Want to know the secret for engaging with your followers online? In the world of social media, it’s all about your habits. The daily habits you implement as social media routines directly impact the ways you’re able to connect with your followers. When you are consistent, focused, and strategic in your efforts, the results show it.
Here’s what you should be doing, every day, on social media channels:
Google Plus: Post every new blog post.
When you post the link to your latest blog post on your Google Plus profile, that content gets indexed faster and you expose your content to your network. What’s more, content on Google Plus tends to do well in Google search results, helping you improve overall SEO. Here’s an example of how Brian Samuels, the blogger behind A Thought for Food, publishes his new posts on Google Plus, usually with commentary and #hashtags:
Pinterest: Pin every day—5 to 30 times.
As with every social media site, the idea with Pinterest is to be a resource of good content without being annoying. You shouldn’t pin nonstop anymore than you should pin infrequently; for the best results, pin every day. Pin content that’s relevant to your brand in some way—but feel free to think outside the box, too. The more quality content you pin, the more opportunities for others to repin your content and promote you profile, as well as to find your content through search. Look at the example of photographer Nicole Franzen, who regularly pins bright, beautiful images across her 31 different boards:
Editor’s note: If you don’t have time to sit on Pinterest all day every day, you can use Pingraphy to schedule your pins so they appear throughout the day instead of all at once.
Twitter: Tweet every day—at least 4-5 times.
According to research published at Media Bistro, profiles that Tweet at least four to five times a day see some of the best results on Twitter. Use your updates to interact with followers, retweet info you find interesting, share valuable information, and promote your content. Whole Foods Market does this well, posting relevant updates almost every hour:
Facebook: Share Images and Quotes.
An article at TechCrunch last year pointed out that Facebook updates typically receive responses for up to three hours after being posted—so spreading updates out by at least that amount of time makes sense. The content that does best on Facebook are images and quotes—users tend to stay on the network rather than clicking links that send them away. For an example of a blogger who’s doing this well, check out Deliciously Organic:
Overall: Think Strategically.
If looking at the above list feels overwhelming and you’re wondering how to find the time to do all these tasks each day, don’t be discouraged. To help you maximize your productivity, here are a few tips for being active on social media without spending every day tied to a computer screen:
- Schedule Facebook posts and Twitter updates: Use a tool like Buffer or Hootsuite to plan your posts throughout a day. You can schedule updates to run at various intervals to spread them out for maximum impact.
- Take a few minutes each morning to curate content: Rather than hanging on your social networks all afternoon, set aside a certain chunk of time each day to pull together shareable content. Because you’re scheduling posts, you can easily set these updates to go live all day long.
- Monitor and adjust: Not every blogger needs to be on every social media platform, so test the different ones o see which makes the most sense for you. If you find engagement on Facebook brings in most of your traffic, make that site a priority; if regular and relevant Tweeting yields few results, focus your attention elsewhere.
Whether you blog about baseball or beauty products, using a chunk of weeks or a full month to test these social media habits is a good idea. Set aside a period in which you consistently post, share, pin, and tweet every day—and, at the end of that period, take a look at the results. They might surprise you.
Posting every blog post over on the social media networks is a must. But you have to be in the habit of finding great new content. So the first thing I do is troll a few sites, even press release sites for content and then weigh the different stories I could cover.