Looking for Something?
Browsing Category

Blogging

10 Brilliant Bloggers Talk About Google In-Depth Articles

Author:

Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Google In-Depth Articles

Google recently announced a new search feature: in-depth articles. This new feature allows your content to get found, even if it is older, when you create a top resource about a specific topic.

I wrote a little about Google in-depth articles last week. Today, I wanted to direct you to even more brilliant advice on this topic.

Brilliant Blogger of the Week:

ana hoffman Google In-Depth Articles: How to Rank for Them in Google Search Results by Ana Hoffman

This was one of the first posts I read about in-depth articles back when this feature was introduced. I think Ana does a great job of covering the topic and giving you some insight about how to rank in search results using this feature. More importantly, however, I love this idea from Ana: “I am very excited about investing in thoughtful in-depth content that will remain relevant for months or even years after publication – for my incredible Traffic Generation Café readers, not for Google.”

After reading Ana’s full post on her blog, don’t forget to follow her on Twitter at @AnaTrafficCafe.

Even More Brilliant Advice:

(Please note: There are literally hundreds if not thousands of news stories about there about in-depth articles. My intention here was to post interesting views and how-tos on this topic, rather than just announcements of the new feature.)

Did I miss your post or a post by someone you know about Google in-depth articles? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Facebook Storybumping

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

Do Bloggers Need to be on Google+?

Author:

google plus The principle behind the founding of Google is quite simple: Some webpages are much more important others. How do they decide which are the most important? Basically, importance is given to content that Google believes answers questions users have about a particular topic better than other webpages.

The face of internet search technology was completely changed by Google webpage evaluations. They evaluate each link pointing to a particular webpage according to the quantity, as well as how much Google trusts the sites the links come from.

However, in 1998 things changed even more. That’s when Google also began judging the popularity of a webpage based on the amount of likes it receives through social media sharing. Social sharing helps to increase the search engine rankings of a particular webpage. Yet, Facebook and Twitter still aren’t exactly cooperative with Google. The webpage itself was always the focus of the story, until recently. Thanks to Google+, the writer is now a central part as well.

How to Increase Your Google+ Audience

Google+ profiles serve as verifiable identities for bloggers. Your reputation on Google+ is influenced by several factors:

  • The actual number of Google+ followers you have.
  • The actual number of reshares for your content.
  • The actual number of +1’s you receive.
  • Your Google+ activity: regular posts, comments, reshares and +1’s you’ve given others.

Thanks to Google+, your content is not the only thing users can vote for to grow your reputation. Today, when you get a +1 on your content, you, personally, are also getting a +1 vote. Many users say that Google+ profiles appear to grow much faster than on both Facebook and Twitter.

So, what are some effective ways to build your Google+ audience? Just keep in mind that G+ is a social media platform made up of groups of like-minded people, called communities. Therefore, that’s exactly how you should treat it.

  • Create a Great Bio – Effective Google+ bios include your actual name or pen name, a summary describing who you are, what your business does, why you’re using Google+ and the type of content you plan to share on G+. Make sure that there are keywords included in your places, education, employment and introduction sections of your Google+ bio.
  • Build Relationships – When you first begin, follow people you actually know. Then, simply search for more people to follow and get to know. Google has also implemented Google+ Hangouts, which gives users a more unique way to interact with other G+ users.
  • Share Content – Create original content for your blog posts. These can be video, photo or text posts. Then, share links to your content on G+. Be sure to create an attention-grabbing headline and add a brief though about the content. Also, end your post with an intriguing question to encourage user comments.
  • Comment, Comment, Comment – Leave relevant, interesting comments on photos and posts, asking thought-provoking questions. You can also refer (or tag) other users by typing “+” and their name to get a display of results to choose from.

Using Google+ for Social Media Marketing

Your blog must contain interesting content that’s relevant and valuable to the lives of your target audience. Social media marketing is one of the most effective techniques for getting the word out about your blog and its great content.

