Yesterday’s BlogWorld & New Media Expo keynote, Chris Brogan, talked about lessons he’s learned as a blogger. If you missed the live stream, you can still catch this and other sessions with the BlogWorld Virtual Ticket. Here are some of the take-aways:
- “Nobody has time.”
Blogging (and podcasting and web content creation) takes time. Stop writing “sorry I haven’t written” posts and instead just write. Chris mentioned that when he switched from posting every day to posting a few times a week, he saw a major drop in traffic. While you don’t necessarily need to post every day, stop complaining that you have “no time.” No one has time; we’re all busy. If you want to be successful, you have to do a lot of work.
- If you want your blog to be a business, think about what kind of print magazine it would be.
Successful magazines don’t talk about everything. They also aren’t super niche-y. If you want to make money with you blog, think about your own content in this way too. Very few people are successful when they don’t have a niche, and if your niche is too small, you won’t be able to find enough readers. Think about how your blog can find this happy medium.
- “Pride does not replace hard work…If you believe your praise, you become that jerkhead.”
We all know that person – the one whose head starts grow as they find success online. Whatever you do online, there will be people who vocally love what you do, as well as people who vocally hate what you do. The truth is somewhere in the middle, and it’s best to always remember that.
- “The hard work isn’t writing the blog. The hard work is getting out there and connecting with people…That’s the trick of it all. Connect with people and talk about their stuff.”
Too many bloggers, especially when starting out, work too hard at promoting their own stuff and forget to promote what other people are doing instead. When you take notice of others, remember their names, and actually take an interest in whatever they are doing. When you don’t ask people for things, they actually want to do stuff for you. So be a giver, rather than a taker. Build those relationships and always think about how you can help the other person, rather than the reverse.
- Be yourself online.
As Chris put it, if he can be successful online being himself, anyone can. You have to be brave sometimes, but it’s worth it. If you have a few haters, that’s okay, because it’s better to get an emotional reaction than for people to feel “meh” about you.