About two years ago, I started a small blog about public relations. But before I even drafted my first post, I spent some time trolling the Internet for other PR blogs to see how the pros do it.
The following is my personal list of the top ten blogs about public relations—it is by no means an end-all-be-all list.
I have bookmarked and enjoyed these blogs for the past few years—I hope you do too!
This was one of the first blogs I started reading “back in the day” (circa 2007).
It is essential for PR pros because the authors do not merely mock media pitching mistakes; they use them as case examples of what not to do.
And PR folks might want to check this blog periodically—just in case they see their own wares!
2. Spin Sucks
I’ll be honest– this is probably one of the best blogs to read not only for PR, but also for social media, marketing, entrepreneurship and current topics in social media.
Gini Dietrich sticks to her blog’s mission and has such a consistent tone that you feel as though you hear her voice when you read them.
All together, this is a great example of what it means to create a social media community around a topic and maintain it.
I was initially attracted to the title of this blog and the author’s penchant for vintage socialist propaganda art.
But Jackson Wightman is more than a snarky PR/communications professional.
He’s got a particular sort of wit to his posts, almost as if he never quite takes himself seriously, although he is a seriously talented guy.
Shonali Burke’s blog is like serenity in blogging form—I feel at peace when I read her posts!
Her blog content consistently hits on many current topics as they relate to PR and social media (including some of her own successful social media campaigns), but she’s also not afraid to take a break and to simply blog about life and reflection.
And while Shonali is working full time at a PR agency now, she hasn’t given up her torch nor her wonderfully delightful blog, thank goodness.
Here is the perfect blog for PR/communications folks who want to feel challenged and to stretch their opinions a little.
Frank Strong features a good balance of content that is both challenging to the reader but also approachable at the same time.
You may have to read his posts more than once (it’s okay, I do it all the time), but once you soak it in, or engage with Frank in discussion in the comments, you’ll realize it is well worth the effort.
I may be biased because Arik Hanson hails from my home state of Minnesota. But his blog is a great resource for PR and social media topics.
Arik is also a huge advocate for bloggers—having organized the Minnesota Blogger Conference and created a truly collaborative environment for bloggers.
It’s the dreaded part of working in PR or any communications field—what is the return on investment? How are you going to measure your success?
Fear not, PR pro—KD Paine has your back and she’s blogging about it!
This blog is like the holy grail of measurement tips, case studies, and overall great content.
It’s not as scary as you think measurement is—give KD’s blog a read and you might just find an extremely helpful resource.
Here is another of my favorite blogs that I’ve enjoyed over the past few years.
Deirdre Breakenridge is an incredible social media and PR author; her blog is pretty nifty as well.
She’s also a proponent of supporting PR pros with the #PRStudChat series for students, teachers and practitioners of public relations.
Deirdre definitely has her finger on the pulse of where public relations and communications are going, so it’s well worth bookmarking her blog.
Here is another incredibly helpful blog for PR pro’s run by Heather Whalig, founder of Geben Communication.
Heather is a prolific writer and national speaker, but she never forgets to share helpful resources and links to other articles of interest with her readers.
And who couldn’t like a blog that has an official cocktail?
Okay, so this isn’t a blog in the sense as the others on my list, but c’mon. We PR people need to laugh sometimes!
So, in between your client emails and press releases drafts, check out his Tumblr and bookmark it for daily lulz or to simply feel assured that you are not alone.
Again, this list is simply my personal list and I hope you find some of these blogs as enjoyable as I do.
What are your favorite PR blogs? Any blogs I may have missed? Feel free to share your favorites as well!