At NMX 2013, Dan Keldsen got the chance to sit down with Stap Slap, author and CEO of Slap Company, to talk about the intersection of business and human nature. Stan says that he’s “in the business of making a business case for humanity,” because without understanding the culture of your management, employees, and customers, your business cannot succeed.

Check out the full interview with Stan:

[youtube width=”480″ height=”360″]http://youtu.be/xlJYxRHLB3w[/youtube]

Does your business care about management, employee, and customer culture?