Looking for Something?
Browsing Category

BlogWorld LA 2011

BlogWorld Sponsor Vanilla Forums Named Among Canada’s Most Innovative Companies for 2011

Author:

For those of you who attended BlogWorld LA 2011 this past November, most likely you know that Vanilla Forums was one of our sponsors. Vanilla is a forum software our BlogWorld forum is run off of.

(Did you know BlogWorld has a forum? We do! Head on over there, introduce yourself and get involved in a great community.)

I’m excited to announce that on November 10th, at the opening bell of the Toronto Stock Exchange, Vanilla was named among the Top 20 Most Innovative Companies in Canada for 2011 by the Canadian Innovation Exchange (CIX).

Here’s some information about the CIX Top 20:

The CIX Top 20 is a unique program designed to showcase Canada’s hottest innovative companies working in Digital Media and Information and Communication Technology.

An expert panel of innovation leaders will select 20 technology companies from across Canada to be featured in a live showcase at CIX 2011, taking place December 1st at MaRS Discovery District in Toronto.

The CIX Top 20 will serve as an elite index of the most forward-looking companies in the Canadian innovation ecosystem, and work to connect the key players driving technology-based business both in Canada and beyond.

As you can see, it is a huge honor to be named among one of the 20 companies. Congratulations to Vanilla Forums!

Seven Blog Post Ideas for Business Owners

Author:

“The biggest keyword tool is not Google. It’s your customer.” – Marcus Sheridan.

At BlogWorld LA 2011, speaker Marcus Sheridan talked about his experiences taking his pool business to a whole new level by using a blog. He’s able to compete with huge pool companies, even though he’s a small business owner, and more importantly, he’s able to do so in an economy where fewer people are spending money on pools. The secret Marcus shared with us is that if a small business blog understands what customers are asking, the blog can answer those question and ultimately make sales. He went over seven blog posts ideas anyone in any industry can use to gain traction with a small business blog:

1. Cost and 2. Price

One of the most common questions that people ask in ANY industry is how much they’re going to have to spend to purchase products. “What is the price of…” or “How much does…cost?” are great place for you to start. People avoid answering these questions for some reason, so if you’re willing to talk about price/cost, you’ll stand out.

3. Problems

Your competitors are going to talk about the problems with your products. Beat them to the punch! Address these problems instead of sweeping them under the carpet so you control the conversation. Talk about why your products are still the best options, even with the disadvantages.

4. Versus and 5. Compare

Customers what to know the differences between your products and between your products and other products. Who doesn’t love options? Talk about these differences on your site! That way, when they search for these long-tail keywords, your site is what comes up first. It goes back to the concept that you should talk about problems – you want people to hear you out first, so they can think about your products favorably.

6. Awards

People love to win stuff. Most industries don’t have official awards, so create them yourself! Not only will this be interesting to your readers, but you’ll also get linked by other people – even your competitors! From personal experience, I can say that this kind of post takes a lot of work and might be controversial, but you will get traffic and SEO value if you take the time to publish this kind of thing.

7. Breaking News

Lastly, if you can break news in your industry, this is a great way to attract more readers and to get people to link to you. It’s hard to get the jump on major news sources, but you can talk about how general news relates to your industry. As an example, when Virginia experienced an earthquake earlier this year, before the ground even stopped shaking, Marcus was planning his next post – to talk about the damages some pool owners could be experiencing and why his company’s pools weren’t damaged.

Marcus was by far one of the best public speakers that I’ve ever seen and I think his presentation can be summed up in one thing that he said during it, “If a consumer is thinking it, you should be writing it.” It’s a good lesson for all bloggers, not just small business bloggers!

Remember, you can check out the entire session, as well as other talks from BlogWorld LA 2011 by picking up a virtual ticket to the event.

About the Speaker

The story of Marcus Sheridan is a unique one. In 2001, he stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company became one of the largest pool installers in the country and currently has the most visited swimming pool web site in the world. With such success, in late 2009, Sheridan started his sales/marketing/and personal development blog—The Sales Lion, and has since grown it to one of the strongest blog communities on the web.

