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BlogWorld NY 2011

Tips for Bloggers–A Cowboy’s Perspective


… by Jeffrey W. Hayzlett, Best-Selling Author, Change Agent and Sometime Cowboy

As I pack up my cowboy boots and get ready to speak at BlogWorld next week here are this cowboy’s tips for writing your blog:

  • Passion is not a substitute for planning. Do your research. Know what you’re putting into your blog. If you think you know a topic, you probably don’t. And there’s always someone out there that knows it better than you. Read articles and other blogs about your topic before putting your words out there. Passion is not a substitute for planning. Planning your blog makes all the difference to be both knowledgeable and credible to your readers.
  • Be creative–have fun! One of my own conditions of satisfaction in business and in life is “have fun”. Have fun with your topic and your writing. The simple truth is if you’re interested in it, most likely others will be too. If someone is going to spend time reading your blog, leave them thinking—get creative. We all have crazy days and much to do in our businesses–make sure your writing leaves an impression, to draw readers so they take time out of their day to read your blog.
  • Be relevant and timely. If you have an opinion, then saddle up, get out there and make noise! Push the envelope–cause tension—drive the reader to want to make change. Whether you’re blogging or on Facebook, it doesn’t matter what your message is if it’s irrelevant. Become a thought leader so readers look to your blog for the best advice, tips and tools on relevant and timely topics.
  • Be radically transparent. Keep in mind, not everyone may like or agree with your blogs. But radical transparency is all about being true to who you are. What works for me is what works for me. It will be different for you—and for everyone else out there as well. That’s why it’s called social media and not “one kind” media. The old rules don’t apply in the same way. For as many fans as you have of your blog are the number of ways it can be done.

I hope to see you at BlogWorld, look for me–I’ll be the guy in the boots.

JEFFREY W. HAYZLETT is an award-winning executive who received great notoriety during his tenure at Eastman Kodak Company, where he served as Chief Marketing Officer (CMO) and Vice President. Since leaving Kodak, he has put his creativity and extraordinary entrepreneurial skills into play, launching ventures that blend his leadership perspectives, insights into professional development, mass marketing prowess and affinity for Social Media. He is a well-traveled public speaker, the author of the bestselling book, “The Mirror Test: Is Your Business Really Breathing?” and one of the most compelling figures in global business.

Dubbed “The Celebrity CMO” by Forbes Magazine, Jeffrey has successfully leveraged multiple media appearances, including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking, and deeply rooted in cowboy lore, Jeffrey energizes his role as a change agent. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.

The Streaming Garage Story – Not The Usual Suspects In Talk Show


Session Title: The Streaming Garage Story – Not The Usual Suspects In Talk Show – AND – The GSPN Story – Building A Community That Pays The Bills
Speaker: Cliff Ravenscraft
Date: Thursday, May 26
Time: 9:00 AM
Location: Jacob Javits Center 1A12

Hi there, my name is Cliff Ravenscraft and the video below is my invitation for you to come check out my BlogWorld session. If you have any questions before or after the session, you can reach me via email at Cliff@PodcastAnswerMan.com or via Twitter @GSPN. Please check out this video and make plans to attend my session. Look forward to seeing you there!


In December of 2005, Cliff Ravenscraft started a hobby that, over time, had radically changed his life. He and his wife began podcasting about their favorite television show, Lost. One thing led to another, and before they knew it, they had created an entire network of podcasts. Prior to podcasting, Cliff had been an extremely successful independent insurance agent licensed to sell property, casualty, life, and health insurance.

In January 2008, Cliff left his career in insurance, after 11 years, to pursue his passion in podcasting full-time. Today, Cliff makes a decent living as a podcast producer, consultant, and coach. Cliff and his wife Stephanie have produced well over 2,000 individual podcast episodes of more than 20 different shows, and are effectively sharing their lives and ministering to tens of thousands of people around the world on a daily basis. You can follow him on Twitter @GSPN or on Facebook and LinkedIn.

Extra! Extra! New Track at BlogWorld Is For You!


