I taught a Marketing with Social Media MBA course at a fully accredited university in Silicon Valley earlier this year. The class ran from Feb 9 – April 28. There were 73 students enrolled. Just over 50 survived to the end.
During the last day of class I asked my students, “How many of you have been angry at me some time during the past 11 weeks?”
They all raised their hands. Some raised both hands and waved them violently. Thank goodness there were no single digit waves … I think. But it was clear the students had had enough of blogging no matter what I called it – marketing with social media, content marketing, inbound marketing, whatever. They were done.
Indeed I was curious to know what would happen to the traffic to their sites when they stopped writing.
Now I know.
Take a look.
This screen shot reflects the aggregate traffic to all the students’ sites.
It is clearly visible that the traffic is increasing overall.
Increasing?! When most of them had stopped writing?! And all of them are writing less!
Indeed. The traffic continues to grow.
And be sure to take note where the traffic is coming from. Organic traffic is far outperforming the biggest social network on the planet.
Case Study – Info-Nepal
A look at one of the student’s stats is particularly enlightening. Her site is dedicated to Nepal. It would be a great complement to a travel agent site dedicated to Nepal as a destination.
Not a couple of days AFTER the class was finished, look what happened.
I wrote to her, “Very sudden and very nice jump in your traffic! What’s going on?”
“Yeah it all started about 3 weeks ago. All of a sudden I am getting a lot of traffic. It increased from 40-50 per day to almost 300 per day. I am excited. I need to write more frequently. Thanks for keeping and eye on it.“