Content creators talk often about the importance of being passionate about your niche…but what about the products you promote? This was one of the topics Missy Ward covered during her session BlogWorld & New Media Expo New York 2012. Missy is the Co-Founder & President of Affiliate Summit Inc., so she knows a thing or two about promoting products. But believe it or not, it still comes down to one tip: do what you love.
The Sacred Bond of Trust
When you don’t love what you’re promoting, it’s hard to create content around it. Your fans are smart; they will smell it if you’re being insincere or simply not that interested in the product you’re promoting. And when they do realize that you’re promoting something you don’t necessarily love yourself, that bond of trust with you will be broken. Those readers will be less likely to buy products you promote in the future…and they might even stop trusting the non-affiliate information you’re sharing.
People read your blog or listen to your podcasts or watch your videos, in most cases, because they like getting their information from you. Fans grow to know you, and if you prove to be deceiving them in any way (or they feel like you are), it can be hard to win back their love.
The Ethics of Choosing Affiliate Programs
Of course, when we’re talking about choosing affiliate programs, ethics also come into play. FTC regulations say that you have to disclose affiliations when you’re making money, and this includes when you’re given a free product to review, even if you weren’t actually paid. When you’re promoting affiliate products, you certainly must disclose this relationship. Being transparent isn’t just a matter of making sure you aren’t deceiving fans. It’s also about the law. Don’t get hit with a huge fine because you neglected disclosure rules.
Making Your Job Easier
Lastly, when choosing affiliate products to promote, remember that when you know and love a product, it automatically because easier for you to tell others about it. I don’t know about you, but my time is valuable and in short supply. When you actually use a product, you don’t have to do tons of additional research; you can simply write/speak from the heart.
Other factors may also come into play when choosing an affiliate product to promote, and of course, Missy talked about other aspects of product promotion as well during her BlogWorld & New Media Expo presentation. To hear the entire session, check out our virtual ticket (if you were at the conference but missed Missy’s session, you can add on a virtual ticket for a discounted price by emailing firstname.lastname@example.org). But you have to hurry! Prices for the virtual ticket go up soon, so you don’t want to miss out on the current price!