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The BlogWorld New York 2012 Super Sessions


I’m both pleased and excited to present you with the BlogWorld & New Media Expo 2012 Super Sessions (for those who don’t know, Super Sessions were called Track Keynotes in years prior). There will be multiple Super Sessions going on from 9:00am – 10:00am on Tuesday, Wednesday, and Thursday during our June conference in New York.

We have an impressive lineup and I’d like to take the opportunity to introduce you to both the topics and the speakers.

Tuesday, June 5th (9:00 a.m. – 10:00 a.m.)

“7 Deadly Sins Of Social” – Scott Stratten

Come see one of the most amazing speakers you will experience in a very long time.  When Scott takes the stage, you will not only be fully engaged, but you will learn and walk away with something you soon won’t forget.  This session will cover what not to do when engaging an audience, not only in social media but offline as well. Does a unicorn really die if you ask the ROI of social media? Can Pinterest save your unread blog? Can you legally smack somebody who adds you to their mailing list after getting your card at an event? These and many more sinful questions will be answered.

“The Social Habit 2012: How Americans Really Use Social Media” – Tom Webster

Come watch Edison Research VP of Strategy (and famous spam reader) Tom Webster as he presents the premiere of The Social Habit 2012.  This session covers the latest in Edison’s series of reports on how Americans use Social Media.  Attendees will not only learn the latest research on social media platforms and behaviors, but Tom will also walk through some actionable insights and recommendations based upon the data.

“Measuring Social Media Using Google Analytics” – Linus Chou

Join us for something very special, indeed.  Linus Chou from the Google Analytics teams will be delivering an amazingly essential and educational Super Session helping you learn about the challenges of measuring social media and how you can use the Google Analytics social reports feature to take an ROI-based approach to your strategy and campaigns.  We are excited to have a member of the Google team join us and if you want to really know how to use the newest features of Analytics (a free tool) then this is one session you don’t want to miss.

Wednesday, June 6th (9:00 a.m. – 10:00 a.m.)

“Vow to Wow: Being Helpful To Customers Online” – Robert Scoble with Jeremy Wasner, Robert Collazo, and Matt Wilbanks


If you haven’t seen Robert Scoble speak before then you definitely want to join us for this amazing session. One thing you can say about Rackspace is that they know how to WOW when it comes to customer experiences online.  But you don’t have to be as big as them to take these principles and apply them for your own success stories.   Do you know how to react if a customer complains about your brand on social media? Do you ignore them, or do you vow to wow them?  Rackspace’s social media response team, led by Sr. Manager Rob Collazo and also including engineers Matt Wilbanks and Jeremy Wasner, monitors social networks around the clock to provide “Fanatical Support” to those airing grievances with the company online, from Twitter to message boards.

“When It Gets Real: What Happens When Your Fun Little Personal Brand Has To Grow Up” – Peter Shankman & Jelena Woehr


If you haven’t seen Peter Shankman speak, then you definitely do not want to miss this session.  He had one of the most talked about keynotes at BlogWorld Los Angeles last year and it’s easy to see why: Peter delivers punch after punch of riveting insight based on real world experience.  In this session, Peter discusses the “Facebook Generation’s” strengths and weaknesses, from the perspective of a successful, seasoned professional whose ADHD functions as his superpower. Jelena Woehr, a young professional “native” to the social Web, gives an under-25’s take on turning millennials’ unique values and traits into workplace advantages. Whether you’re a new grad or an old hand, this session will offer new insight into how young adults see the modern working world–and how that world sees them.

“A World Gone Mobile” – Chuck Martin

Join Chuck Martin, CEO of the Mobile Future Institute, This fast-paced, high energy presentation will highlight the technological and, more significantly, the behavioral changes caused by the mobile revolution.  Chuck will also trace the evolution of mobile and the smartphone and show how it is a consumer-led phenomenon, put in context SMS, MMS, apps, 2D barcodes and location-based activities, and include how mobile is local and how consumers will be searching for information and reading content and blogs based on where they are and on their own timeframe.

Thursday, June 7th (9:00 a.m. – 10:00 a.m.)

“Gaining The Attention Of Top Brands: What You Need To Know From the 2012 State Of Social Media Sponsorship Study” – Ted Murphy

Join Ted Murphy of Izea for the unveil of the 2012 State of Social Media Sponsorship Study and learn about top trends and gain strategic guidance for maximizing the money made through a blog. Ted will be educating you on setting your valuations, how much blog posts are really worth, and he will be giving you relevant and valuable information you can use from leading brands/well-known influencers on social media sponsorship.

“Optimize And Socialize For Better Content Marketing” – Lee Odden

Lee is one of the nicest guys you’ll ever met and he not only has an incredible new book out, Optimize, but he is going to deliver an amazing session based on his years of experience in social. You’ll learn how to use content marketing best practices to design information that inspires audiences to share, buy, and recommend your brand.  During this one hour you will learn the framework for an optimize and socialize approach to content marketing, understand the framework for optimizing across the customer lifecycle, and know the difference between KPIs and business outcomes for web and social measurement.

“Podcasting: Lessons From A Noob” – Michael Hyatt

World renowned leadership blogger, author, and now podcaster, Michael Hyatt will be at BlogWorld for the first time and we are very pleased to welcome him for this Super Session. Michael’s blog is one of the top in the country on leadership and his books have been enjoyed by many.  He recently started his podcast which has been equally amazing.  He will be discussing his own personal lessons on how he started his podcast, and grew it to explosive growth in a relatively short period of time.  You definitely don’t want to miss Michael speak as he is going to leave you with very valuable lessons on how you can start and grow your own podcast for your content, community, and commerce.

Join Us!

If you haven’t already registered for BlogWorld New York, there’s still time (get your ticket now!). Remember, we have 175 sessions, 140 speakers, an exhibit hall, and the best networking parties around! We can’t wait to see you in New York!


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