Are you using Google+ to interact with your target audience? If so, what are some of the methods you use to lure readers to your blog posts using Google+?

Coming to the NMX 2014 Stage… (Our Biggest Podcasting Announcement Ever!)

Author:

It’s Podcast-a-Palooza here at NMX this week! Our Director of Podcasting, Cliff Ravenscraft, has been hard at work preparing for NMX 2014, and the Podcasting Track is on track to be even better than last year, if that is possible.

And for THIS WEEK ONLY we’re giving away NMX 2014 discount code specifically for podcasters and podcast fans. Use PODCAST20 right now to save 20% on your ticket. Register now >

Welcome to 20+ Amazing Podcasting Speakers

Today, we’re happy to make our biggest podcasting announcement EVER! Starting with a huge group of speakers you’ll see if you attend the podcasting track sessions at NMX 2014! (And announcing speakers is just a start…keep reading for even more podcasty goodness!)

podcasting track group 1

Woah, mama, that’s a lot of speakers! Here’s a little more about them:

  • Kenn Blanchard is a former pastor and a gun rights activist who has been podcasting since 2007.
  • Jason Casbassi’s “The Walking Dead ‘Cast” is the the #1 Walking Dead podcast out there. It’s fueled by passion, enthusiasm, and braaaaaaaaaains.
  • Rob Cesterino was a contestant on Survivor and now podcasts about it.
  • Chris Christenson is a top travel podcaster who’s doing both video and audio podcasting.
  • Darrell Darnell began podcasting about Fringe in 2008 and hasn’t looked back. He is now involved in several other fan podcasts as well.
  • Erik Fisher’s podcasting, social media and productivity passions come together on his “Beyond the To-Do List” podcast.
  • John Dumas hosts “EntrepreneurOnFire” – and we think he’s on fire too!
  • Jared Easley teaches others how to manage their fear with his “Starve the Doubts” podcast.
  • Pat Flynn started as a blogger, and now has evolved into a successful podcaster as well. Is there anything this man can’t do? We think not!
  • Jeremy Frandsen and Jason Van Orden are a double threat. They co-host Internet Business Mastery, the #1 podcast on Internet marketing since 2005.
  • Rob Greenlee began “WebTalk World Radio Show” in 1999 and turned it into a podcast back in 2004, making him one of them most experience podcasters in the world.
  • Dave Hamilton, the host of “Mac Geek Gab Podcast,” is your go-to guy for anything Mac.
  • Dave Jackson from “School of Podcasting” is the first person to podcast about podcasting.
  • Daniel J. Lewis hosts an entire network of podcasts, on everything from Once Upon a Time to using Audacity.
  • Rick Mulready’s  Inside Social Media podcast features social leaders from some of the biggest brands in the world.
  • Amy Porterfield is a Facebook expert and no stranger to the NMX stage. Did you know she’s a podcaster now too?
  • Cliff Ravenscraft never disappoints with his sessions…which is why he’s now the NMX Director of Podcasting.
  • Mike and Izabela Russell own the audio production company Music Radio Creative which now serves customers in over 77 different countries.
  • Scott Stratten was named one of the top 5 social media influencers in the world by Forbes.com. 
  • Jaime Tardy  has interviewed 100 millionaires on her show “Eventual Millionaire.”
  • Rob Walch is Vice President of Podcaster Relations for Libsyn and the founder of podCast411. Podcasting for Dummies lists him as one of the top five most influential persons in podcasting

Whew, what a list! You can see more about all of the podcasting speakers, as well as other speakers we’ve announced, on our 2014 Speaker Page. Or, head to our Podcasting Page to see just podcasting speakers and other information about that track.

cliff on stage

What You’ll Learn in the 2014 Podcasting Track

And if that wasn’t a big enough announcement for you, we’re also announcing some of the sessions titles you’ll find in our NMX 2014 Podcasting Track! If names don’t impress you as much as actual session topics, here’s a list of just some of the educational sessions and panels you’ll be able to attend:

