Facebook EdgeRank has officially been retired, but that still doesn’t mean every single user will see every single post you write. Facebook has a new feed algorithm, and if you’re managing a page on this platform for your business, blog, podcast, or web series, it’s important to understand how Facebook’s changes are going to effect you.
Storybumping: It’s Good News
The feature everyone is talking about right now is called storybumping. In the past, Facebook annoyingly decided which posts users would and would not see based on a calculated value. A post that got a lot of attention quickly could go viral, but if you didn’t post at exactly the right time, it didn’t matter what your update was about: people wouldn’t see it. In a few hours, that post would be buried by newer posts.
Now, Facebook is “bumping” stories that you haven’t seen yet, instead of just looking at the publish time. That means Facebook users still have a chance of seeing your posts, even if they’re older. Post timing isn’t as important as it was before.
The results are extremely positive for those of us wanting our page updates to be seen. In initial tests, TechCrunch reports that these changes mean an “8% boost in interactions for stories from Pages and public figures” and that people are seeing about 70% of all possible updates in their stream, as compared to just 57% in the past.
As a user, this means that Facebook will be more interesting for you, since you’ll see new updates whenever you log in, even if the posts are a bit older, instead of just seeing recent stories that you’ve already read.
Last Actor: It’s Even Better News
Even more interesting that storybumping is the “last actor” concept. This way of showing posts to users runs on the theory that the people/pages you’re interacting with most (by looking at their profiles/pages, liking, commenting, browsing their photos, etc.) are the updates you want to see.
This is good news for anyone actively engaging with users on Facebook. If people are interacting with your page, that means they’ll be more likely to see updates from you in the future. It keeps your most rabid fans involved with what’s going on with your page.
So What Does This Mean for Your Page?
It’s all pretty good news, in my opinion, for people who are consistently sharing awesome content and actually engaging with fans on Facebook. It’s bad news for people who just “check in” occasionally, even if your posts do tend to be interesting.
But more importantly, what it means in a broader sense is that if you market a business online or create content online, you have to be flexible. The rules for any platform are fluid, so being stuck in your ways of doing things will bite you in the behind in the the end. Always be experimenting, learning and evolving, on Facebook and otherwise, so you can continue to tweak the way your share and create content. If you stop, you’re really just going backward.