Lisa Barone on Authenticity

Author:

“Authenticy in marketing is telling a story people want to hear.” – Seth Godin

Lisa Barone’s session at BlogWorld LA 2011, “Creating Your Blogging Superhero,” covered the topic that seems to have become a buzzword in the new media world lately: authenticity. Authentic scares some people because they think it means airing their dirty laundry, but as Lisa teaches, you can be authentic in a really smart way to become a blogging superhero to your readers.

It reminds me of something Brian Clark said at BlogWorld 2010 – I’m paraphrasing, but basically, what he said is that you need to be the best “you” possible online. I think it’s really smart advice. Here are Lisa’s four tips to creating your blogging superhero:

1. Identify your place in the market.

What makes you different? What do you want your audience to know about you – and more importantly, what do you want your audience to remember about you? Says Lisa, “We live in a crowded complex world. Your audience is only going to be able to remember a few things about you.” Before you can create your blogging superhero, you need to identify your place in the reader’s world.

2. Identify the traits and experiences that help you epitomize that.

What traits do you have as a blogger that help you show that you’re perfect for that place in the market? Those are the traits that you’re going to what to show online. According to Lisa, “Being a successful marketer doesn’t mean letting all the nasty bits hang out.” The traits you display should relate back to your core goal as a blogger.

3. Build a story that ties it together, emphasizing the traits that allow you to be the best version of yourself.

“That’s what marketing is – using yourself to show people their desired outcome,” says Lisa

You don’t have to lie to your readers – you just should be selective about how much you want to reveal about yourself. It isn’t inauthentic to want to show your best traits. You act differently around “the boys” or “the girls” than you do around your children, and you act differently around your children than you do around your boss. Tell a story using the pieces of you that make sense for your readers.

4. Lose everything that does not relate back to what you want to show. It’s a distraction.

Lastly, remember that you don’t have to share anything that doesn’t relate back to your goal, even if it isn’t necessarily bad information about yourself. Remember, people can only remember a few things about you, so think about how you want to be known in your niche or industry. Says Lisa, “Too much irrelevant information distracts from your core goal.”

If you missed BlogWorld LA 2011 or were in another session when Lisa talked, check out the virtual ticket. You can listen to her entire presentation there, as well as see sessions with other speakers.

BlogWorld is Over, But Your Work is Not Yet Done.

Author:

Run the checklist, is your life anything like mine at the moment: Tired limbs, sore heads, great memories and a box full of business cards, notes and scrawled twitter handles…

Yes, the LA Blog World Expo is over, but that doesn’t mean you can start planning #bweny for 2012 just yet. To get the most from your conference, it’s time to do some follow-up, and make sure that the connections you made at the Convention Centre continue to work for you. Here are three easy steps to keeping the Blog World Expo moments alive for the rest of the year, and beyond.

First up, decide who you are going to reconnect with. I know the temptation is to go through all the collected business cards and say “Hi I met you at Blog World”, but I’ve always sent emails that either finish a discussion with an action point, or have some content that needs auctioned.

By all means send the personal ones out (especially if you can’t find them on Twitter or Facebook!), but there is nothing wrong in not following up with someone if there is no fit with you away from the exhibition hall floor – the exception being if you couldn’t give them details and you need to give them your details.

Go through the cards, file the ones that need to be filed, and action the rest.

Keep those first emails short and snappy – everyone is recovering from the Conference, so a quick one line reminder as to who you are, and what you’d like to do next. Be it a guest blog post, explore some licensing opportunities, or asking for a price list, make a clear action point.

Chances are, with all these follow-ups going around, you’ll have some yourself to answer. In which case answer them with the same focus, but place a deadline on it. For example, “thanks for getting back to me to ask for the pricing, here’s the PDF and I’ll be back in touch at the end of next week“.

You worked hard to get to BlogWorld (and the team putting on the conference worked even harder), but don’t stop now. Just a little bit more work and you can make sure you get the best results out of your time in LA.

It’s About the Response: C.C. Chapman Talks Content at BlogWorld

Author:

One of the track keynotes I had the pleasure to attend at BlogWorld 2011 was “Content Rules, but Common Sense Rocks!” by C.C. Chapman. One of the biggest take-away lessons from his session was this:

“It’s human nature to screw up and there’s nothing wrong with that… it’s how you respond.”