  • Audio Branding: Ways to Improve Your Podcast “Brand” with the Use of carefully Scripted Jingles & Voice Overs (Beginner)
  • The Power of Niche Podcasting – Three Reasons You Should Narrowly Focus On One Topic (Beginner)
  • How Do I Record My Podcast So I Can Sound Good All The Time? (Intermediate)
  • Why Podcasting if We’re Already Broadcasting? Social media/blogging addicts reveal why they started podcasts (Intermediate)
  • How Not To Screw Up Your Podcast Interviews – Tips On Creating Interviews That Will Increase Your Credibility (Intermediate)
  • Podcasting Profits: How to Use Your Podcast to Generate Income (Intermediate)
  • Building A Successful Fan Podcast Devoted to Your Favorite TV Show, Movie or Book Series (Intermediate)
  • Guaranteed To Stand Out – Authenticity And Transparency Behind The Microphone (Intermediate)
  • How To Land The Expert Interviews You Want For Your Podcast (Intermediate)
  • How To Audio Podcast 100% from an iPad or iPhone (Advanced)
  • From No Online Presence To Six Figure Income Within Six Months. A Podcasting Success Story (Advanced)
  • The State of Podcasting For 2014 (Advanced)

You can learn more about all of these sessions/panels on our Podcasting Page. We’ll be adding even more sessions and speakers over the next few weeks.

podcasting awards The Return of the Podcasing Awards!

Last year, Todd Cochrane brought his Podcast Awards to NMX, and it was a smashing success, with so many podcasters and fans attending that we ran out of seats and people were standing along the walls! We’re happy to announce that the Podcast Awards are coming back. We hope to see you at the 9th Annual Podcast Awards, which are open to all NMX attendees.

Mark your calendars – nominations for these awards open on October 1. Want an email reminder? Click here.

podcasting at nmx The Return of the Podcasting Pavilion!

NMX 2013 was also home to the “Podcasting Pavilion,” where podcasting speakers and attendees could broadcast live from the exhibit hall floor. It was extremely popular, so we’re bringing it back for NMX 2014.

Interested in learning more about podcasting live from NMX 2014? Click here.

Here at NMX, we’re committed to bringing programming, networking opportunities, and recognition to podcasters. How are we doing? Leave a comment – we’re love to hear from you!

Your Podcasting Ticket to the Show: Here’s a Discount

Of course, if you haven’t already, there’s no time like the present! You need to register for a pass in order to attend our keynotes, sessions, networking parties, and the Podcasting Awards. For this week only, we’re offering a discount code specifically for podcasters and podcast fans.

Use PODCAST20 to save 20% on your ticket to NMX 2014.

So what are you waiting for? Register today!

A Hard Truth: Google Doesn’t Care About Your Awesome Content

Author:

Recently, Google introduced a new search feature called “in-depth articles” The idea behind this feature is that mid-way down on the first page of search results for more popular keywords, you’ll find older, but extremely relevant, content that serves as a “guide” to the topic at hand.

Google wants good content, not necessarily new content. When you hear bloggers talk about “pillar” evergreen posts, this is what they mean.

Learning More about In-Depth Articles

Ana from Traffic Generation Cafe wrote a really great piece about this announcement, which you can find here. I really recommend giving it a read if you want to get started writing content for Google’s new in-depth article feature. In this post, she also points to another interesting and extremely helpful post on the topic, from Mark Traphagen. In one of the comments, he writes,

 

We tend to think of Google as being really, really smart and almost omniscient. And compared to other data retrieval systems, it is leaps and bounds ahead. But the reality is that properly indexing, evaluating, and ranking the billions upon billions of pages on the web is more enormous than most people think. And at the end of the day, even Google ends up taking easy short cuts.

We have to face the reality that Google doesn’t care about “surfacing the little guy” or “reduced access to legacy content.” Their business model is built upon getting something useful to the searcher withing the top few results or ads. They may say they want to rank the “best,” but at the end of the day, how can they even successfully judge that, and if users are happy with what they are getting in the top few positions, then it works for Google.

