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2013

Ford’s Scott Monty Speaks on Community at NMX 2013

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Ranked by Forbes as one of the top 10 influencers in social media, Ford Motor Company’s Scott Monty has been called “an unstoppable force of nature,” “the best corporate social media lead on the planet,” and “a visionary.” We  had the pleasure of seeing Scott’s keynote today at NMX 2013. Here are some of the best quotes from his talk:

  • “We had the ultimate confidence in our product and we had to turn it over to them. And that’s how trust is built. […] If you have a good product let go of your fear and let others tell your story.”

It doesn’t matter how good your marketing is. If you don’t have a good product, you won’t make money. But once you have a good product, as Scott noted, you need to let your fans talk about it online. Word of mouth is still one of the best (if notthe best) forms of marketing out there.

  • “How do we know what they want and value if we don’t listen to them?”

Echoing something Amy Jo Martin said earlier in the day, Scott talked about how important it is to actually engage with your customer, not just broadcast your message. Poll your customers. Ask for their feedback. And above all else, show that you’re listening and that you care.

  • “People want to be part of something bigger than themselves.”

Encouraging your fans to be a part of a bigger community helps to break down those barriers between customer and brand and instead just be on a level playing field, where everyone is just talking about something they love (like cars, in Ford’s case). Scott talked about how important it is to add that element of fun into what you’re doing so you’re not just selling, but also entertaining.

Want to see Scott’s entire session? All of our keynotes are being live-streamed and archived. Head over to NMX University to see our keynotes and additional bonus content live from the show.

About Scott:

At Ford, Scott heads up the social media function and holds the title Global Digital &Multimedia Communications Manager. He is a strategic adviser on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business. Prior to joining Ford in 2008, Scott served as Consigliere for crayon, a strategic marketing firm,and with PJA Advertising + Marketing, a boutique BtoB agency. In addition to his professional responsibilities, Scott is an active blogger and podcaster.

He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog (www.scottmonty.com) and also writes The Baker Street Blog and I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal.

Scott is a recognized thought leader in the social media industry and frequently speaks at industry events. Scott received his Master’s in Medical Science from Boston University’s School of Medicine concurrently with his MBA from BU’s Graduate School of Management. He lives in Michigan with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voiceover work.Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term “tweetup.”

Amy Jo Martin Speaks about Social Communication at NMX 2013

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Amy Jo Martin, author, speaker, founder, CEO of Digital Royalty shares how to tap into your inner renegade and bring innovation into your daily life. She explores how social media gives every human the power to make positive change. We had the pleasure of seeing Amy Jo’s keynote today at NMX 2013. Here are some of the best quotes and stories from her talk:

  • “Humans communicate with humans. Not logos.”

If you aren’t introducing the people behind the brand, you’re missing out on an opportunity to connect with your audience. People don’t respond to the faceless corporate branding that so many are guilty of doing online. They want to talk to individuals. A great example is Dana White (from UFC), whose Twitter blunder turned into constant communication with UFC fans, which has since expanded to all UFC fighters.

  • “The goal to to connect with people who believe what you believe.”

Who is your target audience? It’s a great question to ask before you start marketing online. You want to connect with quality people who really “get” you and your brand, rather than going for quantity.

  • “[Social media] is a dialogue, not a monologue.”

Broadcasting a message just doesn’t work. You have to be social. This makes you instantly more credible, since you’re now an authentic person. A great example of this that Amy Jo gave was Shaquille O’Neal, who created “random acts of Shaq-ness” to prove to Twitter followers that he really was the person tweeting.

  • “Deliver value when, where, and how your audience want to receive it.”

You don’t get to decide where your audience lives online. Find where they hang out instead of using the platforms you want to be using. For example, even if you love Twitter, if your primary target market is more active on Facebook, that’s where you need to be.

  • “Everything is trackable online… everything’s accountable.”

If you aren’t tracking what’s working online, it’s hard to be successful. The good news is that today, there are plenty of ways to track your online efforts, so there’s no excuse to not set this up so you can find out which of your activities are most beneficial.

This just scratches the surface of what Amy Jo spoke about at her keynote. Did you know that all of our keynotes are being live-streamed and archived? Head over to  NMX University to see our keynotes and additional bonus content live from the show.

