld, it is easy to get distracted in the halls and never make it to sessions. Networking is uber important, but try to sit in on some sessions today too. They’ve been pretty freaking amazing so far, and today’s are going to be great too. Even if you think you don’t need more education, I guarantee that you will walk away with new tips and tricks. Heck, I even saw Darren Rowse and John Chow attending sessions this weekend. If popular a-list bloggers can get value from our sessions, so can you.

  • Blog.

We get so busy with education and parties and awesomeness that most of us don’t actually blog while at BlogWorld. Don’t forget about your readers back home, though. I’m living proof that you can attend BlogWorld and keep your blog updated while there. You don’t have to write a 2000-word killer post. Just do a quick status update, report on one of the sessions you attended, post some pictures, etc. Or, at the very least, get some posts outlined as drafts so you can clean them and post them rather quickly when you get home.

  • Say hello to the BlogWorld staff.

We don’t bite; I promise! Everyone on the staff is super friendly and we roam the halls regularly. You can catch some of us in sessions (I intend to check out as many as possible tomorrow), and if all else fails, follow us on Twitter to find out where we are. We’ll all definitely be at the party afterward, so if you don’t see us during the day, hunt us down there!

  • Make plans with new friends and partners.

Saying “I’ll tweet you when I get home” or “we should definitely do a project together” is great, but it’s rare that people follow through. If you really want to make a lasting connection with people, make more solid plans before you leave. Set up a time to talk via Skype, come up with some tasks that you can both work on developing, or otherwise come up with a definite plan instead of just a wishy-washy “see you around the internets!”

BlogWorld may be coming to a close today, but there’s still time to enjoy the conference and the company. What are you doing today to totally rock it before you leave LA?

Parenting Blogging is a Business, Let’s Work on Treating It That Way

Author:

Parenting blogging is a business. That’s what Type A Parent founder Kelby Carr expressed today (November 4th) at BlogWorld Los Angeles. In her session entitled “Parent Bloggers Mean Business: Building Success, Respect, Confidence and Income”, she covered some fantastic points on ways parent bloggers can step it up to the next level and be taken seriously.

She had so many insightful words to say about this industry, (And yes, blogging is an industry. Be sure and take a look at some stats from Technorati’s State of the Blogosphere Report from today.) but I want to cover just a few that stood out to me.

If you want to set yourself up as a business and be taken seriously, it all starts with earning respect. Here are five points Kelby gave on building respect as a parent blogger:

1. Have confidence.

When it comes to parent bloggers in general, Kelby said what she would like to see is “people having a healthy confidence”. Meaning, not seeing yourself as entitled, but also not having a low self-esteem.

2. Don’t obsess over the competition.

Instead of competing against other bloggers, compete against yourself. Don’t get into dragging other people down, so you can try to win.

3. Get paid for work.

This is a touchy and interesting subject among bloggers and PR companies. Do we pay bloggers and how much? Kelby said “If we work for free, it will bring down our image.”

4. Don’t be a brand groupie.

There is a fine line between networking and falling all over a brand. You don’t need to be rude, but remember it’s a business relationship. Kelby said “Don’t be a fan girl just because they’re a fortune 500 company.”

5. Behave like a professional and treat your blog like the business it is.

Spell check is your friend. A good design is your friend. Being mindful of how you act in the social space is your friend. You know the saying, “If you treat your blog like a business, it will pay like a business”.

Kelby shared many more valuable tips on parenting blogger success including strategic risk taking, reigning in your focus and some tactics for making a living at this thing we call blogging. To hear these tips and more, watch Kelby’s entire session when you purchase the BlogWorld Virtual Ticket.

What are some ways you think parent bloggers can gain respect and do better at treating their blog as a business?

