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NMX Speaker Profile: 5 Questions With Tom Webster


Tom Webster


Deb’s note: I met Tom Webster in 2008 when I was the Community Manager for BlogTalkRadio and we had a booth at BlogWorld ’08. Tom had dinner with the BTR team, and I was impressed not only by his dry sense of humor – he kept us laughing throughout the meal – but also by his passion for data and numbers especially as they apply to podcasting. I’ve seen Tom every year at BlogWorld/NMX – as he is always brought back as a speaker – and he still has that same passion for what he does.

Tom is giving a Super Session, “Podcasting: The Next 10 Years” at NMX on Monday, April 13th at 1:45 p.m. in Ballroom D.

And now, Tom answers our five questions.

1. Without repeating your online bio word for word, tell the NMX community who you are and why you’re so good at what you do.

I’m the Vice President of Strategy for Edison Research, and in that role I’ve been covering consumer usage of new media for over a decade. I’ve been reporting on adoption and behaviors around Social Media, Podcasting, Blogging and more for the NMX (and Blogworld…and Podcast Expo…) audience since the beginning. And I’m good at what I do because my team at Edison is AWESOME at what they do, which gives me the confidence to report our numbers.

2. What are you speaking about at NMX? Why is this an important topic?

We have been tracking podcasting for 10 years now, so I plan to give attendees a retrospective of where the medium has been, where it is now, and where I think it is going. It’s an important topic, because after being in audience research for 20 years, I can tell you that what got us here as podcasters, is not going to get us there. I want to help get us there.

3. Who are you most looking forward to see speak at NMX and why?

Norm Pattiz. We’ve worked with Norm at Edison on various initiatives for over a decade, and he is fearless, relentless, and absolutely passionate about pushing podcasting forward. We’ve all got a lot to learn from him.

4. Beyond work…what is your passion?

Things I am passionate about: Magic (especially mentalism—I’m fascinated by that), a good quality martini, and more time with by beautiful wife, Tamsen.

5. What is one thing people would be surprised to learn about you?

At this point, I don’t know that I have many things that would surprise people 🙂 But I’ll go with this: I used to teach English. I still speak it regularly.

6. Bonus! You were given a discount code to share with your online community. Share your code here and tell potential attendees why they should attend NMX!

I can’t seem to find my code….but I think if you’ve ever stared at a blank screen or a microphone and wondered what to blog about, write about, or speak about—come to NMX. I leave with dozens of ideas every year. (Tom’s discount code is TWebster20, use it to register for NMX and receive $100 off current pricing. – Deb )


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