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May 2012

Parties Announced for BlogWorld NY 2012


At BlogWorld, days are spent networking and learning.  However, all work and no play makes a very dull conference. We also know it’s important to let our hair down once in a while. That’s why we’re so pleased to announce the parties for BlogWorld NY 2012.

BlogWorld Speakers: Please check the speakers’ Facebook page for information regarding the speaker reception on Monday, June 4th.

Here are your details:

All pass holders are invited to attend.

BlogWorld NY Opening Night Party

  • When: Tuesday, June 5th
  • Time: 7:00 to 10:00
  • Where: Amnesia 609 W. 29th Street
  • Cash bar
  • Sponsor:Stickam

Wednesday Night:

No party – enjoy dining with friends, sight seeing, or attending unofficial events.

BlogWorld Closing Night Party and Mixer:

  • When: Thursday, June 7
  • Time: 7:00 to 10:00
  • Where: Hudson Terrace  621 W. 46th (Between 11th & 12th Ave)
  • Light appetizers
  • Cash bar

The Hudson Terrace is within walking distance from the Javits Center so come by after the closing keynote.



18 Brilliant Bloggers Talk About Storytelling


Brilliant Bloggers is a bi-weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature three of the most brilliant bloggers out there, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Storytelling

Storytelling is an art, and one that the best bloggers, podcasters, and web TV producers must learn to master online. Even business owners promoting their products on social media can benefit from learning about

Brilliant Blogger of the Week:

Social Media Has Evolved Into The Art of Storytelling, And We All Must Become Masters Of It. by Lauren Fisher

Writes Lauren, “Social media is now at the stage in which we are all becoming expert storytellers, often without knowing it, and developing the skills to tell those stories effectively.” Whether you’re using social media to promote your online content or your business, telling stories is necessary for building your brand online. What I like most about Lauren’s post is that she goes beyond just talking about how important it is to tell your story. She also talks about the importance of the visual story. Check out the full post on Simply Zesty, then follow Lauren on Twitter at @laurenfisher.

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about storytelling? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Special Edition – BlogWorld New York

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

008 The Podcast Report – Interview With Stitcher Radio’s CEO Noah Shanok


Hey everyone, Cliff Ravenscraft here. I’m back with another episode of The Podcast Report.

Interview With Noah Shanok of Stitcher Radio
I was delighted to have the opportunity to interview Stitcher Radio’s CEO, Noah Shanok. Noah will be speaking on one of the panels for the Podcasting Track at #BWENY. The title of the panel that he will be on is “The Future of Podcast Distribution & Content Strategies.” You can attend this session on Wednesday, June 6th at 2:30pm Eastern Time.

In this interview with Noah, I asked the following questions. Be sure to have a listen to hear the answers to each of the following:

01. When, how, and why did Stitcher Radio get started?
02. How does Stitcher separates itself from apps like Downcast that allow users to create their own channels for podcasts?
03. Do you have any guidelines when it comes to the shows that you do add to your directory?
04. What car manufacturers are including radio systems in their cars that include or allow for the use of Stitcher Radio today?
05. How does that work? Do they have to install an app or does it come built into the radio?
06. How does your affiliate program work?
07. Do you have a plan for advertising and shared revenu in the future?
08. Tough question about re-compressing already compressed files.
09. Do you have custom Stitcher Radio Shows?
10. What are you working for the future of Stitcher Radio?

Cali Lewis Will Be Broadcasting Live From Stitcher Radio Podcast Pavilion
I’m very excited to announce that Stitcher Radio is sponsoring the Podcast Pavilion at the NYC event. I’m also very excited to announce that Cali Lewis of GeekBeat.tv will be broadcasting live from the Podcast Pavilion on Wednesday, June 6th and Thursday, June 7th. Be sure to check out her live broadcast at http://GeekBeat.tv/live.

Did you know that you can earn cash while promoting the event?
BlogWorld has an affiliate program that can allow you to potentially earn enough commissions to pay for your entire trip to the conference. If you would like to learn more, please click here to sign up.