Technorati’s State of the Blogosphere 2011

Author:

Technorati’s annual State of the Blogosphere report was being unveiled at BlogWorld 2011 right now! We’re live-blogged the event, as stats were announced by Technorati Media CEO, Shani Higgins (along with host Mitch Joel from Six Pixels of Separation and Mikal Belicove from Entrepreneur Magazine). Thanks to everyone who came to #BWELA…if you weren’t there, here are the important points:

  • 4,114 bloggers were surveyed by Penn Schoen Berland, 1,231 consumers were surveyed by Crowd Source, and for the first time, 111 senior level agency and brand markets were interviewed, with more interviews to come.
  • 61% of bloggers are hobbyists.
  • 59% are male (down from 64%)
  • Bloggers are educated and affluent – about 79% have college degrees.
  • Bloggers have an average of three blogs.
  • 80% have been blogging for 2+years and 50% have been blogging 4+ years.
  • Bloggers measure success first and foremost by personal satisfaction (61%). Most blog to share their expertise with others (70%).
  • 66% of professional bloggers use Google+ (59% of all bloggers use it).
  • Probloggers use Twitter more than Facebook, but both are popular.
  • The average blogger has 847 followers on bloggers (probloggers have more).
  • 75% of probloggers and 50% of all bloggers have separate Facebook accounts for their blogs.
  • Only about 13% of bloggers syndicate on Google+.
  • LinkedIn, YouTube, Flickr, Stumble Upon, Del.isio.is, Picasa, Foursquare, Tumblr, and Digg are the next most popular social networks (in that order).
  • Twitter drive the most traffic overall, though Facebook drives the most social media traffic. (Tagging your blog posts and commenting for reciprocity are also high traffic drivers.)
  • The top tools for bloggers are: social sharing widgets, built-in syndication, providing site search on your blog, video hosting sites, widgets from other sites, trackbacks, photo hosting, and commenting systems beyond the traditional blog platform system).
  • Blogs outpaced other media for inspiration, product information, and opinion. They won out over traditional media in all categories except news information.
  • Consumers still trust convos with friends and family first. Friends of Facebook come second.
  • The number one influence for bloggers is other bloggers (68%). This is a huge jump from only 30% in 2010.
  • 2/3 of bloggers blog about brands. 1/3 post brand/product reviews and 1/3 post about everyday experiences in stores or with customer care.
  • 1/3 of pros publish product reviews once a week or more.
  • 2/3 of pros are approached 8 times a week by brands.
  • It is very important for bloggers to choose advertising that aligns with their values. This is up from 10% last year.
  • Last year, 33% of bloggers encouraged readers to boycott brands. This year, that number was 25%.
  • The biggest complaint with brands was that 60% of bloggers say they are treated less professionally by brands than traditional media is being treated.
  • Only 15% of bloggers characterize their interactions with brands as very favorable.
  • Less than 25% say brands provide value or are knowledgeable about their brands.
  • 86% of bloggers disclose when a post was sponsored or paid. 58% disclose when they receive a product for review. (Alarming, since the FTC now requires disclosure.)
  • The majority of brand social media professionals have only been using social media for 1-2 years. 34% have their own blogs.
  • Brands most commonly measure success on social media with followers, friends, likes, and social sharing.
  • Some of the biggest changes brands saw in 2011 were that individuals trust bloggers, the subject matter needs to fit the brand, and it’s about building small pieces of content to entertain. In the future, they see that social media is a campaign leader, not just a supporter.
  • 4% of bloggers and 37% of full time pros say that blogging is their primary source of income. 14% receive a salary for blogger.
  • Only about 6% of bloggers write sponsored posts, but most make less than $50 per post.
  • Only about 1/4 are blogging weekly or more. Most can’t quit their day job (yet).

Head to Technorati to read the entire State of the Blogosphere report. And don’t forget, you can check out the BlogWorld virtual ticket to get the entire presentation and listen to all of the other awesome new media sessions at BlogWorld.

We are Wayfarers: Amber Naslund Rocks the Keynote Stage at BWELA 2011

Author:

I’ve been excited to see Amber Naslund on the keynote stage since we first found out she’d be speaking. Last year, I saw her and Jay Baer speak about concepts in their book, The Now Revolution. Her keynote at BlogWorld LA 2011 had one very strong message that we all need to remember: We are the people defining the future of business.

If you want to check out Amber’s entire presentation, consider our virtual ticket option. Here are some of the key points from her speech:

  • We crave proof and run away from the unknown because comfort builds confidence.