… by Amy Parmenter

What is it that you’d like to learn about Blogging or Social Media?

  • How to build an audience?
  • How to build your brand?
  • How to make money?

Maybe you’ve got a twitter account but really want to ramp up your engagement in social media circles.

Well – have I got news for you!!

The ‘media track’ is not just for journalists!

Don’t misquote me here — Every single member of the media – radio, tv, periodicals and papers – should attend the media track sessions.
But, the truth is that whether you are a member of the mainstream media, a reporter, a blogger — or all of the above (like me!) — this is an opportunity to learn advanced social media skills from some of the best in the business.

What do the Boston Globe, Time Magazine, Discovery Communications, The Columbia School of Journalism, NBC and the Social Media Examiner all have in common? Media Track presenters have worked for all these organizations.

Would you like to join them?

Sessions include:

This is your opportunity to get on track.

The ‘media track’. Thursday, May 26th.

All aboard!

Image Source: SXC

BlogWorld NY 2011 Keynote Speakers Announced!


BlogWorld NY 2011 is less than a week away and we’ve got some amazing keynote speakers lined up!  If you haven’t registered, there’s still time.

Keynote Speakers – Day 1:

Gary Vaynerchuk, Jeffrey Hayzlett and H.P. Mallory

Gary Vaynerchuk (social media pioneer, author of The Thank You Economy); Jeffrey Hayzlett (Change Agent, Sometime Cowboy and Best-Selling Author of The Mirror Test: Is Your Business Really Breathing); and H.P. Mallory (self-published author of best-selling novels, Cauldron Bubble and Fire Burn) will discuss social media in business beyond marketing and PR, including the changing roles and rules for sales, customer service and more — and how social media is radically changing the face of entire industries. You’ll learn about the transformative powers of amplified communication in their panel: Social Media Game Changers

Keynote Speakers – Day 2:

Mike Schneider, Aaron Strout and Josh Karpf

Mike Schneider (SVP, Director Digital Incubator at Allen & Gerritsen, co-author of Location-based Marketing for Dummies) and Aaron Strout (WCG, co-author of Location-based Marketing for Dummies) lead this discussion on location-based marketing and technology with representatives from three of the world’s top 25 brands: Josh Karpf (Senior Manager of Digital Media Communications, PepsiCo); Tom Aronson (Director, Digital Marketing for Disney); and David Wolf (Vice President of Global Marketing Capabilities, American Express). They will explore what knowing a person’s exact location means to key activity streams in the era of data-driven personal marketing, and the opportunities to provide a piece of content exactly when a person needs it in their panel: Exploring 3 Key Opportunities with Location-Based Marketing

Keynote Speakers – Day 3

Chris Brogan, Chris Pirillo, Andrew Breitbart, Shuana Glenn and Sara Benincasa

The “New Media LIVE!” Talk Show has become a favorite closing keynote tradition at BlogWorld, one that you won’t want to miss! Chris Brogan (president of Human Business Works, co-founder of the PodCamp new media conference series, co-author of the New York Times bestselling book, Trust Agents, featured columnist at Entrepreneur Magazine); Chris Pirillo (former CPU Magazine columnist, author, producer on CNN.com Live, Internet entrepreneur and former TV host); Shauna Glenn (hilarious author, columnist, blogger, and mother to four children); Sara Benincasa (VH1, MTV, NBC Today Show, comedian, writer, and political blogger) and Andrew Breitbart (commentator for the Washington Times, author Righteous Indignation: Excuse Me While I Save the World, publisher, commentator, and founder of Breitbart.com, Breitbart.tv, Big Hollywood, Big Government, Big Journalism, and Big Peace) offer an irreverent, humorous, off-beat, entertaining, insightful and edgy panel, in a late night talk show format, to wrap up the conference. Special guests may be announced on-site…stay tuned!

Tell Us About Your Blog and You Could End Up on TV!


Just like last year, we have a great potential publicity opportunity to share with BlogWorld’s attendees. Next week we will play host to television news producers attending the conference in search of potential story ideas to feature on future shows.