Register For BlogWorld Today!
If you are serious about your podcasting efforts, I highly recommend that you attend the leading podcast industry conference. If you haven’t registered yet, click here to get registered today. Use promo code GSPN10 for 10% off!

Subscribe To The Podcast Report
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For Online Content Creators, Understanding Demographics Matters [Infographic]


When is the last time you stopped to ask your fans, “Who are you?”

Demographics matter. If your blog readers have an average income of less than $30,000 a year, they aren’t going to be interested in expensive affiliate products you promote. If your podcast listeners are 95% male, they’re going to be more interested in male-focused topics in your niche. If your video viewers are mostly under the age of 25, your ’70s pop culture references might be confusing to them.

The very easiest way to study the demographics of your fans is to do a poll. Right now, for example, BlogWorld and Overblog have teamed up to survey bloggers, and these results will help us tailor content in the future. So don’t be afraid to ask your community questions!

I also wanted to share this very helpful infographic from OnlineMBA, which gives you a more general overview of social media demographics. It might make sense for you to spend more time on one social network than another, based on your topic and your target audience!

A Case Study in Social Media Demographics
Via: Online MBA Resource

Five Questions with Ray Ortega & Interview with Deb Ng [BlogWorld TV]

Deb NG

Deb NG talks planning for BlogWorld & New Media Expo

This week on BlogWorld TV, we talk with Deb Ng about her role at BlogWorld & New Media Expo. She talks about how she is hand writing thank-you notes to everyone who registered. We also learn about some prizes you could win while at BlogWorld. Since Deb used to live in New York, she knows a bit about this summer’s host city.

“New York is a totally different vibe than Los Angeles and Las Vegas. They always say the west coast is more laid back than the east coast. I think that’s true. To me, I lived in New York for more than 30 years. When people go to conferences, it’s just another day at the office,” says Deb. “I am looking forward to meeting a totally new group of people, who have a different way to go about this conference thing.”

Ray Ortega will be at BlogWorld & New Media Expo

Ray Ortega will be at BlogWorld & New Media Expo

Also on this episode, I also talk with Ray Ortega from the Podcasters Studio, where he answers five questions for us and talks about what he is expecting during his first BlogWorld & New Media Expo trip. Not only is he attending, he is also speaking.

All this, and your tweets as read by a bad Jerry Seinfeld impersonator.

[youtube width=”550″ height=”394″]http://www.youtube.com/watch?v=4z_dDYX1L6o[/youtube]

New Media News Break: Cyberbullying, the Olympics on Foursquare, and More


Every week, we post a New Media News Break to help catch you up with what’s going on in the world of new media and get you through the work week. Here are this week’s top stories:

New York Lawmakers Take a Stand Against Cyberbullying

In New York, state lawmakers want to put an end to cyberbullying by making it harder to stay anonymous online. According to a report by Mashable, “Anonymous web users would then have but a single recourse to save their posts if such a compliant is lodged against them: unmask completely by revealing their name and going through an identification process.” If the user refuses to comply, webmasters must remove the post. While this law could definitely help with the huge cyberbullying problem online, it also poses some questions about free speech. The Electronic Frontier Foundation says this proposed bill is unconstitutional, citing the fact that the right to speak anonymously has been upheld since the founding of the United States. What do you think?

Student Suspended for Fake Suicide Video

In another story related to cyberbullying and online rights, 15-year-old Long Island teen Jessica Barba has been suspended from school after a posting suicide notices on Facebook. The teen did so under a fake account as part of a project to raise awareness about cyberbullying issues, which was actually part of a school assignment. Even though Jessica and her parents say there was plenty to indicate the video was fake, one parent didn’t realize this and called the school. Whether or not you think the project was right to post on YouTube, do you think that schools should have the right to suspend or otherwise punish students for content they create online?

The Olympics Come to FourSquare

In an interesting marketing move, the Olympics have taken to FourSquare. Not only are they encouraging users to check into London sites, but they’re also hoping FourSquare-ers will check into historical Olympics sites, helping to create a buzz about the London games. Users who do so at least twice will get a badge and be entered for a chance to win a trip to the London games.

What do you think of the Olympics embracing FourSquare, in light of the recent move to closely control what athletes are allowed to say via social media?

