My head still hurts from this week’s #BWEchat – but in a good way! Our special guest was Amy Porterfield (@AmyPorterfield), who dropped tip and tip about using Facebook in conjunction with your blog. You can read the full transcript here, but I wanted to take a moment to compile her top tips and the tips other attendees gave to help you boost your presence on Facebook!
Q & A with Amy
First, let’s go over the questions we asked Amy during the chat, along with the helpful advice she gave to attendees (keep in mind this is a Twitter chat and I’m copy/pasting tweets directly, so answers are limited to 140 characters or given in multiple tweets)!
BlogWorld Expo: Big brands are on Facebook, why do content creators need to be on Facebook too?
Amy: Facebook is the perfect platform for content creators. When done right, FB will help you attract loyal, interested readers. PLUS, when you get conversations started around your content on FB, you will virally attract a larger audience to your site. When I post on my blog, I craft a few “teaser posts” for FB w/ links to my blog. This gets people curious enough to click! I also create short videos for FB to tease my content then link to my blog – mix up the media to attract different audiences.
BlogWorld Expo: Amy do you find people respond better to video than text?
Amy: On FB, I’ve seen users respond to and share photos the most. But second to that, video always grabs attention.
BlogWorld Expo: When we create FB pages for our blog, etc. what are the best ways to get people to “like” said Facebook page?
Amy: To get more “Likers” – get active outside of Facebook. Be interviewed, guest blog post, do webinars – this all drives FB LIKES! Also, Facebook Engagement Ads are a FANTASTIC way to attract your target audience to your Page. (More here: http://t.co/8Pfhl0ej). To get more FB Fans, consider adding a LIKE BOX to your website. It’s increased me FB Fans by 30%+! Wisestamp is a free tool that lets you pull in your latest FB post to your gmail email sig. Great way to get more fans!
BlogWorld Expo: It’s frustrating when you drop a discussion topic and no one responds. How do you get folks to participate?
Amy: To get more engagement on your FB page, ask questions that are easy to respond to-responses that can be short get more engagement. When you want more engagement on your FB Page, add a question to the front or end of your post, never bury it in the middle. On FB, don’t post & ditch! If u ask a question or start a conversation, stick around & jump into the conversation you started. It may seem silly to some, but quotes are hot on FB. But when you post an IMAGE w/ a quote in it, u can get massive engagement. Fill in the blank FB Posts are always a hit. Make your fill in the blank post entertaining & you will see even more engagement. Important: Most people are not on FB to do business with you. Meet your audience where they are at and mix biz with personal.
BlogWorld Expo: What is your #1 best Facebook tip?
Amy: My #1 best FB Tip: BE CONSISTENT. Show up daily. Constantly add value. Always engage. Just keep at it and you’ll see results.
Your Questions for Amy
The floor was also open for you to ask Amy questions about Facebook. Here are some of your questions – and her responses!
@GlendaWH: When you use “teaser posts”, do you also use NetworkedBlogs which also posts new blog posts to your FB Wall?
Amy: I’m not a fan of apps that pull in blog posts to a FB Page. Crafting an update about your latest blog gets MUCH more engagement.
@ideabloke: How do you feel about controversial topics to gain engagement/virality?
Amy: I’m not a fan of posting just to be controversial to create friction. But if it happens organically, I think it’s good!
@TomMartin: What’s your best suggestion for small companies that are having trouble getting traction?
Amy: Write a list of 10 hot topics (niche related) u know your target audience will engage with. This helps with FB posting. This list will help you stay on track and will get your creative juices flowing for some good ideas for posting. Also, check out your “external referrers” to see what’s already working for you. More here: http://t.co/SXYzqalw
@GlendaWH: After writing a blog post, how many teaser updates do you post? How far apart?
Amy: If you blog once a week, I would create 2-3 – & spread them out thru-out the week. And post these on Twitter and LI too!
@betterbloggingw: What’s the best way to separate ur Facebook personal profile from the business fan page?
Amy: With all the Timeline changes, I think you should not keep them separate. I say mix in biz with personal on both.
Advice from You Guys and Gals!
Amy wasn’t the only one with great tips to share. Here are some gems from other attendees:
@just_kate: Facebook is a great way to get people connected you content, especially of you have differs content types
@wordwhacker: FB is perfect for content creators, those who actually say something instead of just sell something. Also, FB is where our friends are. Followers too. But friends we talk to in more depth.
@connectyou: Facebook is where most are hanging out & they feel comfortable. If you provide both fun & value, it’s win/win!
@davekean: Because it’s far more familiar to many, FB seems to make people more comfortable interacting than other forms of SM
@ideabloke: I learned to mix up different content types as per @AmyPorterfield and it actually gets my engagement up!
@LindaSherman: Video personality has to do with practice, just like presenting does. Do more and more YOU will show up
@onezumi: Blog comments end up on Twitter, FB, etc, but I feel having a real, recognizable person behind what we do ties it together. The comments might not be all in one place, but if influence is tied to the person in charge you can still make many gains
@patdavis3: I also really like ‘caption this photo’ updates – they always go well
Thank you everyone for the great advice – and an especially big THANK YOU to Amy for sharing her Facebook wisdom! Next week, Simon Salt will be with us to talk about Pinterest for men, so I hope to see you all there (Wednesday at 9 PM EST).
Got a tip to share about Facebook but didn’t get to attend #BWEchat? Leave it as a comment below!