Do you have a unique, personal story to tell about your blog? If your story fits any of the criteria below and you would be willing to share it with the producers and eventually speak about it on TV, please share it with us by posting your comments and contact information below or by emailing pr@blogworldexpo.com.

Please try and keep your responses to 250 words or less.  To be considered you MUST be at BlogWorld Expo on Wednesday, May 25 and available between 10:30-12:30. If selected, someone from the BlogWorld team will be in touch to tell you the next steps.

  • Were you laid off from your job and decided to turn your blogging hobby into a source of income?
  • Are you a blogger/social media practitioner that started a business or found work as a result of attending BlogWorld?
  • Are you a mom or dad blogger that has seen your blog readership grow, does your blog connect parents in a unique way?
  • Have you experienced unprecedented and extraordinary success with your blog?
  • Did you start blogging for therapeutic reasons or to help you cope with loss in your family, a health diagnosis, etc?
  • Have you reinvented yourself through your blog, discovered a new career or talent?
  • Did you reconnect with a long-lost member of your family, discover you had a sibling or identify your birth parents as a result of your blog or social networking efforts?
  • Are you an Army wife/husband blogger taking care of the household while your spouse is deployed?
  • Are you a baby boomer blogger whose coverage stands out?
  • Is the subject of your blog truly unique? We mean REALLY different, no one else out there (or just a few people) cover the same topic?
  • Anything else that is noteworthy/unique that we may have missed?

BlogWorld Expo Booths: Time to Get Ready for… ME!


… by Jeffrey Powers

If you know me or seen what I do on Geekazine, you know I like to take video. I am getting better as I go – improving cameras, adding graphics and getting episodes out faster so you see interviews almost minutes after I record them.

Jeffrey Powers and Chris Heuer at BlogWorld 2010

Jeffrey Powers and Chris Heuer at BlogWorld 2010

More events mean more video for me to take and you to consume. That is why I love the Expo Hall of any event. I see this as a place to get content. If you have a product or service to offer for the web, then I am going to come over and talk to you about it. Last year I had over 300 videos through CES, HP Tech Forum, Ford and BlogWorld.

That is why I ask you – the companies that rent out these booths – to get ready for… ME!

Last week I was at another show. I did exactly what I normally do; interview companies. I have a lot of great interviews from the week. However, there was one booth that got to me.

I got to the booth; a little hesitant to whether the booth was interesting enough. Nonetheless, I made the call after talking to the person there. I was holding the camera, so I figured he knew what I was doing.

So after 5 minutes of probing what this company did, I asked “Do you want to go on camera about it?”

He came back with a familiar line – “Oh, I don’t, but this person will”. Not unusal – not everyone wants to be on video. But what happened next really was discouraging.

It took this next person 5 minutes to even come over. I talked to her for a minute, which she acted like she didn’t know what was going on. When I asked if she was ready, she replied, “Oh I’m not going on camera, but this guy will…” pointing to a 3rd person.

It took this person another 5 minutes to walk over. I decided to just ask “So are you ready to go on camera?” He replied “Oh, I don’t think I want to”.

This is where I was floored. It’s not the fact that nobody wanted to go on camera, but they wasted 15 minutes of my time to play a game of “ring around the employees”. In the end, they didn’t represent their company and – in return – didn’t get an interview.

Maybe it was because I wasn’t a major network. Maybe it was because they didn’t think of me as an important source. But guess what? There is no “Important Interview” because ANY interview should be important.

People manning a booth should be ready for anyone and everyone. Whether they want to buy a product, interview for a blog or take a video for production. It’s understandable if you want to have one person do the interviews, but have at least someone there.

I am not the only one. There are many people out there that conduct video interviews. If you don’t give us time, we don’t push your company on our sites.

The same thing goes for everyone that attends. Last year at BlogWorld, I did 30 bumpers – regular Bloggers and Podcasters that just get in front of the camera, promote themselves and hi to Geekazine.