Facebook and Morgan Sued Over Pre-IPO Forecasts

In a move that surprises…well, no one…Facebook shareholders are already suing the company, lead underwriter Morgan Stanley, and others. Within three days of trading, Facebook shares dropped 18.4 percent from their $38 IPO price. Shareholders claim that the social network and bank within reports that forecasted a weak growth outlook for Facebook shares in the future. Defendants include Facebook Chief Executive Mark Zuckerberg, Goldman Sachs Group Inc, and JPMorgan Chase & Co. According to reports by Reuters, the lawsuit also claims that “underwriters disclosed the lowered forecasts to ‘preferred’ investors only, instead of all investors.”

In Case You Missed It

Here’s what you might have missed on the BlogWorld blog in the past week:

Awesome from the Archives

There are some golden posts in the post hidden in the BlogWorld archives. Here are three of my favorites that I think you should check out:

Check back every Wednesday for a New Media News Break just when you need it!

Exclusive: Some Highlights From Our New WebTV Track


I’d like to formerly introduce a few of our WebTV tracks.  You may not have noticed, but we are dedicating two full rooms on all three days of our show this year to the WebTV industry. WebTV represents one of the newest, but rapidly growing parts of the entire content creation, new media landscape.

WebTV content creators are pushing the boundaries of new media in the same ways blogging or podcasting has helped to redefine audio and publishing. You might be a blogger or a podcaster creating great content, community, and commerce; but you should definitely check out some sessions right here in the WebTV track and plan to learn some great new skills.

Here are a few highlights from the WebTV track.  Want to see the entire lineup? Click here.

“Live Streaming On New Platforms” – Tim Street & Philip Nelson


Join Tim Street, VP of Mobile Video at mDialog and Philip Nelson, Senior VP of Arts & Media Relations at NewTek, Inc. for an amazing session on Live Streaming. Live streaming shows are all the rage, but how do you create a live show that people can’t get on TV? Join a panel of producers who get the streams out in new, creative ways. Learn tips and success strategies about how to make your own live streaming show.

“What Camera Should I Use?” – Kelly Mena

Are you thinking of exploring WebTV or are you already producing WebTV shows and want to know what type of camera you should be using?  Join Kelly Mena, from B&H Photo Video Pro Audio for an amazingly educational session. Kelly will discuss which cameras are the best choice to help you create your web content. Specifically, this session will focus on camera choice as a means of enhancing your production.

“Launching A YouTube Channel” – Molly Templeton, Lauren Francesca, Joseph Warshaw


As of January 2012, YouTube was garnering more than 4 billion views per day. An hour of video was being uploaded per second. A century’s worth every 10 days. If you want to launch a new YouTube Channel in that environment, you’d better get the best advice you can from top YouTubers who have faced the streaming media firehose and won.

“Producing/Pitching Your Web Series” – Allison Vanore, Evan Bass, Tim Street


Led by Allison Vanore, Evan Bass, and Tim Street this will be an amazing insight into the real world of getting your web series successfully pitched.  Whether you are looking for a sponsor, studio, network or just going it alone as an independent producer, part of the creative process is developing and giving an effective pitch. The International Academy of Web Television (IAWTV) works with its members to create pitches that get results. Watch and see the feedback that is given as prospective producers pitch their web series to a panel of experts in the field.

Join Us!

If you haven’t already registered for BlogWorld New York, there’s still time (get your ticket now!). Remember, we have 175 sessions, 140 speakers, an exhibit hall, and the best networking parties around! We can’t wait to see you in New York!

Chris Brogan Talks About Online Relationships


No matter what your niche or what kind of content you create, the Beatles lyric that always pops into my mind when it comes to online success is, “I get by with a little help from my friends.” It’s really hard to be successful online without a support system. You need people who are willing to give you that boost, that leg up just when you need it.

But too many people are focused on what they need and not on what their friends need. In this video, one of our keynote speakers, Chris Brogan, talks about the importance of having a real relationship, not on just constantly asking what others can do for you:

The point is, just because a relationship is virtual does not mean it is okay to take, take, take and never give in return. Make an effort to actually cultivate relationship, being the friend you want others to be to you. That way, when you need help, you don’t even have to ask.