It’s a good lesson for bloggers and business owners alike. When you live online, you’re constantly scrutinized by others…and hey, no one is perfect! But when mistakes happen, you have two choices: you can ignore it/play the blame game OR you can own up to your mistakes and turn the situation around!

I especially liked a story C.C. told about one of the social media managers for the American Red Cross. One night, while having fun with friends, she tweeted out that she was “getting slizzard” from the official ARC account! It could have been a PR nightmare, but they turned the situation around by making light of the goof and they even worked with an alcohol company to turn it into a campaign drive. She got to keep her job, they got to raise money, and the alcohol company in question got some free promotion. They turned that mistake into and awesome opportunity.

C.C.’s full session is available with the BlogWorld LA 2011 virtual ticket, but here are a few other take-away quotes from his keynote:

  • “If you’re a jerk, no one cares how nice your blog post is.”
  • “Embrace that you are a publisher. Start thinking like a publisher.”
  • “Retweets cannot be cashed in to pay your mortgage.”
  • “You have to work really hard because this stuff does not come magically.”
  • “If you’re online and you’re not expecting a conversation, get off line.”
  • “If you do not know how you’re approaching, if you do not know who you’re reaching, good luck with that.”
  • “If you make the customer the hero…whatever content you create is going to do very well.”

He also ended the presentation with three final take-away messages for bloggers and business owners:

  1. You have to know where you’re going
  2. Have respect
  3. Have fun

Goo messages for us all to live by…don’t you think? Remember, you can hear the whole session, as well as all of the other great sessions at BlogWorld with the virtual ticket!

About the Speaker

C.C. Chapman is the Co-Author of the best selling book Content Rules and the Founder of DigitalDads.com. He also consults with companies of all sizes to develop engaging marketing programs and has worked with companies like American Eagle Outfitters, HBO, and Verizon FiOS. You can find him on Twitter @CC_Chapman.

BlogWorld Los Angeles Kicks Butt, Takes Names

Author:

BlogWorld & New Media Expo in LA two weeks ago was, in a word, awesome.

And sure. That’s exactly the sort of sentiment you’d expect from the official BlogWorld blog.

But the thing is, it was awesome. It always is. And I don’t have to say that. If I hated it, I couldn’t exactly say that I hated it, but I could say that it had 22 tracks and like 300 speakers, that it was held in a big convention center, that many humans attended, and that most of those humans had torsos and were warm-blooded.

So… unsolicited, I say: BlogWorld was awesome.

We here in this internet world sit in our offices, isolated. We read tips and tricks and we email with colleagues, but we can’t often truly pool our collective brainpower and share knowledge. We can’t get to know the others in our field of work and siphon off their brilliance… until BlogWorld time.

What happened in LA doesn’t stay in LA

I didn’t just attend this year’s Los Angeles event. I was in charge of its online version, the Virtual Ticket.

(Which, by the way, is still available at a discount through tomorrow. You can get it through this link for $347 ($150 off)… or, if you attended BWELA live on a 2-day or full access pass, you can get it for only $49! Email us to get it if that’s you.)

Technically speaking, “being in charge of the Virtual Ticket” meant that Jess and I made the whole thing work from end to end (writing, producing, and selling, oh my!). But practically speaking, it boiled down to me interviewing a lot of people on camera.

A LOT of people.

In addition to the 100+ recordings BWE made of the individual conference sessions and the keynotes (that’s almost every single one of them), Jess and I recorded nearly 100 bonus interviews on our own. We also streamed a session (lesson learned: next year, bring a tripod and don’t talk during the presentation) and streamed a tour of the expo floor wherein Srinivas Rao of BlogCastFM embarrassed himself. The Virtual Ticket contains all of it.

Sounds like a lot of work, right? Well, it WAS a lot of work. But it was also crazy amounts of fun.