We’re not afraid of failure as much as we’re afraid of blame. The stuff business have always done is what people cling to because at least they know what the outcome will be. But in this day and age, standing still will eventually lead to death. It’s our job at the forefront of this industry to take people into the future.

  • “It’s not the era of experts. It’s the era of inquisitors. It’s the era of the curious.”

We applaud children for being full of wonder. Why can’t we get back to that point? In order to move forward in business, we have to be willing to question everything around us and be curious about the results.

  • We need to be part of the solution, not just pointing out the problems.

It’s fantastic for those of us in the new media world to point out problems, but we also have to offer an alternative path. If what businesses are doing is wrong, what can they do that will be better? Our job is to define the next step.

My favorite quote of the night came close to the end. Amber told her own story of how, with just two month’s savings in the bank and a one-year-old daughter, Amber quit her rat race job. She didn’t even have much of a plan of where to go next. While she asserted that this is not the best path for everyone, you do need to take risks. Or, as Amber put it, “Sometimes you need to take a step on the path before you see where it’s going to lead.”

Check out more about Amber here.

The Difference Between Facebook and Google+ is Passion

Author:

For those of you who are at BlogWorld Los Angeles, did you attend the Google+ for Business session with Guy Kawasaki and Chris Brogan? I sat in mainly because I am still trying to figure out this mystery we call Google+. It’s still a mystery to me as to how to use it, if I should use it and who is using it.

There have been dozens and dozens of articles written on how people think Google+ is not doing well or the fact that it’s doomed to fail. (Guy commented on the fact he can’t understand why the tech world seems so negative about Google+.)

What it seems most people want to know is why would they put any focus on Google+ when they are active on Facebook? More time on a social network? Are you kidding me? Most of us barely have time to focus our efforts on Facebook and Twitter, much less adding something else in.

But both Guy and Chris believe Google+ is a must for your business. They listed a bunch of reasons why, but the one quote that stuck out to me the most was when Guy gave his opinion on the difference between Facebook and Google+.

He said, “For me, Facebook is for friends and family and Google+ is for people who share your passion that you don’t know yet.”

What does he mean by that exactly? He means that Google+ is full of people who are passionate about a specific subject. He’s found communities based around everything from photography to hockey. And within these communities, you can build a relationship with people who share the same passion as you.

Guy spends 2 to 3 hours a day on Google+ interacting with people and using it as a marketing platform. Yes, 2 to 3 hours a day.

They both gave many more reasons they believe NOW is the time to get involved in and active on Google+. If you want to hear their session, be sure and check out the BlogWorld Virtual Ticket.

So, let’s open up the floor for discussion. For those of you who were in the Google+ for Business session, what did you walk away with? For those of you who weren’t, what are your thoughts on the difference between Facebook and Google+ Guy gave? I would love to hear your thoughts and if you think spending time on Google+ is worth it.

Blogging, Business, and Life Tips from Peter Shankman

Author:

Weren’t able to join us for this year’s BWELA? You missed a great opening keynote from Peter Shankman! Here are some of the highlights:

  • “The Internet…has become the world’s largest etch-a-sketch.”

We’re all trying new techniques and tools. The Internet is still relatively new in the grand scheme of things, so you have to keep testing things to see what works – and everyone is doing it.

  • “Everyone tells your to have a back up plan when you fail…Have a back up plan for when you succeed.”

Peter told a great story about creating a video that made fun of Ironman racers. He got a few hundred views after sending it to his friends, but imagine his surprise to find out the next day that it had been retweeted six thousand times and views were going through the roof. Turns out, Lance Armstrong happened upon it and tweeted it. Peter was unprepared – didn’t have any contact info or anything associated with the video, so he missed out on tons of traffic to his site. Be prepared for your successes!

 

 

  • “Bad writing will kill your business faster than cancer.”

Invest in time to learn to write properly. Learn the difference between there, they’re, and their. Don’t write in abbreviations (leet speak). Be professional. This is your business, and intelligent writing is important.

  • “Become top of mind…Say hi. Start the conversation.”

Peter gave a great suggestion: Go to Facebook and find ten people you haven’t spoken with in the past six months. Then, do one of two things: start a conversation or delete them as a friend. Staying on the top of someone’s mind is the best way to get new business. You want your name to come to mind when a friend is looking for a recommendation, and if you haven’t spoken with them in six months, that’s not going to happen.