What really struck me about this statement was how right Mark is about Google not caring about “surfacing the little guy.” In fact, I would go as far as saying that Google doesn’t care about your content at all, even if it is awesome. They aren’t some altruistic being whose job it is to find great content and make sure the world sees it. They’re a business performing a service, and that service is giving people answers to their questions based on whatever keywords they type into that little box.

Google doesn’t care if your piece was more well-written or insightful if the search results are already full of relevant, quality content. Their aim is to consistently show good results, even great results, but they don’t care about showing the best results.

This post sounds a little bitter, but I promise it’s not. What I’m trying to get across is this:

Awesome content is not enough.

At least, it isn’t for Google, especially for their new in-depth articles. Awesome content will make readers love you, but search engines care about relevant more than awesome.

So, What Can A Blogger Do to Get Some Google In-Depth Article Love?

Actually, it isn’t as hard as it sounds. Google might always cater to large sites they know and trust, but just because you’re not The New Yorker doesn’t mean you’re doomed to live on page two or three of the search results.

I’ve never given much thought to SEO. I always thought that writing great content was always the best SEO tactic I could use. And I still think that’s the case. But recently, some SEO experts taught me a little about basic keyword research (shout-out to the team at DragonSearch!) and it has made all the difference. In addition, here are a few tips Google has given us about getting your content flagged as an in-depth article:

And ALWAYS write awesome content, even if Google doesn’t give a rat’s patootie. At the end of the day, people matter more than Google. Google will help you get found initially if you cater toward their algorithm, but people will share your in-depth content if it is the best they’ve seen.

 

6 Subheadings Strategies You Need to Know

Author:

bigstock-Beautiful-woman-with-thoughtfu-29888243 One thing can kill your blog post faster than a boring topic and flat language: subheading mistakes.

Of course, the biggest mistake of all is not using subheadings. Readers need subheadings so they can quickly find what they are looking for. Subheadings and space breaks give them the scannability and simplicity they crave.

But when it comes to pleasing writers, it’s about more than just using subheadings. It’s using them well.

Provide the Most Important Information First and Last

Readers land on a page and make a split-second decision if they want to stay or not. So don’t hide all of your best information toward the bottom. Give readers a juicy piece of information right off the bat so they immediately feel satisfied and interested.

Sprinkle in other important points throughout the rest of the article, but remember to save something really good for the end. Ending strong will reward the reader for making it to the end. It also establishes trust with the reader, making them far more likely to read your content to the end the next time.

Editor’s note: A great way to ensure that your beginning and end are strong is to use the Bookend Blog-Writing Technique.

Avoid Puns Even If It’s Fun

Playful titles and play-on-words might work for other mediums (like books, movies, and essays), but when it comes to online content, it’s better to say exactly what you mean.

Being clear in your subheadings helps impatient readers find what they are looking for and also helps keyword-hungry search engines label the content. Avoid titling a subheading something you think will make your reader laugh, unless you can do so while being clear. Instead, deliver a useful subheading that will make your reader understand.

Refer Back to the Title

The title of this article is 6 Subheading Strategies You Need to Know, so each of the subheadings in this article are strategies. Make sure that whatever you offer in the title, you deliver in the body.

It would be confusing to readers if the subheadings in this article were “Subheadings Are Important” or “Why You Should Use Subheadings”, as those phrases don’t refer back to what the reader is looking for — a list of strategies.

Separate Similar Sized Sections

Use subheadings to separate sections into roughly the same size of text. Notice how I use a subheading to separate the text every two or three paragraphs.

Keeping information under subheadings to roughly the same size keeps the depth of the information evenly dispersed. It shows if you have elaborated too heavily on one topic and not enough on another.

It doesn’t have to be exact, but you get the point.

Don’t Be Vague: Use the Subheading to Tell Your Reader Something

Even if you are writing a blog post where the subheadings sound like they should be short and simple, find a way to add extra useful information to the subheading.