Here are some highlights of what we captured for the Virtual Ticket:

  • Darren Rowse talks about how he really makes his money (not through Problogger!) and admits to having actually put shrimp on a barbie. And also to mocking Americans for doing the opposite.
  • Michael Margolis not only talks about the importance of “story” and the care of his spectacular hair, but also gives me an on-camera neck massage.
  • Adam Baker from Man vs. Debt claims he’s become so epic in his “vs.” skills that he can now take on Debt in a no-holds-barred cage match. Then he’s possibly hit with a chair.
  • Patti Serrano talks about how older bloggers can be hip and unintimidated, and can totally compete with young whippersnappers.
  • Janice Croze is caught stealing a banana.
  • Chris Garrett talks about blogging as an introvert.
  • Terry Starbucker writes his own epitaph, parties like it’s 1999, and covets an emeritus robe… or possibly a cape.

We got a lot of behind-the-scenes action, and we got a lot of great information out of smart people. We also asked a lot of dumb questions, with results ranging from “entertaining personality showcases” to a few “bizarre” or “surreal” or “I have a restraining order and I’m not afraid to use it.”

We also got this great quotable quote from Chris Brogan: “Rick is never going to hire you guys again.”

Team VT

The Virtual Ticket turned out way, way, way better than I’d hoped. It was also way, way, way more fun than boxing with Donald Duck at Disneyland. But it wasn’t just me in front of the camera, or Jess behind it and managing the whole operation.

Three other rockstars helped make it the amazing virtual event it turned out to be: Tim Gary designed the entire VT membership site. Jett Superior wrangled a lot of the site content and kept Jess from losing her mind. Natalie Piromsuk (why does she have nothing I can link to?) blazed through content assembly and video placement, and got us up and running fast.

And of course there’s all those stellar BlogWorld people.

And I’d also like to thank my mother. And, of course, the Academy.

Every time I go to BlogWorld, I meet new amazing people and make new friends, and this time was no exception. The cool thing? Making new friends was what I was hired to do. After all, I was there on behalf of all of the Virtual Ticket participants. Our job was to make them feel as much like they were there as possible.

Jess and I can’t wait to meet even more of you, either via the Virtual Ticket or next June in New York.

See you there?

(Not if you see me first.)

—–
NOTE: The BlogWorld & New Media Virtual Ticket is on sale until tomorrow night. Until then, you can still get it for $347 ($150 off) by clicking here, or for only $49 if you attended BWELA live on a 2-day or full-access pass by emailing us.

Building Your New Media Empire

Author:

This year, BlogWorld attendees heard from an esteemed panel of online empire builders – host Mitch Joel from Six Pixels of Separation, BlogHer CEO Lisa Stone, Michael Stelzner from Social Media Examiner, and CEO of Federated Media Publishing Deanna Brown. If you want to check out the entire keynote, definitely pick up a virtual ticket. Here were some of my favorite quotes from the panelists:

Deanna Brown

  • “I think it’s less about new empires and more about the fall of empires – the fall of old media.”
  • “The most successful bloggers in our network blog about what they love.”
  • “Avoid anything that puts you in a box.”

Michael Stelzner

  • “If you pick an area where you see a hole…you can build a massive following, and you can turn that into a business.”
  • “Figure out what your customers of prospects are interested in…and then give them what they want.”
  • “I say that I’m a publisher, I don’t say that I’m a blogger. I think that’s how we have to think about it.”

Lisa Stone

  • “Today’s empire of one has to have a diversified business model.”
  • “There is no contest that the most important thing you can do is deliver a fantastic story.”

Again, this is just a small sampling of the awesome empire-building advice these three panelists had to share! Check out the virtual ticket to see the entire presentation and get access to ALL of the sessions from BlogWorld LA 2011.

About the Speakers

Mitch Joel was recently named one of iMedia’s 25 Internet Marketing Leaders. He blogs at Six Pixels of Separation and is the president of Twist Media. You can find him on Twitter @mitchjoel.

Michael Stelzner is the founder and CEO of Social Media Examiner. Technorati and AdAge rank his site as one of the world’s Top 10 business blogs. You can find him on Twitter @Mike_Stelzner.

Lisa Stone is the co-founder and CEO of of BlogHer. Their content hub at BlogHer.com reaches more than 27 million women monthly. She’s on Twitter @lisastone.

Deanna Brown is the CEO of Federated Media Publishing and the co-founder of CondeNet, the digital division of publisher CondeNast. Find her on Twitter @deannabrown.