The bottom line is you should be ready for me. I am coming in and turning on the cameras. I am here to get content for my site. I am here to show everyone what these events are like.

If you are a content producer, then you should have that same mentality. You don’t have to go the same length that I do, but if you don’t even write about one thing you saw at BlogWorld & New Media Expo, then you are not expanding your craft.

Just think of it this way: There were 3,000 people at last year’s BlogWorld. So there should have been 3,000 people that blogged, recorded or practiced their art. Did 3,000 people talk about it?

Well, I will make up for that 25% that don’t do it…

Jeffrey Powers is a Blogger and Video Podcaster for Geekazine.com and the Tech Podcast Network. You can find Jeffrey on Twitter @Geekazine.

Mobile Marketing – Where Small Businesses Should Focus


… by Navin Ganeshan

Working for a marketing services provider that focuses on small businesses, we’re always hot on the trail of anything that promises to deliver the one thing that small businesses value the most – leads, leads, leads.

In this context, to say that mobile marketing shows promise, is an understatement of biblical proportions. Mobile internet usage has grown to 120M users in 3 years, or as analyst Mary Meeker from Kleiner Perkins puts it in real-world terms, “faster than any new thing”. Half of all smartphone users have used their phone to buy products and services. 50% of all US shoppers (not just smartphone users) will use the mobile web to influence shopping decisions by 2014.

But despite these overwhelming trends, we find that small businesses remain confused and conflicted about the value of mobile marketing activities. In our own surveys via the Small Business Success Index, less than 7% have a mobile-optimized website. Over 60% consider mobile marketing to be “cutting edge” or “ahead of its time”.

So what’s the disconnect? Why is it that John Q the consumer is (supposedly) voraciously consuming mobile bandwidth searching, clicking, downloading and interacting, while the same John Q the small-business owner views mobile like it were quantum mechanics. So let’s hit reboot, or rather hold down the power button and flick the slider to off. Let’s run through some commonly mentioned (if not exactly used) mechanisms for mobile marketing.

Custom Apps
This seemed to be an obsession in 2010 for the few tech-savvy small business owners with money and time to spare. But unfortunately the jury is out, and other than bragging rights with your family and friends, spending thousands to develop a marketing app that is found by a few, downloaded by fewer and used by no one is probably not great ROI for a restaurant or dry-cleaner. With some exceptions – if you transact primarily in content (bloggers), there are cost-effective DIY App services like AppMakr that let you satisfy your subscribers (or feed your ego) for a few hundred dollars.

Mobile Display Ads
For now this is still dominated by larger brands and marketing campaigns, but newer services like WhereAds from Where.com show a promising future where for a small monthly fee, a restaurateur can target nearby hungry consumers with a real-time coupon that pops up while they’re listening to Pandora.

SMS Advertising
This is a well-established market with many cost-effective solutions. Usage continues to grow for now, but as with email marketing, its appeal is bound to wane eventually as customers get tired of SMS-spam and contextually irrelevant ads.

Social networking app like FourSquare and GoWalla have also provided small local businesses a great new channel for cost-effective marketing by incentivizing visits and actions, as do rewards services like CheckPoints and ShopKick. A merchant can offer a free appetizer to new visitors or to loyal customers. But these share a limitation as a marketing channel – they are restricted to users or members of a specific service – the whole walled-garden dilemma.

And this brings us to the two most important but under-appreciated ways to market on mobile. Drum-roll, please…..

Search (simply showing up)
As Woody Allen famously said, “80% of success is simply showing up”. When mobile consumers search for products or businesses, they’re generally looking to act and act quickly, or in marketing terms, “intent is high”. Consider this – half of all mobile searches are considered “local”. And 43% of these local searchers actually walk in the door – that’s almost half! So if you don’t show up, you’re not in the game. It’s that simple.

Mobile consumers generally find businesses in three ways – (1) Search Engines (2) Maps and (3) Directories which sometimes come with their own location-based apps like Yelp, Urban Spoon or Trip Advisor. But with so many different directories, apps, review sites that track businesses, it can be challenge to cover all your bases. Local marketing or directory-submission services such as Network Solutions’ Local Search VisibilityTM help broaden the reach by submitting to hundreds of directories for a monthly fee – a small price to pay for omnipresence.

