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Using Your Podcast Content as a Gateway

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Today, podcasters Jay Glatfelter, Jack Glatfelter, Rob Cesternino, and Zach Logan joined moderator Darrell Darnell to talk about Building a Successful Fan Podcast. One of the most interesting topics they covered was how you can easily use your first or main podcast as a gateway to build your community around other podcasts as well, which is also possible for web series and blogs. So how can you do it? Here are some tips from the guys:

  • Think about what makes your content unique.

One of the most important things to think about as a digital content creator is what makes you so special. Your community cares about more than just your content. Jack and Jay, for example, started another podcast just to ramble, since they did this on their Lost podcast. You need to bring your community together in a way that goes beyond your topic.

  • Be entertaining.

To go along with the first tip, as a podcaster, you need to realize that your fans want to listen to your podcast because it’s from you. Says Rob, “If you’re entertaining and people enjoy listening to you, you can talk about any subject.” So realize that you can promote your content to across the board (as long as it makes sense). In other words, if you have a podcast about gaming, you can use it to talk about your television podcast, as long as you can find that tie-in.

  • Feel strongly about your content.

One of the points Zach talked about was how important it is be passionate about your topic and podcast about things you care about. This doesn’t have to be about charity work (though it certainly can be), but create a campaign for something you care about. When you have a passion for your topics, fans will come together to create a community and you have that common bond, so they’re more likely to follow you to your other content as well.

Of course, this is just a small sample of the content from this panel. Interesting in learning more? You can get access to the session as well at the dozens of other sessions at BlogWorld New York by picking up a virtual ticket (or adding it onto your live ticket if you’re already here at BlogWorld but missed this session). Check it out here!


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