Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.
This Week’s Topic: Working with Influencers
Back in 2011, one of our Brilliant Bloggers editions was about working with brands. It was packed with great advice about how bloggers and other content creators can be work with brands for reviews, advertising, and other partnerships.
Today, I wanted to flip that topic and instead talk how brands should work with influences. In the past year, the term “influence marketing” has been popping up more and more. Brands are starting to realize the power content creators have over their followers online, and they’re looking for ways to harness this power.
Working with influences isn’t always easy, though, and some brands are getting it really wrong. Raise your hand if you’ve ever gotten a pitch to promote something that had NOTHING to do with your blog.
If you’re a brand who wants to amplify your message through influencer marketing, this is the Brilliant Bloggers for you!
Brilliant Blogger of the Week
Why Influencer Marketing Is Failing In Retail by Macala Wright (@macala)
While this post on psfk is specific for retail companies, there are important lessons here for brands in all industries. Macala talks about why there’s been a “bastardization of influence” and how redefining influencers for more strategic long-term relationships is key to getting influencer marketing back on track.
In this piece, Macala also gives some practical suggestions on how your brand can successfully implement influencer marketing, so it’s a must-read for any brand interested in this kind of message amplification.
Even More Brilliant Advice:
- 5 Tips for Selling Influencer Marketing to the Man by Pierre-Loic Assayag (@pierreloic)
- 7 Tips to Enhance Influencer Marketing by Michoel Ogince (@Twabbi)
- Digital Marketing Expert Mitch Joel Talks About Leveraging Influencers and Real-Time Social Engagement by Jason Miller (@JasonMillerCA)
- How to Build an Influencer Program that Gets Results by Onalytica (@onalytica)
- How to Identify Influencers by Patricia Odell
- Influencer Marketing: How Your Business Can Benefit From Popchips’ Secret Recipe by Meghan Casserly (@Meg_Casserly)
- Influencer Marketing: SugarCRM’s Influencer Playing Cards by Craig Rosenberg (@funnelholic)
- Influencer Marketing – What it is, and Why YOU Need to be Doing it by Eric Enge (@stonetemple)
- Influencer Marketing: Who, what, how and why? by Amy Wolpa
- The Mythology of Social Influence by Rohn Jay Miller (@rohnjaymiller)
- The New Digital Influencers by Laurent Francois (@lilzeon)
- Online Influence and Smoke-Filled Back Rooms by Ken Mueller (@kmueller62)
- Paradox of Online Influence by Jure Klepic (@jkcallas)
- PaySimple is a case study in influencer marketing done right by Matt Ridings (@techguerilla)
- The Problem With Measuring Digital Influence by Dr. Michael Wu (@mich8elwu)
- Social Influence Marketing is About to Change Your Business: Author of ‘Return On Influence’ by Mark W. Schaefer (@markwschaefer)
- Social influence: the next step for ecommerce? by Tim Grimes (@digitim)
- What a $4 Mil. Super Bowl Ad Could Buy in Influencer Marketing by Eric Smith (@theblogfrog)
- What’s the Best Way to Measure Influence? DIY Not Klout! by Allyson Kapin (@care2frogloop)
- The Whole Fuss About “Influencer Marketing” by Chris Brogan (@chrisbrogan)
- Why Brands Are So Afraid Of Influence Marketing by Nyerr Parham (@nyerr)
- Why Brands Fail at Influencer Marketing by Jennifer Beaupre (jenbeaupre)
Did I miss your post or a post by someone you know about influencer marketing? Unintentional! Help me out by leaving a comment below with the link.
Next Brilliant Blogger Topic: Facebook Ads
I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.
Hi Allison- thanks for the post- I’m going to make sure I already follow all these guys!
We also blog about Influencer Marketing on the InNetwork blog & would love to have you check us out – http://www.innetwork.net/blog
Thanks and look forward to tweeting/talking with you more!
Thanks for the link, Kelly!
We have a free webinar coming up on Facebook marketing for small business. Won’t touch too much on paid FB ads but might be of interest for your readers. Details are at madeinNS dot com / webinar
Good collection of posts (although some links look quite old?).
I’m really interested in where Sam Fiorella and Danny Brown are heading in the influencer discussion:
It seems to me this could be the book that really looks at the influencer question deep down? Interested to hear if you’ve had any thoughts on it?
I would highly recommend (as mentioned above) that you follow Danny Brown https://twitter.com/dannybrown and Sam Fiorella https://twitter.com/samfiorella – they have some thought provoking articles and also online videos on the subject of online influence in advance of their new book being published this Summer.
I have also just shared an article about how Guinness is using online and offline influence as part of their marketing including a campaign with Peer Index and a campaign looking to connect 50,000 local influencers in Ireland which may be of interest http://krishnade.com/2013/guinness-influence-marketing
Very interesting post, some great resources too. I will be ploughing my way through all those links 🙂
Hope you don’t mind me posting my link – I recently wrote a post listing some tools which can help brands or bloggers find other influencers to connect with, and thought it might be useful: http://www.katedreyer.co.uk/2013/02/19/the-ultimate-list-of-tools-for-finding-influencers-in-your-niche/
Let me know what you think.