About Amy Jo:

Amy Jo founded Digital Royalty three years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. Clients include: Shaquille O’Neal, FOX Sports, Nike, The X-Factor, Chicago White Sox, UFC, Dwayne “The Rock” Johnson, Los Angeles Kings, Tony Hsieh CEO of Zappos.com and more. In addition, Digital Royalty provides customized social media education programs through Digital Royalty University. Amy and Digital Royalty have been featured in top-tier media outlets including Vanity Fair, TIME, Forbes, The New York Times, Fast Company, ESPN SportsCenter, USA Today, MSNBC and Newsweek.

Amy Jo herself has nearly 1.3 million Twitter followers @AmyJoMartin and she travels the world to speak about the latest trends in social media, how to monetize various social platforms, and how to successfully build a personal brand by utilizing social media.

Tuesday Keynote: Chris Hardwick Joins Inventing the Future with Robert Tercek

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We’ve had some changes to the Tuesday line-up at NMX, so listen up.

As you already know, Chris Hardwick and Inventing the Future with Robert Tercek will be joining us at NMX. But, what you didn’t know is that they’ll now be together in one action-packed keynote! We’re so excited for this amazing session, as there’s lots of fun in store.

Chris and Robert will be welcoming some special guests and the keynote will discuss the evolving new media landscape as it pertains to television and programming. Inventing the Future with Robert Tercek will also perform a web show for us live at the keynote, complete with live band and lots of surprises. Trust us, this is not your ordinary web TV show and will be a keynote you won’t want to miss!

Tuesday Schedule Changes

Chris Hardwick’s keynote has changed from Monday to Tuesday. Chris will join Inventing the Future with Robert Tercek at 4:15 p.m. on Tuesday. Please note, the Tuesday keynote is now in the afternoon and not the morning.

Super Sessions on Tuesday will now be at 9:00 am instead of 4:30 pm.

The last regular session of the day on Tuesday will now start at 3:00 pm and end at 4:00 pm. It is no longer 3:15 pm to 4;15 pm.

 

More on the Keynote Guests

Chris Hardwick – Chief Creative Officer, Nerdist Industries

Chris Hardwick is a writer for Wired Magazine and is the face of AMC’s first live after show Talking Dead, which airs as a platform to discuss the network’s highly rated show The Walking Dead.

In 2008, Chris founded Nerdist, a website and podcast devoted to all things nerd related. In 2011, Nerdist merged with GeekChicDaily to form Nerdist Industries with Hardwick serving as Founder & Chief Creative Officer and digital media entrepreneur Peter Levin serving as Chief Executive Officer. Their online presence includes a website at Nerdist.com, a premium YouTube channel (youtube.com/nerdist), the Nerdist News daily e-newsletters, 1.7 million Twitter fans and a podcast network including the flagship Nerdist Podcast which is also produced as a TV show on BBC America. Nerdist hosts live events such as The Nerdist Podcast Live! and Course of the Force, an annual Comic-Con lightsaber relay in partnership with Lucasfilm LTD. In July 2012 Legendary Entertainment, the company behind such genre films as Inception, Watchmen, 300, Man Of Steel and The Dark Knight Trilogy, acquired Nerdist Industries.

Gian Fulgoni –  Chairman & Co-Founder of comScore 

From 1981-1998, Gian was President/CEO of Information Resources, growing it from start-up to annual revenues of $550 million. In 1991 & 2004, Gian was named Illinois Entrepreneur of the Year. In 2008, he was inducted into the Chicago Entrepreneurship Hall of Fame and named Ernst and Young Entrepreneur of the Year. Gian holds a B.Sc. Physics and M.A. Marketing and in 2012 was awarded a Honorary Fellowship by University of Glamorgan in Wales for entrepreneurial skills and achievement in market research.

Krause – Founder and CEO of Suite Partners (originator of the LiveLab® Network)

Prior to discovering the new LiveLab medium for agencies and brands, Krause led a distinguished group of agencies on a distinguished group of brands. Krause was Chairman, CEO of Publicis New York (which he helped build in to a top 10 NY agency). He was President of JWT and Hal Riney & Partners Chicago. This followed 14 years at Leo Burnett where Barry led then largest account, McDonald’s, through the infamous “Burger Wars.” As architect of the Jared campaign for Subway, Barry’s success in brand building is detailed in Chip Heath’s bestseller, Made To Stick. Krause was also a key strategist on Progressive’s makeover from obscurity to the #3 auto insurer. He was named an “Agency Innovator” by Advertising Age.

