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October 2012

25 Posts About Blogging that Will Change Your Life


The title of this post might seem a bit dramatic, but I believe there are some truly life-altering posts out there about blogging. These aren’t how-to posts or resource lists, which are wonderful in their own right, but passionate posts from people who are big dreamers and incredible thinkers about the very art of blogging.

And yes, they have changed me. They have changed how I think about the world and how I run my own blogs and what I choose to say online. They’ve inspired me to do better. So today, I wanted to share these posts with you.

(Note: These posts are in alphabetical order by author’s last name, not in order of importance.)

1. The Insidious Perfidiousness of Doubts, Overcome by Leo Babauta (@zen_habits)

There isn’t a single one of us who has overcome the human condition of self doubt. Whether you’re a supremely confident person, a content Zen monk, a successful writer…it doesn’t matter. You have doubts about yourself.

The question is whether these doubts stop you from doing amazing things, from leading the life you want to lead.

2. Haven’t Had Time to Blog by Chris Brogan (@chrisbrogan)

We pick our paths. We decide what we make time to do. We choose our own adventures every single day. Each and every day, we have the chance to make choices.

3. Bonus Post, Also from Chris Brogan: This Post Isn’t Worth Your Time

4. Confessions of a Narcissistic Blogger by Joe Bunting (@joebunting)

I first got into writing because I felt this explosion of feeling, like I could release everything I was on the page and fill it with beautiful and terrible truths. Sometimes I get so excited about writing, my eyes fill with tears. It’s a great experience.

This is life experienced to its fullest. But then I look at my pageviews and my game face goes on. All I care about is the numbers. Immediately, my joy fizzles out like soda gone flat.

5. Is F.E.A.R. Holding You Back? by Brian Clark (@copyblogger)

F.E.A.R. is an illusion. Something we fabricate in our own minds and pretend is real. It’s a fairy tale we tell ourselves that keeps us from doing what we really want.

False evidence appearing real.

The common label for F.E.A.R is anxiety, a less fundamental emotion that arises purely from our own thoughts, not external reality. And 50 years of cognitive psychology research demonstrates that while we can’t always control how we feel, we do have the power to choose how we think and act.

6. Bonus Post, Also from Brian Clark: Do You Recognize These 10 Mental Blocks to Creative Thinking?

7. Managing a Blog Is Great. Managing the Blogger is Even Better. by Brandon Cox (@brandonacox)

Your blogging success isn’t about your next post. It’s about all of your posts. It isn’t about a great headline, a huge list, or sweet graphics. It’s about the total package. Whether your blog is personal, corporate, or one of those that’s supposed to make you a millionaire tomorrow, your blog is really all about you.

8. Want People to Listen? Get a Life. by Jonathan Fields (@jonathanfields)

Fact is, every word you say, write, sing or film and release into the world is judged against a backdrop of who you are, what you’ve said, done and achieved in the past…and what you HAVEN’T said, done and achieved. That’s why one of the first things most people do when they read an interesting post on a new blog is jump over to the “about” page to see who the writer is. They’re looking to frame the message. Because…

Context is as important as content.

9. The Most Important Conversation I’ve Had About My Business Ever by Pat Flynn (@PatFlynn)

How many times during the day are you actually working when you’re supposed to? Probably not as much as you should.

I wasn’t.

In fact, after literally keeping track of everything I did during a normal day, I noticed some rather disturbing issues, especially when it came to checking my emails, checking website stats, opening my Facebook account (personal, not the fan page), and reading the news.

Basically, I did a lot of non-work related things when I was supposed to be working. On the flip side, I was working (or thinking about work), when I probably shouldn’t have been.

10. The Wealthy Gardener by Seth Godin

Sure, people make money growing orchids. Some people probably get rich growing orchids. Not many though. And my guess is that the people who do make money gardening probably didn’t set out to do so.

