Cecily Kellogg

This isn’t Cecily Kellogg’s first rodeo at NMX speaker. In 2011, Cecily was a panelist at BlogWorld Los Angeles. Since then, she’s moved on from parent blogging to build a successful career as content marketer, which is what she’ll be talking about at NMX ’15 in April.

Behold today’s speaker spotlight.

5 Questions with Cecily Kellogg

1. Without repeating your online bio word for word, tell the NMX community who you are and why you're so good at what you do.

It wouldn’t seem like a poet would end up in content marketing, but that’s what happened to me. It turns out my years as a poet were great training for content creation. I learned how to say a lot with just a few words, a skill that has helped me craft content that people actually read. After achieving a small measure of success with my personal blog I became a full time writer in 2007, and today I run a small agency that provides marketing and written content to a variety of clients.

2. What are you speaking about at NMX? Why is this an important topic?

At NMX I’ll be talking about creating a content marketing strategy for your blog. Businesses are required to establish specific goals for their content.  The determine what a conversion will be, they use old school sales techniques, and they require content to produce results. Bloggers can benefit from this same approach, even if a “conversion” for them is something as simple as leaving a comment or sharing a post. I’ll be teaching bloggers how to integrate a business-style content strategy to grow their blog and help them find success – while staying true to their blog’s heart.

3. Who are you most looking forward to see speak at NMX and why?

I’m really excited about seeing some favorite folks speak such as C.C. Chapman, Lynette Young, Jason Falls, Missy Ward, and Kelby Carr. But I’m also really looking forward to hearing Marcy Massura and Maggie Patterson, women I admire but haven’t heard speak yet.

4. Beyond work...what is your passion?

Outside of work, I find joy in my family. My daughter is a budding rock star, plays junior roller derby, and has helped me reconnect with my inner artist. My husband makes me laugh and is the most amazing writer. When the weather doesn’t suck, I love exploring and hiking in the woods.

5. What is one thing people would be surprised to learn about you?

Ben Greenfield

In order to highlight NMX ’15 speakers and sessions, we sent each speaker a list of 5 questions so you can learn a little more about them.

Each speaker is asked the same five questions, but as you’ll see as we feature each different speaker, the answers couldn’t be more different.

Today we’re pleased to present 5 Questions with Ben Greenfield:

1. Without repeating your online bio word for word, tell the NMX community who you are and why you're so good at what you do.

As an author, consultant and speaker, I teach people how to achieve superhuman health, longevity, weight loss, lean muscle gain, holistic wellness, and peak performance. My understanding of functional exercise, nutrition, and the delicate balance between performance and health has helped thousands of people around the world achieve their goals and improve their quality of life. My goal in life is to make healthy living inspiring, entertaining and educational, and my “rebel yell” goes like this…

…I love getting fit, feeling good about the way my body looks, and fulfilling my deep-seeded drive to live life to the fullest by achieving difficult feats of physical performance. But I was fed up with feeling like crap from all the extreme exercising, strange foods, feeling of constant stress and soreness, and worry about the toll my hectic lifestyle was taking on my body. So I have found a way of training, eating and living that is perfectly healthy and natural, but still allows me to look, feel and perform at my peak capabilities….

I am currently the founder and owner of Greenfield Fitness Systems, a company that develops innovative and cutting-edge fitness and nutrition services and solutions to help people reach their physical and mental performance goals, whether that be to defy aging and achieve longevity, cross the finish line of an Ironman triathlon, or simply shed a few pounds.

2. What are you speaking about at NMX? Why is this an important topic?

Over the past decade, I’ve built a passionate and responsive audience who tends to “hang on every word I say”. Without ever appearing on Oprah or Dr. Oz, or getting any other big lucky breaks, I’m literally managed to turn myself into a globally recognized fitness expert. I’m not saying this to brag, but rather to alert you to the fact that you too can become a trust expert in your field (with a big following) if you implement the strategies I’ll teach you at NMX. We’ll cover everything from podcasting to content creation to fan interaction, and I’ll give you every tip and trick I know and use!

3. Who are you most looking forward to see speak at NMX and why?

Adam Corolla. He’s funny. He’s kind of weird too. He podcasts. What more could you ask for? He’s sure to be entertaining.

4. Beyond work...what is your passion?

Besides dark chocolate? My twin boys, River and Terran Greenfield. It’s an amazing and breathtaking sense of responsibility to know that you can shape little lives who can grow up to make this world a better place.

5. What is one thing people would be surprised to learn about you?

I grew up as a complete geek – programming computers, playing the violin, writing fantasy novels, and as president of the chess club. I’m still an extreme introvert and I get supercharged by being by myself, strumming on a guitar or walking in the forest!

6. Bonus! You were given a discount code to share with your online community. Share your code here and tell potential attendees why they should attend NMX!

If you’re ready to finally take the next step and begin creating content that makes you happy, makes you money and changes the world, then you need to be at New Media Expo. Need a little extra incentive? You can use code “bgreenfield20” to get 20% off the current pricing. See you there – and remember – what happens in Vegas stays in Vegas!

Jason Falls

In order to highlight NMX ’15 speakers and sessions, we sent each speaker a questionnaire so we could feature them here. Each speaker is asked the same five questions, but as you’ll see as we feature each different speaker, the answers couldn’t be more different.

It should come as no surprise that the first speaker to send back responses to his five questions was Jason Falls. Jason has spoken at NMX several times in the past and never fails to deliver. He’s a true professional and one of our favorite people to work with.