Engagement (making it easy to interact)
Once they find a local business, what next? Mobile users behavior and expectations are different from those online. So it’s imperative to have a website that is optimized for mobile users – basically this means skipping the elaborate animations and fancy graphics to instead provide key features or information that are no more than one click away – Click-to-Call, mapping/directions, menu, reservation links or any coupons or specials you can use as incentives.

But getting a mobile presence doesn’t mean creating a whole new site. Services such as Network Solutions’ goMobiTM or DudaMobile allow you create a mobile presence using your existing domain name and based on content extracted from your existing web-site. But the resulting experience feels more like a native app.

Another equally important aspect of optimizing your presence is keeping your profile up-to-date on directories and networks like Yelp, TripAdvisor, UrbanSpoon, Facebook Places etc and ensuring that they have compelling information and content about your business. There’s nothing less inviting than a Facebook profile with a big ? as your profile picture.

To summarize, these are exciting times – we’re witnessing a renaissance for small business local marketing with mobile being at the epi-center of innovation. But the most important things to consider are still the basics – optimizing for search and enhancing the engagement experience.

Network Solutions® fosters small business success in the highly competitive online space by providing the tools and resources to start, grow and manage businesses online. Leveraging more than thirty years of pioneering experience, Network Solutions helps companies thrive in an increasingly digital world. To ensure our customers’ success, we support them with outstanding customer service and mobile web solutions that are simple, innovative and reliable. Additional information can be found at about.networksolutions.com. We are thrilled to meet with you at BlogWorld, come by and see us in the nsMobile Lounge (booth #109) to take your business MOBILE.

Navin Ganeshan, Chief Product Strategy, Network Solutions
In his role leading new product development and strategic-investments for Network Solutions, Navin attempts to make sense of trends and technology that is transforming small business marketing. Most recently, he ran NetSol’s Web-Presence business which included web- hosting, ecommerce and security product-lines. In his current role, he is shaping NetSol’s strategies for local/social marketing, Cloud/SaaS, social commerce and most importantly for mobile presence, marketing and commerce. He regularly represents Network Solutions and it’s massive small business customer-base at industry events, most recently speaking at AffiliateSummit,  SalesForce’s Dreamforce and the OpenXChange Summit. He recently hosted ProductCampDC – an “unconference” for product-marketers. He is a recovering gadget-head but still frequently sports the iTrifecta – (MacBook+iPad+iPhone).  He is @Nganeshan on twitter. Navin is speaking at #BWENY on Tue, May 24th, 3:45-4:45PM on “Mobile Marketing 101 for Small Business.

The New About Me: Who Taught You How to Write Your Bio?


Session Title: The New About Me: Who Taught You How to Write Your Bio?
Speaker: Michael Margolis
Date: Tuesday May 24
Time: 3:45PM
Where: Jacob Javits Center 1A15

Your About Page is the #1 page people visit on your website. If you don’t know how to tell your story in a manner that sticks and resonates, you are loosing your audience, and you are loosing business too. Forget, the buzzword sleaze around personal branding, we’re going to discuss how to bring your unique personality to the surface through more storytelling. Yes, we all have a bigger and epic story to tell. And it’s the story everybody’s waiting to hear. You’ll be able to apply the insights from this workshop directly back to your About page, personal bio, and overall social media presence.

Key Take-Aways From the Session:

  • Take home a seven-step bio template for how to transform your bio into a story
  • Learn how to communicate about yourself with less ego and more mojo
  • Understand when and how to use external validators without being a jerk or douche
  • Transform the way others perceive your worth and value (with a better story)

The son of an inventor and artist, Michael Margolis is obsessed with storytelling and do you get people to believe in your story. As the Dean of Story University, Michael teaches online courses like The New About Me; designed for creatives who need a better back story for their brand. Michael also curates the Reinvention Summit, a virtual conference on the future of storytelling with 37 speakers and 500+ participants in its first year. His work and ideas have been featured in Fast Company, BrandWeek, and Storytelling Magazine. Michael’s book, Believe Me: a Storytelling Manifesto for Change-Makers and Innovators is available for free as a digital download. Michael is left handed, color blind, and eats more chocolate than the average human. His TV guilty pleasures include Celebrity Rehab and Millionaire Matchmaker.