11. Bonus Post, Also from Seth Godin: Do It Wrong, Relentlessly

12. What’s Next? It’s You by Mitch Joel (@mitchjoel)

It was bound to happen. We were heading for a place where “top ten” and “how to”-types of blog posts may become redundant or rudimentary. We’ve come to a place where those who were never going to stick it out with blogging for the long haul are busy on Twitter and Facebook, where they can share without the burden of having a passion for writing. So, in the end, maybe what’s new for blogging is a place where the real bloggers step in and create a new type of copy for the world to consume. A place where more and more creative thinkers get to tinker with words in new and interesting ways. It’s a place where you (and everyone else who wants to write and have a voice) gets to be free to try it out and see what kind of audience their words, images and even video connects with.

13. Passion over Perfection. Love over politics. The Story of Mrs. Mulvey. by Danielle LaPorte (@DanielleLaPorte)

And that was a moment. One of those world-stops-for-a-nanosecond-so-you-can-glimpse-the-future kinds of moments. And I realized that I could do it. I didn’t know what “it” was, but I knew that somehow my passion was going to count.

14. Have Faith in Yourself and Your Writing by Ali Luke (@aliventures)

Faith doesn’t mean you never give up. Faith means that when you’ve fallen down – again and again – you get up and carry on.

I can’t tell you that the writing path is an easy one. I can tell you that it’s worth travelling. And if you want to be a writer, if your life doesn’t feel complete without writing, then you already have the faith that you need.

15. It’s OK to Give a Crap by Ian Lurie (@portentint)

It’s OK. Take this opportunity to feel good about it. You’re in a shrinking population of People Who Actually Give A Crap About What They Do.

I, for one, am sick of people telling me I should delegate everything, find someone offshore to do SEO for me for $10 a day, take my own work ‘less seriously’, blah blah blah blah. Screw that. And you, if you’re one of those people.

16. Important by Anissa Mayhew (@AnissaMayhew)

If the worst thing that happens in your day is that someone sends you an ugly email, try waiting for a call from the doctor to give you results you’re pretty sure you don’t want to hear.

If you’re going to argue about who makes money and if they’re doing it right, you’ve never sat in front of your checkbook and wondered what you weren’t going to pay so that you can afford to give your child the treatments they need AND keep a roof over their head.

If you can talk about your mafia, feel slighted because you weren’t the center of attention, or fret about your PR connections, you’ve never had to sit and contemplate the moment when they cut into your child’s brain to see what the tumors are doing.

17. How to be Unforgettable by Jon Morrow (@JonMorrow)

If we’re being honest, I think maybe that’s one of the reasons many of us start blogging. There’s something immensely comforting about knowing your thoughts are out there for the whole world to read. You could kick the bucket tomorrow, but your words will live on, teaching, inspiring, and taking root in the minds of readers for generations to come.

Or at least that’s the idea.

What really happens, of course, is that you pour your heart and soul into a post, and no one seems to care. No comments, no links, no nothing. Come on over, friends, and check out my blog. We’re watching my ideas die in real time. Yuk, yuk, yuk.

And it’s disturbing.

18. Let Them Love You by Elizabeth Potts Weinstein (@ElizabethPW)

You refuse to share your gifts with the world, just because you are not perfect? Because you are human? Because you don’t have ever answer to every question even invented, because you have flaws, because you are still growing and learning yourself?

Stop wasting yourself on all that crap.

19. When it Feels Like Nobody is Reading Your Blog by Darren Rowse (@problogger)

As I would preach to the empty pews and as my word echoed around the room I found that I learned so much about the topic I was exploring and how to deliver it. I also learned a lot about preaching. New ideas would come, I’d try different ways of expressing it and slowly the final version of the sermon would begin to form – to the point that when I got up in the same room on Sunday to deliver the final version it would flow.

20. See The Rats For The Fleas by Joey Strawn (@joey_strawn)

It’s so easy to look at a situation, see something we are already afraid of and place the blame there. How much more often could we investigate further and find the little things being ignored are the real issue?

You complain that your blog isn’t getting the audience you want or that not enough people are subscribing to your amazing feed, but are you looking at the right things?

21. 106 Excuses That Prevent You From Ever Becoming Great by Tommy Walker (@tommyismyname)

Be honest. How often do you sabotage yourself?

On any given day, you have tasks you’d like to finish because you know they’d positively impact your business, and tasks you actually do.

You trick yourself into thinking that keeping up with industry news, and reading the latest “10 tips to ______” post is “working.”

You know better, but some part of you believes that simply reading the article will help you move forward.