Check out this other recent interview we posted with Chris Brogan, and don’t forget – Chris is our Wednesday keynote speaker at BlogWorld New York. Register today to hear him talk about Power Up Your Blog: Lessons Learned Over 11 Years of Blogging.

Are you Blogging for the Wrong Tribe?


Do you feel like you are blogging for the wrong tribe?

In 2003, I met tribe leaders to start my first outdoor coaching business. Real ones, with daggers in their belts, turbans on their heads and a loyal entourage sitting in a circle around them. At the time, I had no idea that building a strong community could help my business.

I was very much offline and in the hills, working hard to get the support of tribal leaders for my outdoor coaching program. After months of working to get their approval, I finally secured a few houses in a mountain village to use as a basecamp. All my courses would take place there.

The houses were in a poor state and it took another month to rebuild them. The work was slow because all the construction materials had to be carried up on donkeys or on foot. A week before launching, the place was burned to the ground by arson.

I had made a deal with the wrong tribe.

Spot the wrong tribe

The reason I got burned down was because my tribal leader got into an argument with a another tribe. They knew I had a deal with him so they decided to torch the houses to send him a message. I was stuck in the cross-fire.

Just like my mountain-village, the online world is an easy place to step into the ‘wrong’ tribe. Now, when I say wrong please keep in mind that the wrong tribe for you might be the perfect one for me.

A wrong tribe is one where two conditions are met:

  • You are member, not a leader
  • The tribe leader makes decisions and acts on them without informing, let alone consulting you
  • Your dreams and goals come second, the well-being of the tribe comes first.

Online, this can take the shape of a big and well-known blogger suddenly taking sides, or some members of the community you are part of taking a negative view on what you do.

For example, a wrong tribe can lead you to believe you are growing your blog while your just increasing traffic to the tribe leader’s platform.

Before you know it you are spending your time sharing content you don’t really approve of but you feel you ‘have to’ because they are your tribe.

Just because they give you some attention doesn’t mean you should join.

Check yourself: Be true to your business goals and your values. Stay away from negative members who attack other bloggers outside the tribe or within it. Remember why you joined this tribe in the first place.

If you are in the wrong tribe what can you do after you leave it?

Join a new tribe.

Take me to your leader

Much like an alien, your first action should be to find out WHO the leader of the tribe is. How does she manage her community and what type of person is she? With a bit of luck that person read Deb Ng’s excellent book on Community Management and has a smart approach to the way she deals with her tribe.

That person will understand that allowing you to grow as a member of her tribe and reach your goals is in her best interest. Opportunities for growth are truly exponential in the right tribe. The synergy of the different members will motivate you and allow you the safe space to grow a unique online voice.

At this point, the word tribe or community can almost be interchanged with team, everyone is pushing in the same direction, with the same vision.

Action: Make sure you know what type of person the leader of your tribe is. Check that your goals are supported by the leader.

So I really want to know, are you in the wrong tribe online right now?

How do you decide when a tribe is right for you online?
Find out more about tribes, spotting the wrong one, find the right one and how to build your own at my session at BlogWorld New York titled, From Being Hunted by Tribes to Building One: Lessons from the Desert to Build a Tribe Online, on Wednesday June 6th at 2:30pm.

In the session you will find out:

1. Why every tribe is the same
2. Why you need a tribe
3. What tribe you should join
4. Where you should start building your tribe
5. When can a tribe can help your business or hurt it

10 Best Blog Tools for Beginners


Blogging can be challenging for beginners. We’ve all been there: the early days of blogging when it’s exciting just to receive a single comment on one of your posts, when writing good content takes up all of your free time, and when it feels like you’re talking to no one on social media.

So today, I wanted to share with you all the best blog tools for beginners. These tools can help you make friends online, find new readers, save time, and avoid common blogging mistakes. And of course, I hope there are a few tricks in here for experienced bloggers too! I didn’t start using some of these tools until late in the game, simply because I didn’t know about them.