If you are writing The Best Apps for Watching your Weight, don’t only put the app name in the subheading: “Workout Trainer” and “MyNetDiary”. Add bonus information that tells the reader more: “Workout Trainer: For Planning Work Outs” and “MyNetDiary: For Counting Calories”.

Count Down and Number Steps

Add numbers to your subheadings when they add context to the information. This happens most frequently in count downs or steps of instructions.

Numbers next to an element in a countdown are useful because they represent the value of an item. For example, #2 in a subheading in the article Countdown of the Best Beaches tells the reader the beach is pretty great. Numbers in steps of instructions are helpful because it tells the reader which step of the process they are on.

Numbers are great in subheadings, but only if they add value. Don’t add them if they have no point or context.

When it comes to subheadings, it is all about making things easier on the reader. So help the reader by clearly and simply offering them the information that they want.

Image Credit: Bigstock

Creative Blogging with a Persona: An Artist, Journalist, and Reviewer Walk into a Blog…

Author:

We’re all guilty of going on auto-pilot with our blog once in a while: maybe we missed our deadline and need to whip up something quick, or we have to churn out a piece on a hot topic everyone else has done already, or worse yet, our eyes glaze over at the same old format on a blank screen. Such is the life of a blogger and time-crunched small business owner.

But what if you had someone else writing your posts occasionally? No, I’m not talking about a guest blogger, ghostwriter, or God forbid copying and pasting content from elsewhere…It’s You. Take on a new persona and “profession” for your next post. Who knows? By being creative, you could end up enjoying it, learn a new skill, and best of all, attract new readers and shares.

The Amazing Artiste

We hear over and over that visual web content—be it graphics, video, or presentations, is much more likely to be looked at, engaged with, and shared than its less sexy but equally important counterpart, text. Our brains are wired to pretty, shiny things. It’s no wonder Pinterest and Instagram have grown by leaps and bounds.

Graphic content also helps us digest information quicker: In fact, 40% of people will respond better to visual information than to plain text. And with all the choices on the Internet, our attention spans have shrunken to ADD proportions, so we are instantly attracted to snackable web moments. In other words, serve up imagery to tell your story quickly instead of relying on numerous keystrokes.

When it comes to visual storytelling, pretty much anything you can say with words will work with images. Find that challenging? For starters, you can keep it simple with brief commentary on an animated gif, a baffling series of Tweets from a major brand, one stark photo, or slideshow.

If you’re feeling more ambitious, go the data visualization route and combine data and graphic elements that blend well as an information shortcut. Create graphical representations of content with Infographics, the fastest growing way to display facts. There are many free resources to help. Or consider Mind Maps to explain big and small concepts alike.

More interested in videos to show your artisitc prowess? Photobucket, Vine, and Instagram Video are a few that can help. Or grab an existing video and write a few choice sentences about it. Some examples include: How a TED Talk inspires your work or makes a point about your industry, or an educational video for your readers. The only barrier is your  imagination. Either way you’ll be pulling double-duty delivering pre-packaged content that is already validated, while reinforcing your brand.

Reminder: Before you post content on your blog that is not yours, always check content usage guidelines.

The Rugged Reporter

Add instant color and flavor with interviews and quotes to your post by playing the enterprising journalist. Whether it’s a tech celebrity, industry luminary, or the chef at the hottest restaurant in town, get the words directly from the source to breathe new life into your blog. Also, the Q&A format of the interview is easily digestible and ready-made for readers to scan.

When interviewing someone “famous” or better known than yourself (which happens often), it can be intimidating. Believe it or not, though, by virtue of the fact that you have a blog, you’ll be granted instant credibility (even more so if you’re a published writer).

Truth be told, most people love to talk about themselves no matter who they are, and will happily promote their latest book, or whatever is most important to them at that time. For instance, in my post about bogus cosmetics claims, I located, researched, and interviewed the lead FDA attorney on a related and well-known case as an expert without any red tape (impressive for the government!). Or do a straight up interview. Posting a conversation with web-famous people also helps to build your SEO and traffic.