22. Bonus Post, Also from Tommy Walker: Blogging and the Definition of “Insanity.”

I’ll humbly add to this list, two posts I’m extremely proud to have written, one here on the NMX blog and the other on my blog, Blog Zombies. I hope they have really affected my readers and changed them for the better:

23. Does Your Blog Just Tell People What They Want to Hear? A Honest Look at Social Success
24. Don’t Be a Scumbag (And Other Advice I Can’t Believe I Have To Tell You)

Where’s post #25? Well, I leave that one up to you. I hope you take a moment to leave a comment with a link to the best post you’ve ever written, a post that you hope has changed the lives of your readers.

If you’re having trouble thinking of a post that fits into this category, maybe it’s time to write one. Give me your best!

3 Ways Google Remarketing Increases Sales and Online Interaction


Every website exists for the purpose of being seen. Whether you are a small business offering products or services, or a blogger looking to gain readers and wider web influence; you want prospective clients to see what you have to offer. However, achieving those site visits is only half the battle.

What you really want is interaction:

– Visitors making a purchase or hiring you for your services
– Readers linking to your blog
– Fellow bloggers talking about your blog through comments and re-posts
– Expansion of social media influence on Facebook, Twitter, LinkedIn, etc.

Google Remarketing is the way to take your site to the next level! It gives you the opportunity to increase interaction, not just traffic.

What is Google Remarketing?

Google Remarketing is an online follow-up tool that allows you to continue to present your ads to prospects, even after they leave your website. You see, not every person who visits your site is ready to jump in. It takes constant exposure to your offers to influence your prospects to make some kind of interaction on your site, be it sales or a blog interaction. Google Remarketing gives you the ability to put tailor-made ads in front of your prospects wherever they go on Google’s extensive Display Network.

Here are 3 ways to use Google Remarketing to increase sales and online interaction:

1. Create More Action with Targeted Ads

With Google Remarketing, you choose what you want your visitors to do. Maybe you want them to buy a certain product, hire a particular service, or make a connection through social media. Google Remarketing gives you a programming code that can tell whether or not your visitor has taken that action step. If they leave your site without taking action, Google will know and that’s when Remarketing begins. After leaving your site, your prospect will be shown custom designed ads promoting your desired action step on every website they visit within the Google Display Network. This is an invaluable tool! Remarketing offers automatic follow-up for your website until your prospect takes the action step you want.

You control:

  • Desired action step (attending your webinar, purchasing an e-book, “Liking” your Facebook page, following your Blog or Twitter account, etc.)
  • Desired demographic. Remarketing allows you to create specific ads for certain target groups. In other words, you can show different ads to a stay-at-home mother versus a young entrepreneur.
  • Site-relevant ads for your products or services. For example, if you offer a landscaping service, an ad specific to that service will appear when prospects visit a relevant site (ie. HGTV.com).

2. Reach a Larger Audience

Google claims on their site that Google Remarketing “reaches 83% of unique Internet users around the world,” so the Google Display Network is an invaluable asset for those looking to achieve maximum exposure for their products, services or content. Every time your prospect visits one of these thousands of sites, they will see your customized ad specifically targeting them. Additionally, because the network is so large and includes so many big-name websites, you gain more than just exposure. You also gain the impression of “being everywhere” and being associated with big-name brands.

Sites within the Google Display Network include:

3. Get the Most Bang for Your Marketing Buck

The best part about Google Remarketing is it can actually get you a lot of free exposure. Google tracks your prospects, promotes your site, and compels those prospects to take the action steps you want them to take, and you don’t pay anything for this promotion unless your prospect clicks on the ad. This means that if your prospect doesn’t click on the advertisement directly, you are still exposing them to your brand and building the credibility of your site. This will make any future advertisements all the more effective. Building your brand and establishing credibility is paramount to turning site visits into interactions. Google Remarketing offers this service to your site with absolutely no risk.

Are you ready to begin building your brand and extending your web influence?

Google Remarketing is an incredible tool that turns website visits into site interactions. More sales. More readers and followers. More clients. You can also improve your local search rankings.

What do you think of Google Remarketing? Please enter your comments below!

