Looking for new ways to promote your web series? A blog is one of your best options. Businesses use blogs as part of a larger content marketing strategy. This means that the blog itself doesn’t make money, but it brings traffic to a website so people become aware of what you’re promoting. There’s no reason you can’t do this for your web series.
Blogs are great for promotion because:
- They’re very inexpensive to start and maintain.
- Google and other search engines love regularly-updated blogs.
- Some of your fans may prefer subscribing to your blog over following your social accounts.
So once you’ve decided that it’s time to start a blog…how do you do it? And how do you make a blog manageable for you and your team? Here are a few tips:
Tip #1: Decide quickly what kind of content you want to have on your blog.
Your blog should be more than just posts containing embedded videos every time a new episode comes out. You can certainly to that, but your blog should have other posts as well. Here are some of the things you might want to consider having on your web series’ blog:
- Pictures and backstage stories about your filming
- Special content (like bloopers)
- Interviews with the cast
- Educational information about how to film a web series
- Journal-like posts written by your chracters
- Announcements (news about your web series, contests, etc.)
- Transcripts of your show
Not every blog has to have all of these things. From the start, decide what you want to share on your blog and create a content schedule so you know when the blog is getting updated.
Tip #2: Have a plan for management.
If you’re on a shoestring budget, you might not have the cash on hand to pay a blogger to manage your blog. That’s okay. You and your team can run the blog if you work together, even if you are beginners. The key is to have a plan for updating the blog. Who will be in charge of writing posts? Who will be in change of updating posts when you have a new episode coming out? Who will be in charge of promoting the posts with your social accounts? Who will be in charge of responding to comments? Who will be in charge of back-end work, like updating your platform or installing new plugins?
The best choice is typically to spread the work across several people. Hold everyone accountable so each task gets done on time and the blog runs like clockwork. If you work as a team, it doesn’t add much work per week to your schedule.
Tip #3: Use your blog to connect with fans.
You probably already hear from fans directly on your videos, but on your blog you have a little more control of the conversation. It’s a great place to connect with your biggest fans through comments, and you can even consider starting a forum to go along with your blog. You blog is also a great place to poll your community to get their opinion.
Don’t start a blog if you aren’t going to update it regularly. No blog is better than a dead blog. But if you’re looking for new avenues of promoting your web series, definitely consider this option. It’s inexpensive and, with a little work, can be extremely effective for building buzz about your show.
Great write up. Very good tips for blogs with one or two authors. I think having someone dedicated to respond to comments and someone in charge of promotion and distribution are both overlooked by many people.
Great tips. I believe a blog is one of the best marketing tools online. The traffic is real and highly targeted. But the site has to be well optimized both on-page & off-page seo and it takes a while to build a good readership. The blog needs to be frequently updated with good content to build a strong community.
But at the end of the post you say “…with a little work…” I have to disagree. A blog needs a lot of hard work to see great results. With blogging, you reap what you sow unless if you know some ninja tricks haha… 😀
Great post though, Thnx.
Thank you for the tips. Should help out the beginners more than advanced users.
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