The Rogue Reviewer

Or take the opposite approach: Give your opinion, no holds barred. But let me clear about “reviewing.” We’re not talking about pay-for-play: I’m not advocating sponsored and/or paid reviews (unless they are clearly disclosed as such), but rather  expressing your opinion, and sharing your knowledge.

Do your homework before you try this style, and research the type of review you are doing. For instance, if you are doing a book review, take a look at popular review sites, or, if you’re doing a roundup on the latest phone apps, note the style and soak up some inspiration for what works (and what doesn’t) in that circle. Your readers will appreciate that you are doing the work for them, from product reviews to industry trends.

Be Everyone You Want to Be, Anytime

If you’re getting bored with your blog, chances are so is your audience. Why not shake things up for yourself and your readers?

7 Best Productivity Apps for Bloggers

Author:

bigstock-Blog-824779 One of the biggest challenges with blogging is that it can be time consuming and hard to do when traveling. However, in recent years, thanks to wonderful and inspired app makers, there are now numerous tools available for bloggers which helps tremendously make blogging easy, convenient, and fun! With these productivity apps, blogging has become less complicated and you can get your daily tasks done, even while on the go.

Here are some of the best productivity tools for bloggers:

Blogger and WordPress

For iOS | For Android

Yes, blogging platforms top this list of productivity apps, since they make blogging on the go possible. Blogger is an app created by Google Inc. that makes writing, saving, scheduling, and publishing posts easy. The Blogger app also makes uploading pictures direct from the phone to the blog is very simple.

For bloggers who use travel a lot and who use the WordPress blogging platform, the WordPress app is another ‘must-have’ productivity tool. The interface is very user-friendly if you’re familiar with WordPress, making it easy to blog whenever you have time, even if you aren’t at home in front of your computer.

(Editor’s note: If you’re trying to decide between Blogger and WordPress, check out our post about choosing a blogging platform.)

Boomerang

For Gmail | For Outlook

Have you ever experienced forgetting to send an important email to a client or a boss? Boomerang is the answer. This app allows you to write the email ahead of time. You simply schedule when you want it sent; the app will do it for you. Boomerang can do more! This app is really like your virtual secretary. For example, if you sent an email containing a guest blog post to another blogger, you can set the application to remind you to get in touch with the recipient again if you don’t get a reply.

SEO Tool – Check Site Position

For iOS

For serious bloggers, knowing their search engine rankings is very important, and this used to be a challenge for bloggers who are always mobile or on the go. SEO Tool – Check Site Position provides the answer to this challenge. With this app created by Nopreset, bloggers can now easily check their page rankings wherever they are. It is also convenient to use especially for bloggers who have several domains or websites.

Memonic

For iOS | For Android | For Mac | For PC

Excellent posts often require lots of research. Researching however, can be very taxing. With memonic, bloggers now have a better way of tracking their research and saving it for later. Using this app, bloggers can effortlessly save any web content with just a click to their online notebook anytime. No need anymore to bookmark a lot of websites and visiting them again and again.

Otixo

For iOS | For Android

Bloggers who have challenges with too many files found their answer with Otixo, a convenient file manager for perfect for Dropbox, Google Drive, SkyDrive, and other popular cloud services. With Otixo, bloggers can easily find their files across cloud-based services, and with a single username and password, access these online services with ease. Here’s another thing that many bloggers like about this app: they can easily copy and/or move files from one service to another without the need to download them to their computer. The process is very easy because it’s just drag-and-drop and then it’s done!

Pixlr

For iOS | For Android

Great images make blogs more attractive to readers and visitors. For your not-so-perfect pictures that need editing, Pxilr is the perfect tool. This app is free and it allows the blogger on the go to edit pictures in order for them to fit perfectly to a blog post.