UFC President, Dana White, Keynoting New Media Expo / BusinessNext in Las Vegas


UFC President, Dana White

Our opening keynote speaker for day two of the conference this year will be Dana White, President of the Ultimate Fighting Championship (UFC). This will be a joint keynote for BusinessNext Social and New Media Expo. All attendees are welcome.

We have been teasing this for over a week now on our Facebook page, and we gave you several hints, but as of this morning, no one guessed it right. This is what I said on Facebook:

“I AM SO PUMPED RIGHT NOW! Yesterday we confirmed my personal favorite BlogWorld / NMX speaker of all time. Bigger than Mark Cuban, bigger than Mike Shinoda, Tim Ferris, Don Lemon, and all the rest.”

Dave (our co-founder) and I are both huge fight fans, and Dave’s entire family competes in martial arts. We have attended several of the UFC events in Las Vegas and you may have noticed us live tweeting from some of them. He has been chasing Dana for two years now, so finally getting the timing to work and having Dana join us has us pretty fired up!

For those of you that don’t now, The Ultimate Fighting Championship is the world’s leading mixed martial arts organization and the number one commercial pay-per-view event provider in the history of combat sports. Dana White, the UFC President, has blazed a trail to sports industry dominance on the social web in a very short time relative to the other major sports organizations, establishing UFC as the #4 overall sports brand on Facebook, behind only the NBA, Nike and WWE. He’s implemented a revolutionary social media policy, including a bonus compensation structure for UFC athletes engaging fans in conversation on Twitter. Dana himself has more than 2.2 million Twitter followers, regularly carries on frank conversations with fans, athletes and journalists online, and shares a behind-the-scenes view of UFC events by video blogging on YouTube, leading off each episode with his familiar “fight week, blog week!” The UFC YouTube channel has nearly 500,000 subscribers and over 370 million views.

Since purchasing the UFC in 2001 with partners Frank Fertitta III and Lorenzo Fertitta, White has helped revolutionize the sport. With White leading the charge, UFC programming is now available in more than one billion homes worldwide. Just last year, the UFC signed a landmark seven-year broadcast agreement with the FOX Sports Media Group, a sign that the fastest-growing sport in the world shows no signs of slowing down.

Here is a quote from Dave “I’m pretty fascinated seeing how they’ve changed the landscape for sports organizations using social media. Before Dana, there were few if any figureheads at the top of professional sports engaging openly with fans, not to mention encouraging pro athletes to do the same. From the fans’ positive reactions I’ve seen, and the explosive growth of mixed martial arts under the UFC banner, this is one eye-opening example of how smart businesses can spark huge growth in a tough economy through social media.”

We hope you can join us this January 6 – 8 in Las Vegas at the Rio Convention Center for New Media Expo and BusinessNext Social.  Dave and I will be in the front row!

Interview Advice from Larry King


Recently, Chris Hardwick of Nerdist interviewed someone who many consider to be the greatest interviewer of all time – Larry King. As a long time listener of this podcast, I can say that this is a departure for the normal Nerdist guest, but the conversation was amazing. Larry King talked a lot about his interviewing techniques, which can be extremely helpful for those of you who are also doing interviews, either on your podcast or on your blog (or even on video for that matter).

Check out the podcast, available now on the Nerdist website or on iTunes (show released on 10/15/12).

Here were some of my favorite quotes:


“One thing I’ve learned in the history of broadcasting (podcasting, whatever) is there are no rules.”

“I learned the secret of broadcasting, which is there’s no secret. Just be yourself. […] I never lie to the audience. You tell the audience the truth. You got a cold? Say you got a cold. Alright. You sneeze? ‘I just sneezed.’ It ain’t brain surgery.”

“I’m fascinated by the Q&A. I leave myself out of it. I never use the word I. My questions are short, usually one sentence, sometimes two. If it’s three sentences, it’s too long. […] That’s why I don’t like a lot of what I see on the air today, is these guys on the air are interviewing themselves. They just talk about the guest as a prop. The guest was never a prop to me. The guest is important to me. The reason for the show is why the guest is there. I’m the host. I’ll be back tomorrow.”

“When you have confidence, when the interview subject has confidence in the interviewer, you can go anywhere with them. You’re not a threat.”

