“Strong, original, consistent content is your surest way to build a big brand from your little blog.” – Patrice Yursik
At NMX 2013, Patrice Yursik (a.k.a. Afrobella) spoke about one of the biggest challenges for bloggers: How to take your little blog to the next level where you’re actually a big brand. Patrice has serves as a spokesperson for national hair and beauty brands, has worked the red carpet, and consistently gets opportunities most niche bloggers only dream about.
Filling the Void
Patrice has been blogging since 2006, when starting a blog about a topic no one else was covering was a much simpler task. Today, however, it seems like there’s a blog about everything. That doesn’t mean you can’t fill a void, though, because what you have that other blogs don’t have is YOU. What experiences do you bring to the table? What unique interests do you have? Think about the demographic you want for your community, and find a way to talk to these people.
Being True to Yourself
One of the decisions that Patrice says has paid off for her big time is the decision to be herself online. In the new media industry, there are lots of “rules” that top bloggers say you have to follow in order to be successful–but rules are made to be broken. Says Patrice, “Mainstream needs to embrace different. Whatever makes you different also makes you desirable.”
People respond well to an authentic voice. And brands want that too. During her session, Patrice talked about all the opportunities she’s had with brands, in part because they appreciate her authentic voice and the community she has built around it. Had she followed the “rules” and done what other bloggers told her to do, she wouldn’t have been able to build a community around her identity as a natural-haired, plus-sized, fashion-obsessed woman of color.
What Are You Offering that Others Don’t?
Every piece of content you write should be unique. Be proud of everything you write, so you can offer your readers something different than what they can get from other bloggers. That’s what will keep people coming back.
Give them weekly features to look forward to. Write content with your own twist. Remember, everyone in your niche is getting the same review products, the same PR pitches, and the same news stories to cover. Be different and you’ll stand out.
Want to learn more about what has made Patrice a successful blogger with a big brand? You can check out her entire NMX 2013 session at NMX University with premium membership, which gives you access to our complete 2013 Virtual Ticket. Learn more here and get your virtual ticket today!