BlogWorld NY Tuesday Night Networking Party & Mixer!


Coming to BlogWorld NY? Well, make plans to join your peers Tuesday Night, and the Networking Party and Mixer!

Co-hosted by NY Entrepreneurs Business Network (NYEBN)

Tuesday, May 24th

404 Restaurant
404 10th Ave @ 33rd St, New York NY
(Located only 2 blocks from the Jacob Javits Center)

Light Appetizers

Any BlogWorld pass gets you in to the party for FREE! (Includes the Exhibits Only pass). If you haven’t yet registered, take a look at all the BlogWorld packages available.

RSVP on Facebook:
Let your friends know you’re coming!

Networking Party & Mixer Sponsors:

NY Entrepreneurs Business Network (NYEBN) is a premier business networking group in NYC. Consisting of 10,000+ business professionals, it’s the largest global business Meetup group and the most dynamic business community in NY metro area. NYEBN hosts monthly events where entrepreneurs connect with investors and startups. If you’re in the NY area, join the group for free here: http://www.nyebn.com

Vino & Vaynerchuk – Grab a glass of Rioja wine & Gary Vaynerchuk’s book The Thank You Economy – FREE and personally signed by him this evening at 404NYC.* Sponsored by Network Solutions® with wine provided by Vibrant Rioja

*Must be 21 years of age to consume alcohol. Limited quantity of books available.

Join Us at #BWEchat – and WIN a Free Pass to BlogWorld NY!


We’re proud to announce that BlogWorld will be hosting its first ever virtual Twitter party on Wednesday to help spread the word and answer your questions about the upcoming New York event. It will also be a great way to connect with other who will be attending, so I hope to see you there! Here are the details:

What: #BWEchat Twitter Party

When: Wednesday, May 18, 2011 at 8:00 PM EST

Where: Twitter!

Twitter parties (also called Twitter chats) are held online, with virtual attendees all following the same hashtag (in this case, #BWEchat). You can follow through Twitter’s main website or a desktop client like Tweetdeck, but they move really quickly, so I recommend using a site like Tweet Grid or Tweet Chat to follow along.

Who: Attendees, speakers, track leaders, BlogWorld staff, and anyone interested in learning more about the conference and meeting others who might be attending or have attended in the past. The chat host will be @blogworldexpo so make sure you follow this account! Also make sure to follow @Tracy_Iglesias and me (@allison_boyer) so we can DM you if you win one of the passes!

PRIZES: By attending #BWEchat, you’ll have a change to win an awesome prize – a free ticket to the show! During the chat, we’ll be giving away the following tickets:

  • TWO 2-Day passes
  • TWO 1-Day passes
  • SIX Exhibits-only passes

This is important: To qualify for one of the prizes, you must tweet the following message sometime between now and the party:

Join me at #BWEchat Wed 5/18, 8 PM ET for a chance to win a free pass to BlogWorld NY! http://bit.ly/mDHNXT #BWENY

You can tweet it as many times as you want until the chat starts! You must also come to the virtual party on Wednesday and participate by tweeting at least once between 8 PM and 9 PM EST (introduce yourself, shares some tips, ask a question, etc.). We’ll announce the winners throughout the night, so the earlier you get there, the more chances you’ll have to win!

Questions: We want to answer as many questions as possible at #BWEchat. You can ask directly during the chat, or to make sure we don’t miss your tweet, feel free to leave a comment below with your question and we’ll make sure the answer is covered during the party! (Please include your Twitter handle in your comment so we can make sure to let you know the answer.)

Hope to see you there!

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