“I don’t think there’s an inherent need to talk about your personal life, but I never met anyone who didn’t want to talk about what they do.”

“I have many opinions. I’m very political. I have opinions on a myriad of things. But I leave it at the door. I leave my ego outside the door. I have a healthy ego. I know I’ve been successful. I know I’m good at what I do. But when I’m on the air, my role is not what Larry King thinks. It’s what the guest thinks. And then I’m a conduit. I ask good questions, the guest through me comes to the audience and the audience makes up their own opinion. I’m able to do that. I don’t like everyone I’ve interviewed, but I do the best I can to learn the most I can about them.”

“When you start learning, you might as well die. I don’t know everything.”

Check out the entire podcast for more great gems from Larry King to help you be a better interviewer.

Image Credit: Wikimedia Commons

Announcing Facebook Lunch Time Chats with NMX Speakers


Michael Brito will join us for our first Facebook chat.

New Media Expo attendees often tell us they’d like nothing more than to spend time with our speakers and pick their brains a bit. Our speakers often tell us they’d like nothing more than to hang out with our attendees and learn more about them and answer questions.  I’m happy to report the twain shall meet in the form of weekly Facebook lunch time chats.

Beginning this week, a different speaker will join us on the NMX Facebook page to take part in our weekly chats, which will be held every Wednesday at 1:00 p.m. EST. The topic of each chat will also be the topic of each speaker’s NMX or Business Next session so you can get a little sneak preview by asking questions. To start things off, Michael Brito, SVP of Social Business at Edelman, will stop by this Wednesday, October 24th. His topic is “The New Influencers: Brand Advocacy Inside and Out.”

Join us this Wednesday to talk with Michael and join us every Wednesday until mid-December to chat with a different NMX speaker.

Bloggers: Do You Have Chutzpah?


Right now, I’m part of a delegation of tech-related bloggers visiting start-ups and companies based in Israel (mostly Tel Aviv and Jerusalem). The start-up culture in this country is extremely different than you’ll find in most areas of the world, so I started asking people why that is. Again and again, one word came up: Chutzpah

A shot of the Jerusalem wall from my trip

I think we all need a little more chutzpah in our lives, especially those of us who are  running blogs.

What is Chutzpah?

Chutzpah (or “hutzpa” as it is sometimes spelled in English-speaking countries) is a word that means slightly different things to different people. It can mean arrogance and audacity, but the meaning is a little deeper than this. More traditionally, chutzpah is a negative quality, but it can be turned around to mean something more positive as well. It can reflect courage and self-confidence, the willingness to get out of your comfort zone, perhaps in a presumptuous way and with a little sauciness, but because you’re passionate about what you’re doing.

The term is perhaps most successfully translated to mean nerve or gall, but in the entrepreneurial world, perhaps this is a necessary characteristic to possess.

Chutzpah in Many Forms

It might be hard to put your finger on what Chutzpah really means, but it’s easier to see it in action.

Chutzpah is a meeting with Tareq Maayah, the CEO of ShopZooky, a social shopping experience app for Facebook. Tareq actually lives not in Israel, but in Palestine. For those of you who don’t know the geography/politics, travel and relations between the two countries is not especially easy. Yet he drove to Tel Aviv to give a brief presentation and have dinner with our group in order to show us his product. That’s chutzpah.

Chutzpah is Lihi Margalit taking over Facebook for Newvem, a company that analyzes your AWS cloud usage. Chairman Zev Laderman said that before she was brought on, they didn’t really believe in Facebook marketing for their company and instead focused their efforts on other social media and community tools, like Twitter and LinkedIn. Lihi set out to prove them wrong, however, and today their page has over 10,000 fans and most of their updates are liked, commented on, and shared by hundreds of people. That’s chutzpah.

Chutzpah is Israel Aerospace Industries, whose men and women have to overcome struggles that other countries could never imagine due to lack of resources, political unrest in their part of the world and other complexities. For example, when countries launch satellites, they do so to the east, in order to gain momentum from the Earth’s natural rotation. Because Israel’s eastern neighbors would be pretty unhappy with anything being launching in their direction, however, Israel has to launch against the rotation of the Earth, to the west, so each launch has to be much more powerful than launches in other countries. As our guide for the day told us, “When we present problems to our engineers, first they tell us it’s impossible, then they prove that it’s impossible, then they do it.” That’s chutzpah.

