At last year’s Blog World, Future of Publishing host Murray Newlands interviewed Ford’s social media manager Scott Monty about social media marketing, outreach, and other topics. In this interview, Scott talk about Ford’s social media outreach efforts and how a big, “traditional” company can embrace new mediums of communication. What Scott says might surprise you:

In addition to running Ford’s social media presence, Scott also owns a widely-read social media blog called The Social Marketing Blog, which gives him an outlet to share his expertise among social media professionals.