Lists: Bloggers love them. Readers love them. Pinterest loves them. So why not write lists all the time, right? Well, not so fast. Before you go churning out one more top-10 list on your site, consider the following reasons why you shouldn’t:
1. They’re Overdone. Everybody writes top-10 posts. You can find top-10 posts about everything from Ask Men’s Top 10 Websites to Use in 2014 to the FedEx Blog’s 10 Best Posts in 2013. Why be like everybody else? When you join the top-10 crowd, you can get lost in the sea of similar content.
2. They’re Gimmicky. In an oversaturated blog world, top-10 posts can be rather lacking. They’re gimmicky. They’re link bait. They promise something valuable but often leave readers disappointed, feeling like you’re just trying to get them to click through your site.
3. They Come Across Phony. Why are your top 10 reasons your top 10 reasons? What’s the significance? Why are they the best? Most lists won’t say this, creating a phony significance that your readers will know isn’t real.
4. You Might Annoy Your Readers. Curated content is OK, but too much curated content can annoy your readers. So when you merely repackage past posts into “top 10s,” your readers could wind up feeling cheated — and cheated readers don’t stick around.
5. They Make You Seem Stale. Everybody knows lists are a go-to tool for writers stumped for ideas, so when you post a lot of lists, you tell your audience you’re out of things to say.
6. They Take Time. Despite how they may seem to readers, lists take time to create, even if you’re just sifting through blog archives to find which posts to use. If this time isn’t yielding results, it’s wasted — why not focus on drafting original content instead?
7. They Don’t Go In-Depth. By their very nature, top-10 lists tend to be quick, shallow articles that don’t explore a topic in depth.
8. Write 10 Posts Instead. That quick top-10 list could turn into 10 informative posts if you would break it apart and explore each point further. This not only generates more content for you, but it also gives more value to your audience.
9. You Run Out of Ideas and Fill Your List with Fluff. When you’re writing a “top 10,” you may feel pressure to come up with more ideas than you have — and those fluff ideas aren’t actually helpful to your readers. Top-10 lists put you into a box.
10. Care about What You’re Saying. Here’s one of the biggest reasons not to write a top-10 list: You don’t care about it. When you’re only writing a list to write a list, everybody will know it. So rather than writing about what you think you should write about, write about what you care about instead.
Do any of the above reasons ring true to you? Do you write top-10 lists? Do you read them? Why or why not?