Chutzpah in Your Life

It’s hard for me to not look at the Israeli people I’ve met on this trip and feel like I could be doing more for my own career and in my life, living it with more chutzpah. I ask myself:

  • What tasks on my blog should I be doing that I put off simply because I’m lazy?
  • Am I writing blog posts that really make a difference in others’ lives, helping them in some way or teaching them something?
  • Are my goals really being achieved or am I saying, “Good enough” too often?
  • Could I be connecting with more people or am I sticking to my own circle of online friends because it feels safe?
  • Am I pushing boundaries and making people think or just doing the same-old, same-old?
  • Do I care too much about what others think of me and my blog?
  • How can I improve, even with tasks I think I already do really well?
  • Am I reaching out, being the biggest fan of my own blog?
  • Could I be treating my community better?

These are not questions to take lightly. They’re also not questions I (or anyone) can answer overnight. What’s important is that we ask them and actively seek answers. And then take action according to those answers. And then ask them again. What’s important is that we have chutzpah, always pushing ourselves to do better, even when the going gets tough.

So ask yourself…do you have chutzpah? Or do you maybe need more in your life?

Help! I Hate The Sound Of My Voice!


Photo Credit: TheCult

“I hate the way I sound.”

I hear that complaint quite often. Many people do not like the sound of their own voice. It is quite common.

It is also quite natural to dislike the sound of you own voice when hearing a recorded version of it in your podcast. When you talk, the bones in your head vibrate adding to the qualities you naturally hear. When you hear a recording of your voice, those vibrations are absent causing your voice to sound different to you.

The natural bone vibrations also make you do some unnecessary acrobatics with your voice when using headphones. The bone vibrations combined with the enclosed nature of your headphones cause you to hear your “big announcer voice” in a much different way than the listener hears it. You tend to speak in ways you don’t normally speak in everyday conversation.

There are six steps you can take to make your voice sound more natural and get you on the path to enjoying the sound of your voice.

1. Notes, not script

The structure you use when you write is much different than the structure you use when you speak. You use different words. Your sentence structure will be different. The flow of the written word simply differs greatly from the spoken word.

As you are speaking, use notes instead of a full script. You will sound much more comfortable when speaking from the heart rather than speaking from the script. The flow and structure of your sentences will be much more natural.

Make note of the important points to include in your podcast. Hit those points within your show without reading it word for word.

2. Talk to one person

You will sound much more natural when you speak to one person rather than a group of people. When I am listening to your podcast, I want to feel like you are talking to me. If you include a call to action in your podcast, you want me to act upon that request. If you are talking to a group of people, I can easily think someone else will take action and I can do nothing.

If you are speaking directly to me, we will begin to develop a friendship. I will begin to feel like I know you. I will also feel like you care about me personally. Your delivery will sound much more conversational and less like a lecture when you speak to one person. This will help you become more comfortable with your own voice.

3. One ear headphone

Your voice will sound different to you when you listen to your voice through headphones. The enclosed space of the headphones amplifies your voice. The sound of your voice is also changed by the audio processing. The bones in your head vibrate differently when using headphones.

To help you sound more natural, remove one ear of your headphones. With only one cup on your ear, you are able to hear your voice more naturally with the free ear. You will also hear your voice in the context of the ambient room noise rather than through the vacuum of the headphones.

4. Turn your headphones down

If you are wearing only one cup of your headphones, turning the volume down will also help you sound more natural. With a lower headphone volume, you will better hear your natural voice. You won’t be fooled by the dominance of the headphone sound.

Use your headphones to make sure you hear the other audio included in your podcast. Make sure you can hear your music bed, intro, guest and other audio. However, make sure your headphones are not giving you a false image of your voice.

5. Don’t get sing-songy

Speak naturally. Do not attempt to sound like other announcers you have heard. Be yourself.

When you speak like an announcer, you begin to stretch and emphasize words unnaturally. Your speech begins to unnaturally bounce. When you listen to your recorded voice, you may sound like a puky disc jockey or used car salesman on a bad television commercial. Both lack warmth. They are hard to believe. You will sound less natural when you use the announcer voice.