Krause recently lectured at the University of Chicago’s Booth School of Business and DePaul University on “Brand Building in the Digital Age. He also appeared on a special edition of CNN’s “Crossfire” debating the unequaled reach of television vs. a pure guerrilla strategy. Earlier on, Crain’s honored Barry as one of “40 Under 40 Execs to Watch.” He studied Management of the Creative Enterprise at Harvard and earned a B.S. in Marketing from Bradley.

Robert Tercek – Media Mogul

Robert is one of the world’s most prolific creators of interactive content.  He has created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks.   His expertise spans television, telecommunications and software.

In 2009, he was named one of the “25 Executives to Watch” by Digital Media Wire.  Variety has named him one of the “Digital Dozen” most influential players in new media.   The Industry Standard dubbed him a “TV Anarchist”. His 22-year career is marked by achievements which include several milestones: the first multichannel television service in Asia (STAR TV in 1991);  the first multiplayer Java games on the Web (Sony, 1997);  the first interactive game shows on US Television (Sony, 1999); the world’s first streaming video service on mobile phones (PacketVideo and NTT DoCoMo’s V-Live, 2001); the largest audience for live interactive video events on the web (Oprah Winfrey’s 2009 web casts);  the most popular free book download in history (Suze Orman on Oprah.com, 2009).

Kelly Dempski – Managing Director, Accenture Technology Labs

Kelly leads the R&D program for “Digital Experiences” at ATL  This program is focused on developing new ways for Accenture’s clients to interact with their customers and workforces using emerging technologies in the areas of social media, mobile devices, gamification, and new modes of interaction on the web and in the physical world. In addition to new forms of interaction, the Digital Experiences group identifies new types of data and new forms of analytics that can help strengthen customer relationships and drive new levels of personalized experiences. This work is focused on measuring and understanding modes of influence, sharing behaviors, and navigating graphs of interests and interactions.

The “Art” of Storytelling

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Most don’t have it; a fortunate few do. Only a handful of very talented “naturals” have the ability to engage an audience through their brilliantly-crafted stories. Not only are they able to use their charisma and emotional intelligence to captivate and charm, they’re able to ignite and convince their audience to take action through the use of their story. These are the people you love being around. They enthuse, entertain and inspire!

The practice of using stories to motivate is an extremely effective leadership tool and has been used throughout history. Think of some of the great biblical leaders and how they leveraged parables and narratives to inspire their audience. Look at how George Washington, Henry Ford and Martin Luther King and many other thought leaders incorporated stories into their speeches.

Stories in business

[youtube]http://www.youtube.com/watch?v=UF8uR6Z6KLc[/youtube]

“Today, I want to tell you three stories from my life. That’s it. No big deal, just three stories.” – Steve Jobs

The leaders that employees follow and admire most are those that tell meaningful stories rather than reciting boring and useless statistics. Consider the now famous speech that Steve Jobs gave at Stanford graduation. Within the first 30 seconds of his address, he says “Today, I want to tell you three stories from my life. That’s it. No big deal, just three stories.” He immediately engaged his audience and then goes on to deliver one of the most inspiring commencement speeches in history through the effective use of his stories.

In Telling Tales, Stephen Denning writes, “Analysis might excite the mind, but it hardly offers a route to the heart. And the heart is where we must go if we want to not only motivate people to take action, but do so with energy and enthusiasm. Even the most logical arguments or well-crafted PowerPoint slide deck won’t do the trick. Story telling can translate those dry and abstract numbers into compelling pictures of leaders’ goals.”

The heart is where we must go in marketing! This is especially true in content marketing. However, the challenge of reaching the heart through text heavy content lies in the lack of emotional hooks a writer can place as they convey their message. Without being able to see, gauge and interpret the audience, only the most talented writers capture their reader’s attention. In addition, readers today are inundated with information and if an emotional hook isn’t set within the first few seconds, the reader is gone.

A better way to tell your story

This is where the data visualization can more effectively tell your story and “translate those dry and abstract numbers into compelling pictures.” With the right infographic, a writer is still able to tell their story, but the likelihood of setting an emotional hook and catering to the reader’s attention span increases significantly.