1. Windows Live Writer

I know I’ve mentioned this tool before, but I have to start by mentioning it again – it is super valuable if you’re a blogger on the go (and who among us isn’t?). Windows Live Writer can be downloaded onto your desktop so you can write blog posts when you’re offline, making it perfect for travelers, and because you can link it to your blog (or multiple blogs), when you type, you’ll see how the blog post will look when it’s live on your site, which is invaluable for placing pictures and doing other formatting tasks. When you’re connected again, you can simply upload your posts straight to your blog without having to copy/paste. So now you can make use of otherwise wasted time during your day by writing blog posts for later.

2. Zemanta

Another tool that you may not be surprised to find on this list, since I’ve mentioned it before, is Zemanta. This plugin sits on your dashboard in the “new posts” page and allows you to quickly link to other resources as you’re creating your blog posts. You can set it up to hunt for related posts from people you know, and you can also insert posts from members of the Zemanta community you don’t know yet. Linking to others’ posts is a great way to make friends in the  blogging community. They also have a new image insertion process, which makes adding high-quality fair use images easy to insert into your posts, saving you time.

3. PicFont.com

Need to add text to a picture? Unless you have a photo editing program like Photoshop, you might find yourself resorting to *eek* Paint. No more! You can simply go to PicFont.com to add outlined or shadowed text in a variety of fonts and colors. It doesn’t take and technical skill to use this site and get a really professional look. Remember, having great images is part of what it takes to be successful on Pinterest.

4. Google Alerts

If you aren’t already using Google Alerts, definitely set up this tool to use in conjunction with your blog. Even if you don’t report the news, it’s good to know what is going on in your niche. You can also set up a Google Alert for your name (if it isn’t too common) and for your blog’s name so you get an email every time someone else talks about you. Even if you’re new, you might be surprised how often other bloggers link to your site or mention something you’ve written.

5. Skype

It never fails to amaze me how many people are not yet using Skype, but this free calling tool is invaluable! You can use Skype to interview others, talk to fans, record podcasts, and more. You can even set up a business line so you don’t have to give out your home phone or cell phone.

6. Survey Monkey

One of the best ways to get better as a blogger is to ask your readers what they like and don’t like. Survey Monkey is a great tool for doing this. Like most of the other tools on this list, you don’t need technical skills to set it up, so it’s great for beginners. Even if you only get a few responses to your questions right now, it’s still better than not knowing what your readers want at all.

7. Visual.ly

Infographics are certainly hot right now, but many bloggers avoid posting them simply because they do not have the skill set to create them. Not to worry; there are many designers out there who would love to have you share their work, as long as you credit it. Visual.ly is one of my favorite places to go to find free infographics for your blog. If you are a designer, you can also create infographics on this site for others to share.

8. Twitter Lists

Twitter in and of itself is a great tool for blog promotion, but what I find especially helpful is the list function. I create private lists (so others can’t see them) in categories I want to follow, which makes it a lot easier to weed through all of the tweets to see what’s most important. You can set up lists for others blogging in your niche, which makes it easy to connect with these people regularly (important to any new blogger’s growth), and you can also create lists for any conference you’re attending (like BlogWorld of course) so it’s easy to meet up with other attendees.

9. Evernote

I swear, sometimes my lists have lists. Evernote is a great way to keep track of everything you have to do, and it’s totally free. You can sync it across your phone, tablet, laptop, and other devices, which I absolutely love, so if you have a great blog post idea while you’re out getting your hair done, for example, you can simply write yourself a note to remember when you get home. Easy-peasy, no more sticky notes all over your desk!

10. PDF Converter

Lastly, if you’re going to create some free eBooks or guides, one tool that I love is this free PDF converter. There are tons of PDF tools on the market, but this is one of the few free ones I’ve found that will actually keep any links you’ve inserted into the text. With other PDF converters, you’re more limited, since the links won’t carry over from a Word document.

Okay, those are my 10 favorite tools for beginners – now it’s your turn! Leave a comment with the best blog tool you’ve come across to make your job easier.

And of course, if you’re a beginner, definitely consider checking out BlogWorld in June. We have sessions for all levels, from beginner to experience, so everyone can walk away with awesome education!


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