When WordPress came out with the ability to embed Tweets on posts and pages, a few of us thought, “cool.” It’s so easy. Just click on “Expand”, then on “Details,” which will open up the single tweet. Then just copy and paste the URL. And there you are: a sweet, instantly embedded tweet, like this:
Embedding tweets into your WordPress page or post can make for some fun and unique testimonials.
— Bob Dunn (@bobWP) February 11, 2013
But after the excitement wore down, we struggled to find a really good use of it, and it seemed that the feature would become just another WordPress function.
With that said, let’s wrap our brains around 5 ways to get creative with embedded tweets.
1. The Rambling Testimonial Problem
Sometimes your clients’ testimonials can seem too formal, too long or lacking in authenticity while the real ones —short, to the point and fun— are ‘hidden in unexpected places.
The Solution: Mix it up by embedding a few real-time tweets on your site’s pages along with your others. If someone brags about your services, workshops or products in a tweet, be ready to capture it before it whooshes by.
2. The Boring Review Problem
Sometimes reviews of products or services feel canned to your readers, lacking in freshness, spontaneity and personality. They are just plain boring.
The Solution: I see fantastic, personal, in-the-moment tweets about restaurants, hotels and other products and services come through my stream all the time. If you see a tweet about you or your business, take it for what it is and consider using it because it’ll make a powerful statement.
3. The Dull Fact Problem
Sometimes facts you want to present in a blog post or web page are intriguing and other times they are dull.
The Solution: If someone shares a fact on Twitter, someone with a name and a face, well, that makes it more interesting. Of course, you should verify that it is indeed true, but think about livening up your article or post with it.
4. The Self-Important About Page Problem
Let’s face it. An about page can easily become the ramblings of an egomaniac. Whether you write in the first person or third person, you are talking about yourself and attempting to show the world that you can solve their problems. It can make you feel icky, writing so much about yourself.
The Solution: Sometimes someone shares something unique about you on Twitter and in fewer than 140 characters, the have captured the essence of you. It’s great because it provides social proof. It isn’t just you saying things about yourself. A few tweets from other people on your about page offer that unique, outside perspective.
5. The I’m-Talking-to-Myself Problem
Your blog can feel like one huge echo chamber if it’s always just you.
The Solution: Bringing in new voices to supplement your post or story is a great way to create a conversational setting. By scattering tweets here and there from people who have something to say about your topic in real time can add an in-the-moment feel. Another benefit of embedding your tweets is that if a reader finds the per on interesting, they can click and follow them on Twitter, right from your blog.
What other ways can you see embedded tweets being used to make your content more powerful?