Imagine that it’s Monday morning and you’ve just jumped online to read about the release of Apple’s iPhone 5. As usual, you’re pressed for time and are looking for some quick content before you make your buying decision. You come across two “stories” that are essentially the same thing; a breakdown of what it will cost to own the new device. The only difference is one is an infographic and the other is an article. Which are you most likely to spend your time on?

If you’re like majority, you’ll favor the graphic over the written. The reasons:

  • You’re visual
  • You’re short on time
  • You’re accustomed to “dashboards” and want the story quick and concise

Avalaunch Media‘s Favorite Stories Using Infographics

Why Utah Has the Greatest Snow on Earth - SkiUtah.com The True Cost of an iPhone 5 - Mashable.com The Life of a Salvaged Tree From Forest to Tree - NationalGeographic.com History of Marketing Channels - AvalaunchMedia.com History of Mickey Mouse - Goin2Travel.com

“The Merger”

This is where the two worlds collide. You put the art in the story and your audience engages on two levels; with the story AND the visualization. For this reason, infographics have become a quintessential marketing tool that:

  • Increase brand awareness, authority, trust and credibility
  • Increase social proof and signals that are important for optimization
  • Build critical links from legitimate sites that boosts SEO
  • Generate new forms of traffic flow to your domain

An infographic that’s well designed and promoted through the right channels can tell a story in such a compelling way that it’ll inspire your audience to take action. Stories told visually should be considered a key component of any corporate communication and marketing strategy.

Jordan Cooper talks about Using Humor in Your Content

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Using humor in your content creation efforts can help set you apart from the crowd. But being funny isn’t easy. And, it’s not something that everyone is comfortable trying.

In this exclusive NMX video interview with Jordan Cooper of Blenderhead Media, Jordan talks about how humor affects sharing, the dangers of being funny, creating a core group of fans, and his top tips for using comedy.

Want to learn more about creating content that will resonate with people? Come join us at NMX in Las Vegas to learn from the pros!

Military Track to Showcase Best Impact Practices

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The military vertical is arguably unmatched in terms of audience affinity, but that doesn’t mean it’s easy to reach.

For the first time since 2008, Military.com has joined forces with the New Media Expo team in presenting a track that will benefit any blogger looking to improve his or her impact. The three panels have all been designed to showcase best practices behind growing metrics using innovative content and social media strategies.

The first session is titled “The New Military Blogger” and will look at the emerging voices in the vertical. After a decade-plus of war, the voices and constituencies have changed since the first warfighter started blogging about life on the front lines, giving rise to the term “milblogging.”

Who are these new digital influencers and who are they reaching? How are their tactics different from the previous generation of milbloggers?

This panel will be moderated by Military.com’s editor and long time blogger Ward Carroll and features Randy Brown of Red Bull Rising, Mark Seavey of The American Legion’s Burn Pit and This Ain’t Hell, and Paul Szoldra of The Duffel Blog (commonly referred to as “The Onion in Uniform”). These three military veterans have grown their audiences through a mix of punditry, advocacy, and humor, not to mention effective SEO and social media execution.

“The New Military Blogger” will take place on Jan. 7 at 10:30 in Miranda #5.

The second Military track session is titled “Militaryville – the Audience You Didn’t Know You Could Have.” This session features a panel of military spouses who started blogging as a form of therapy when their spouses were deployed. In time they discovered they had significant followings. The trick at that point was how to develop executions that would allow them to reach their entire potential audiences. The lessons they’ve learned will benefit any blogger who wants to do more with a property.

This panel will be moderated by Jacey Eckhart, Navy wife, syndicated columnist, and editor of SpouseBuzz.com. Panelists include Amy Bushatz, managing editor of Spouse Buzz and reporter for Military.com, male military spouse blogger Wayne Perry, and Spouse Buzz contributor Cheryl Ganser.

“Mililtaryville – the Audience You Didn’t Know You Could Have” will take place on Jan. 7 at 11:45 in Miranda #5.

The third and final Military track session is titled “New Media’s Effect on Military Benefits Policy and Legislation.” More than a decade of war has created many new benefits for those who served along with a larger population eligible to take advantage of them. This entropy has created a challenge for the agencies charged with getting the word out and the non-profit organizations that advocate for and provide advice to members. This panel will explore how
blogs, social media, and online email campaigns impact military compensation and benefits, transition assistance, VA programs, and military health care legislation and policy.