70+ Brilliant Bloggers Talk About #BWELA 2011

Author:

What a whirl-wind weekend it was in Los Angeles, right? BlogWorld Expo is my favorite time of year, since I get to see old friends, make new ones, and get educated! Brilliant Bloggers is a weekly series we do here on the BlogWorld blog to create resource pages about specific new media topics – but for this special edition, I wanted to collect as many posts as I could find about the event. Good, bad, or ugly, we want to know what you thought!

Definitely check out the entire Brilliant Bloggers series and consider coming back to submit posts for upcoming editions. We’d love to feature some of our speakers and attendees! Also, if I missed you post about BWELA 2011, PLEASE leave it in a comment below. The more round-ups we have to read, the better!

Brilliant Bloggers Talk About BWELA 2011:

Updated 11/12/2011: Even MORE Posts about BWELA 2011:

BONUS: Some Brilliant Tweets from BWELA 2011:

  • “One of the best messages of #bwela today went far beyond social media. @MariSmith: before doing anything, ask “What is my deepest intent?”” – from Aviva Mohilner (@avivamo)
  • “Wow. There are more people in this Google+ keynote than there are on Google+.” – from Jordan Cooper (@notaproblog)
  • “Google+ is to facebook what Macintosh is to Windows. DEEP THOUGHTS from @guykawasaki” – from Ellen Gerstein (@elleinthecity)
  • “New media vs traditional media is the new “To be or not to be”” – from Jorge Aguayo C. (@JorgeAguayoC)
  • “You need longevity in your thinking, think about what you’re doing with your audience over time.” – from Inside FMM (@InsideFMM)
  • “The hardest step: Lose everything that doesn’t relate to what you want to show. We think everything about us is important; it’s not.” – from Tiffany Monhollon (@tmonhollon)
  • “I really like the idea of an internal content library (via @Britopian)…we need to focus more on internal engagement & edu” – from Lauren Vargas (@vargasl)
  • “Best tip so far is from @soniasimone : Write down 3 take aways to implement right away in your biz from each session.” – from Heather C. Stephens (@StephensHeather)
  • “Jim Farley is speaking #BWELA. He is the CMO of @Ford. If you want to see a company that does it right in #SocialMedia – It’s Ford. Period.” – from Jeffrey Powers (@geekazine)
  • “Thanks to @kirstenwright ‘s #BWELA presentation I am looking at my @YouTube insight with a keener eye” – from Miss Lori (@misslori)
  • “The one thing I keep thinking abt since #bwela – Social media is to advert what reality TV was to sitcoms. Game changer & rooted in truth.” – from Callan Green (@CallanPaola)
  • “Focus was my #1 takeaway from #BWELA” – from Bruce Sallan (@BruceSallan)

Thank you SO MUCH, everyone, for all your awesome posts and tweets! If I missed yours, please leave a comment with the link so we can all enjoy it and I’ll be happy to add it to the list! Didn’t write about BWELA? Share a comment to tell us about the best tips you learned at the event!

Ford’s Exclusive Invitation to #BWELA Attendees

Author:

In conjunction with BlogWorld and Ford Motor Company, the Los Angeles Auto Show would like to cordially invite you to attend the exclusive Auto Show Press Days Nov 16 & 17.  The LA Auto Show is one of the top automotive industry events worldwide and will host more than 50 significant World and North American vehicle debuts.  As the first major auto show of the new model season, thousands of media will gather with top industry executives to learn what is in store for the future of the automotive industry.

  • Witness 25 press conferences featuring more than 50 World and North American Debuts
  • Learn about the latest in-car technology and see how cars are rapidly becoming the ultimate personal assistant
  • Drive 30 of the latest electric and alt fuel vehicles from 16 different brands during the Green Car LA Auto Show Ride on Nov 17
  • See a dozen concept cars offering a glimpse into the future of transportation

To qualify for Press days please visit the Ford Exhibit at Blog World and either have your photo taken and share it online or download and share Ford’s mobile app in and around the show.   Ask someone at the desk in the Ford booth to take your contact information and Ford will submit it to the LA Auto Show Press Days registration department.

Learn About NMX

NEW TWITTER HASHTAG: #NMX

Recent Comments

Categories

Archives