When is the last time you stopped to ask your fans, “Who are you?”
Demographics matter. If your blog readers have an average income of less than $30,000 a year, they aren’t going to be interested in expensive affiliate products you promote. If your podcast listeners are 95% male, they’re going to be more interested in male-focused topics in your niche. If your video viewers are mostly under the age of 25, your ’70s pop culture references might be confusing to them.
The very easiest way to study the demographics of your fans is to do a poll. Right now, for example, BlogWorld and Overblog have teamed up to survey bloggers, and these results will help us tailor content in the future. So don’t be afraid to ask your community questions!
I also wanted to share this very helpful infographic from OnlineMBA, which gives you a more general overview of social media demographics. It might make sense for you to spend more time on one social network than another, based on your topic and your target audience!
Via: Online MBA Resource