The panel will be moderated by Military.com’s benefits managing editor and author of “The Military Advantage” Terry Howell. Panelists include syndicated benefits columnist Tom Philpott, USAA’s Chaz Pratt, and MOAA’s Bob Norton.

“New Media’s Effect on Military Benefits Policy and Legislation” will take place on Jan. 7 at 2:45 pm in Miranda #5.

Katie Davis talks about Women in Podcasting

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There’s no doubt that men dominate podcasting. But, there’s no reason for it. Podcasting is not gender-specific. And, women who are in the space are trying to encourage other females to join in.

In this exclusive NMX video interview, Katie Davis talks about becoming an expert, the fear of technology that many women have, how personal to get with your audience, and the value of listening to other podcasts.

If you want to start your own podcast, be sure to check out the sessions in the podcasting track at NMX in January. There’s still time to register!

Rio Now Offering Complimentary In-Room Internet to NMX Attendees

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Lots of you have been asking about wifi access at the Rio All-Suites Hotel where most NMX attendees are staying. Well, the Rio All-Suites Hotel & Casino has decided to roll out the red carpet for us! Check out the note from the Rio below:

The Rio All-Suites and Convention Center is happy to welcome New Media Expo to Las Vegas. To show our appreciation to the NMX community, we are now offering complimentary hotel room Internet service  to all registered attendees for one device per day per room.

Please feel free to choose either hard wired or wifi service for your one device per room. Any incurred Internet charges will be removed at checkout. This is a savings of $13.95 per day. Please note additional devices will be charged the regular rate.

Enjoy your stay and your time at NMX ’13.

Thanks to the Rio for taking care of our attendees! See you in Vegas this weekend!

Allison’s Note: The Internet you want is “lodgenet.” When you’re taken to the login/payment page, type your last name in all caps (otherwise it will say that the guest name and room number don’t match). If you still get an error message, call the front desk – wireless Internet was turned off in my room, so it might be in yours too.

5 Tips To Making A Strong First Impression

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Photo Credit: The Art of Manliness.

You’ve spent thousands of hours cultivating your online business relationships.

You’ve exchanged thousands of emails, tweets, and messages with your internet peers.

And now you’re about to meet these people in person.

For the first time…

Feel the pressure?  Worried about making a bad first impression?

Don’t worry – I have five tips that will help you send the message you aim to deliver.

Tip 1 – Dress Sharp

I know you want to be yourself.  But just who are you?

I’m serious – aren’t you at this conference to improve yourself and meet others who share your ambitions for greatness?  If so – then dress like the successful person you envision yourself to be.

When I think of a successful people – I don’t envision t-shirts, torn jeans, or baseball caps.   Understand your clothing speaks loudly, and it screams a message before you even open your mouth.  You represent your business, your family, and yourself.  Clothe yourself accordingly.

Now – how specifically would I recommend you dress?

First – Pack for the environment you’re going to be in.

Most of the time that means an enclosed, climate-controlled conference center — not exactly the jungles of Borneo.

Conference clothing needs to do two basic tasks: make you look sharp and stay comfortable for a full day’s wear. Try to bring clothing that meets the following guidelines:

Comfortable – Lightweight, well-fitted, and sweat-proofed with good undergarments (and a good lining on suits or jackets). Avoid things you’re going to have to carry around all day like a heavy overcoat.  And I can’t over-stress the importance of good fit – bad fit will not only make a $1,000 suit look cheap but it makes wearing your clothing uncomfortable.

Dressy – This doesn’t mean a business suit, but you want to look sharp while sending your message. There is nothing wrong with aiming for the high end of dress-casual — jackets for the gentlemen, hose for the ladies, etc.

Relevant – Related to the point above, but dress to the expectations of your customer.  Are you a lawyer representing your internet focused law firm?  I expect you to dress sharper than the man promoting his new fitness company.

One unique piece – You’re selling yourself, so don’t err too far on the side of being too conservatively dressed. There should be something about the outfit that’s unique and eye-catching; keep it small such as a colored pocket square or an artistic watch face.  Don’t dress like a clown – unless you happen to be one.

A well-dressed person sends the signal that they care about the details – that’s the type of person I look to meet and partner up with.

Tip 2 – Introduce Yourself

Approaching a total stranger is hard. But it’s often what needs to happen. No matter how good your skills, product, or service, only a fraction of your potential clients are going to take the initiative to approach you about business. Most of the time you’ll have to go to them.