Speak conversationally. Use a natural pace. Don’t use unnecessary emphasis on words. Speak as if you are on the telephone. These steps will help your voice sound more natural.

6. Review your show

The best way to become a more natural speaker is to review your show often.

When you listen to your show on a regular basis, you will become much more accustomed to hearing your voice in a recorded setting. You dislike your voice, because you are not used to hearing it outside of your own head. The more you hear your voice, the more natural it will sound.

It is possible to overcome the dislike of your own voice. You simply have to take steps to conquer it. It will take time to begin liking the sound of your voice. Be patient.

Remove some of the annoying qualities of your speech. Use notes, speak to one person and get rid of the sing-songy pattern. Polish up the product first.

Next, adjust the way your record. Use only one cup of your headphones. Turn the volume down a bit to hear your voice in its natural setting. Make minor adjustments until you get comfortable.

Finally, review your show. When listening to your own voice becomes habit, your recorded voice will sound much more natural to you. Review your show often.

Let me know if I can help you in any way.

Tell the truth. Make it matter. Never be boring.

Solving Crime with Social Media [Infographic]


Planning on organizing a big heist today? Well, be sure not to announce it on Twitter or Facebook! Ok, sure, that sounds silly. But, you’d be amazed at how effectively law enforcement is able to use social media to gather evidence, establish probable cause, or identify suspects. This nifty infographic from Backgroundcheck.org sheds some light on how the law is tapping into the social web.

Solving Crime with Social Media
Compiled By: BackgroundCheck.org

In Gratitude: NMX to Offer Weekly Facebook Deals


Today only, we’re offering a 30% discount on any conference pass (except “exhibits only”)  to our loyal Facebook fans as a way to say “thank you” for your loyalty. You stop by our page, you make us laugh, you make us think, and you tell us you’re our fans, we want you to know that it’s appreciated.

Beginning Monday, we’re going to start offering different weekly deals to our Facebook community, but you have to Like our page to see the offers. Each week will yield a different offer which might be a discounted ticket, or a fun perk or service awarded to anyone who purchases a ticket at that time. Deals will change every Monday.

At New Media Expo, we’ll never stop looking for ways to say “thank you.”

10 Ways to Double Your Nonprofit’s Fundraising


Your nonprofit organization is finally gaining traction. Your friends and family come to your events, your website redesign has all the bells and whistles it needs to be taken seriously, and you’ve even been interviewed by a local reporter. But there’s one important thing missing: donations. After you’ve earned 501(c)(3) status, the onus is on you to raise money to keep your organization afloat. Fear not, noble citizen; social media is once again here to save the day and double your donation dollars.

Here are 10 sites to help you in your fundraising efforts:

1. Causecast

Tech entrepreneur Ryan Scott developed Causecast to help organizations through increased volunteer and fundraising engagement around social change. He and his team believe global change must be achieved through collaboration along with individual action. The site helps secure donations as well as volunteer hours from local businesses that are looking to make an impact in their community. The site also provides nonprofits with customizable tools that encourage new and old supporters to donate on your website, blog, and on Facebook. These services are free to your organization so you can spend the extra money on that iPad you’ve been meaning to buy for “business purposes.” Causecast boasts nearly 3,000 nonprofit members on its homepage, which includes some of the top organizations in the country.

2. PostRelease

If your organization hasn’t gotten in the habit of content marketing, you’re missing out on big businesses looking to place sponsored content on your website. Serial entrepreneur Justin Choi created PostRelease to minimize those pesky banner ads and facilitate a much more organic web experience. With a simple plugin, you automatically integrate relevant sponsored content into your blogs, forums, and content-rich sites. It serves as an automated revenue stream and/or you can use it to sell advertiser-sponsored content on your site(s). If you’re not already drooling, you’ll salivate at the ease in which the platform’s dashboard allows you to monitor and manage the sponsored content.

3. Google Grants

You’ve heard of Google, right? Up until now you may not have had much use for their main moneymaker, AdWords, but the search engine behemoth wants to give your organization $10,000 worth of free advertising on their homepage. All this coveted real estate requires is an application to their Google for Nonprofits site. Once approved, you can begin leveraging online advertising to reach donors, tracking online donations and promoting your organization’s website to ultimately grow your fundraising dollars.

