Murray Newlands interviewed Chris Brogan, marketing consultant and author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, at BlogWorld 2011. In the interview, the duo talked about how to create content especially for social media and the web. Unlike television content, which is usually a one-way street, online marketing video content needs to engage with the audience and really reach out to them to be effective. Watch the interview below:
Editor’s Note: To see Chris live and in person, come check out his keynote presentation at BlogWorld New York, “Power Up Your Blog: Lessons Learned Over 11 Years of Blogging.”
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