Fortunately, one basic introduction works for pretty much every interaction:

  • Pick out the person or people you want to introduce yourself to.
  • Approach with a smile and extend your hand, offering a handshake. If there are multiple people, offer it to the closest.
  • Say “Hi there” or “Excuse me,” as seems appropriate to you. Continue “My name’s [name]. I thought I should come over and introduce myself.”
  • From this point, offer a brief (no more than a sentence or two) explanation of your reason for contacting this person.
  • If they seem interested, offer your business card. Say “I don’t want to keep you here, but I’d love to get in touch after the conference.” Then move on, unless the conversation is really going well and everyone seems to want to prolong it.

With small situation variations, this basic framework will get you through pretty much every introduction you have to make.

Practice it often by introducing yourself to as many people as possible. You never know which contacts will turn out to be useful ones.

Tip 3 – Make Interesting Business Conversation

An introduction and exchange of business cards is the quickest conference interaction. Longer conversations usually happen at planned meetings, or at unstructured “mixer” type events where people are left to drift naturally into conversation.

Making good business conversation relies on staying focused: keep your comments relevant to whatever shared interests you and the other people in the conversation have. Avoid personal tangents, and don’t be afraid to wrap things up (with a business card handoff, if you haven’t made one yet) rather than letting the conversation drift into personal matters.

Exercise a few strategies for keeping conversations on-point:

  • Do the research. When you know you’re going to be meeting a particular person, spend some time reading up on his/her work and what the latest developments are. Use it to lead into the conversation.
  • Set time limits for yourself. You can also use them as a way of starting a conversation: “Give me two and a half minutes, and I think I can impress you here.”
  • Avoid talking about yourself. Ask questions that encourage other people to tell you more about themselves or their work instead. The only time you should mention your own business is in reference to how it relates to the other person’s interests (“It sounds like I might be able to help you with your project,” etc.)
  • Watch for negative body language: fidgeting, arms crossed tightly; feet pointing and body turning away from you. These are signs that the listener wants to be done with you.

There’s nothing wrong with a longer conversation if everyone seems interested in it — just be mindful of the fact that people do likely have networking needs of their own, and won’t be able to spend all day with you even if they want to. Trade business cards and arrange to meet or speak again soon, and move on.

Tip 4 – Mind Your Manners

Making a good impression is about more than your clothes and your handshake. Conferences have their own unique social rituals, and you don’t want to step on anyone’s toes:

  • Avoid using your cell phone in public spaces. Go back to the hotel room or find a quiet corner if you have to make a call. Try to avoid texting, checking e-mail, or using the web entirely, unless it’s an immediate business necessity.
  • Be mindful of meal times and schedules if you’re involved in any such planning. Carry plenty of cash, including small bills, so that you’re not the one struggling in any check-splitting scenario.
  • Ask before taking pictures, and be sparing with tags if you put them on Facebook. Most people will only want direct, flattering shots of themselves tagged — leave crowd shots alone, especially ones at the pool or some other area where people are less formally attired.
  • Brush your teeth after meals. This is more important than you think. Talking to people all day is a lot more fun when they don’t have bad breath.  If not possible chew gum for 5 minutes and then get rid of it or pop a breath mint.
  • Take it easy on drinks — usually no more than two a night. Alcohol can help you loosen up, but the end result tends to be babbling or worse, which is even more counter-productive than not saying anything at all.

Tip 5 – Follow Up

When it’s all said and done, it’s time to sort through your business cards and do some follow-ups:

  • In general, everyone that gave you their contact info should get at least a short note, unless you’re dealing with a truly massive volume of cards.
  • If it was a hosted event, send the hosts a thank-you note as well — this isn’t usually an issue at large business conferences, but if someone opened their house or business up to guests, they get a note.
  • People that you don’t have a specific interest in can just get a short e-mail along the lines of “Great talking to you at the conference. Drop me a line any time.”
  • Anyone you do have a particular business interest in should get a longer letter, thanking them for their time and offering to get in touch to talk about whatever proposal you have for them at greater length.