4. Youtube for Nonprofits

The third largest search engine, YouTube, falls right in line with Google’s other product offerings for nonprofits. Have you ever watched a YouTube video so moving, so wrenching, so powerful that you wanted to donate right away? YouTube for Nonprofits provides that solution by allowing organizations to monetize video content with one click. Approved nonprofits can easily add a Google Checkout “Donate now” button to their YouTube page so every view can turn into a few bucks. Equally impressive, you can customize your channel with your organization’s logo as well as drive viewers to action by placing a “Call to Action” overlay on your videos.

5. Fundly

Fundly is a super social way to raise money for nonprofit initiatives with its plethora of social features. The site claims to increase donations by over 20%, while helping increase campaign visibility online by 424% on average. Percentages aside, your supporters are directed to a Fundly Cause custom page, where visitors learn more about your cause and can easily donate. They then can tell friends and family about their donation through Facebook, Twitter, and more. Some might call this bragging, I call it your new best friend. In a perfect world, social media aficionado Ashton Kutcher will make a donation to your campaign through the Fundly platform and his post of that contribution will go viral.

6. GoodSearch

GoodSearch takes web browsing to an altruistic level by allowing supporters to raise money for their favorite charities through search. The website donates money to your organization when your supporters search the Internet, shop online or dine out at local restaurants. Everyone you know does these things as often as they brush their teeth! Your fresh-breath supporters will have no qualms about a percentage of every eCommerce purchase they make or percentage of their restaurant bill at participating locations being donated to your charity. I urge you to get started sometime in the next millisecond and easily spread the word with the site’s email, social media, newsletter, and video resources.

7. HelpAttack!

Don’t you wish you could raise money through Facebook statuses, blog posts and even tweets? I’m sure your mother would actually join Twitter just to support your charity. Along with your mother, HelpAttack! lets supporters simply update one of their social sites to help you reach new levels in funding. Their donations are handled securely by a donation processor so can feel confident their good deeds are being funneled properly. The giving platform adds further incentive by rewarding donors with Coins that access new features, and gets others to join your noble cause.

8. Groupon Grassroots

Whether you love or hate Groupon, the daily deal site helps local nonprofits meet and exceed their fundraising goals through local participation. Dubbed Groupon Grassroots, the giving initiative evolved out of Groupon’s collective action platform to discover and support local causes. Each campaign connects like-minded individuals with a nonprofit to help realize a specific monetary threshold. Once that threshold is reached, Groupon sends 100% of the donations to the organization and you get to bask in those warm and fuzzy feelings. Known for their quippish content, a team of writers specific to Grassroots graciously crafts your campaign deals to maximize your “cool factor.”

9. eBayGivingWorks

eCommerce giant eBay enacted eBay GivingWorks to help nonprofits gain exposure and create a new revenue stream. With a simple sign up on www.missionfish.org, organizations gain access to eBay’s billion dollar marketplace. Your supporters can use eBay GivingWorks to donate 10% to 100% of their item’s final sale price to your charity. For every listing that benefits your organization, buyers will see a banner with your information, as well as a link to your eBay GivingWorks page. You can also encourage members, volunteers, donors, and affiliates to look for your organization to make purchases on your eBay GivingWorks page.

10. Crowdrise

Film star Edward Norton has been making major contributions to nonprofit sector for years but you won’t catch him patting himself on the back for it. Instead he helps run a trailblazing crowdfunding site with components of social networking and virtual competitions. Nonprofits and their supporters are encouraged to create a profile to raise money through contests, donations, and even purchasing actor Will Ferrell’s Super Sexy Hot Tan Sunscreen. Each project is complemented with a compelling story, vibrant pictures, and a real-time scroll of who’s donating.

Now that you have these awesome tools to reach your fundraising goals, stop making excuses and start making your donorship grow! Once you’ve found your groove with which sites work best for your organization, double down on those and build an avid community around your efforts. Remember, these social sites shouldn’t be used as gimmicks, but rather long-standing or reoccurring campaigns that create sustainable fundraising solutions.

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