  • “Do something so great that people want to promote it for you.”

You can tell someone how great you are until you’re blue in the face, but it means little unless others are talking about you too. Do something awesome and you won’t have to promote it. (Liz Strauss said the same thing in her session, so it must be true!)

  • “If you don’t have haters, you’re not doing enough to change the status quo.”

When you’re success, there will always be people who dislike you. That’s how you’re doing something right! You can’t spend too much time worrying about the haters, so do what you do best and follow your passion.

  • “You will never be on your deathbed saying I wish I would have worked more.”

I personally think that Peter’s best advice was to get out there and live life. We tend to forget that as bloggers and business owners, but at the end of your life it’s not just about being successful; it’s also about loving what you’re doing. So spend some time with your family, have fun with friends, and enjoy the little things!

This isn’t even the tip of the iceberg, so consider checking out the virtual ticket to access the entire keynote and all of BlogWorld’s other 2011 West sessions! Also awesome: Peter is offering two free months of the premium addition of HARO (Help a Reporter Out), which is awesome for getting media mentions! Just use the code 2moadv56737 and tell all your friends!

About the Speaker

Peter Shankman is a blogger, an author, and the founder of Help A Reporter Out, (HARO), which connects journalists on a deadline with sources who’s like to be quoted in the media. Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City and you can find him blogging at http://shankman.com. He’s the author of (Wiley and Sons 2006) and Customer Service: New Rules for a Social-Enabled World (Que/Pearson, 2010). Follow him on Twitter @petershankman.

Strategy that Creates Community

Author:

If anyone knows a thing or two about community, it’s Liz Strauss. I got the opportunity to attend her track keynote at BlogWorld LA 2011; here are some take-away key points from her talk:

  • “A leader is someone who wants to build something they can’t build alone.”

We all believe we have to build things alone, like help is a four-letter word. But we all need help to build something great. Remember, John Kennedy had no idea how to actually put a man on the moon. Invite people who share your values to help you – and they will bring their friends.

  • “In order to know where you’re going you’re really have to have a strategy.”

Strategies are the the same as tactics. According to Liz, “strategy is a realistic system to leverage opportunity.” We all have different opportunities, but you need to have a mission so people will follow you…and you need a vision to have a mission. Missions make roadblocks irrelevant, because you’ll find your way around them.

  • “Pick your position. Know where you are.”

When you choose your position, you’re going to attract people to you and help you build your tribe. Notice people: who they are, what they do, and what they notice. And notice people who notice you – those are the people who think like you and share in your vision and mission. Identify your advantages and look for people who need those things. And remember, what you think are your weakness can be turned around into strengths.

  • “Cycles, trends, and conditions shine with opportunity.”

Change allows for the chance to grow. “Bad” conditions don’t have to be bad for you – did you know the most businesses were started during the height of the American Great Depression. You can turn challenges into opportunity.

  • “Understand that you’re going to have different people in your tribe.”

Support people in every way you can, but realize that people are different. You have apostles, people who execute, two-minute volunteers…understand how your tribe works and value them at every level.

  • “Campaigns make sales. Communities make relationships.”

Campaigns are about your products, but you want people to build a relationship with you. That way, when you make mistakes or change your mind, people will follow you.

  • “You can’t lead the community and be the community.”

Liz told a great story about her friend who, within a year of owning her first car, got into five (minor) accidents because she had a habit of speaking with her hands to people – she wanted to be a passenger and a driver. You have to lead – and that means setting an example and being in control of your community.

These were just a few of the awesome points she made during her session. Remember, you can pick up a virtual ticket if you want to hear Liz’s entire talk as well as other presentations from BWELA 2011 – as well as special backstage exclusives from Johnny B. Truant!

About the Speaker

Liz Strauss is a brand strategist and the founder of SOBCon, the business strategy workshop event that grew out of her popular Successful-Blog.com. She was named to Dun and Bradstreet’s 68 Most Influential Small Business People on Twitter and awarded the prestigious title of Titan of Web 2.0 at the World Forum “Communication on Top” in Davos, Switzerland.