In your option, what are the best productivity tools out there? Do you have any favorite productivity apps that help you blog more efficiently when you’re not at your computer? Share them with a comment below!

Image Credit: Bigstock

15 Brilliant Bloggers Talk About Writing Persuasive Content

Author:

Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Writing Persuasive Content

I have a confession to make: I hate trying to convince people to do something.

I understand that this is an important part of marketing, but writing persuasive content has never been my strong suit. That is, if I’m persuading someone to do something that will benefit me. I think I can argue my own point well to persuade you that I’m right about something, but persuading you to buy something, download something, etc. has never come naturally to me.

Luckily, there are people out there who are insanely good at it, and they’ve shared what they know in blog posts. I hope this week’s edition of Brilliant Bloggers is as helpful to you as it has been to me!

Brilliant Blogger of the Week:

henneke 58 Ways to Create Persuasive Content Your Audience Will Love by Henneke Duistermaat

I love this post on Copyblogger because it gives you a roadmap to making sure that your content is as persuasive as possible without crossing any lines. Internet marketers get a bad name because there are so many people using slimy, gray-area techniques to convince others to spend money. Henneke’s post, however, doesn’t encourage you to do any of that. Her tips simply help you take your content and make it more persuasive.

After you read the post, which includes all you need to know from writing the headline to editing before you publish, check out Henneke on Twitter at @HennekeD and visit her blog, Enchanting Marketing. (Psst…she also has a great guest post on Kissmetrics about this topic called “7 Lessons Apple Can Teach Us About Persuasive Web Content“)

Even More Brilliant Advice:

  1. 11 Ways to Write Persuasive Content by Thomas Timely
  2. 48 Elements of Persuasive Written Content by Uttoran Sen (@uttoransen)
  3. How Do I Write Persuasive Content? by Jeff Hahn (@HahnPublic)
  4. How To Create A Persuasive Message To Motivate Your Audience by Aura Dozescu (@AuraDozescu)
  5. How to Write Persuasive Content? by Jeevan Jacob John (@JeevanMe)
  6. The Psychology Behind Persuasive Writing by Jani Seneviratne (@janiopt7)
  7. The Secret To Being Memorable And Persuasive by Joe Romm
  8. Ten Recipes for Persuasive Content by Colleen Jones
  9. Ten Timeless Persuasive Writing Techniques by Brian Clark (@copyblogger)
  10. What is Persuasive Content? by Ian Truscott (@IanTruscott)
  11. What’s more persuasive? “I think…” or “I feel…”? by Derek Halpern (@DerekHalpern)
  12. Writing a Persuasive Blog—The Key to Content Marketing Success by John McTigue (@jmctigue)
  13. Writing Persuasive Headlines with the FAB Formula by Julia McCoy (@expwriters)

Did I miss your post or a post by someone you know about writing persuasive content? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Social Monitoring Tools

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

Blog Post Ideas: 5 Blog Topic Tips to Help You Create Unique Content

Author:

blog topic tips Recently, I was asked an interesting question:

How do you consistently come up with blog post ideas and maintain a high quality?

I’ve written over 750 posts for this blog alone, not counting the post I’ve written for other clients and my own blogs. So how do I keep the blog ideas rolling? And more important, how do I ensure that I’m producing unique content, not just boring, unoriginal content you can find on any number of other blogs?

1. Blog Topics and Formulas

Wait…how can you come up with topic ideas that are unique and interesting if you use a formula? Believe it or not, you can! Instead of a traditional blog post formula, however, look to other forms of media for formulas that are super successful and adjust them to your needs. For example, I wrote about 10 Movie Plots That Can Help You Write Better Blog Posts. Look at formulas used by television shows, newsletters, magazines, speech writers, etc. They’re successful for a reason!

2. Getting Inspired

Sometimes, you just have to get the creative juices going a bit. If you’re feeling blocked, here are 12 Places to Find Inspiration for Your Next Blog Post.

