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Top 3 Reasons to Attend SOBCon


There are several unmistakable signs of spring. Warm weather, birds chirping, kids in soccer uniforms, and everyone begins talking about SOBCon.

If you’re not familiar with SOBCon, it’s the brain child of Liz Strauss and Terry Starbucker. A conference for social business professionals who are truly interested in a collaborative learning experience when they attend a conference. If you’re unfamiliar with SOBCon, or have heard of it but don’t know if you should attend, here are a few reasons why it’s worth the investment.

1. It’s small

Because SOBcon takes place in one room, and one room only, only a certain amount of passes are sold. This isn’t to ensure exclusivity, it’s to keep out the fluffy stuff and make sure the emphasis is on what’s important. Small means real networking where you really get to know everyone in the room, and small means everyone is listening and not spending all their time staring at their iPhones.

2. Check your egos at the door

Speakers aren’t chosen because of their names, they’re chosen because they have something of value to share with attendees. If you’re looking for photo opps so you can tag yourself next to other influential people, move along, SOBCon isn’t your conference. This isn’t the place to see and be seen, or party with your clique, SOBCon is where the thinkers and doers come to share and learn.

3. The focus is on collaboration and conversation

SOBcon’s focus isn’t on social media “experts,” parties or swag lounges. Instead, attendees gather to learn and share ideas. Everyone is important and everyone has a place.

SOBCon takes place in Chicago from May 3 – 5, 2013. Get your tickets while the getting is good, because they won’t last long.


  • Ali Davies

    I think SOBcon stands out because it is a genuine community built on strong values and all about relationships and real support.

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