Live Painting & Auction to Benefit United Way LA #Art4Charity

Author:

As you may well know, we’ve got a great Cause Track this year at BlogWorld, and what I’m announcing here, is a way-cool addition to those with an appreciation for charity and beautiful art.

Natasha Wescoat has graciously offered to do a livepainting session in our New Media Lounge on Saturday, Nov 5th from 1230p-330p at BWELA, and will be auctioning off the painting with the proceeds going to The United Way of Greater Los Angeles!

The live painting will be open to the world to watch on Natasha’s Justin.TV channel, and the painting will be up for auction in her eBay store. (This will be clearly labeled in the auction title.)

We’d really love your help in spreading the word about this session, as the more word gets around, the more likely we can get a high bid on the piece and have a nice amount to give to The United Way LA! The official hashtag for this event is #Art4Charity, used in combination with the standard #BWELA hashtag.

Learn more about the United Way of Los Angeles:

HomeWalkLA
United Way LA on Facebook
United Way LA on Twitter

And learn more about Natasha Wescoat:

About Natasha
Natasha on Facebook
Natasha on Twitter

A Revolution in Fatherhood

Author:

Session: How Dad Blogging Can Bust the Fatherhood Stereotypes
Speaker: Kevin Metzger

Note: This is the first of a three part series covering Dad Blogger statistics.

The profile of the modern dad has changed and a little over a year ago I set out to define what today’s dad looks like. I created The DADvocate Project which was basically a survey. The questions on the survey looked at how dads spend their time, how they are involved with their family, significant other and children, how they spend time in the community, what are their physical and religious commitments, do they do the household budgeting and how much do they spend. I administered the survey via social channels such as Facebook and twitter and blogged about the results throughout the process.

This article represents the most complete look at the statistics so far. It defines the average dad in 2010 and 2011 based on results to a yearlong survey that was completed by over 500 men. The article is also part of a larger work I’m putting together on the Dad Blogger led revolution in fatherhood which will be released later this year. You see the dads who took this survey were mostly bloggers and their blogs are already changing the conversation on fatherhood.

Profile

The average age of the modern blogger dad is 39.2. 52% of dad bloggers have used drugs but 75% do not have a tattoo. 63% of dad bloggers do not gamble at all. The average dad hangs out with the guys 1.4 times per month but 54% of dad bloggers claim to hang out with the guys 1 or more times per month. Approximately 52% of dads will have 1 or more drinks at a social gathering, 16% might have glass with dinner or during a football game. 12% claim to have 1 or 2 drinks daily and less than 2% claim to have more than 2 drinks daily. Oh and 14% don’t drink at all.

A small majority of dad bloggers identify themselves politically as Independent (23.7%) followed by Democrat (22.3%) then by conservative(18.18%). 68% of Dad bloggers claim a different political affiliation  from their father.

Dads participate in so many organizations in our communities that the best way to present it is via this Wordle.

Hobbies, keep us sane and Dads practice in a large variety of hobbies. The largest number of dads listed Reading but that was followed pretty closely by Writing, Photography and Blogging.

Speaking of Reading – 34% of dad bloggers read 1 or more hours per day. The chart below shows what type of content dads are reading by how much time they spend reading. The most interesting and telling thing about this chart is that dads are reading blogs more than any other content type.

The average dad takes in between 30 minutes and 2 hrs daily of television which is also about the average time their children spend watching TV according to the survey.

Up Next: Family, Children, Work, Health, Personal Development, and Religion.

Leah Segedie Says BlogWorld Raises Her Game

Author:

Session: Lifestyle Makeover Roundtable
Speaker: Leah Segedie

Leah Segedie will be speaking with some amazing bloggers about “Finding the Right Fit” – which addresses their experiences working with brands and how to stand out in your own space.

Leah says she really likes conferences, but especially loves BlogWorld because she learns a lot, and always something new.

Hear what else Leah has to say:

Watch more videos and see why other speakers are attending BlogWorld LA. See all Speakers here.

Learn more about BlogWorld LA and register Here!

Learn About NMX

NEW TWITTER HASHTAG: #NMX

Recent Comments

Categories

Archives