E-mail is the most typical method of following up these days, but don’t be afraid to pick the phone up and make a call if it’s an important contact or opportunity. Many people place greater significance on phone contact than e-mail, and it will help you stand out from others who might be sending follow-ups of their own

Essential Tips on Content and Community From the New Media Rat Pack

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Are you excited? NMX is coming up fast and there’s a lot to get excited about. For me, the Las Vegas edition of NMX brings back many fond memories of connecting with peers from a mix of industries and expertise. From brands to soloprenuers and marketers to public relations professionals, all have the same areas of focus in common: content and community.

When you look at Las Vegas history, the 1960’s holds some great memories too. Few exemplify the energy and excitement of the playground that is Las Vegas more than the Rat Pack. Fans would pour into the city of lights from all over the country to hear the likes of Frank Sinatra, Dean Martin, Sammy Davis, Jr., Joey Bishop, and Peter Lawford perform.

The New Media Rat Pack

For a few days in January, thousands of people will converge at the Rio to learn about every aspect of new media publishing and community building that you can imagine from what I’d like to call, “The New Media Rat Pack.”  From branding to legal to online TV to content marketing, some of the world’s top experts will be singing their songs of advice about how to be successful in today’s new media world.

To help you tap into the fun and infotainment to be experienced at NMX, MarketingBlog.com has partnered with NMX to create a Visual eBook with tips, tactics and smart advice from an impressive mix of NMX speakers. With practical tips from their presentations, this eBook has been designed to highlight what NMX has to offer.

Download the ebook now.

To help you decide what sessions will be “hot” and where the action is, here’s a bit of a preview from each chapter of The New Media Rat Pack: 52 Tips On Content and Community From the Experts of NMX.

Branding – The Perception of Your Brand Drives Sales

In the age of hyperconnected consumers, branding is more important now than ever. Twenty or even ten years ago, had you ever heard of a brand advocate? Your company has the opportunity to become recognizable, popular, and even loved among social fans and customers. Michael Brito of Edelman who is presenting, ” The New Influencers: Brand Advocacy Inside & Out” offers this advice:

“Brands must do more than just “empower” their brand advocates. They must “enable” them by creating specific programs that encompass content, measurement, longevity of the program; and more importantly, how their content can feed into the overall marketing strategy.”

Blogging – A Quantity of Quality is the Key to Blogging Success

Recent industry surveys show 92% of companies who blog several times per day have acquired a customer from their blog, yet 65% of business blogs haven’t been updated in a year or more. It’s important to take an optimized approach to blogging. Who are your readers? What are they looking for when they visit your blog and are you successful in fulfilling that need?  Patrice Yursik of Afrobella will be presenting, “How To Actually Grow A BIG Brand & Community With Just A Simple Blog” and offers this advice:

“Follow your passion and create an online platform that’s genuinely reflective of yourself, your interests and your beliefs. That will ensure that you never lose that passion for your subject matter, and that your readers will respond to you in a similar fashion. Staying true to yourself always pays off in the long run.”

Social Media –  Positive Social Exposure Affects Consumer’s Overall Satisfaction

A recent survey of tech buyers found that a whopping 95% use at least one social media site and that exposure to a product on that site had a positive effect on their likelihood to purchase among 44%.  Social media is helping brands build trust, loyalty and brand recognition, among other measurable benefits. Ninety-two percent of global consumers say they trust earned media above all other forms of advertising. Jay Baer of  Convince & Convert will be talking about the importance for brands to be useful through social channels in his presentation: “Youtility: Why Smart Companies Focus on Helping, Not Selling.” His advice:

“Change your marketing objective from selling to helping. If you sell something, you make a customer today. If you help someone, you may create a customer for life. Try to make your marketing so useful people would theoretically pay for it. If you make your marketing astoundingly useful – your customers will do your promotional work for you.”

New Media Law –  Even A Small Legal Blunder Can End Up In the Headlines

Media law may not seem a pressing concern in everyday business at the typical organization. Yet every so often, a legal blunder in the online space makes headlines. How can you protect your company from litigation and prevent missteps outside the law in regards to labor and employment, intellectual property rights, securities and consumer privacy? Art Neill of New Media Rights will help clarify legal questions as they related to social and digital media with his presentation, “Legal Ease – What You Should Know to Stay on the Right Side of the Law.” While it’s not exactly legal advice, Art offers these smart insights:

“Having a working knowledge of copyright when sharing video on the internet is important.  The chance you’ll actually be sued for an isolated infringing video on the internet is low, but getting your video taken down can have all kinds of other consequences. You could get an account strike.  Account strikes may prevent that person from becoming a YouTube partner, for instance. Two or three strikes can get an account completely banned, erasing the time and money you’ve spent, and the goodwill created by your channel. Knowing your rights can keep you creating rather than wrapped up in legal disputes.”