3. One Post or Many Posts?

If you write a 1,000-word post that can be split into a two-parter, you’ve essentially done double the amount of work in the same amount of time. Not every post (even long posts) lend themselves to becoming two posts, but look at everything you write with a critical eye. Is your message getting watered down because you’re trying to cover too much at once?

You can even use your initial post idea as the jumping off point for a series.

4. Blog Topics at All Eduction Levels

When you brainstorm a list of blog topic ideas, you’re really brainstorming a double list, because you could write both a beginner-level and advanced-level post for each topic. This is also a great strategy to help you link internally more often.

5. Stay Organized and Passionate: The Blog Ideas Will Flow!

My biggest tip, at least if you’re someone who thrives on organization, is to keep a close handle on your editorial calendar and work schedule. For me, not keep regular working hours in the past led to an inability to come up with great ideas, in part because I lost my passion for the topic. So, even though I could sleep until noon if I want, I now work a semi-normal 9-5 schedule and really remain committed to the craft. My mind is more focused, so I’m able to come up with unique content ideas on a regular basis.

How do you come up with unique content ideas for your blog? Share with a comment!

Image Credit: Bigstock

Get More Long-Term Readers with the Soap Bubble Approach to Blogging

Author:

getting more long-term readers

Traffic spikes can be exciting. It’s fun to watch a post go viral, especially if those new readers are also leaving comments. But when those people leave your blog, they often don’t come back. Getting more long-term readers is a lot harder than getting more traffic.

Ten long-term readers who will become a part of you blog community are better than 100 readers who read one post and never come back, though. It’s hard to grow your blog if you don’t build a solid foundation of readers who are addicted to your posts. One of the techniques I use to convert first-time readers into long-term readers is what I call the soap bubble approach to blogging.

Blog Structure for More Long-Term Readers

The net time you work up a lather in the bathtub or splash some suds on your dirty car, take a close look at structure of the soap bubbles. You’ll notice that it typically isn’t a collection of air pockets that are all the same size. Instead, you’ll see mostly small bubbles that make up the foam with occasional mid-sized and larger bubbles. The small soap bubbles are what creates the sudsy power, though. Without them, your larger bubbles aren’t very effective.

I find that a lot of bloggers are obsessed with creating epic content. I’m a firm believer that every single post you write should be your best work. However, not every post your write has to be a “big bubble.”

Big bubble content is typically long, evergreen content that is highly sharable and often a comprehensive list or guide to a certain topic. An example of big bubble content is this post: 58 Ways to Get Noticed as a New Blogger

But “small bubble” content is just as important. This kind of content is still high quality, but aims to teach a single tip or skill or cover a single topic. An example of small bubble content is this post: The #1 Best Way to Understand Your Audience—And Why This Matters for Your Content

Whenever you write a big bubble type of post, you should be able to link back to at least five other supporting posts on your blog. Think of your big bubble content as a hub for the small bubble content you’ve written in the past.

Why This Leads to More Long-Tem Readers

In general, I’ve found that if someone reads three posts from me, they are likely to come back and read my posts again and again. In many cases, people who read at least three posts are so hooked that they read several posts on your blog. They’ve discovered your content, and they can’t get enough.

Internal linking encourages them to read more content, but this isn’t just about making sure you link to previous posts in every blog post you write. It’s about making sure that you have related posts to support the epic content that is going to get the most attention. Super relevant posts that first-time readers can visit to learn more is going to be extremely enticing. Again, if you can get someone to read at least three posts on your blog, they will be much more likely to become a long term reader. A lower bounce rate definitely leads to a bigger community.

So, the next time you sit down to write a list post or an ultimate guide or another type of post that you know is going to bring in lots of traffic, ask yourself this question: Do I have a small bubble (supporting) post to go with each point I’m making?

If not, write one before you publish so any post that goes viral encourages people to read more instead of bouncing on to the next website.

Learn About NMX

NEW TWITTER HASHTAG: #NMX

Recent Comments

Categories

Archives