Mobile –  How Can Your Business Get Ahead of Consumers Who Are Already Constantly on the Go?

In 2009, comScore told us the number of people who used their cell phone daily had doubled over 2008, to 22.4 million U.S. adults. At the time, downloadable maps were the most popular application.

Fast forward to today. Mobile phones have become smarter and consumers hungrier for information to help them make better buying decisions. Tablets are all the rage. Now, consumers are moving away from PCs in favor of more powerful, portable mobile devices as their default gateway to the Internet.  Brian Wong of Kiip will be discussing “The Art of Mobile Business” and offers this perspective on the value of mobile:

“The intimacy of the mobile device can help you build closer relationships with consumers by creating a connection that is less interruptive and more personal than ever before.”

Content Marketing – Investment In and Expectations From Killer Content Marketing Is On the Rise

Ninety-two percent of U.S. adults read content online, spending more than seven hours per week looking for content.  A viable content marketing strategy means more than creating a greater volume of content, or even publishing a regular schedule of content.  Ann Handley of MarketingProfs, who is presenting as part of the BusinessNext conference, collocated with NMX, shares this advice on content marketing:

Give your content wings and roots. Focus not on just creating content. Instead, focus on creating content that’s worth sharing. The best content marketers involve their customers at a fundamental level, by putting their customers at the heart of their larger story, and allowing them to share it, all across the social web.

Video – Optimize Your Video Strategy For Fan Preferences

Over the past year, there has been a 38% increase in the amount of people accessing video online and a 34% increase in accessing video on smartphones. Video consumption on tablets has already exceeded smartphone viewing, and consumers are using their devices simultaneously; 85% of tablet viewers have been on their tablet while watching TV.  Annunziata Gianzero of Ivy Media Group will be presenting, “Acting Up! How To Do Your Best Work For Any Screen.” She offers this perspective:

“Even though it feels like everybody and his brother are making web series, there really is a core community you should join in order to network and enhance your visibility.  They are a supportive and creative group and essential to sustaining a career in the web series world.”

Podcasting – Make the Most of Your Audience’s Time

Podcasting is a fantastic opportunity for companies and individuals to establish expertise, build their brand and influence consumers through portable audio content they can digest on their own time. Jason Cabassi, from The Walking Dead ‘Cast is presenting “Tips and Techniques For Building a Successful Fan Podcast “ and offers this basic, yet important tip:

“When you first get started, act as if you already have the audience you want, in size and character. Be persistent with it and you’ll draw them to you.”

Websites –  A Great Website Design Must Cater to the Needs of the User

Website design concerns have increasingly moved to mobile, as more customers are researching and shopping on the go. However, the desktop experience can’t be overlooked or left behind. Design is not only about design elements or outward appearances; usability, ease of navigation and function are all top priorities for a corporate or e-commerce website.  Mitch Canter of Studio Nash Vegas will present, “Advanced Blog Design: The Latest Tools, Trends & Best Practices You Can Implement Today” and has this to say about responsive web design:

“If there’s any design “trend” that you should focus on, then make sure your site is “responsive” to a mobile device.  Mobile devices aren’t going anywhere, and it’s up to content creators to give users the best experience for viewing their content.”

As you can see, NMX has a LOT to offer. Hopefully these speakers’ tips will help get you into the goove of New Media Expo, Vegas style. I’ll leave you with a few tips that will be helpful no matter what situation you’re in with new media:

  1. Align your customer and business goals for measureable online marketing objectives.
  2. Determine which online marketing tactics you want to implement or refine in 2013.
  3. Give yourself time to implement new tactics in a way that will have the highest impact on your business objectives.
  4. Identify thought leaders and key influencers within your industry that you can learn from, and engage with.
Don’t forget to check out my own session on January 8th, at noon:  “War of Words: Myth-Busting Social, SEO & Content” where I’ll be sharing the full New Media Rat Pack: 52 Tips On Content and Community From the Experts of NMX Visual eBook including additional tips from Robert Scoble, Guy Kawasaki and myself.

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